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Tag: Titan Raga

  • ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    Mumbai: Titan Raga, a brand known for its beautiful collection of timepieces and thoughtful narratives celebrating women, announces the launch of its latest campaign, ‘Beautiful Together’. Featuring the dynamic, Alia Bhatt, the TVC is a heartwarming representation of the enduring bond of sisterhood.

    The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today. From creating connections over beauty hacks to extending support and collaborating with each other to shatter barriers across various domains, sisterhood is a thriving reality.

    Taking a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event. In true spirit, the campaign exudes warmth and emphasizes the value of female bonds. The voiceover captures the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” shining a spotlight on beauty as a catalyst that evokes a sense of camaraderie, comfort, and community among women.

    The campaign raises a toast to all the remarkable women who enable, support, and cheer each other on! It is a celebration of sisterhood, because we are ‘Beautiful Together’.

    Titan Watches marketing head Aparna Ravi said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message,” stated Ogilvy South president and head of office Tithi Ghosh.

  • Titan Raga ropes in Alia Bhatt as brand ambassador

    Titan Raga ropes in Alia Bhatt as brand ambassador

    Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC campaign ‘Boldly Beautiful’. Conceptualized by Ogilvy, the new TVC campaign is an ode to young Indian women who aspire to break the societal barriers of inhibitions around self-expression and desires.

    Raga by Titan, known for its contemporary conversations around gender, celebrates women who embrace their authentic bold self-expression in the new film. With Alia in her naturally vibrant and feisty spirit, the film normalizes spontaneity in typical familial conversations. 

    The newly-wedded actor is seen as a bride-to-be who is expressing herself uninhibitedly in tune with her raga amidst a typical wedding set-up. Through a light-hearted concept ‘Boldly Beautiful’ encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions. 

    Speaking of this new campaign, Titan marketing head Sirish Chandrashekar said, “We are delighted to have Alia Bhatt on board as Titan Raga’s brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative”

    On associating with Titan Raga, Alia Bhatt said, “I am thrilled about associating with Titan Raga and look forward to working with this iconic brand. Titan Raga has always expressed a woman’s point of view interestingly. The new campaign seeds a deeper connection through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga.”

    Talking about the TVC, Ogilvy South chief creative officer Puneet Kapoor said, “It is true that you don’t just match brands to your body, but your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.” 

  • Titan Raga launches latest ad in ‘Khudse Naya Rishta’ series

    Titan Raga launches latest ad in ‘Khudse Naya Rishta’ series

    MUMBAI: Adding another story to its ‘Khudse Naya Rishta’ campaign, Titan Raga this time is questioning the ‘ideal’ of beauty with its latest TV commercial. The ad showcases women from different walks of life wearing their scars with pride and flaunting their ‘imperfections’ with confidence.

    Created by Ogilvy, the commercial celebrates the inner beauty of the women and their ability of being comfortable in their own skin. From dark circles to battle scars, to pregnancy marks—the ad aims to show that real beauty lies in these ‘imperfections’.   

    The central idea of the ‘Khudse Naya Rishta’ campaign has been empowering the modern women and their distinct identities. The latest TVC is yet another beautiful attempt to fight the many societal norms that define the purview of a ‘perfect’ woman.

  • Titan marketing campaign wins at World Watch Awards

    Titan marketing campaign wins at World Watch Awards

    NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year.

     

    HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards, while ‘Titan Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.

     

    SEIKO, Lulu Mall, Cochin picked the ‘Best Boutique’ award.

     

    Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.

     

    Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda were among those present at the function, which also featured entertainment frills including a comic act by Delhi-based stand-up comedian Vasu Primlani.

     

    Watch World Awards creator and Chitralekha Group president & publisher Mitrajit Bhattacharya says, “With each edition, the awards have been able to touch the right chord with the watch brands and watch aficionados across the world. Watch World Awards has attained the stature of being one of world’s most coveted award on horology with its six editions till date. The participation from the world’s top watch brands is a testament of our success over the years.  As always, we came up with an incredible jury team hailing from watchmaking, design, sports, collaborative art, marketing, to celebrate the art and science of watchmaking.”

     

    Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.

  • Piyush Pandey breaks stereotypes with Anouk ad

    Piyush Pandey breaks stereotypes with Anouk ad

    MUMBAI: Famous for coming up with out of the box ideas, Ogilvy and Mather executive chairman and national creative director Piyush Pandey has managed to touch a raw nerve with the Bold Is Beautiful campaign orchestrated for Anouk.

     

    Anouk is an apparel brand that specializes in Indian and traditional women clothes and is promoted by Myntra. Pandey and his maverick bunch were looking to convey the message that it’s not just the westerners who are progressive in their thinking and are breaking stereotypes and that traditional Indians are also very much doing it. To convey this message, O&M launched an ad featuring a lesbian couple in a live-in relationship. One of them has invited her parents to meet her partner and the ad emphasizes on their preparation to encounter The Visit.

     

    Speaking to Indiantelevision.com about the ad Pandey says, “No idea is drawn without keeping the brand in my mind. Anouk is an Indian wear specialist and there are a number of other brands who specialize in the same so we had to come up with something that stands out and that’s how Bold is Beautiful came into existence.”

     

    The ad went viral and has garnered more than one million views on YouTube. The ad began trending on social media too, and also kick-started a debate as to whether this ad featuring a lesbian couple was the first of its kind.

     

    When queried if the debate made a difference to the creators, Pandey replies, “I don’t know if this is the first or not and I wasn’t really concerned about that either. For me, if there is an understanding of the brand and the creative, you create complements or add value to that. And that’s what really matters. Of course we wanted our work to stand out and leave a mark but we were not concerned whether it was the first ad to feature a lesbian couple.”

     

    “The reaction we got so far is overwhelming and frankly speaking I did not expect it to be so positive. This only goes to prove that we have taken a step forward. I knew people will talk about it positively but such a wide reaction is highly satisfying. It’s almost like the viewers and the client telling us, Bold Is Beautiful,” Pandey adds.

     

     

    Breaking stereotypes has been a key facet for Pandey and his India team. Not long back the ad men did something similar with Her Life, Her Choices campaign for Titan Raga, which got again got more than one million views on YouTube.

     

    The film begins with a lady sitting in a cafeteria and a reading book. A man asks her if the seat is occupied and without looking at him she says that it’s empty. Eventually when she looks at him she finds the interruption was by her ex-lover. When she asks him how he has been, he makes a reference to her leaving him. As they talk and catch up, it is revealed that both of them are still single. On being asked why it is so, she tells the man that she never gets time from work. This being something he knew all too well, he makes a passing comment about how their relationship would have worked had she stopped working. She retaliates by saying that he could have also quit. Offended, he tells her that he could not have quit; seeing how he is a man and says, “How can a man not work.”

     

    Amused, she looks down at her Raga and tells him that he is still the same man that she had left all those years ago. She then proceeds to offer the ashamed man coffee as she goes on talking.

     

    The film ends with a shot of the watch and her voice over saying, “Khud se naya rishta.” (A new relationship with one’s self).

     

     

    Taproot also made an ad that broke stereotypes in recent times in their commercial for Airtel, where the wife is shown as being the boss. Both husband and wife work in the same office where the woman is the boss. The ad shows her giving assignments to her husband and also assigning constraint deadlines. However, post office hours, she goes home and cooks for him while he is busy working. The ad brings a smile to every viewer and also sends a strong message across.

     

     

    Sanitary napkin brand Sofy has also launched a non-conventional TVC where they ask why girls say they are down while they have their period and a send across a strong message that having their period is not something to hide. A few years back, daily broadsheet Hindustan Times launched a commercial featuring two homosexual men out for a date and a spectator stares at them with suspicion. At that very moment another man slaps him with a HT newspaper and the tagline says, “It’s time to open up.”

     

    Later, Fastrack came up with a commercial featuring a lesbian encounter as a part of its quirky series of ‘Move On’ ads.

     

    With Indian ads becoming progressive and open-minded, the message is loud is clear that the saree and kurta are apparels not thoughts and people should not be judged based on what they wear. The Indian ad fraternity is setting a strong example of a progressive nature and it is being lauded by the one and all.

     

    This time it was Ogilvy’s Piyush Pandey and his ‘men in black,’ who took the country towards liberalism one step at a time… tomorrow it will be someone else from another organization who is bold enough to break typecasts and come up with something liberally different!

  • Ogilvy Bengaluru launches new campaign for Titan Raga

    Ogilvy Bengaluru launches new campaign for Titan Raga

    MUMBAI: Titan Raga stands for grace, femininity and sensuality and these values make their way into its exquisite timepieces and reflect in its communication.

    Paying tribute to the charming, alluring woman, Raga unveils its latest collection – Raga Pearls with a campaign conceptualised by Ogilvy Bengaluru.

    The latest campaign pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path. In this depiction, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.

    On the campaign, Ogilvy South executive creative director Joono Simon said, “Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga.”

    The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train directed by Shashanka Chaturvedi of Goodmorning Films, the chemistry and beauty of the film is accentuated with brilliant camera work by Tetsuo Nagata, who also worked on the Oscar winning La Vie En Rose.

  • Ogilvy Bengaluru launches new campaign for Titan Raga

    Ogilvy Bengaluru launches new campaign for Titan Raga

    MUMBAI: Titan Raga stands for grace, femininity and sensuality and these values make their way into its exquisite timepieces and reflect in its communication.

    Paying tribute to the charming, alluring woman, Raga unveils its latest collection – Raga Pearls with a campaign conceptualised by Ogilvy Bengaluru.

    The latest campaign pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path. In this depiction, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.

    On the campaign, Ogilvy South executive creative director Joono Simon said, “Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga.”

    The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train directed by Shashanka Chaturvedi of Goodmorning Films, the chemistry and beauty of the film is accentuated with brilliant camera work by Tetsuo Nagata, who also worked on the Oscar winning La Vie En Rose.