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Tag: Titan Eye+

  • Digikore Studios unveiling ‘Kaise Banta Hai’, the “MegaFactory of India; premieres on Jio Cinema

    Digikore Studios unveiling ‘Kaise Banta Hai’, the “MegaFactory of India; premieres on Jio Cinema

    Mumbai: Digikore Studios announced the release of the premiere episode of its latest show ‘Kaise Banta Hai’, now streaming on Jio Cinema. This episode features Titan Eye+, Taneira, and Sesa Care, spotlighting the advanced technology, stringent quality control, and careful management required to manufacture their products.

    Inspired by global hits like “How It’s Made” and “Megafactories”, ‘Kaise Banta Hai’ offers viewers a behind-the-scenes look at the intricate processes behind the production of familiar household brands. This innovative format provides brands a unique 10-minute marketing showcase – equivalent to 60 seconds of traditional advertising – to foster enduring exposure and traction across digital platforms. More importantly, ‘Kaise Banta Hai’ aims to cultivate deeper consumer connections by unravelling the mysteries and workmanship behind regular items.

    Digikore Studios the CEO and founder Abhishek More said, “Through glimpses into diverse factories coupled with an engaging host-led narrative, each episode promises an eye-opening journey that will change how audiences view everyday objects around them. We are excited to create a viewing experience that informs and entertains, while helping brands drive awareness around their manufacturing excellence.”

  • Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.

    Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.

    With the tagline “Experts Who Care,” Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.

    First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.

    Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.”

    Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable.”

    Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly.”

  • Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

    The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.

    The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.

    Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”

    “The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.

    Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.

    Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”