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Tag: Titan Company Ltd

  • Tanishq & De Beers collab to boost India’s diamond jewellery market

    Tanishq & De Beers collab to boost India’s diamond jewellery market

    Mumbai: De Beers Group, a global diamond company, and Tanishq, an Indian jewellery retail brand from the Tata group, has announced a long-term collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.

    With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand for natural diamond jewellery from Indian consumers has surged recently and now represents 11 per cent of global demand. This has seen India replace China as the second largest market in the world for natural diamond jewellery. With diamond acquisition rates in India well below those in mature markets such as the US, this provides a significant opportunity to catalyse further growth for natural diamond jewellery in India.

    To help unlock the growth opportunity, Tanishq and De Beers have agreed to come together on a long-term collaboration to enhance consumer education, interest and confidence, and to promote natural diamonds across India. Through this collaboration, the two parties will capitalise on Tanishq’s deep understanding of the Indian market built up over three decades, combined with De Beers’ expertise in the diamond category, to deepen consumer desire for and confidence in natural diamonds, underscoring their inherent value, rarity and timelessness.

    The collaboration will focus on building extensive consumer outreach, deepening capabilities of Tanishq’s retail staff to communicate about natural diamonds, educating consumers about authenticity, and shaping customer experiences as they explore their desire for natural diamonds and studded jewellery. This will also be supported by a compelling 360-degree marketing campaign to build awareness and target expanding the customer base in the country, including first time buyers.

    The new collaboration builds on the existing relationship between Tanishq and De Beers, with Tanishq already using De Beers’ proprietary diamond verification technology to support the assurance of the authenticity of its products. The two parties are also in talks regarding opportunities to collaborate on traceability, how Tanishq’s diamond supply needs can best be met and further opportunities to use De Beers’ proprietary technologies to support pipeline integrity.

    De Beers Brands CEO Sandrine Conseiller said, “India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market. Like De Beers, Tanishq recognises the power, preciousness and prestige of natural diamonds and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”

    Titan Company Ltd’s CEO, jewellery division, Ajoy Chawla said, “The opportunity in India for diamonds iS massive, given the very low penetration of studded jewellery and the rising per capita incomes in the world’s most populous country. Tanishq has been a pioneer in democratising diamond jewellery in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adhere to strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protoco (TSEP).

    “We offer our own certificate of Tanishq Diamond guarantee and have the most transparent buyback policy in India, enabling trust and peace of mind for our customers In an increasingly man-made world where virtual living is becoming the norm, people crave authentic brands, real experiences and value natural, wholesome products. All Tanishq Diamonds are natural, rare and valuable and have attracted our customers with innovative designs. The collaboration with De Beers will unlock new opportunity for both Tanishq and the diamond sector, celebrating the eternal beauty of these miracles of nature.”

  • ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    Mumbai: Titan Raga, a brand known for its beautiful collection of timepieces and thoughtful narratives celebrating women, announces the launch of its latest campaign, ‘Beautiful Together’. Featuring the dynamic, Alia Bhatt, the TVC is a heartwarming representation of the enduring bond of sisterhood.

    The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today. From creating connections over beauty hacks to extending support and collaborating with each other to shatter barriers across various domains, sisterhood is a thriving reality.

    Taking a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event. In true spirit, the campaign exudes warmth and emphasizes the value of female bonds. The voiceover captures the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” shining a spotlight on beauty as a catalyst that evokes a sense of camaraderie, comfort, and community among women.

    The campaign raises a toast to all the remarkable women who enable, support, and cheer each other on! It is a celebration of sisterhood, because we are ‘Beautiful Together’.

    Titan Watches marketing head Aparna Ravi said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message,” stated Ogilvy South president and head of office Tithi Ghosh.

  • Titan & Tanishq attain coveted Well-Known Trademark status

    Titan & Tanishq attain coveted Well-Known Trademark status

    Mumbai: Titan Company Ltd, a lifestyle company,  announced that Titan Company and Tanishq, have achieved the prestigious ‘Well-Known Trademark’ status through the Indian Trademark Registry, as per the provisions of the Trademarks Act of 1999. According to the act, a mark attains this distinction when it is widely recognized by a substantial segment of the public utilizing the associated goods or services.

    A well-known trademark is a mark which is widely popular and recognised by the public for any goods/services and such trademarks can be protected specifically against infringement by third parties, even for different goods/services.

    This accolade propels Titan and Tanishq into an elite league, alongside esteemed entities such as TATA, TCS, TELCO, and Croma. Titan Company Ltd general counsel & company secretary Dinesh Shetty said, “This accomplishment is not just a feather in our cap but also a testament to our commitment to consumers. Securing a well-known mark not only fortifies legal protection against infringement but also marks a pivotal moment for Titan as we expand our global footprint. This is about making a resounding impact in all the sectors we are present in, posing formidable competition on the international stage.”

    The advantages of registering as a well-known mark are multifaceted, offering a distinct brand identity and bolstering brand value. Additionally, it opens avenues for lucrative licensing and franchising opportunities.

    Dinesh Shetty added, “This achievement not only reinforces our commitment to excellence but also solidifies our reputation as a brand that prioritizes consumer trust. It’s a significant stride towards delivering unparalleled service.”

    Safir Anand, senior partner at Anand and Anand, who worked on the procuring this well-known designation states, “It is rare for a company to have a well-known trademark declaration as the process goes through a stringent scrutiny of evidence on the Trademarks Register and basis contentions and association, and Titan has accomplished a double bonanza. This itself shows the unique ability of the company in the future to develop extremely strong and enforceable brands with a huge monetary value.”  

    Titan Company Ltd continues to set new benchmarks in the industry, with the ‘Well-Known Trademark’ designation serving as a testament to its unwavering commitment to innovation, quality, and global excellence. As Titan and Tanishq ascend to new heights, consumers can expect nothing short of exceptional products and services from these distinguished brands.

  • Helios embraces Navaratri with the #Time Is Changing campaign

    Helios embraces Navaratri with the #Time Is Changing campaign

    Mumbai: Helios, the watch store from Titan Company Ltd, unveils its #Time Is Changing, DVC campaign, a powerful celebration of Navaratri that pays homage to the Goddesses of today. In a thoughtful initiative, Helios forges an inspiring collaboration with nine exceptional women, who, embody the same unwavering strength and courage, and fearlessly confront contemporary social challenges.

    Helios has been consistently at the forefront of innovation and social awareness, exemplified by their year-round #Time Is Changing campaign initiatives. From the #LoveEarth campaign on Valentine’s Day, which redefined the significance of the occasion by emphasizing sustainability and environmental responsibility, to their Pride Month celebration that celebrated inclusivity and love without boundaries through couple’s watch gift boxes. On International Women’s Day, Helios launched the thought-provoking #TimeIsChanging campaign, focusing on women’s empowerment and menstrual hygiene in a unique manner while the Raksha Bandhan campaign witnessed the encouragement of self-love and cherishing the unbreakable connection between self-care and caring for others. With each distinctive campaign, Helios has created a lasting and positive imprint while consistently bringing revolutionary concepts to the forefront.

    In an era where the tides of time have shifted, and demons have morphed into new, perplexing forms, the face of evil has donned an ever-evolving mask. In this landscape, the new DVC fearlessly raises a profound question: What does evil look like today? The abhorrent horrors of acid attacks, a grotesque response to a simple refusal, and the chilling devaluation of human life commoditized in a world driven by materialism, are just a few facets of the challenge. The world is confronted with the existential threats of climate change, which imperil our planet, suffocating Mother Earth. Amidst these perils, Helios and these remarkable women unite as indomitable beacons of hope against the ominous backdrop of our modern age.

    This DVC narrates the incredible journeys of nine remarkable women who embody the spirit of resilience and determination. Beautiful Bharat co-founder Odette Katrak demonstrates incredible commitment to sustainability while Anupama Shivacharya, a certified Calisthenics Coach, empowers others through physical fitness and strength. Advocating for mental health awareness and supporting women struggling with postpartum depression, Anvita Nair exhibits determination. In addition, Pallabi Ghosh, entrepreneur and founder of Impact and Dialogue foundation, showcases valour in her battle against Human trafficking. Bidisha Saika advocates for biodegradable pad vending machines in government schools to support menstrual hygiene, exemplifying perseverance. Sumathi Ravindranath, an early interventionist and special educator, offers hope and support to those with developmental disabilities through her dedication. Sanitation educationist, Archana KR embodies compassion and responsibility as she tirelessly campaigned for clean school toilets after documenting hundreds of dirty unusable toilets in Karnataka. Priya Varadrajan, founder of Durga India organization and lead for Gender Justice and Persons with Disabilities Clusters within The Azim Premji Philanthropy, empowers women and girls who are survivors of gender-based violence and abuse, showing fearlessness. Pragya Singh, an acid attack survivor, is running an online campaign urging banks to make their online KYC process more inclusive, demonstrating immense strength.

    These extraordinary women embodying the spirit of goddesses are relentlessly fighting to overcome challenges and resist societal norms and injustices. They serve as beacons of hope, illuminating the path forward by demanding what is rightfully theirs and tirelessly working to create a better world for all.

    Helios is proud to be a part of this extraordinary journey, sharing the brave stories of these real-life heroes who embody the change they wish to see in the world. Through the #TimeIsChanging campaign, Helios aims to empower and inspire women everywhere by celebrating their stories and choices, driving positive change and creating a more inclusive and equitable world.

    Speaking about the campaign, Titan Co. Ltd head of retail, watches and wearables Ajay Dwivedi said “At Helios, we recognize that time is changing, and we are committed to celebrating the strength and resilience of women who are at the forefront of this change. The #TimeIsChanging campaign is not just a tribute to the Goddesses of today but also a call to action for everyone to join hands and stand up against the evolving evils of our time. We believe that by sharing these stories and experiences, we can inspire more individuals to make a difference and empower women to lead the way in shaping a better future for all.”

  • Indian Digital BrandFest 2023: Accelerating Modern Marketing Practices

    Indian Digital BrandFest 2023: Accelerating Modern Marketing Practices

    Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.

    Whether it was a boom in influencer marketing or the popularity of short video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.

    The panellists for this session were HDFC Bank VP- growth marketing & martech Deepak Oram, Pernod Ricard India lead digital communications Shetanshu Dixit, Titan Company Ltd e-commerce channel head-watches category Afzal Hussain, The Sleep Company CMO Ripal Chopda, MiQ global commercial board member Siddharth Dabhade, Pocket Aces senior VP and clout & head of strategy Vinay Pillai. The session chair for this panel was Ernst & Young LLP marketing advisory services & partner Amiya Swarup.

    Swarup started the session by saying how marketing practices have evolved over 4-5 years and how digital mix in an overall medium spends has increased from less than 2 per cent to over 20-30 per cent for many other brands. He questions the panellists on how modern marketing has changed over the last few years and the ecosystem over the allocation of marketing budget in terms of skill and re-organisation.

    Dabhade said, “Data is playing a very important role as digital channels have increased a lot. The digital footprint has increased in marketing and brands as well. So companies and brands are collecting a lot of data and then trying to make sense of the data they are collecting. The biggest trend we are seeing from a media perspective is that offline TV is going digital as well. All the channels will become digital as we go along with that, more data will go in and from there, AI will start playing a very big role in marketing.”

    Dikshit said, “It has more to do with tracking. There’s a separate in-house created tool, to track the entire distribution to the last mile. I think there are a lot of in-house specialist roles created today. Gone are the days when there was one person doing all”

    Oram replied by saying, “Software has now become such an important part of our marketeer’s life. It is. You can’t survive without it.”

    Pillai commented, “If you avoid content, you might completely miss out on building a brand and building a perception of your brand. This is where content marketing is not just crucial, it is essential.

    Chopda added on by saying,”Your cost per reach or your cost of acquisition is dependent on the number of people at the end of the day you want to acquire or at the end of the year. And that’s how your data works with you.”

    Hussain said, “E-commerce is seen as a garden of growth and possibilities, which is largely true, but it’s also a graveyard.”

    Swarup concluded the session by saying he was positive about how upcoming brands are doing in data and technology and continue to enable it in marketeer’s lives. 

  • Partha Sinha, Suresh Narayanan and Suparna Mitra part of the Effies Global “Best of the Best” Grand Jury

    Partha Sinha, Suresh Narayanan and Suparna Mitra part of the Effies Global “Best of the Best” Grand Jury

    Mumbai: Effie Global Best of the Best stands as the world’s most definitive effectiveness awards program. A beacon for the industry, drawing on the very best ideas work from around the world.

    Three industry stalwarts from India known for their extensive body of work will be part of the Grand Jury to determine the winners. Bringing their experience and insights to the jury discussions will be –

    Mr. Partha Sinha, President, The Times of India Group

    Mr. Suresh Narayanan, Chairman & MD, Nestle India and

    Ms. Suparna Mitra, CEO, Watches & Wearables Division, Titan Company Ltd.

    Global Grand Judges will review the Grand contenders selected to move forward in the competition to determine the Global Grand Effie Winners. The Global Grand Effie winners will then move on to compete for the Iridium Effie, the single most effective marketing effort worldwide. The grand jury will take place in September, 2023 in Singapore.

    The Global Best of the Best is everything its name suggests. A platform built on all the learnings, insights, data and experience gained from the industry and the entrants. It will select from only the work that has achieved Gold or Grand Effie winning status.

    Five other industry stalwarts from India have been selected to be part of the Round One judging

    Ms. Neha Ahuja, Director, Head of Marketing, Spotify India;

    Mr. Mitrajit Bhattacharya, Founder & President, The Horologists;

    Ms. Ruchika Gupta, Marketing Director, Beam Suntory India;

    Mr. Sujit Ganguli, Chief Marketing Officer, ICICI Bank; and

    Mr. Neil George, General Manager & Managing Director, Abbott Nutrition India.

    The round one judging will be done online. 

  • Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

    Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

    MUMBAI: Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

    With this technological advancement, customers have the option of ‘Try and Buy’ – trying out the jewellery virtually looking at the AR screen. Also, consumers have the option of browsing through multiple jewellery pieces virtually with just one click. The activity has received a lot of attention and has already begun to gather a lot of traction on social media.

    Sharing her thoughts on the launch of AR experience, Titan Company Ltd associate vice president—marketing, jewellery division Deepika Tewari said, “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

  • Police Watches announces its association with the much-awaited Bollywood movie Singham Returns

    Police Watches announces its association with the much-awaited Bollywood movie Singham Returns

    MUMBAI: At a star-studded event today, Police Watches, licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by Bajirao Singham, the lead character of the blockbuster SINGHAM Returns. Slated to release this Independence Day, Singham is played by Ajay Devgn who can be seen sporting many of the flagship Police watches. Police is the fashion time partner for the Bollywood movie Singham Returns.

     

    The special edition Singham collection from Police is true to its name and comprises a range of watches for those who are bold enough to follow their own rules and like to wear their personality on their wrist. A confluence of classic and contemporary styles – the dials are trendy grunge and the straps are classical textured leather. Like Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.

     

    Speaking about the exciting association, Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited Singham Returns. Titan is always on the look-out for unique associations to create excitement for our consumers while offering the best in world-class products. The brand Police represents unconventional and individualistic fashion sense and Bajirao Singham mirrors this philosophy is his character. Singham’s bold and larger-than-life attitude is much suited to the brand – it goes against the stereotype. We are very excited to be the fashion time partner for Singham Returns.”

     

    Sharing his thoughts at the event, Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and Singham Returns are movies that are very close to my heart. I am delighted to have Police watches as the fashion time partner for Singham Returns as there is such a unique connect. These special edition watches represent everything that Bajirao Singham stands for – they are unique, unconventional and an exceptionally designed collection”, he said.

     

    Bollywood star Ajay Devgn, the protagonist of the movie, was equally elated. “It is an honour to have a collection of Police watches created especially for my character in the movie. The watches are a reflection of Bajirao Singham, standing out of the crowd and unabashed. Police as a brand is iconic in the fashion space and this unique collection is for someone like me, who loves to wear their personality on their wrist.”

     

    The special edition Protector watches are available in four cities – Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at Helios, Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at Rs. 16995, the watch comes with a customized army chain in a specially designed.