MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.
According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.
“Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.
Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.
“We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.
Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.
Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.
In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.
“We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”
As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.
Mumbai: Shark Tank India returns with its highly anticipated fourth season, promising an exciting lineup of innovative ideas, dynamic entrepreneurs, and game-changing deals. The new season welcomes a new shark, Snapdeal & Titan Capital co-founder and Unicommerce promoter Kunal Bahl.
A renowned entrepreneur and investor, Bahl has built and scaled various technology businesses and has also invested in more than 250 start-ups. An influential voice in the Indian start-up space, Kunal has received numerous accolades, including the Economic Times Entrepreneur of the Year Award, the Joseph Wharton Award for Young Leadership, Fortune’s 40 Under 40, amongst others.
Kunal will be joining the panel of: People Group founder and CEO Anupam Mittal, boAt Lifestyle co-founder and CMO Aman Gupta, Emcure Pharmaceuticals executive director Namita Thapar, and OYO founder & group CEO Ritesh Agarwal.
This season introduces new hosts, Sahiba Bali and Ashish Solanki, bringing their unique energy and flair to the show.
Mumbai: One Source has announced its partnership with Titan Capital-backed Boba Bhai, a key player in India’s bubble tea market. The strategic partnership will span digital & social media marketing, influencer marketing, corporate communication, and creative duties for Boba Bhai.
The mandate will be overseen from One Source’s Delhi office.
Boba Bhai operates across seven cities in India, with over 32 outlets and processing more than 60,000 orders per month. They aim to expand into several more tier one and two cities within the next six months, followed by rapid expansion into tier two and three cities. One Source will lead digital strategies for Boba Bhai, focusing on customer-centered creative storytelling and highlighting Boba Bhai’s commitment to transforming the bubble tea and Korean cuisine market in India.
Speaking of the partnership, Boba Bhai founder Dhruv Kohli stated, “At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour.”
One Source co-founder and co-chief executive officer Srishty Chawla added, “At One Source, our primary focus is on growing our clients’ businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us.”
Mumbai: Prime Video, India’s most loved entertainment destination, today unveiled the captivating trailer of its upcoming Original competitive reality series – Mission Start Ab. The series has been conceptualized as part of Prime Video’s partnership with the Office of the Principal Scientific Adviser to the Government of India. Mission Start Ab is a first-of-its-kind series that celebrates innovative, grassroots ideas. The show meticulously evaluates 10 early-stage founders and entrepreneurs under the mentorship of three distinguished investors – investors Kunal Bahl (co-founder Snapdeal and Titan Capital), Anisha Singh (founder She Capital, founder and ex-CEO, MyDala), and Manish Chowdhary (co-founder WOW Skin Science). During the course of this competition, the competing founders also face challenges featuring prominent faces from the business and entertainment world such as Ritesh Agarwal (OYO), Rohit Shetty (Filmmaker), Riyaaz Amlani (Impresario Entertainment Hospitality), Zeenah Vilcassim (Zomato Live Entertainment), Nilesh Kothari (Trifecta Capital) and Saikiran Krishnamurthy (xto10x Technologies). Executive Produced by Indrajit Ray, directed by Srimanta Senguptta, this Endemol India production is written by Bhavesh Mehta, and hosted by Masaba Gupta and Cyrus Sahukar. The series is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 19 December. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/ year.
Enthralling, engaging and inspiring, the trailer of Mission Start Ab, introduces audiences to the three top investors along with ten extraordinary early-stage founders. Each founder confronts formidable challenges that test their entrepreneurial mettle. Promising a ‘deal of a lifetime’ for the winner, the trailer heighten anticipation for the series launch on December 19 enticing viewers to discover the last-standing founders and potentially witness the birth of India’s next Unicorn.
“India is a land of billion-plus dreams, and these dreams encapsulate infinite possibilities. Mission Start Ab is a series that aims to fuel the dreams of an increasingly entrepreneurial India,” shared Prime Video head of Originals, India & Southeast Asia Aparna Purohit. “At Prime Video, we are committed to telling stories that are rooted, relatable, and designed to entertain, inspire and provoke. Mission Start Ab goes beyond storytelling; it embodies the very essence of dreams, aspirations, and brilliance scattered across the length and breadth of India. As storytellers, we believe there is nothing more compelling or inspiring than the stories of resilient individuals using their unwavering grit, determination, and tenacity to achieve success. The core philosophy of Mission Start Ab aligns with Prime Video’s overarching vision of serving as a catalyst, actively contributing to the economic growth and development of the nation. We are confident that audiences, not only within India, but across 240 countries and territories will be inspired and entertained by it.”
Elaborating on the role that series like Mission Start Ab can play in furthering the growth of India’s startup ecosystem, Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India said, “I am extremely happy to see Prime Video has developed episodes on the storyline shared by Office of PSA for future startups to learn through OTT on skill sets required to lead as founders of startups. Scalable capacity building can be achieved through such breakthrough interventions.”
“Entrepreneurship is an intense, transformative journey, and I’ve witnessed this through the lens of being a founder, mentor, and investor,” said Bahl. “The startup sector in India buzzes with brilliant minds and innovative ideas that have immense potential to accelerate our nation’s economic growth. To catalyze their success, we need a robust ecosystem that provides them with the necessary resources, support, and guidance. This is where Mission Start Ab steps in, marking a significant leap towards building a stronger foundation of knowledge and support for our aspiring entrepreneurs and startups. Each of the 10 founding teams on the show represent the youthful energy and diverse talent of our nation, embodying not just skills but an insatiable hunger to succeed against all odds. I am elated to be a part of this journey, sharing my experiences and insights, and acting as a guide and mentor to these passionate individuals who are scripting their own stories of struggle and triumph across India.”
“When people look at a founder’s life, especially a successful founder’s life, people assume it is an easy ride. But founder life is hard, and everyone needs to work crazy hard on each little thing. Having been a founder for most of my life, I deeply respect founders who can stick to their values and show grit.” said Anisha Singh, founder She Capital, founder and ex-CEO, MyDala “Mission Start Ab is unlike any other startup show – it is a boot camp that gives a bird’s eye view into the real ‘founder’s life’.
The best part about it is that you get to see how Bharat’s start-up ecosystem and founders have evolved. They are building from Bharat for Bharat and from Bharat for the world. I am thrilled to be part of a series that shows just how cool these founders are, and how the pressure they deal with on the show makes them diamonds.”
“Mission Start Ab is not just another reality series, it is a potential gamechanger for the Indian startup economy,” said Manish Chowdhary, co-founder WOW Skin Science. “It offers deep insights into the kind of challenges and opportunities our innovators face, and at the same time, what the investor community looks for, while evaluating investment in a startup. I am immensely proud to be a part of such a pathbreaking show and grateful to Prime Video for this unique opportunity. As investors, incubators, and mentors, we cannot reach out to every aspiring entrepreneur, but with this show, every budding entrepreneur will have a better insight into the right measures they need to take to grow in their space.”
