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Tag: Tista Sen

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    MUMBAI: J. Walter Thompson India national creative director & senior vice president Tista Sen is one of the nine members of the first Glass Lion: The Lion for Change jury that were announced by Cannes Lions.

     

    The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

     

    IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop will be the president of the jury.

     

    The jury members are:

     

    USA: IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop

     

    Brazil: AlmapBBDO partner and co-president of the board Marcello Serpa

     

    France: BETC managing director Catherine Emprin

     

    UK: Mr President creative partner Laura Jordan Bambach

     

    India: J. Walter Thompson national creative director & senior vice president Tista Sen

     

    UK: Isobar chief executive officer and executive creative director Nick Bailey

     

    USA: Leo Burnett chief creative officer Susan Credle

     

    USA: Weber Shandwick president Gail Heimann

     

    USA: The Representation Project founder & CEO Jennifer Siebel Newsom

     

    USA: Head @HeForShe Campaign senior advisor to Under Secretary-General UN Women Elizabeth Nyamayaro

     

    Lions Festivals CEO Philip Thomas said that they would be instrumental in helping to shape the future of the award, and, in turn, the industry. “We believe that marketing actively shapes culture, and the Glass Lion is part of our commitment to having a positive impact on this. The introduction of a new Lion is an opportunity to define both the category and what we hope the communications landscape might look like,” he said.

     

    Stressing on the importance of the award in actively shaping industry change, Gallop said, “I want every single creative in every country around the world to desperately want to win the Glass Lion – because the work that wins this award represents The New Creativity: the gold standard for creative and sociocultural change in our industry.”

     

    Bailey agreed, adding that the global, multi-disciplinary perspective of the jury would also play a role in how the work is judged. “It’s no secret that one gender and one viewpoint is over-represented in our industry, which means inevitably a certain viewpoint is over-represented. The Glass Lion seeks to redress that by recognising work that holds a mirror up to the world as it really is, rather than just as a minority of people see it. That’s why it’s particularly exciting to see not just a truly international mix in the jury, but also a mix of viewpoints from both within and from outside our industry,” he said.

     

    The introduction of the Glass Lion: The Lion for Change follows on from the 2014 launch of the See It Be It initiative, created to address the industry’s gender imbalance by accelerating creative women’s careers in advertising. The three-day programme for 12 creative women is returning to Cannes Lions this year and nominations are now open. Successful candidates will receive airfares to Nice, a Classic Pass to the Festival and accommodation for the duration of the programme, which is being held from 21 – 24 June 2015.

  • Portfolio Night’s ‘All Star’ winner was Mayank Bhayana

    Portfolio Night’s ‘All Star’ winner was Mayank Bhayana

    MUMBAI: For the ones who want to create a mark in the creative world, 21 May was the night. Lowe Lintas and Partners hosted the Indian twelfth edition of the world’s largest advertising portfolio review-cum-recruitment event- Portfolio Night.

     

    The event that was conducted simultaneously in 20 plus cities across the world sought to unite the advertising and design communities in every continent for a common purpose – to identify young and upcoming talent and mentor them on the opportunities that lay ahead.

     

     Mayank Bhayana from Bangalore bagged the Portfolio Night – ‘All Star’ title from India and will be flown to New York to take part in a week-long creative challenge on a specific brief.

     

     The evening saw an impressive turnout of 75 young creative aspirants who presented their work to top 25 creative directors of the country.

     

     Sharing his views on the over-whelming candidate participation and turnout, Lowe Lintas and Partners CEO Joseph George said, “With advertising arguably having lost its monopoly over being the coolest job to have, it was critical that as an industry we kept looking at ways to spot talent who are not just promising but fans of the profession. It was also very gratifying that all the creative stars from across the industry agreed to participate without any hesitation whatsoever. With the kind of response that we received from the candidates as well as the creative directors, it demonstrates the industry’s shared priority of ensuring that this profession remains exciting and attractive to young talent.”

     

    Lowe Lintas and Partners NCD Amer Jaleel said, “It was like the IPL of advertising. It was the place where raw ‘quickies’ and talented ‘big-hitters’ got spotted. There were many from the industry who were on a keen lookout for rising stars of the night. Seeing the enormous energy being exuded by the participants, I wished I too were playing under the floodlights!”

     

     The agency’s NCD Arun Iyer added, “The event was a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. The way the young creative guys came in and engaged the attention span of the CDs for over three hours was worth the whole effort. They not only got a sense of what the real world is all about, but also received enough encouragement and opportunities from a widely appreciated platform such as Portfolio Night.”

     

     Extending his gratitude to the numerous clients who made it a point to support the event, George said, “It was heartening to see the speed with which the clients wanted to participate with us on Portfolio Night. We are thankful to them for realizing a shared passion of spotting young and aspiring talent and giving them the opportunity to see their dreams come true.”

     

     Portfolio Night is a platform for young creative aspirants to have their work sampled by at least three top creative directors from the industry in a single evening. While it helps youngsters gain constructive feedback and guidance on their skill sets, the top Creative Directors get to spot potential talent.

     

     For the review process, aspirants were divided into three batches and each aspirant got the opportunity to get their portfolio reviewed by three CDs. Each CD met three candidates individually for 15 minutes and reviewed their work, ideas and offered them valuable feedback.

     

    The creative heads who reviewed the work at the event included Ogilvy & Mather executive chairman and creative director south Asia Piyush Pandey, Ogilvy & Mather NCDs Abhijit Avasthi & Rajiv Rao, Publicis CCO Bobby Pawar, Josy Paul, BBDO chairman & CCO Josy Paul, FCB Ulka NCD K S Chakravarty (Chax),  TBWA India Nation head – art Deepak Singh, TBWA India CCO Parixit Bhattacharya, Scarecrow Communication ECD Kapil Tammal, Grey Worldwide NCD Malvika Mehra, McCann Worldgroup NCD Pradyumna Chauhan, Scarecrow Communication, founder/director Raghu Bhat,  , Cartwheel Creative Consultancy owner Ramki D Ramkrishna, JWT NCD Tista Sen, Underdog founder Vikram Gaikwad, Contract India NCD Ashish Chakravarty.

     

    The creative heads from Lowe Lintas who were part of the judging panel included Amer Jaleel, Arun Iyer, Shriram Iyer, Ashwin Varkey, Sagar Kapoor and Rajesh Ramaswamy.

     

     As part of its association with Portfolio Night, India’s leading classifieds entity – Olx.in, will offer one candidate a chance to work as an intern for three months on a brief set up by the client. The candidate will be chosen from the final set of nominees shortlisted from the various individual stages.

     

    This year’s Portfolio Night was supported by global sponsor – Shutterstock, Twitter and SquareSpace. In India, the event was supported by Godrej HIT, Idea Cellular, Tanishq, Micromax, Lifebuoy, OLX.in and Myntra who came onboard as Brand Sponsors for Portfolio Night.

  • JWT wins the Grand Midas at Midas Awards 2013

    JWT wins the Grand Midas at Midas Awards 2013

    MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth with Protection Solutions.

    “A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said JWT Mumbai NCD Tista Sen.

    The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won the Grand Midas.

    JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it.