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Tag: Tissot

  • Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online

    Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online

    MUMBAI: Today, Myntra and the world leader in the Swiss traditional watch industry, Tissot, have entered into a strategic partnership enabling shoppers in India to purchase premium watches online.

    Tissot is one of the most popular watch brands in India, has actor Deepika Padukone and cricketer Virat Kohli as its International brand ambassadors. Known for its excellent craftsmanship and meticulous design, Tissot’s latest and most cutting edge timepieces from its collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and Special Collections; will now be available on Myntra.

    There are more than 150+ styles for men and women starting from INR 15,000 onwards and furthermore Myntra’s premium customers will be able to avail special benefits on purchase of Tissot’s sporty and stylish timepieces.  With ease of Myntra’s online shopping platform, Tissot reinstates its commitment to providing the most innovative and best-in-class timepieces to its customers, 24×7 and on the move.

    As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion forward and loyal customers across the country, making it the perfect partner for the Tissot to spread its footprint online in India. Myntra is also today, a destination for premium watches with more than 100 international and domestic brands on its platform.

    Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Known for their quality, craftsmanship and elegance, Swiss made watches have a large fan-following in India and are a favourite among our shoppers. Watches are a fast growing category for us and we are excited to launch Tissot on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for discerning watch lovers to choose and pick from their favourite collection.”

    Mr. François Thiebaud, Tissot President SA, said, “Tissot is the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. The brand, established in 1853, stands by its signature, Innovators by Tradition. This unique partnership with Myntra is the first of its kind in India. I am confident Indian consumers will enjoy the opportunity to experience our latest collections and shop authentic Tissot products on the Myntra platform.”       

  • Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an interesting manner.

    The currently on-going 6-week campaign includes a 10-second ad film and is being carried out in 360 INOX screens pan India and 30 screens of Carnival Cinemas in Kerala and Goa. The ad film shows the newly launched Tissot Seastar Chronograph watch along with a countdown timer leading to the commencement of the national anthem. The last frame of the ad urges the audience to “please stand up for the national anthem’.

    Tissot’s objective was not to showcase just another product ad film but also to keep the essence of being one of the most accurate timekeepers in focus. Khushi Advertising understood this need and came up with this brilliant idea to make an impact. An ad just before the national anthem is hard to miss but the concept of using a timer leading to the national anthem showcases remarkable social cognizance. This way Tissot got the position, timing and overall concept of the ad perfect.

    Opining on the ideation behind the campaign, Khushi Advertising CEO Vishnu Telang said, “As cinema advertising specialists, it is our responsibility to delight our clients. The countdown timer was included to build anticipation in the audience’s minds. When clients like Tissot appreciate our work, it fires up our creativity. Khushi is proud to be recognised as the fastest-growing ambient media agency in India, providing novel ambient advertising solutions across various avenues.”

    INOX chief sales officer Anand Vishal agreed to this while adding, “Everywhere you go, you are hammered by advertisements. In such an environment, your best bet is to be innovative so that the viewers are actually waiting for the story to unfold. If you cannot capture the audience in the first 5 seconds of the advertisement, you’ve already lost their attention. When Tissot added a countdown timer, it kept the audience hooked to their seats wondering what happens once the timer reaches zero. Such are the advertisements that speak directly to their audience.”

  • Tissot Launches Dedicated Asian Games Collection

    Tissot Launches Dedicated Asian Games Collection

    MUMBAI: Tissot, famous Swiss watch brand, known for its accuracy, added one of the world’s largest sporting events to its portfolio of partnerships, becoming Official Timekeeper of the 17th Asian Games Incheon 2014. Whether it is for the athletes themselves or the billions of fans across Asia, Tissot has created a special collection for all, to make this time memorable, keeping the dynamic nature of the games in mind. The Tissot Asian Games Collection is comprised of watches from classic to sporty, with unique designs to suit every taste. The watches are synonymous with Tissot’s Timekeeping precision. To mark the occasion, Indian trap shooter specialist Manavjit Singh Sandhu was joined by model and actress Kriti Sanon, for an exclusive event at Select City Walk Tissot Boutique in New Delhi.

     

    Speaking about the event, Manavjit Singh Sandhu said, “the Asian Games is one of the largest sporting events in the world and it gives me great pleasure to be a part of the celebrations with Tissot, right before the Games kick off. I am delighted with my Tissot Asian Games Collection watch. It is a souvenir that I will always cherish. I wish all the players the very best and hope India brings in many laurels.”

     

    The Tissot Asian Games Collection includes –

     

    • Tissot PR 100 Automatic Asian Games Special Editions 2014 – Tradition in action

    • Tissot PRC 200 Chrono Quartz Asian Games Special Editions 2014 – Class in action

    • Tissot Luxury Automatic Asian Games Limited Editions 2014 – Style in action

    • Tissot  Asian Games Special Edition 2014 – Dynamism in action

    • Tissot T-Touch II Asian Games Limited Edition 2014 – Innovation in action

     
    Priced between INR 54400 and INR 28000, The Asian Games Collection is definitely something one will treasure for a lifetime.

  • IMN News gets Green Goose Design Studio as creative agency

    IMN News gets Green Goose Design Studio as creative agency

    MUMBAI: IMN News, the soon to be launched new brand identity of the English news channel – NewsX, has signed on The Green Goose Design Studio as its creative agency.

    Said IMN News co-promoter Jehangir S Pocha, “IMN News is not just a channel but a vision, a promise to give India its first truly non-tabloid news channel. To deliver to our promise, we have been choosing partners who share the same vision and passion. We are confident that the wealth of experience that Green Goose Design comes on-board with will add value to our new brand.”

    Added Green Goose Design Studio Arjun Sawhney, “I am confident that together we will create an effective and iconic campaign that will break through the clutter.”

    The Green Goose Design Studio works with a wide array of clients across various industries and professions in India and abroad. These include AIS Glass, American Express, The 3C Company, Zee Turner, Carlsberg, Modi Retail, India Bulls, Jaypee Hotels, Orient Craft and DLF. GGD also works with TAG Heuer, Christian Dior Watches, Tissot, Forest Essentials, Choko La, Mirari, Rohit Bal and Manish Arora.