ITV

Tag: Tirupati

  • Express TV to launch in Andhra Pradesh

    Express TV to launch in Andhra Pradesh

    MUMBAI: As the country gears itself for what is being called the ‘Election of the Century’ by many existing news channels, another new News channel is set to make space for itself in Andhra Pradesh.  Backed by industrialist Jayaram Chigrupati, Express TV will see the light of the day on 31 March that coincides with the Telugu New Year.

     

    With 280 employees on board, the channel will have Bhaskar Nemani as the editorial head and Sai Ramakrishna as the business head. Headquartered in Hyderabad, the channel will operate out of Vijayawada, Vishakhapatnam, Tirupati and Warangal with two journalists and two camerapersons in each office. With its launch coinciding with the election season, the channel is looking at providing detailed election coverage through its election related programmes along with Nemani, who will be anchoring the primetime news at 9:00 pm.

     

    The TG is men and women between 23 to 45 years of age. However, Nemani says that the channel will focus on women stories for at least two hours a day.

     

    Broadcasting from Intelsat 17, Express TV has three OB vans and 10 backpack gears on 2mbps 3G for its journalists in the various bureaus and one in Delhi.

     

    “There are nearly 16 news channels in Andhra Pradesh and most of them owned by political parties which is not the case with us. Our goal is development and responsible journalism,” says Nemani.

     

    The marketing campaign has begun across the states on outdoor buses and hoardings. The creative has been done by an in-house team. With an investment of above Rs 20 crore, the channel is looking at breaking even in the next two years.

     

    Currently, the channel has no advertisers on board but it is looking at gaining a decent viewership through elections. The channel will be available on Tata Sky and Hathway for the start and will soon get on board other platforms as well. However, it says that distribution may take a little while.

  • 92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    Mumbai, 29 July 2013: 92.7 BIG FM, India’s No. 1 radio network, today announced the launch of the 6th edition of BIG Green Ganesha, its hugely popular and immensely successful campaign launched in 2008 as part of a vision for a better tomorrow. The initiative aims at instilling a sense of responsibility amongst citizens towards creating a better environment by celebrating Ganesh Chaturthi, one of India’s most widely followed festivals, in an eco-friendly way. This year’s campaign will be initiated in eight different cities that will involve Mumbai, Bengaluru, Hyderabad, Mysore, Tirupati, Sholapur, Vizag and Mangalore.

    The 2013 campaign is being launched by way of the brand new concept of ‘Ashta-Vinayak’, where eight unique eco-friendly paper mâché Ganesha idols will be installed at the eight locations in which the campaign will be run. In addition, the campaign will also attempt to set a record by collecting the maximum number of old newspapers from a single location and enter the prestigious ‘Limca Book of Records’. With the installation of 30 Ganesha Pandals, the campaign will be spread across 8 cities with the setting up of 48 paper mâché idols.

    Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign comes as a fresh reminder of change for all. A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments will mark the beginning of the campaign. The collected newspapers will be supplied to renowned sculptors and be used to create beautiful eco-friendly paper mâché Ganesha idols. The donation drive is a significant move since it educates the community and draws their support in order to create a better environment.

    The campaign will be promoted through high-decibel strategies and promotions involving an amalgamation of media networks that will include radio, print, outdoor, on-ground and digital. Apart from connecting with 1.5 crore people each year, more than 200 celebrities and 350 civic authorities will support the campaign.

    Commenting on BIG Green Ganesha Campaign 2013, Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “We are delighted to launch the 6th successive edition of the Big Green Ganesha Campaign, which is a fundamental part of our vision and responsibility to care for the environment. We believe that respecting the earth is the need of the hour. Whilst we spend time in prayer and celebration, we also do our bit towards creating a greener tomorrow by installing biodegradable and eco-friendly idols. We extend a warm welcome to all our partners in this sustainable celebration and would like to thank the community for the support that has helped make this campaign bigger each year.”

    Powered by the strong message it carries, the BIG Green Ganesha Campaign has witnessed unparalleled success and popularity, inspiring over a million people in multiple cities across India. The movement has cornered glory at prestigious global platforms including the Silver Radio Award at the New York Festivals and nine awards at the India Radio Forum 2013, proving that 92.7 BIG FM is not just about great music but passionate about creating a better world.