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Tag: Tira

  • Amorepacific turns 80, marks milestone with mega celebration

    Amorepacific turns 80, marks milestone with mega celebration

    MUMBAI: Glow-rious at 80! It’s not every day a beauty giant hits the big 8-0 but when it does, it glows big. Amorepacific, the South Korean powerhouse behind cult-favourite brands like Laneige, Innisfree, Etude and Sulwhasoo, is celebrating 80 radiant years with the launch of Amorepacific Day: a three-day K-beauty carnival from 5-7 September 2025.

    For the first time ever, this celebratory splash is going live across all major beauty platforms such as Nykaa, Sephora, Tira, Myntra, Amazon plus offline stores nationwide. Shoppers can snag up to 30 per cent off on bestselling skincare icons and makeup must-haves from Amorepacific’s legendary labels.

    “Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together,” said Amorepacific India, managing director & country head, Paul Lee.

    With Laneige’s water sleeping mask and Sulwhasoo’s first care activating serum, Amorepacific has been setting K-beauty benchmarks since 1945. And now, with Amorepacific Day, it’s throwing open its beauty vaults for fans old and new to explore, indulge and glow-up.

    Whether you’re a sheet mask stan, a skincare minimalist, or just browsing for your next beauty fix, Amorepacific Day promises something for everyone: minus the guilt, plus the glow!

    So, mark your calendars, clear your carts, and get ready to join the celebration. Because 80 never looked so goo and your skincare shelf is about to thank you.

  • Unlock India’s secrets in Warner Bros Discovery’s Mystery Hunter

    Unlock India’s secrets in Warner Bros Discovery’s Mystery Hunter

    Mumbai: Warner Bros Discovery is set to launch its original series, Mystery Hunter, which explores India’s lesser-known mysteries, legends, and hidden treasures. Hosted by Rannvijay Singha, the show will air every Tuesday starting 19 November 2024 on Discovery Channel and discovery+. Singha embarks on quests across India’s unexplored landscapes to uncover the secrets of historic sites and enigmatic events.

    Singha said, “Mystery Hunter has allowed me to explore India’s diverse history in ways I never imagined. Interacting with experts and archaeologists to unearth the secrets of these ancient sites was equal parts challenging and exciting. I can’t wait for viewers to experience this adventure with me, uncovering India’s secrets that have captivated minds for centuries.”

    Each episode of Mystery Hunter examines India’s rich history, asking questions such as whether a cataclysmic event in India contributed to the extinction of the dinosaurs, if the legendary weapons of the Mahabharata are hidden in Delhi and Indraprastha, and what happened to the treasure of Vijayanagar. The show also explores the ancient Harappan ports and their significance in early maritime history.

    Discovery, South Asia, head of factual and lifestyle cluster, Sai Abishek said, “There is a growing appetite in India for unique stories that dive into India’s historical and cultural fabric. With Mystery Hunter, Warner Bros. Discovery quenches this thirst, offering viewers an experience that delves into the glories and prowess of India’s past while providing a fresh perspective on how these legacies shape our present and influence our future. This show, with its unique format, is sure to entertain adventure junkies and history aficionados alike. Through such compelling Indian originals, we’re proud to bring fresh perspectives to the diverse heritage that defines our nation.”

    Filmed in various remote locations across India—from the ancient ruins of Lothal in the Rann of Kutch to the landscapes of Hampi, Gadag, and Penukonda, and historic sites in Manipur, Kurukshetra, Indraprastha, and Hastinapur—Mystery Hunter blends adventure, history, and investigative storytelling, bringing history to life for audiences.

    Don’t miss the premiere of Mystery Hunter, co-powered by Tira and partnered with NutriChoice and Bacardi Mix’R, on 19 November. New episodes will air every Tuesday at 9:00 pm on Discovery Channel and discovery+.

  • Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Mumbai: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.

    Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:

    1   The build range, featuring the clean slate hydrating cleanser, the on cloud nine lightweight moisturizer, and the sleep tight firming serum, focuses on repairing and restoring the skin barrier to its natural state.

    2   The balance range, consisting of the fresh start oil-free balancing cleanser, the bounce back soothing & purifying toner, and the get even everyday multi-active serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.

    3   The defence range includes the bright idea radiance serum, the no shade sunscreen primer SPF 50 PA++++, and the super smooth sun stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

    Commenting on the launch, Reliance Retail Ventures Ltd executive director Isha Ambani said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

    Commenting on the launch, Akind co-founder Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.

    After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

  • Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Mumbai: Wrap2Earn, a market leader in the cab branding space in India, is renowned for executing innovative cab advertising solutions for its clients. Recently, they were commissioned by Tira, a Reliance Retail Ltd Company, to execute a show-stopping campaign to announce the launch of Tira’s Vama store in South Mumbai. The brief: “Execute a campaign that draws upon the heritage of the vintage Ambassador car to announce the gift of launching Tira in South Mumbai.”

    The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these ‘mobile billboards’ captured millions of views during the 10-day campaign. Strategic routes were planned around South Mumbai, targeting the brand’s audience. The convoy travelled through key locations like Marine Drive, Peddar Road, and Nariman Point, effectively drawing the attention of pedestrians and commuters.

    The team at Wrap2Earn also parked the cars at strategic locations and offered free drop-offs to passengers wanting to visit the Tira store. The interiors of the cabs were equally captivating, featuring custom seats adorned with Tira’s branding elements, ensuring passengers had a memorable and immersive experience. Upon arrival at the store, passengers were greeted with a complimentary Tira gift box.

    To bring an otherwise offline campaign online and further amplify its impact, the company collaborated with well-known beauty influencers in the South Mumbai circuit. These influencers interacted with the branded cars and posted about the launch of the Tira Vama store, significantly enhancing the campaign’s reach and impact.

    This innovative campaign executed by Wrap2Earn for Tira yielded impressive results. Intrigued onlookers clicked selfies with the cars and tagged the brand on digital platforms. The influencer integration generated high reach and  impressions, leading to over a 15 per cent increase in anticipated footfalls and sales.

    Wrap2Earn partner Jyotiba Patil added: “In a city like Mumbai, which is bombarded with advertising, innovation is key. By creating a unique, interactive experience with the beloved Ambassador car, an iconic part of the city, we were able to generate a significant buzz around the new store launch. Our aim was simple: ensure that everyone in South Mumbai noticed these cabs at least once during the 10-day campaign period. The innovation ensured that the campaign will not be forgotten.”

    Tira beauty lead retail marketing Kavita Khiara commented, “We felt like we had done it all, from store launch activations and masterclasses to influencer activation, so we wanted something truly disruptive for our Vama store launch. Throughout the campaign period, people shared pictures of the branded Ambassadors with me. We received many phone calls and tags on our digital platforms and saw an increase in store visits. This campaign surpassed all my expectations in terms of innovation and quality of execution.”

    This campaign showcases Tira’s commitment to innovation in brand promotion and highlights Wrap2Earn’s ability to execute unique and groundbreaking advertising campaigns that rise above the clutter.

  • Tira’s #ForEveryYou campaign celebrates beauty in all its forms

    Tira’s #ForEveryYou campaign celebrates beauty in all its forms

    Mumbai: Reliance Retail’s recently launched omni-channel beauty retail platform, Tira, has launched its first high decibel 360-degree campaign ‘For Every You’ featuring Kareena Kapoor Khan, Kiara Advani and Suhana Khan.  Tira’s ‘For Every You’ campaign serves as a tribute to the myriad roles, emotions and moods that individuals experience. The campaign aims to celebrate the role of beauty and how people use it to express themselves through these moments.

    Kareena, Kiara and Suhana represent the different and unique versions of beauty, each featuring in a 30 second exclusive film. These films endeavour to accentuate how different mindsets, daily rituals and quirks make up a person and define their version of beauty. The campaign aims to inspire self-expression and empower individuals to explore and express their authentic self, no matter where they are in their journey of discovering beauty.  

    The ‘For Every You’ campaign is set to make a splash across prime media channels across the board including TV, outdoor, print & digital, events, in-store activations and on-ground activities in the coming months. With a carefully curated selection of best global and homegrown brands and exciting offers, promotions and gifts with purchase to compliment the launch campaign, a shopper on Tira is bound to be spoilt for choice.  

    Speaking on the campaign, Reliance Retail Ventures Limited director Isha Ambani says, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty & skincare category and democratize beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it’s about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”