Tag: Tinker Bell

Powerful Greetings introduces Disney-themed line in 2006

MUMBAI: Powerful Greetings, which produces a unique all-in-one battery and self-adhesive gift tag accessory, is launching a new Disney-themed line that will bring magic to consumers nationwide.

In addition, the company’s Disney line will debut in February at the American International Toy Fair in New York City. This event is the largest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries are expected to attend.

Powerful Greetings will expand its line of batteries featuring Disney characters to include Tinker Bell and characters from the upcoming Disney presents a Pixar film Cars. The line currently features Disney Princess, Winnie the Pooh and Power Rangers.

“The Disney character line is timeless, and growing with new characters that are quickly becoming classics. We’re extremely pleased to grow our line with such cherished characters that kids and adults can enjoy anytime, anywhere,” said Powerful Greetings president Pam Turkin.

Powerful Greetings not only enhances fun and function to just about any gift, its batteries also feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful Greetings card serves as a “to/from” gift tag, giving each package an attractive, personalised feel.

“We’re excited to work with Powerful Greetings on this new line that is a great stand alone item as well as one that complements the perfect Disney gift,” said Disney Consumer Products senior manager hardlines category Rona Goldman.

The Disney-themed line, along with holiday, birthday, and congratulatory Powerful Greetings themes will debut in the first quarter of 2006. “Powerful Greetings is aligned to the Disney tradition of creating fun, high-quality, family-friendly products. The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base,” added Turkin.

February 1, 2006
Disney Publishing to launch new book; $1 mn marketing campaign in the offing

MUMBAI: Disney Publishing Worldwide will unveil to the world its latest novel, Fairy Dust and the Quest for the Egg, by Newbery Honor-winning author Gail Carson Levine.

This new illustrated novel for girls aged 6-10 builds upon the enormous popularity of Tinker Bell and the Walt Disney Company’s heritage of more than 75 years of creating fairy tale magic.

The book is the cornerstone of Disney Fairies, a new franchise from The Walt Disney Company. Fairy Dust and the Quest for the Egg launched with an enormous one million copy printing in 45 countries — and was translated into 32 languages. The launch of the book will be supported by a $1 million marketing campaign.

The world of Neverland in J.M. Barrie’s Peter Pan serves as the inspiration for Fairy Dust and the Quest for the Egg, which introduces a new group of fairies, each with a personality that will appeal to young girls — from feisty, big-hearted Tinker Bell to the newest fairy, Prilla, to Mother Dove, the wisest creature in Never Land.

The launch event, which will be held at Downtown Disney in Anaheim, California in the year of Disneyland’s 50th anniversary, will re-introduce hundreds of girls and their parents to Tinker Bell and her world of fairy friends.

Levine will read an excerpt from the book in a magical fairy environment while David Christiana, the critically acclaimed illustrator, will bring her words to life. During the event, Disney will introduce a new Disney Fairies collectors’ pin and exclusive lithograph of one of the book’s illustrations, as Levine signs books for her young fans.

“For over one hundred years, girls all over the world have embraced Tinker Bell and taken her into their hearts. With the launch of Fairy Dust and the Quest for the Egg, we are thrilled to introduce girls across the globe to Tinker Bell’s world of fairy friends and give her a voice for the very first time,” said The Walt Disney Company president, COO and CEO-elect Robert Iger.

Following Disney Publishing Worldwide’s initial launch, The Walt Disney Company will provide unparalleled and synergistic support for Disney Fairies across its business units. The campaign begins with the recent launch of http://www.disneyfairies.com, a global online experience where visitors can explore and learn about Tinker Bell and other Never Land fairies. The entertainment experience will continue with a series of chapter books planned for spring 2006.

In addition, multiple films are currently in development to further extend the storytelling and bring the world of Tinker Bell and her friends to life. Disney Consumer Products will bring Disney Fairies into the homes and lives of girls around the world with a breadth of product that will inspire, enlighten, and encourage them to believe — from apparel and toys to home decor and stationery.

“The response to the novel has been tremendous both globally and throughout the Walt Disney Company. We at Disney Publishing are so thrilled to have the opportunity to lead the way for the entire company in bringing Disney Fairies to life. It was an amazing opportunity to work with Gail Carson Levine, a real master of the modern fairytale, in creating Fairy Dust and the Quest for the Egg. The novel’s rich story, captivating illustrations, and that touch of Disney magic is bound to make Disney Fairies a phenomenal success with girls around the world in the years to come,” says Disney Publishing Worldwide president Deborah Dugan.

Levine will embark on a national and international book tour, visiting retailers in 10 US states throughout September followed by visits to Japan, UK, Finland, Germany, Spain and Portugal.

Fairy Dust and the Quest for the Egg can be found at bookstores in the US from 1 September, 2005 and will roll out around the world shortly thereafter.

August 29, 2005
Star World set to woo with ‘The Simple Life’

MUMBAI: While the teaser campaigns of their next big chat show with Karan Johar are warming up the air waves, Star World is all geared to launch a brand new reality series The Simple Life on Thursday 28 October at 9 pm.

Yet another addition to the slew of reality shows on the Star World FPC, The Simple Life showcases trials of lives of two society princesses who are all set to leave their parties, expensive wardrobes and trust funds behind to experience life, as they have never known it.

A hilarious new reality series, The Simple Life follows celebrities and best friends, Paris Hilton and Nicole Richie as they pack up their Louis Vuitton bags armed with a road map and their trendy dogs Tinker Bell and Honey Child and embark on a modern-day Thelma and Louise adventure, says a company release.

While Hilton is the great-granddaughter of founder of the Hilton Hotel chain- Conrad Hilton, Richie is the daughter of the legendary pop icon Lionel Richie. Both 22 year olds have been best friends since the age of two.

The outrageous fish-out-of-bottled-water series focuses on the two friends who decide to leave the comforts of their lavish lifestyle in LA to move in with a hard working farm family in rural America. The series chronicles their struggle to fit in and deal with a kind of reality they have never experienced. As the series unfolds, they have had to do everything from cleaning chicken coops and pumping gas to hitting the town and picking up guys, to milking the cows and cleaning the cow’s udders.

The Simple Life was an instant hit when it premiered on US television. According to the Nielsen Media Research ratings, thirteen million viewers in US tuned in for the premiere of The Simple Life as the episode dominated its 8:30-9 pm time slot in virtually all key ratings demographics.
The second episode drew 13.3 million viewers, an increase of 200,000 viewers over its Tuesday premiere. In addition to leading its time slot in total viewers, the program also topped its timeslot in the advertiser-friendly Adults 18-49 demographic and most other key measures.

October 27, 2004