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Tag: TING

  • Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    MUMBAI: Ting has once again proved that wellness doesn’t have to be boring. The homegrown advertising agency teamed up with Swisse, to roll out a campaign featuring Bollywood heartthrob Aditya Roy Kapur and it’s making the internet sit up (or nap) and take notice.

    The buzz began with a blink-and-miss teaser: paparazzi pages like Viral Bhayani, Manav Manglani, and Instant Bollywood quietly dropped a clip of Aditya catching some serious shut-eye. No captions, no context — just a peacefully dozing star. Naturally, social media went into sleuth mode.

    Soon after, the mystery unravelled with a mock-interview-style digital video that playfully introduced the real hero: Swisse Magnesium, touted for better sleep and muscle recovery. Riding on Aditya’s easy charm and not-so-subtle wit, the film skipped the usual wellness preach and instead served up a dose of relatable humour and laid-back cool. Ting’s brief was clear — ditch the dull and spotlight Swisse’s magnesium benefits with a campaign that felt more Instagram swipe than instruction manual.

    “We wanted to take advantage of Aditya’s easy charisma and magnetic screen presence by letting him get up close and personal with the audience,” said Ting senior creative director Sahil Joshi. “When you present your insight as a fun little inner joke between your celeb and your audience, the brand messaging feels a lot more authentic.”

    “At Ting, we love telling stories that simplify wellness without dumbing it down,” says Ting partner, Aadil Mehta. “Our partnership with Swisse will go a long way to prove that you can build awareness and entertain at the same time.”

    “Aditya brings a calm confidence that reflects everything we stand for at Swisse. Swisse Magnesium is already Australia’s #1 — and it’s fast becoming a favourite here in India too. We’re proud to lead the conversation around wellness and recovery with a product that’s genuinely effective, easy to trust, and made for real, everyday life,” says Swisse Wellness marketing head India Abhishek Barur.

    With this, Ting continues its winning streak in the wellness category, transforming functional messaging into fun, human-first storytelling, all while flexing its signature mix of insight, humour and just the right amount of celebrity sparkle.

  • ting ropes in industry veteran Govind Shahi to supercharge global expansion

    ting ropes in industry veteran Govind Shahi to supercharge global expansion

    MUMBAI: ting, the India-based advertising agency known for its bold, data-driven marketing, is going global – and it’s bringing in the big guns. The agency has appointed industry veteran Govind Shahi as an advisor and consultant, a strategic move designed to turbocharge its international ambitions in the UK and UAE.

    Govind Shahi, a seasoned leader with a stellar record of scaling businesses worldwide, will steer ting’s global expansion, leveraging his expertise in cross-border growth and strategic alliances. 

    “I’m thrilled to join ting at this pivotal moment,” said Govind. “The agency’s strong foundation in creativity and performance-driven marketing presents an exciting opportunity to introduce its services to global brands. I look forward to working with the talented team at ting to craft expansion strategies that align with market needs and drive sustainable success.”

    Already known for its high-impact campaigns that blend creativity, technology, and data analytics, ting is set to build on its existing international footprint. Business heads Anirudh Ramanathan and Dhawal Shah will lead the UK and UAE markets, while Govind’s strategic guidance is expected to open new doors and deepen ting’s international influence.

    “Govind’s joining marks a bold step forward in our ambition to take ting global. His deep understanding of international markets paired with our creative and performance DNA sets the stage for meaningful global impact,” said ting partner Sudharshan Anandkumar.

    “We’re excited to partner with Govind Shahi to lead ting’s international business across the UK and UAE. With his depth of experience and proven track record, we’re confident he will add considerable value to our growing global ambitions,” added another ting partner Manan Vora.

    Third ting partner Aadil Mehta said, “This is a significant step forward for Ting as we continue to expand into global markets. Mr. Govind, a true veteran in our industry, brings invaluable experience and expertise to the table. We are both delighted and excited about this development, as it marks a new chapter in Ting’s growth and opportunities on the global stage.”

    As ting takes its signature blend of innovation and strategy to the world, brands can expect a bold new player on the global advertising stage.

  • Wellbeing Nutrition collaborates with TING for launch of new product

    Mumbai: TING, a fully integrated creative and digital advertising agency, has conceptualised and executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a newly launched product by Wellbeing Nutrition. The agency was responsible for the entire branding activity which included, visualization, packaging, branding, positioning, creatives, website designing to the social media launch.

    The branding and messaging of the newly launched Melts focus on how there’s a need in today’s day and age to rethink the intake of nutrition supplements.

     

     

     

     

     

     

    Speaking on the launch, Wellbeing Nutrition’s founder Avnish Chhabria said, “To build a brand targeting the young audience of today, the digital-savvy youth, we wanted to work with someone who truly understands that generation. As a brand that offers nutrition solutions, with Melts® we wanted to go all out and reach out to as many people as possible. We are very happy with the way TING has handled and executed our entire brand identity. All our suggestions and our company vision were kept in mind while executing, and we look forward to escalating the brand presence to higher levels with them.”

    TING co-founder & creative director Shruti Dhadda said, “While we have been associated with Wellbeing Nutrition for a while, it gives us immense pleasure to work with the core team in building the entire brand for Melts®. Creativity and packaging play a very vital role in attracting customers and our team ensured the correct messaging was conveyed. As an agency, we always consider inputs and suggestions shared by clients and accordingly formulate the best results, with our potions of creativity and strategic planning. We are thankful that Wellbeing Nutrition believed in us and gave us this opportunity to work alongside.”