Tag: Tinder

Zeenat Aman gives modern dating crash course on Tinder’s Swipe Ride

Mumbai: Tinder, the world’s most popular app for meeting new people, is back with an all new episode of Swipe Ride, a show that celebrates uninhibited, meaningful conversations about what Indian women want from their dating lives, with Zeenat Aman as the surprise celebrity guest! Popular social media content creator and actor, Kusha Kapila, takes the driver’s seat once again to pick up Tinder users to meet their dates. The episode premiered on Friday, 15 September, 2023 on Tinder’s Youtube channel and stream exclusively on JioCinema.

Veteran actress and eternal beauty Zeenat Aman shared her advice for young women on the latest episode of Tinder’s Swipe Ride, “Dating is an incredibly personal journey, and you must navigate it on your terms. As women, we are subjected to so many pressures in life, but here’s what I’ve learnt: go with the flow, pursue your passions, experiment, cherish your relationships, and build a life that fills your soul. Then, when love comes along, it’ll simply enhance the beauty of your existence, not define it. This episode of Tinder’s Swipe Ride is a reminder for all women to talk openly, express your desires and share your hopes and dreams. Finding true chemistry is rare, and when you do, seize it with both hands!”

During the conversation, Zeenat talks about how dating has transformed into a healthier landscape for the younger generation today with conversations around mental health, therapy and depression no longer being taboo. This sentiment resonates with 43 per cent women daters in India who believe dating is healthier (more honest, more open, with a focus on prioritising mental health) for 18-25 year olds today than it was before.* The trio also chat about how dating apps like Tinder offer a vast pool of choices for Gen Z today. Unlike the pre-Tinder era when dating was limited to introductions through parents’ friends, dating apps enable choice and agency. This holds true for 57 per cent young women daters in India who agree that dating apps allow them to meet people they would otherwise never have met – even those outside their social circle opening them up to a world of endless possibilities.*

“Swipe Ride celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. At Tinder, our focus has always been to encourage inclusivity, autonomy, and create a safe, non-judgmental space where women are free to choose, discover and interact with like-minded people, and be their most authentic, comfortable self – this show is an extension of that IRL.” said Tinder India marketing director Anukool Kumar.

To empower young women in India to navigate the world of online dating and prioritise their wellbeing, Tinder has recently launched Tinder Love and Care (TLC), a dating wellness guide developed in collaboration with That Sassy Thing. TLC features advice and insights from 15 prominent female experts and queer voices in India, covering a range of topics such as sexual health, intimacy, and fostering honest conversations with dates, all while prioritising self-care.

Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their careers, or their dating lives.

*A study of 1000, 18-25 year old dating singles pan-India between April – May 2023 conducted by OnePoll on behalf of Tinder.

September 16, 2023
Amazon miniTV friendship day campaign creates buzz amongst brands

Mumbai: Amazon miniTV friendship day campaign #CaseTohBantaHai has marked a new milestone in creating content-led entertaining experiences for its audiences. Interestingly, brands across the vertical started participating in the campaign.

When the campaign was unveiled, the streaming service opened the floor to the audiences to put forth an Atrangi Ilzaam on their friends, which is the unifying theme of their tentpole comedy reality show Case Toh Banta Hai.

The 360-degree integrated campaign started with Twitterati making funny and outlandish accusations against their friends. Along with that, a barrage of relatable memes inspired by the show also started pouring in.

Soon enough, brands jumped onto this bandwagon and #CaseTohBantaHai took over the internet. Over twenty brands including Swiggy, Pizza Hut, Noise, Tinder, Durex, Domino’s Pizza, Baskin-Robbins, Shemaroo, Dunzo, Shaadi.com, Gold’s Gym, PharmEasy, Mad Over Donuts, and Cleartrip joined the digital jest. The brands used this opportunity to poke fun at their customers’ traits, thus leaving the digital-first generation in splits.

Some of these hilarious ‘cases’ are given below:

Domino’s

Swiggy

Tinder

Durex

Pizza Hut

Baskin-Robbins

This campaign also coincided with the “Case Toh Banta Hai Celeb 2.0” reveal, which announced a stellar line-up of celebrities who will appear on the show. Concurrently, the celebrities slated to appear on “Case Toh Banta Hai” turned the excitement up a notch higher. Abhishek Bachchan, Shahid Kapoor, Ananya Panday, Chunky Panday, Sonakshi Sinha, Sanjay Dutt, and Pankaj Tripathi, amongst others, took to their social media to answer their summons to the katghara. These posts got people talking and amplified the buzz around #CaseTohBantaHai and also the anticipation for the show.

“Case Toh Banta Hai,” a one-of-its-kind courtroom comedy reality show, features Riteish Deshmukh, Varun Sharma, and Kusha Kapila in the roles of Janta Ka Lawyer, Defense Lawyer, and Judge, respectively. Each week, a new celebrity appears on the show, facing hilarious accusations and having to defend themselves. Produced by Banijay Asia, Case Toh Banta Hai is the perfect blend of sketches, talk shows, and impromptu comedy. Viewers can enjoy new episodes every Friday for free, exclusively on Amazon miniTV, which you can find on Amazon’s shopping app and Fire TV.

August 12, 2022
Tinder celebrates ‘Journey Of Firsts’ with its latest campaign

Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.

Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as ‘Explore,’ ‘Hot Takes,” and Vibes’ continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.

Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.

January 13, 2022
Netflix India, Tinder team up for dating reality show ‘IRL: In Real Love’

Mumbai: Dating app Tinder is set to collaborate with Netflix as its official casting partner for the Indian dating reality show titled IRL: In Real Love.

The ongoing July month will see swipe cards appearing in between Tinder members’ stack of potential matches, and if they swipe right on the in-app casting call they will be redirected to a registration page. The applicants have to be single in real life, and need to have an eye-catching Tinder profile to score a chance of being cast for the Netflix show.

IRL: In Real Love is in tune with other Netflix Original shows like Indian Matchmaking, Love is Blind, and Too Hot to Handle. The upcoming show, produced by Monozygotic, is set to woo audiences with a true to its time dating format, the app said in a statement.

“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out,” said Tinder and Match Group India’s GM Taru Kapoor. “Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”

“IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today,” shared Netflix India’s director – International Originals, Tanya Bami. “Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”

July 13, 2021
Pocket Aces partners up with Tinder & Pure Me for Firsts Season 3

MUMBAI: Pocket Aces is back with a new season of the hit Instagram series, Firsts. Presented by Tinder and PureMe, Firsts Season 3 explores a same-sex romantic relationship between two young women, who match on the dating app and experience an exhilarating journey of understanding love, life, and more together. A heart-warming story that blossoms during the lockdown, this season is a tale of acceptance, and coming together to celebrate the beauty of love, which has no labels.

Firsts Season 3 stars the talented young actors Shreya Gupto and Himika Bose, who play the role of the protagonists – Ritu Chatterjee and Lavanya Vijaya, respectively – both in their early twenties. Their first match on Tinder leads to a whirlwind online romance, which sees them decide to move in together, after a mere month of knowing each other. Worlds collide when the carefree Lavanya, and the slightly uptight Ritu explore their many ‘firsts’ as a same-sex couple. Being as different as chalk and cheese, their story is both entertaining and relatable for couples across the board.

The series and its production team is a beautiful representation of the LGBTQIA+ community. One of the protagonists identifies as queer, while the other is bisexual. Drawing from real-life experiences, the story is penned by Sulagna Chatterjee who identifies as queer, and is directed by the talented Bharat Misra. Over the course of the 20 one-minute episodes, Firsts Season 3 showcases how couples from the queer community cope with and navigate being in a live-in relationship in a largely heterosexual society.

Read more news on Pocket Aces

From their first confession, and first gift, to the first fight, and first feelings of uncertainty, the show captures the sensitivities of a newfound relationship, especially among those breaking stereotypes in society.

The series, which was shot in the midst of the Covid2019 pandemic, promotes the importance of wearing masks to check the spread of the virus by seamlessly weaving in PureMe’s range of linen masks into the episodes. The partnership is the first of its kind for PureMe and the brands’ message “Be Different” was visibly highlighted throughout the show.

PureMe co-founder Arti Yadav said, “Being our first ever digital partnership, we felt it was the right opportunity to not only showcase our range of cute and trendy masks, but also reinforce their importance. We were also drawn towards the beautiful message of love, and breaking stereotypes, which is what ‘Be Different’ is all about. Having said that, we feel extremely thrilled to have begun this journey with Dice Media and look forward to more such mutually rewarding partnerships.”

Kunal Langer, AVP client acquisition & growth, Pocket Aces said, “Firsts as a property is an extremely unique and a disruptive format for story-telling that we at Pocket Aces introduced earlier this year. So far with all the 3 seasons, brands have shown immense interest in the format as the concept is new and highly relatable in nature. ”

Langer said they zeroed in and decided to focus on a topic that content creators have shied away from, and through this season of Firsts, tried to normalise the conversations around queer relationships.

“Amidst these unprecedented times, we have tried to weave in how dating and romantic relationships are transforming and the sole objective behind this season was very different from its predecessors. In addition, over the last few months, we have consistently pushed our boundaries with different takes on relationships, and this has encouraged us to continue bringing out more such content with different themes. I am exhilarated to have partners like Tinder and PureMe as they bring in their unique identities which called for the perfect fit for this season’s concept,” he adds.

October 20, 2020
It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’

NEW DELHI: In a bid to constantly innovate, and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’ that will focus on telling short, relatable stories in just under a minute.

‘Dating in 2020’, the first series of videos under the format, reveals the experiences of 5 young couples that match on Tinder during the lockdown. The 5 one-minute videos successfully showcase how the audience is now adapting to the ‘new normal’.

The global pandemic has accelerated the way people date online. While the need for human connection is enduring, COVID-19 has dissolved the lines between our digital and physical lives, and social distancing has not meant disconnecting. Furthermore, dates, especially first ones, are getting creative — a reality, depicted in these 5 FilterCopy Mini videos. From matching with neighbours you have never spoken to before, having a dance challenge as your first virtual date to finding someone you can enjoy grocery shopping with or simply two former classmates rekindling a could-have-been romance after matching on Tinder — each ‘Dating in 2020’ FilterCopy Mini promises to let the viewers in on a fresh and heartwarming date.

Featuring some of the biggest digital faces of the country like Ahsaas Channa (Kota Factory, Girls Hostel), Rohan Shah (Firsts, Hacked) Apoorva Arora (Firsts, College Romance), Ankur Rathee (4 More Shots, Made in Heaven, Thappad), Akanksha Thakur (Cheesecake, Pitchers, PA Girls), popular American YouTuber, Jaby Koay and beloved TV actor Vishal Vashishtha, the five FilterCopy Mini ‘Dating in 2020’ videos are now available on FilterCopy’s Instagram page.

Commenting on the launch of the new format, FilterCopy, Channel Manager- Sripriya Yegneswaran, said, “To stay true to our mission of solving boredom, we’re constantly innovating on content formats and exploring fresher ways to keep our audiences engaged. After the huge success of both the seasons of Firsts, an Instagram-first format on our other channel, Dice Media, we had enough data to recognize that there was a massive appetite for bite-sized ‘stories’ which led to the inception of FilterCopy Mini. We’re quite excited to bring this freshly brewed format to the audience with Tinder as our first partner since it is the most intuitive fit for the current dating landscape that we are trying to showcase in Dating in 2020.”

Speaking of the partnership, Tinder spokesperson, said, “The most important thing we can do right now is to give our members a way to escape social distancing and self-quarantine and find solidarity with new matches around the world. Tinder is about making new connections and breaking down barriers – whether that’s digitally or IRL. Through this partnership, we’re showcasing how in challenging times, we still find a way to maintain social rhythms that will sustain us”

Catch all the episodes on Filtercopy’s Instagram page. You can also binge all episodes on YouTube. Stay tuned for more freshly brewed content from FilterCopy!

July 6, 2020
Tinder adds New Safety Feature: In-App Alert for LGBTQ+ Users when in Hostile Territories

India: Tinder, the world’s most popular app for meeting new people, today announced a new safety feature, Traveler Alert. The feature is designed to protect and inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have discriminatory laws effectively criminalizing LGBTQ status. The Traveler Alert will appear when the app is first opened in one of these countries to educate and warn users about the potential dangers LGBTQ people face. This update further strengthens the brand's focus on keeping all its users safe.

As part of the update, users who identify as LGBTQ will no longer automatically appear on Tinder when they open the app in these countries. Once the alert is activated, users will have the choice to remain hidden while in that location or opt into making their profile public so that they can connect with new people. In the latter case, if a user has added sexual orientation or gender identity to their profile, the app will automatically take the step to remove this information to safeguard users from law enforcement agencies and individuals who may target them. The alert will appear when users are on the ground in these countries, as well as if they are using Tinder’s Passport feature to connect with users in any location in the world. Once users have left the country or changed their location, then they will be visible again on the app.

Taru Kapoor, GM-India, Tinder and Match Group says, “Inclusivity and acceptance are core values at Tinder and drives all our efforts. Everyone is welcome on Tinder- regardless of gender identity and orientation and the safety and security of our users is also of paramount importance to us. The Tinder Traveler Alert combines these values, ensuring that our LGBTQ+ users are aware of the necessary precautions they need to take in countries that are hostile towards gender and sexual orientations outside the binary. This alert is an example of the many steps that we are taking to protect our users around the world, and is an extension of our many efforts to facilitate better connections for LGBTQ+ users in India.”

Tinder collaborated with ILGA World, sourcing data from their latest State-Sponsored Homophobia report, to help establish where the alert should be deployed. If users are served the warning and would like to learn more, they will be directed to ILGA World’s 2019 resources focused on sexual orientation laws.

“We hope that this development will raise awareness amongst all Tinder users, and help protect people of diverse sexual orientations in the 69 countries around the world that currently still criminalise same-sex love,” said André du Plessis, Executive Director at ILGA World. “We support Tinder’s dedication to improving security features for their users. We work hard to change practices, laws and attitudes that put LGBTQ people at risk – including the use of dating apps to target our community – but in the meantime, the safety of our communities also depends on supporting their digital safety.”

In addition to its Traveler Alert, Tinder has launched a number of updates and efforts in support of the LGBTQ community over the last year. With the help of India’s oldest LGBTQ organization, The Humsafar Trust and LGBTQ author and inclusion advocate, Parmesh Shahani, the app released 23 More genders. This was followed by the launch of a new Sexual orientations feature, which gives users another way to express sexuality and have more control over potential matches.

July 25, 2019
Tinder and BuzzFeed India launch GirlsFeed; the variety show highlighting the ups and downs of being an Indian woman

MUMBAI: Tinder and BuzzFeed India present GirlsFeed, a six episode variety show featuring a diverse group of women discussing the struggles, joys, highs and lows of being a woman in India. The show is dedicated to bringing out different perspectives on cultural nuances, dating, falling in love and relationships. Never ones to shy away from discussing a difficult topic, the BuzzFeed India team with Tinder will present various points of view through open group discussions and sketch comedy.

The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage.

Nirali Shah, Head of BuzzFeed India Originals said “BuzzFeed has a long history of female empowerment content globally and we are thrilled Tinder are joining us for this show, which is the first partnership of its kind for us in India.

“We spend a lot of time openly discussing our problems, our conditioning and how we’re individually trying to unlearn so many things that our surroundings have told us are ‘normal’. GirlsFeed was born from these conversations; we want to create a safe space where someone our audience relates to is open about an issue that affects us all. Most Indian women live double lives: this performative “sanskari” woman in front of your family and society, then a true version for your friends.

“We want to create more and more content for women, made by women. The show in partnership with Tinder is guaranteed to be filled with a lot of laughs you'll come away thinking you've just watched a group of your friends."

Taru Kapoor, GM, Tinder India on the partnership says “Supporting a female audience on the platform is an important part of our mission, even the mechanic of Tinder works so that women are comfortable; both users have to swipe right for it to be a match and the platform is based on what female users value most: choice, consent and mutual respect.

Conventionally it is hard to meet people outside of your immediate social circle in India, so

the opportunity Tinder provided has made life easier for all genders, but uniquely for women. Especially given the patriarchal nature of our society where women have historically had restricted access to technology, limited control over their lives and moral scrutiny of their choices-particularly romantic. Conversations about dating are still relatively nascent in India but our experience has shown us that dating ideals, once considered the norm, are fast evolving. We know that the secret to success is and has always been focusing on, talking to and understanding our users and making the experience continually better for them. And how better to start, support and challenge conversations on topics that matter than with BuzzFeed India.”

April 4, 2019
Tinder commissioned a market survey of 1500 Indian singles

Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of it translates to IRL dating behaviour? Research shows Indian singles don’t pay attention to traditional dating rules or gender related responsibilities, so it may be time for a dating rule upgrade.

Do women care about who sends the first message, how do men like to express romantic feelings, how soon do you wait after a first date to text each other and how cool is too cool when on a date?

Tinder commissioned a market survey of 1500 Indian singles from 7 cities, across the 18-34 age group who own a smartphone, and here’s what it shows.

When you use online dating services, which type of details could turn you on/off when looking at a potential date’s profile?

85% say the profile picture is the biggest turn on.

2. Who should organise the first date?

50% feel it doesn’t matter who organises the first date.

Who

Me

My date

It doesn’t matter

Total

28%

22%

50%

Men

31%

18%

52%

Women

25%

26%

49%

3. How soon after a successful first date would you send a message?

71% connect within a day, with 50% sending a message it less than an hour after a successful date.

4. Who sends the first message after a successful first date?

45% of people surveyed don’t think it matters either way

Who

It doesn’t really matter

My date

Me

Total

45%

25%

30%

Men

45%

18%

36%

Women

44%

33%

23%

5. Who is responsible for organizing the second date?

There’s little room for stereotypical gender roles when organising dates: 48% of people think it doesn’t matter

Who

Me

My date

It doesn’t really matter

Total

30%

22%

48%

Men

35%

17%

49%

Women

25%

28%

47%

6. How do you express your feelings to each other?

Women are in favour of WhatsApp (51%) and men favour a traditional phone call (48%)

7. Who do you share details of a successful first date with?

63% of people share details with their best friends

8. What do you share about a first date?

Both men and women share their dreams about a promising future equally

9. Your date is playing it cool or not telling you how they feel?

Ghosting and benching are not dating behaviours that Indian singles demonstrate

February 14, 2019
Tinder study reveals Gen Z driven by self-discovery

MUMBAI: Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired “a new meaning and cultural significance” for the GenZ. The study reveals that the youngsters in the age bracket of 18 to 25 are changing the norms of “adulting” by trying to be freer in exploring career fits, relationships, interactions, self expression, self-identity, and the direction they want their life to take. For both men and women, getting married and having kids ranks fairly low on their 5 year-goals lists and aspirations. So does accumulating assets – they would much rather collect experiences.

The study states for young Indians in the ages of 18 to 25, ‘being myself’ is the most important priority over a five-year horizon. For those in the ages of 18 to 22, this is followed by making their parents proud (56 per cent), building strong friendships (56 per cent), finishing their education (52 per cent) and exploring the world and meeting different people (42 per cent). These priorities evolve somewhat for those in the age group of 22 to 25 years, with getting a good job becoming a key priority (56 per cent), while making their parents proud (54 per cent) and building strong friendships (52 per cent) remain strong priorities for this cohort as well.

Tinder’s research also found that the uncertainties of this life stage are felt in more pronounced ways for women in India who have conventionally had much more pressure to adhere to social expectations and norms, and are also allowed less time than men before being asked to “settle down". 63 per cent of women surveyed indicated their desire to work hard to achieve self identified goals as a top priority.

Speaking about the insights, Tinder India – GM Taru Kapoor said, “In our social narrative, there always has been a lot of focus on ‘goals’ and ‘successes’ – the perfect life partner, the settled career path, the house, the car or whatever it is that one aspires to. But we have never really focused on celebrating the journey that gets us there – the mishaps and the milestones, the sometimes confusing but ultimately very memorable phase of life that is unique for everyone. We want to celebrate the little wins and showcase empathy towards the struggles, dilemmas, worries, and wins of this life stage without judgment. We believe the journey is just as important to celebrate and cherish as the destination. It is the journey of growing up and discovering the world and yourself. It is an opportunity to deeply examine your values and challenge preconceived definitions of happiness, success, and possibilities. We are therefore celebrating the journey towards ‘Adulting’. Tinder is a companion and champion as we celebrate this life-phase and navigate all its unique dilemmas and problems.”

January 10, 2019