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Tag: Tinder

  • Tinder swipes right on quirky love in new Asian campaign

    Tinder swipes right on quirky love in new Asian campaign

    MUMBAI: Tinder is shaking up the Asian dating scene with its new campaign, “Dating, your way,” a saucy celebration of modern romance’s glorious messiness. Tinder’s serving up tales of turtle-tossing exes, chilly-day cola connoisseurs, and olive-obsessed odd couples.

    The campaign, rolling out across digital, social, and real-world shenanigans, features three short films in India, each a cheeky nod to the realities of contemporary dating. “We know young women in Asia want to call the shots in their love lives,” says Tinder VP APAC marketing Daniel Kim “and we’re here to give them the stage.”

    “Move On” tackles the thorny issue of breakups, with a woman liberating herself from a past relationship, one turtle at a time. Tinder’s data claims a new relationship blossoms every three seconds on its platform, and a recent Onepoll survey suggests 57 per cent of young Indian adults have found meaningful connections through dating apps.

    “Double the Chill” celebrates the joy of finding someone who shares your weirdest habits, like necking ice-cold drinks in a blizzard. Tinder’s stats reveal 89 per cent of young Indian singles prioritise shared interests, and 94 per cent won’t budge on the food front.

    Finally, “Love and Hate” dives into the delightful chaos of opposites attracting, proving that even olive-related squabbles can’t kill a spark. A sizeable 65 per cent of young Indian singles are open to unexpected connections, proving that even a pineapple-on-pizza debate, wont stop true love.

    “Whether you’re after a fling or a forever thing, Tinder’s the playground,” quips Kim. “We’re matching the misfits, the oddballs, and everyone in between.”

  • Tinder redefines modern dating rules for Women on International Women’s day

    Tinder redefines modern dating rules for Women on International Women’s day

    MUMBAI: This Women’s day, Tinder unveils her new dating rulebook where modern Indian women prioritize respect, safety, and authenticity over outdated chivalry.

    According to a recent in-app survey by Tinder, 51 per cent of young female users believe modern chivalry is about keeping promises and showing consistency, rather than grand romantic gestures. 36 per cent value undivided attention on a date over symbolic acts, while 31 per cent prioritise basic respect for all identities. The traditional expectation of men paying on the first date is fading only 23 per cent see it as essential, with many preferring to split the bill as a sign of equality.

    Security remains a top priority, with over half of young female Tinder users in India stating they would unmatch anyone who sends inappropriate messages. Tinder’s AI-powered safety tools, including are you sure? and does this bother you?, are designed to curb unwanted behaviour. Profile authenticity is also key 44 per cent of young women prefer verified profiles, and 53 per cent reject profiles lacking clear photos.

    Today’s single women seek genuine connections beyond appearances 47 per cent consider incomplete profiles a red flag, while 37 per cent favour profiles showcasing personality. Originality also matters, with 41 per cent disliking cliché bios and preferring honest self-expression.

    Tinder India, communications lead Aditi Shorewal highlights, “Women are reshaping dating norms by prioritising respect, effort, and safety. Tinder continues to evolve, offering features that empower women to date on their own terms, free from outdated expectations.”

    With this new rulebook, Tinder is redefining modern dating where equality, security, and meaningful connections come first.

  • Tinder’s dating trends of 2024 and what’s ahead for 2025

    Tinder’s dating trends of 2024 and what’s ahead for 2025

    Mumbai: The year may be ending, but dating is here to stay! Tinder’s Year in Swipe is back, unpacking all the standout trends from 2024 and offering a glimpse into the future of dating in 2025. This year, daters got clear on what they want and are heading into 2025 with unapologetic intentions. And here is the list of the top dating trends:

    Loud Looking: Whether it’s a “Man in Finance” or “Gamer Girlfriend,” singles are ditching the vague and getting vocal and specific about their needs and desires, confidently and unapologetically.  “Looking for…” was Tinder’s top bio mention in 20241, showing that people were being upfront from the start.

    Kiss-met: is a playful twist on “kismet,” meaning destiny or fate. A Kiss-met embodies the idea of seeking out spontaneity and stumbling upon joy. It’s essentially a modern rebrand of the classic “meet cute.” In 2025, singles will move away from strict dating “rules” and dive into authentic, spontaneous connections. Think sweaty hike dates–which nearly 40 per cent of surveyed singles are planning to prioritise in 2025.

    Nano-ships: In 2024, no romantic connection was too small to define. From “eyecontactships” to “textuationships,” singles are embracing even the tiniest interactions as meaningful. It’s about reclaiming romance, whether serious or not, and recognizing that even micro-moments can count as a “thing.”

    Cherry Bombing: Dropping small, playful flirtations instead of going all out with grand romantic gestures. It’s all about those subtle sparks that keep things light and fun. Cherry on top: “Thoughtful Gestures” ranks as the second most attractive “love style” in Tinder bios, according to users.

    Cinnamon Roll: A genuinely sweet, kind, and supportive person who’s too pure for this world. They leave their ego behind and bring nothing but warmth and ooey-gooey-goodness. Keep it sweet: 35 per cent of surveyed Tinder singles say they are looking for a “cinnamon roll” in 2025.

    D-AI-Dating: Using AI as your dating wingman to craft the perfect text, build out your bio, or practice online conversations to boost your confidence. Love at first byte: 68 per cent of surveyed singles say an AI feature for photo selection assistance would be a game-changer in 2024.

    Hopecore: A trend all about embracing positivity and joy in dating and life. Surveyed singles say that to stay energized and excited about dating, they try to stay positive (41 per cent), have an open mind (39 per cent), and remember to have fun (33 per cent).

    Investi-dating: When you and your friends go full detective mode, digging up your crush’s entire online footprint (or their aunt’s 2015 trip to Iceland). 63 per cent of Tinder’s surveyed singles pre-screened their dates!

    Passport Passion: When you get swept up in a romantic fling in a new city, and it feels straight out of a TV rom-com. Pack your bags: Tinder users passport to an average of 4 cities, chasing love and adventure!

    Black Cat Girlfriend: Mysterious, reserved, and a little anti-social, but fiercely loyal to those she loves. She’s got that unbothered, almost selfish black-cat energy — definitely not one to chase after anyone. Claws out: 23 per cent of our surveyed singles are on the lookout for a “black cat” in 2025.

    Slow A-Peel: Dating with a mindful approach, like peeling back the layers of an onion. It’s all about embracing the mystery, revealing each part of yourself gradually. When asked what best describes their dating life, 27 per cent of surveyed Tinder singles said slow dating.

    Limerence: That all-consuming crush where you’re completely obsessed, longing for them to feel the same — often fueled by Tarot readings and daydreams, even if the fantasy differs from the reality. Manifesting magic: 16 per cent of surveyed singles say that to help their dating life, they plan to get a Tarot card reading.

    Remix Relationships: In today’s polarized world, differences like age, work ethic, or critical thinking don’t have to be dealbreakers but strengths. These mixed partnerships are all about reclaiming the divides and finding compatibility beyond perfect symmetry.

    Three-month Rule: Three months deep with no DTR? According to the rule, if a relationship is not exclusive within three months of dating, it will likely stay casual.

    Alpha Femme: This single isn’t waiting around for a knight in shining armour to make the first move; she’s confidently taking the lead.

    Contra Dating: Ditching your usual “type” and stepping outside the box to explore new dating possibilities. This pushes daters to give someone they wouldn’t normally go for a chance.

  • If you get my psycho, then you’ll get my cute: Vaani Kapoor

    If you get my psycho, then you’ll get my cute: Vaani Kapoor

    Mumbai: Tinder, in partnership with Viacom18, is back with the fourth season of Tinder’s Swipe Ride. It’s a show that celebrates uninhibited and meaningful conversations about what Indian women want from their dating lives. The first episode this year features bollywood actress Vaani Kapoor and will premiere on Wednesday, August 14, 2024 on Tinder’s Youtube channel and stream exclusively on Viacom18’s OTT platform JioCinema.

    Popular content creator and actor, Kusha Kapila, takes the driver’s seat once again with a celebrity guest in the back. This time it is Vaani Kapoor who steps into the spotlight, bringing her vibrant energy and honest perspectives on love and relationships. Together they pick up a Tinder user, Panthi Shah, a 23-year-old marketing manager and aspiring model, who is on a quest to find romance. With a Tinder bio that reads “Pasta, puppies, and looking for a potential partner in crime,” Panthi is all set for a pottery date planned by her Tinder match, Yash, a graphic designer who shares her love for adventure. Notably, Tinder’s Year in Swipe report talks about how people are increasingly opting for more experiential dates. While coffee date remains the top activity in India, it is closely followed by concerts and festivals, stand-up, movie night, and arcade.

    On this Swipe Ride drive, the girl trio spills the tea on the magic of spontaneous first dates, setting healthy boundaries, self-expression, and how Shahrukh Khan remains the ultimate dream boy who bridges the gap between Gen Z, millennials and boomers.

    Kapoor shares, “As someone in the spotlight, dating can be challenging. People often approach me because of my fame, which can make it difficult to discern genuine intentions. I’m an idealist in love but a realist in life. Finding true chemistry is rare, and when you do, it’s important to seize it with both hands!”

    Tinder user Panthi shared her own dating adventures, revealing how going on 50 first dates this year has been a journey of self-discovery. Interestingly, Tinder’s Year in Swipe report on dating, reveals that singles are less concerned with where their relationship was heading, and more concerned with creating memorable experiences and opportunities – also known as N.A.T.O Dating (a.k.a. Not Attached To Outcomes). It is simply a way for daters to break free from societal pressures and timelines and enjoy ‘the plot’ of making connections and getting to know people.

    “This season of Swipe Ride is all about celebrating the empowered and authentic voices of today’s young women. From spontaneous adventures to unique date ideas, these young women are breaking the mold and embracing what they truly want in their dating journey. It’s been amazing to witness how they’re normalizing open, honest conversations about their desires and expectations. This season, we’re driving into the heart of what makes modern dating so exciting and real, and it’s been incredible to share these moments with them,” added Kusha Kapila.

    Vivek Mohan Sharma, Head –  Branded Content & MTV Properties Revenue, Viacom18 – “At Viacom18, we are dedicated to pioneering storytelling and forging powerful brand partnerships that create meaningful content. Our collaboration with Tinder exemplifies this commitment. The fourth season of Tinder’s Swipe Ride offers a vibrant exploration of the diverse dating journeys of young Indian women, highlighting their self-assurance and clarity in navigating their relationships. This partnership also underscores how we as Viacom18 add value by effectively engaging with the intended set of audiences.”

    “Swipe Ride entering its 4th fourth season is a significant milestone and a testimony of how this show resonates with our audience. It captures the diverse perspectives of young, GenZ Indian women and their dating journeys in a way that’s both relatable and empowering. Whether it’s owning their relationship goals or confidently putting themselves out there, young women daters are being transparent and open to new experiences, connections and possibilities. This show is a reflection of that IRL,” said Tinder India marketing director Anukool Kumar

    Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their personal life, careers, or their dating lives.

  • Young adult singles are connecting via sports on Tinder’s Passport feature this summer

    Young adult singles are connecting via sports on Tinder’s Passport feature this summer

    Mumbai: This season, all eyes are on Paris as singles and sports fans flock both physically and virtually to the City of Light (and some say Love). In a destination with a charming allure that has inspired romance for centuries, singletons are saying bonjour to a world of possibilities on Tinder!

    Since the beginning of July 2024, key Tinder data reveals how users are leveraging this opportunity to make meaningful connections:

    . There has been almost a 25 per cent increase in Swipe activity in France and Tinder has seen a 105 per cent increase in Tinder Passport Mode activity to key tourist sites in Paris.

    . Paris ranked 18th as an international city destination in the weekend of 19-21 July and moved to the 6th spot during the weekend of 26-28 July as the top international cities that young singles in India passported to.

    . The top 3 origin countries of those using the Tinder Passport Mode feature in July to change their location to France are the USA, Brazil and Turkey.

    . The top sports selected as interests in Tinder users’ bios right now are football, basketball and swimming.

    . The fastest-growing sports interests are gymnastics (+31 per cent) and basketball (+14 per cent).

    . There has been an increase in the number of users with the job descriptions ‘olympian’ (+52 per cent) and ‘athlete’ (+43 per cent) on Tinder in Paris.

    For those who are yearning to be part of the (sporting) action from across the world, Tinder Passport Mode allows users to search by city or drop a pin on the map to begin liking, matching and chatting with others in their destination of choice! Other users will now be able to see that you’re in Passport Mode on your profile and looking to match with a tour guide to learn all the local secrets, or a potential date to explore a new town with.

    Tinder’s Passport Mode feature is used on average 145,000 times a day and Tinder users have virtually travelled almost 100 billion km over the last year, which is the equivalent of travelling to the moon and back over 130,000 times!

    Tinder sees peak usage of the Passport Mode feature between the holiday periods of June to August and December to January. As users are hoping to secure a date in their future holiday destination, we also see that Passport Mode users aged 18-25 years tend to be more active, sending and receiving 3X more messages than Tinder users not using the Passport Mode feature.

    To use Tinder Passport, a premium feature, users can head to Settings, tap on Location, add a new destination by dropping a pin on the map, and start swiping on profiles in a different city. See who’s out there, and make plans everywhere!

    Because privacy matters, for athletes who would prefer to keep a low profile in Paris this Summer, Tinder’s Incognito Mode is a step up from fully hiding your profile. Users can still Like and Nope in the app, but only those whom you’ve Liked will see you in their recommendations.

    So make the most of dating culture this sports season with Tinder Passport and who knows, you might just land an unforgettable date!  

  • “Tinder’s mission is to keep the magic of human connection alive:” Anukool Kumar

    “Tinder’s mission is to keep the magic of human connection alive:” Anukool Kumar

    Mumbai: This Pride month, Tinder, the popular dating app, is taking significant steps to support and celebrate the LGBTQIA+ community in India. In collaboration with Gaysi Family, a queer-owned and queer-run media platform, Tinder has launched its first Queer Dating Starter Pack. This visual checklist is designed to assist young, first-time queer daters on Tinder by providing essential guidance on self-discovery, dating etiquette, consent, safety and boundaries, and self-care. This initiative builds upon the LetsTalkGender.in guide and glossary that Tinder introduced in 2022, offering a comprehensive resource that integrates the new checklist for quick, reliable support as users navigate their dating experiences.

    In addition to this valuable resource, Tinder has announced the return of Queer Made Weekend, a pride festival. This event was dedicated to celebrating, supporting, and amplifying businesses and products made, owned, and run by India’s LGBTQIA+ community. Tinder Queer Made Weekend took place on 8 June 2024 at Jio World Drive in Mumbai and from 15 to 16 June 2024 at DLF Promenade in Delhi.

    Indiantelevision caught up with Tinder India marketing director Anukool Kumar and shared insights on his journey from engineering to marketing, highlighting how his technical background had enhanced his creative problem-solving skills in marketing. He discussed how trends like the demand for authentic connections shaped Tinder’s strategies, exemplified by the “You Up” campaign. Emphasizing adaptability and user-centric approaches, Anukool underscored the importance of staying relevant to Gen Z’s evolving interests and values. His entrepreneurial experience informed his innovative marketing tactics at Tinder, focusing on user engagement, differentiation, and trust and safety. Anukool also elaborated on initiatives like Queer Made Weekend and the Queer Dating Starter Pack, reflecting Tinder’s commitment to inclusivity and support for the LGBTQIA+ community.

    Edited excerpt

    On your transition from engineering to marketing and inspiring this career shift

    I always felt destined to be a marketeer, but engineering happened by chance as I enjoyed logical thinking, analytical work, and IT at that time. However, being an engineer has actually made me a better marketeer. I’ve been able to leverage the analytical and problem-solving skills honed in engineering to tackle marketing challenges creatively. This creative problem-solving mindset, common in engineering, translates well into developing innovative marketing strategies. Additionally, engineering provided me with a deep understanding of product features and benefits, which aids in crafting compelling marketing messages. Overall, I always had a desire for more creative expression, an interest in understanding and influencing consumer behaviour, and the goal of having a broader impact on the company’s success by reaching wider audiences.

    On recent market trend that influencing Tinder’s marketing strategy

    A recent market trend influencing Tinder’s marketing strategy is the growing emphasis on authentic connections and meaningful interactions. In response, Tinder launched the “You Up” campaign as a part of the brand’s global message “It Starts with A Swipe” inspired by this new generation and how uniquely they look at themselves and their dating lives. The campaign celebrates the endless possibilities of moments and experiences on Tinder. It is a reflection of how dating has become more fluid and how young daters increasingly embrace their authentic selves on the Tinder app and IRL. For them ‘You Up?’ is about putting themselves out there and seeking the kind of connections they want, on their own terms. Young adults reclaim the idea of ‘you up?’ culturally associated with ‘provocative/suggestive’ dating behaviour and instead define it as a positive call to action for putting yourself out there and all the adventure it can the experiences, the adrenaline, the chemistry and the excitement. The film was released on 20 December 2022, across YouTube, Instagram, and Twitter.

    The campaign beautifully illustrates the endless possibilities that Tinder delivers and reflects Gen Z’s desire to express and connect on the issues that matter to them most, with 63 per cent of Tinder users wanting to connect with someone that aligns with their values. The film follows a female protagonist who’s not afraid to navigate through diverse experiences and puts herself out there for all the experiences that come her way, whether it be a fun karaoke night, a long drive, or just meeting someone over dinner. By being open to possibilities, she is able to explore her individuality with endless new adventures that await at every turn with Tinder.

    1 Tinder In app Survey among Tinder users aged 18-24 in UK, US, AU. Data was collected between 10/18/22 – 10/28/22.

    On integrating emerging market trends into Tinder’s marketing campaigns

    Tinder evolves as our core target audience evolves (from Millennials to Gen Z), and our goal is to always stay relevant and offer the best experience to them, following their habits, behaviours and evolving trends. Our campaigns revolve around our users, keeping their interests and insights at the heart of everything we do, whether it is interests such as food, music, travel or pop-culture trends. Last year, we also collaborated with DOT., the Gen-Z actor from Netflix’s The Archies film, to spotlight Incognito Mode, a feature which offers Tinder subscribers the ability to maintain full control over their visibility while engaging with the Tinder app in this film. Our recent campaigns, “It Starts With a Swipe,” and “You Up” were inspired by this new generation of daters and how uniquely they look at themselves and their dating lives. Our goal is to bring more spontaneity into people’s lives and to open up a whole new world of possibilities with others.

    For our ongoing Swipe Ride Series which completed its 3rd season last year, we collaborated with influencers and celebrities who are strong female icons such as Kusha Kapila, Swara Bhaskar, Rashmika Mandanna, Pooja Bhatt, Uorfi Javed, Zeenat Aman, Janhvi Kapoor and more to celebrate meaningful conversations about what Indian women truly want from their dating lives and normalise conversations around female desire, body positivity, self-care.

    On experience as an entrepreneur influencing your approach to marketing at companies like OkCupid and Tinder

    My experience as an entrepreneur has significantly influenced my approach to marketing as I’ve learnt to be adaptable, resourceful, and innovative, which are crucial traits in the dynamic field of marketing. This entrepreneurial mindset allows me to quickly identify market opportunities and pivot strategies to stay ahead of trends.

    Moreover, my entrepreneurial background instilled in me a results-oriented mindset, constantly measuring and analyzing the effectiveness of marketing initiatives to optimize performance and drive growth. This blend of creativity, user focus, and data analysis that shaped my entrepreneurial experiences has been key in crafting successful marketing strategies for these dating platforms.

    On ensuring that Tinder’s marketing strategies resonate with the diverse user base in India

    Tinder’s mission is to keep the magic of human connection alive. We’re focused on promoting realness, respect, and relevancy amongst our users. The power of marketing lies in the connection we make with our target audiences in Tinder’s case it’s Gen-Z and how they see themselves as part of the brand. More than half of all Tinder users across the globe are 18-25 years old and they are all about vibing, meeting up and being their authentic selves. GenZ are digital natives and our priority is to talk to them in their language and be where they are having these conversations. They’re also incredibly intentional in both who they choose to date and how they choose to date and are looking for casual activities and shared experiences to get to know each other and make their first dates count.

    On key challenges that you face as the head of marketing at Tinder and overcome them

    Some of the key challenges include maintaining user engagement, differentiating Tinder in a competitive market, and navigating Trust & Safety concerns. User engagement means how we are agile as a marketeer, and build on trends. Talking about differentiation, Tinder’s Queer Made Weekend is a great example. It is one of the most significant inclusive initiatives we’ve committed to for three consecutive years in partnership with the Gaysi Family. It began as a digital space for 100+ LGBTQIA+ entrepreneurs and business owners in 2021 and expanded to an in-person event in Delhi in 2022, with further expansion to both Delhi and Mumbai in 2023 and again this year. Before Tinder’s Queer Made Weekend, cities in India had never seen such a vibrant collection of queer businesses.

    Additionally, addressing T&S concerns is paramount. In 2021, we launched LetsTalkConsent in partnership with Yuvva and Pink Legal as an ongoing conversation on consent education. Every year, we’ve reintroduced conversations on consent through various initiatives. These include offline workshops across 9 colleges and a 90-minute self-learning online course on Coursera. Through education and intervention, we believe that we can make Tinder the safest way to meet new people and ensure that dating is both fun and safe for everyone.

    On inspiring the launch of Queer Made in partnership with Little Black Book and Gaysi Family

    In 2021, Tinder launched Queer Made in partnership with Little Black Book and Gaysi Family, to provide a digital space for over 100+ LGBTQIA+ entrepreneurs and business owners. It is a space dedicated to celebrating, supporting and amplifying businesses and products made, owned and/or run by India’s LGBTQIA+ community. The aim was to empower entrepreneurial voices, foster discovery, and inspire users in-app and online to deepen their allyship, a commitment that continues today. The initiative expanded IRL in 2022, where Tinder organised a two-day festival, Queer Made Weekend in Delhi, with over 30 LGBTQIA+ owned businesses from categories such as Fashion, Art, Merch, Home Decor etc., from across India and 10+ home-grown musicians among many more. Last year, Tinder expanded the festival to Delhi and Mumbai, with a footfall of 30k+.

    On collaboration influencing public perception of your brand, particularly within the LGBTQIA+ community

    Tinder welcomes everyone, and we believe that everyone deserves the opportunity to make a meaningful connection with someone new, no matter who they are. We’ve been at the forefront of pioneering inclusive features and campaigns that ensure our users can be their authentic selves on our platform. With each passing year, Tinder’s Queer Made Weekend has grown significantly, attracting an overwhelming turnout and strong support from both the community and allies. The festival has showcased a diverse array of queer-owned businesses and creative expressions, with performances by home-grown artists adding vibrancy and energy to the events. Year after year, we are inspired by stories of resilience and creativity. As a strong ally, Tinder’s vision is to help users create meaningful connections and provide a space where they can be their authentic selves.

    On Queer Dating Starter Pack aiming to support first-time queer daters in navigating various dating scenarios

    The Queer Dating Starter Pack, curated by Gaysi Family with insights from The QKnit, addresses common concerns of first-time queer daters by focusing on themes like self-discovery, dating etiquette, consent, safety, boundaries, and self-care. It covers essential topics such as readiness to date, exploring one’s identity, understanding and setting boundaries, and practising consent and self-care, all based on real-life experiences of the queer community, resulting in a resource that is both authentic and practical for first-time queer daters.  Building on the LetsTalkGender.in guide and glossary launched by Tinder in 2022, the new checklist integrates with this resource, providing quick check-ins as they navigate their dating firsts on Tinder with confidence and clarity. 

  • Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Mumbai: This Pride month, Tinder, a dating app has released its first Queer Dating Starter Pack in India. Developed with Gaysi Family, a queer-owned, queer-run media platform, this visual checklist will be a great assist for young first-time queer daters on Tinder, offering essential guidance on self-discovery, dating etiquette, consent, safety & boundaries, and self-care. Building on the LetsTalkGender.in guide and glossary launched by Tinder in 2022, the new checklist is integrated into this resource to be a trusted companion, providing quick check-ins as they navigate their dating firsts on Tinder!

    Tinder has also announced the return of Queer Made Weekend, one of India’s most popular pride festivals, dedicated to celebrating, supporting, and amplifying businesses and products made, owned, and run by India’s LGBTQIA+ community. Tinder Queer Made Weekend will be held on 8 June 2024 at Jio World Drive in Mumbai and DLF Promenade in Delhi on 15 – 16 June 2024.

    Dating apps are becoming a space where young adults comfortably explore and express their gender and sexuality, with 7 out of 10 young daters in India agreeing that dating apps offer more freedom for self-exploration and have helped dismantle stereotypes and expectations surrounding gender, sex, and relationships.1 Given the growing comfort in using dating apps for self-discovery, this checklist gives first-time queer daters a crucial edge in navigating various dating scenarios with confidence and clarity.

    To support queer newbies to be the most authentic selves on their dating journeys, Tinder’s Queer Dating Starter Pack, curated by Gaysi Family with insights from The QKnit, offers practical advice based on real-life experiences of the queer community. The FAQ section addresses common concerns and uncertainties that may arise during the dating process, such as readiness to date, exploring one’s identity, and understanding boundaries.  In June 2024, Tinder users in India will see the Swipe Cards directing them to detailed checklists on LetsTalkGender.in.

    Gaysi Family digital content editor Tejaswi Subramanian shared, “Gaysi Family and Tinder have a history of collaborating on initiatives like the Museum of Queer Swipe Stories, Tinder Queer Made Weekend and Let’s Talk Gender, aimed at celebrating inclusivity. We are now addressing a significant need for young queer daters who are navigating their dating lives for the first time. Many existing resources offering dating advice are often neither thoughtful nor inclusive. Our checklists fill that gap by encouraging young queer daters in India to engage thoughtfully with their connections while staying true to themselves. This effort complements the resources that we have co-created over the years. Here’s to creating a safe and enjoyable dating culture for young queer individuals! ”

    “Tinder has always supported the freedom of its users to explore their individuality both on the app and in real life with features like More Genders, Sexual Orientation, and Traveler Alert, among others. We’re so honoured to play a role in the dating journey of Tinder’s queer users, from coming out to finding a community, and are committed to creating more inclusive ways to help them make authentic connections we know today’s daters value the most. The Queer Dating Starter Pack underscores this commitment by providing essential support to our users, especially first-time queer daters navigating their dating firsts on Tinder.”- Tinder  India communications director Aahana Dhar

    Tinder has also introduced a series of new profile stickers such as ‘Came Out Online’, ‘My First Pride’ and more, giving members more options to express themselves and connect with others in an authentic and relatable way to celebrate Pride. Tinder’s Pride stickers will be available in the app beginning June 3. Members can view The Pride Sticker Center and add stickers to their profile by tapping on in-app notifications.

  • FlowerAura & Tinder Mixers partner for a Floral Fusion workshop

    FlowerAura & Tinder Mixers partner for a Floral Fusion workshop

    Mumbai: FlowerAura, the leading online gifting platform in India, is pleased to announce its collaboration with Tinder Mixers scheduled to be held on the 18 and 25 May 2024 in Delhi and Mumbai, with Bengaluru and Hyderabad soon to follow; the much-anticipated event promises to be an evening of creativity and fun as it offers attendees an opportunity to connect with new people while indulging in the artistry of arranging flowers and crafting cocktails.

    Tinder Mixers bring like-minded people together in an offline social setting to discover new experiences and always leave with a good story. One such discovery offered within the mixer is Floral Fusion created by FlowerAura. The workshop offers floral bouquet crafting as well as a flower-infused cocktail-making session. This workshop adds a new dimension to the clutter-breaking engagement that Tinder Mixers are known for; a relaxed, indoor environment where attendees can explore their creative sides all while associating with new.

    Sharing his thoughts on the partnership and upcoming event, FlowerAura co-founder Shrey Sehgal said, “We are thrilled to partner with Tinder, one of the leading dating platforms, for the upcoming event, Tinder Mixers. FlowerAura, as purveyors of floral elegance, understands the parallels between new blossoming connections and their expression through flowers, as every flower tells a unique story. Through our meticulously crafted floral arrangements, we seek to capture the essence of these connections, and with this collaboration, we aim to celebrate the myriad expressions of human emotions. Together with Tinder, we unveil an enchanting flower arrangement workshop, a celebration of newfound experiences, affection, and the power of human connection. Our immersive flower arrangement workshop will guide people towards meaningful conversations and connections that have the potential to last a lifetime.”

    The event is limited to 40 people and is exclusively curated to offer them the best time, this includes two complimentary cocktails to kick-start the evening, two complimentary appetizers to satisfy your taste buds, and all the necessary ingredients for the workshop, ensuring a seamless and enjoyable experience for all participants.

    Tickets for Tinder Mixers are now live, so don’t miss your chance to be a part of this unforgettable event.

    For Delhi Tickets: https://insider.in/tinder-mixers-delhi-may18-2024/event

    For Mumbai Tickets: https://insider.in/tinder-mixers-mumbai-may25-2024/event

  • Think outside the colour box this Holi and explore these unique activities

    Think outside the colour box this Holi and explore these unique activities

    Mumbai: Looking to add a splash of excitement to your festivities this Holi? While the festival’s usual splashes of colour are undeniably thrilling, who says you can’t have a blast without them? Whether you’re opting for a colour-free celebration for safety reasons or simply want to enjoy the long weekend differently, we’ve curated a lineup of exciting activities to ensure you have a fantastic time. From immersing yourself in audio entertainment to planning your dream getaway and indulging in some delicious treats, there’s something for everyone to enjoy.

    Educate, entertain and enrich yourself with audio content on Audible

    If you’re looking for entertainment, downtime with self-care or some self-development, Audible has got you covered with its diverse range of audio content. Be it romance, thriller, horror, comedy or self-help, there’s something for everyone to tune in to. Check out star-studded audio series such as the four seasons of ‘Marvel’s Wastelanders’ in Hindi or dive into shows like ‘Desi Down Under,’ or ‘Little Things: Jab Dhruv Met Kavya,’ which will transport you to a different world. Well, not just this, you can take advantage of the day indoors to pamper yourself and get that skincare regime in place by listening to tips from experts like Vasudha Rai or Jaishree Sharad from their audiobooks too. Alternatively, seize the opportunity to finally dive into that audiobook that has been sitting in your content library for ages.

    Tick some titles off your watchlist on Amazon Prime Video

    In the era of endless streaming options, there’s no shortage of binge-worthy content to dive into, making it the ultimate way to unwind during the Holi festivities. Whether you’re a sucker for suspenseful thrillers, heartwarming dramas, or gut-busting comedies, the vast array of web series and films across platforms like Amazon Prime Video guarantee there’s something for every taste. Consider adding recent releases like ‘Big Girls Don’t Cry,’ ‘Poacher’, ‘Indian Police Force’ and the upcoming release, ‘Ae Watan Mere Watan,’ to your Holi watchlist. So, grab your popcorn, pull the curtains, and get ready for a cinematic adventure right in the comfort of your own home!

    Take that trip you’ve been dreaming of with Skyscanner!

    Thinking of a quick getaway this weekend? Utilise the time off to plan an unforgettable trip with Skyscanner. For a relaxing getaway to a serene hill station or an adventurous international escapade, Skyscanner has got you covered. A recent survey by Skyscanner’s Travel in Focus Report 2023 revealed that 56% of Indians would squeeze in as many small trips as possible at the same price, rather than one big holiday. If you’re the same, then this weekend is for you. Plus, with a little bit of planning in advance, you can snag amazing deals and score big savings on your travel expenses. Whether you’re looking to explore the breathtaking landscapes of Himachal Pradesh or soak in the sun-kissed beaches of Thailand for a rejuvenating experience, there’s a destination out there calling your name.

    Whip up some desserts for your folks!

    What better way to celebrate Holi than by indulging in delicious homemade sweets? Channel your inner chef and whip up some mouthwatering treats for yourself and your family. From traditional Indian delicacies like ‘Thandai,’ ‘Dahi Bhalla,’ ‘Karanji,’ ‘Puranpoli’ to modern delights like ‘chocolate truffles’ and ‘fruit tarts,’ the options are endless. Not only is cooking a fun and rewarding activity, but it also allows you to bond with your loved ones over shared culinary experiences.

    Pro tip: Remember to personalise your creations with colours, unique flavours and decorations to add a special touch to your Holi festivities! So, put on your chef’s hat, gather your ingredients, and treat yourself to some delectable homemade dishes!

    Swipe right on love and find your ideal match on Tinder!

    Spice up your Holi celebrations by creating a fun profile on Tinder and setting up a festive date with someone special. Whether you’re seeking a casual hangout or a meaningful connection, Holi can be the perfect opportunity to meet new people and add some excitement to your love life. Swipe through profiles, make connections, and plan a date to celebrate the festival of colours together. Who knows? You might just stumble upon your perfect match amidst the vibrant hues of Holi!

  • Tinder celebrates the peak season of making new connections with a new brand film

    Tinder celebrates the peak season of making new connections with a new brand film

    Mumbai: Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. As Tinder continues to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’, the brand film celebrates young adults using the online app to build new experiences and memories that bolster their own personal stories. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14) as singletons bring their new year energy and intentions into their quest for making new connections. Last year during this period, 58.7 million more likes were sent compared with the rest of the year.2

    Conceptualised by Toaster, the brand film centres on a young woman who chooses a variety of first date experiences without worrying about the outcome. Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.  

    Crafted through the eyes of a young woman, the brand film’s narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date. Whether it is a date that teaches her to dance spontaneously or a familiar face from the office, she is able to explore her individuality and fluidity with endless new experiences that await at every turn. Set to the iconic track ‘Zindagi Meri Dance’ (My life is dance) by Vijay Benedict and Alisha Chinai, the soundtrack embodies the euphoria of putting yourself out there for all kinds of possibilities, syncing perfectly with characters’ dating experiences.  

    Tinder India marketing director Anukool Kumar said, “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65 per cent of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25 per cent) using the relationship goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.`

    The brand film is live across Tinder India’s social channels Instagram, YouTube.

    1 Internal Tinder data comparing 8 January 2023 with yearly averages.

    2 Internal Tinder data comparing the period of 1 January to 14 February 2023 with yearly averages

    3 Data from Tinder’s relationship goals feature from 1 Jan to 1 Oct 2023.