ITV

Tag: Timex India

  • Timex launches Analog Life campaign to remind India to unplug and live in the moment

    Timex launches Analog Life campaign to remind India to unplug and live in the moment

    MUMBAI: For over 170 years, Timex has kept the world ticking. But this year, the watchmaker did more than measure time-it asked India to slow down and savour it. On National Watch Day 2025, Timex India launched its ‘Analog Life | Make Time Yours’ campaign, a movement nudging the nation to disconnect from the constant ping of digital life and reconnect with presence, purpose, and personal rhythm.

    The campaign champions a strikingly simple idea: analog is not outdated, it’s intentional. With a signature call to ‘Make Time Yours’, the initiative celebrates everyday moments and urges people to live mindfully. As part of the rollout, Timex declared an ‘AnaLog-Off Day’, encouraging people to unplug, go offline, and engage in real-world connections that don’t require notifications.

    “In a world that moves faster every day, it’s easy to lose ourselves in the noise”, said Timex Group India MD Deepak Chhabra. “At Timex, we believe time is more than just minutes ticking by; it’s the essence of how we live. With the Analog Life – Make Time Yours campaign, we’re inviting people to pause, reflect, and reclaim their moments because a Timex isn’t just a watch; it’s a symbol of living with intention and presence”.

    Timex’s campaign film portrays the daily hustle with a refreshing twist—people putting down their phones, closing laptops, and embracing everyday moments with focus and joy. Rooted in the brand’s legacy of craftsmanship, the watches remain timeless companions that reflect values rather than vanity.

    By pitching analog as a conscious lifestyle choice, Timex has cleverly positioned itself not just as a timekeeper but as a lifestyle custodian in a hyperconnected age. Through its timepieces, the brand invites consumers to stop scrolling and start living.

    From its origins in 1854 to today’s digitally obsessed world, Timex continues to evolve while staying true to its essence-helping people live more authentically, one moment at a time.

  • Timex marks 170 years with a $1 limited-edition watch

    Timex marks 170 years with a $1 limited-edition watch

    Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.

    The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”

    Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.

    Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

    This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.

    Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.

    1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.

  • Timex celebrates 170 years of great watchmaking

    Timex celebrates 170 years of great watchmaking

    Mumbai: Celebrating its 170th anniversary, Timex honours the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.

    Since 1854, Timex has stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the one per cent and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous.”

    Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With Indiglo, Timex changed the way the world tells time in the dark.

    Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises –Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.  

    Timex India MD Deepak Chhabra expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”

    Throughout its legacy, Timex has introduced iconic franchises like the Marlin, Waterbury, Q Timex, and Expedition North, encapsulating its rich heritage.

    Marlin

    The original Marlin watches first debuted in the 1950s and matured into a centerpiece of Timex’s broader collection in the 1960s. Today’s Marlin collection draws inspiration from that era, pulling both from Timex archives and 1960s culture more generally. Timeless and sophisticated, this collection draws on the best of the past while continuing to push Timex’s legacy of style, disruption, and quality into the future.

    Waterbury

    The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with design sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.

    Q Timex

    Bold, irreverent, and confident, the Q Timex watches of today carry some of the stylistic references of the late 1970s and early 1980s and more fully the same ethos that courageously allowed Timex to embrace new technology and create precise, affordable watches with statement-making designs inspired by innovation and change.

    Expedition North

    The Expedition North collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements of adventure after adventure.  

    Fria

    Designed for the Indian target audience, this collection embodies versatility with vibrant colours, playful patterns, and geometric shapes. Each piece tells a unique story, elevating every occasion and adding finesse to any outfit, be it casual or elegant. What truly defines Timex extends far beyond their heritage – it’s the way their watches have gone from being simple tools to cherished companions.

    Maybe your Timex was a gift, or perhaps it was passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. For more information visit shop.timexindia.com

  • Hungama bags digital account of Timex & Helix

    Mumbai: Timex India and its youth brand Helix have appointed Hungama Digital Services as their new digital media AoR.

    The agency will be working on their web and mobile platforms. It will manage social media for both the brands, media buying as well applications.

    Timex India MD and CEO V.D Wadhwa said, “The digital medium is fast evolving and presents tremendous opportunity for brands to mark their presence. It is increasingly becoming an important platform for interacting directly with our target audience. Given that the measurability of this domain is quantifiable, we at Timex are extremely focused on strengthening our brand presence on this very dynamic platform. We have strategic plans to increase our presence through the launch of brand Webstores, social media pages and impactful search and display campaigns. We chose to partner with Hungama as it is the leader in providing effective digital campaigns to brands across markets and categories. I am very confident of this partnership, as it will act as a catalyst in our journey to become the most influential brand in the digital space.”

    Hungama Digital Services MD and CEO Neeraj Roy added, “We are excited with the win and look forward to a relationship with the Timex Group. With an experienced and award winning team here, we aim to leverage this opportunity for Timex, towards a widespread exposure and an increased engagement in the digital space. Today, India is at the cusp of digital revolution with the advent of 500+ million consumers getting online in the next 3-4 years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers.”

    For the record, JWT Singapore had recently acquired a 51 per cent stake in Hungama Digital Services.

  • Helix’s ‘Waste Time’ brand message to woo youth

    MUMBAI: 150-year-old watch company Timex has launched the latest advertising for its youth brand Helix.

    JWT is the creative force behind this campaign. The communication aims as projecting Helix a brand that youth can own, both in attitude and style.

    With the youth watch market growing at 15 per cent and limited brands that provide trendy and affordable merchandise, global watch manufacturer Timex decided to launch a sub-brand that specifically targeted the college going segment.

    The campaign is built around the concept of time according to the young generation, which is the TG for the brand. It takes inspiration from the insight that ‘from school to college, a new sense of freedom begins to unfold, when the young begin to explore limitless time with limited money in their wallets.’

    According to this insight, the youth today sees the present time, i.e. ‘now’ as the only time hang out and just be, make fabulous friends, do spontaneous things and be free spirited and uninhibited. The campaign, thus, tries to reflect the youth’s sentiment — ‘I want to spend time exploring and enjoying the present but I am expected to join the rat race to ensure my future is bright when I am already confident that it will be.’

    Since the brand communication is aimed at college going youth, the theme of the campaign is also derived from the different aspects of college life like the summer holidays and the time collegians spent in the canteen having a good time.

    The idea was to go against the tradition where everybody keeps advising the youth to ‘do something, this is your time, stop wasting it.’ Instead the camoaign says, “Go Ahead and Waste Time.’ It is a new way of telling the youth that this is the only time they have the luxury to explore their options and have a good time.

    The campaign includes a one minute thematic film accompanied by two launch ads that celebrate the philosophy of ‘Waste Time’. Following these, the brand launched followed up ads spanning 20 seconds each that showed innovative ways of ‘wasting’ time. The videos and TVCs were supported by online presence through a Facbook page, print ads and cinema advertising at various theatres. The films have been produced by Flying Pigs Production.

    JWT SVP and executive planning director said, “The campaign idea is truly provocative for a watch brand. In a fresh and disruptive way, it blends the truth about youth lives with the category. Young consumers have responded really favourably to the boldness of a liberating brand thought – Waste Time. This campaign sets the tone for Helix – a cool young brand with a distinct attitude and distinct designs.”

    Timex India head marketing Vinit Kapahi explains, ‘With an active and growing youth watch market, we wanted to offer trendy and international range of watches at an affordable price point. Designed by internationally acclaimed and Milan based designer, Giorgio Galli, the collection is targeted to the global youth of today, men and women in the age group of 18-24 years. The campaign is clutter breaking, bold and attempts to resonate with the lives of young people in college. The core team at JWT including Account Management, Creative and Planning with their understanding and passion, along with us, believe in the power of – Waste Time, You Will Never Be Young Again’.