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Tag: Timex Group India

  • Babil Khan unveils Philipp Plein watches exclusive collection

    Babil Khan unveils Philipp Plein watches exclusive collection

    Mumbai: Just Watches by Timex group, a one stop luxury watch destination recently saw the launch of the international watch brand Philipp Plein by noted actor Babil Khan. The launch of the new store at the prestigious Phoenix Mall of Asia Bangalore is a strategic step by Just watches to deepen its foothold in the retail space. The grand opening of this one stop luxury watches store was done by the young actor Babil Khan who unveiled the Philipp Plein exclusive range at the store. Just watches, the trusted home for luxury watches is known for showcasing its commitment to offering a curated selection of luxury and fashion watches to its esteemed customers across markets.

    Spanning an expansive 569 sq ft, the new Just Watches store will be a destination for luxury watch enthusiasts. Along with Philipp Plein, a brand known for its bold, and extravagant designs that exude maximalist luxury, the store will also feature an impressive portfolio of renowned watch brands such as Versace, Guess, Gc, Plein Sport and Daniel Wellington, catering to a diverse range of tastes and preferences.

    Expressing his enthusiasm Timex Group India MD Deepak Chhabra said, ” This launch of Phillipp Plein at one of the prime retail destinations of Bangalore is a great opportunity to give consumers an experience of luxury! Just Watches store in Bangalore offers an array of international brands and now houses the range of Phillipp Plein watches that boast of intricate details and edgy designs, creating a distinctive appeal. We look forward to maximizing our consumer base in the city and elevating the consumer shopping experience with the new addition of craftsmanship and design.”

    “I am thrilled to launch the newest collection of Philipp Plein watches at Just Watches store in Bangalore”, said actor Babil Khan. “These watches are not just timepieces; they are a statement of style & luxury. I am excited about the Philipp Plein collection, which exudes luxury with its bold and edgy designs. I am sure the store will be a fantastic destination for all watch lovers.”

    The opening of this new outlet is a significant milestone in the journey of Timex Group India Limited with a mission to become India’s ultimate destination for premium timepieces. Each new store strengthens their commitment to offering accessible and diverse watch options.
     

  • Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

    Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

    Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

    Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.

    KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”

  • Timex ramps up retail strategy in India

    Timex ramps up retail strategy in India

    BANGALORE: Timex Group India (Timex) has ramped up its retail strategy in India, and more specifically in the southern region.

    Timex announced the opening of the 12th Timex Factory store in Bangalore. The new Time Factory store was inaugurated by Timex Head- Retail and New Brands Angelique O’Brien. The south has been a major market for all the brands sold by Timex, revealed O’Brien.

    Timex currently has 75 Timex Factory stores in 33 cities in India. The company plans to up the number of these stores in India to 100 in the next 12 months. Its products are available across 3000 points of sale including at organized retailers such as Shoppers Stop and Lifestyle. Timex plans to strengthen its retail footprint in tier II and tier III markets also.
     
    In a bid to grow revenues by 20 per cent this fiscal to Rs 3 billion from last year’s Rs 2.5 billion, the company has plans to complete ad spends of Rs 220 million by the end of the fiscal on 31 March 2011.

    In the past, the brand had been using print and outdoor media for advertising. Since the middle of last month, Timex has started advertising on television with a TVC by its creative agency JWT. It’s TVCs’ have been aired on television across genres as well as the on regional television. It also plans to launch email and SMS campaigns shortly.

    It has had Australian cricket fast bowler Brett Lee as a brand ambassador in the past. During the last quarter of 2010, it had Indian cricket ace batsman Virendra Sehawag to launch its ICC Watch series (International Cricket Council).

    Timex is the official timekeeper for the ICC World Cricket Championship 2011 that begins in the Indian sub-continent from 19 February.
     
    The company has ambitious plans to launch over 400 models of watches across categories by the end of this financial year targeting the discerning Indian consumer. Last month, the brand launched 14 styles of the Tarun Tahiliani collection of ladies watches, 9 of which are a part of the bridal collection. The collection has watches in the price range of Rs.10,995 and Rs.23,995.
     
    Timex Group has a portfolio of 11 brands spread across various segments from mid premium to luxury segment with Brands like, Timex, Opex, Guess, Gc, Marc Ecko, Nautica, TX, Salvatore Ferragamo, Versace, Versus and Valentino with selling channels in more than 100 countries. The Group has a design centre based out of Milano and a manufacturing base spread across various countries.

    Mindshare handles the media buying duties for Timex.