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Tag: Timex Group

  • Timex ticks up its marketing game with Varun Malik at the helm

    Timex ticks up its marketing game with Varun Malik at the helm

    MUMBAI: Timex Group has roped in seasoned marketer Varun Malik as its new general manager – marketing and senior management personnel, aiming to give its brand strategy a timely upgrade.

    Malik was most recently the marketing head at Shalimar Paints, where he spearheaded campaigns to refresh the legacy brand’s visibility and sharpen its competitive edge in the fast-growing paints market. From digital storytelling to GTM blueprints and influencer engagement, Malik’s brushstrokes were all over Shalimar’s recent makeover.

    With over 16 years under his belt, Malik brings deep experience across lifestyle marketing, content, and consumer engagement, having held marketing roles at HyFun Foods, Reebok India, Times of India, DLF, and Samsung. At Timex, he is expected to steer the brand into bolder, buzzier terrain—especially with younger consumers and digital-first strategies.

    For Timex, it’s time to move beyond the tick-tock—and tell bigger brand stories.

  • Just Watches opens luxury timepiece store in Whitefield’s buzzing Nexus Mall

    Just Watches opens luxury timepiece store in Whitefield’s buzzing Nexus Mall

    MUMBAI: If time is money, Whitefield just got a little richer. Just Watches, the luxury multi-brand retail chain from Timex Group India Ltd, has launched its second Bengaluru store at Nexus Neighbourhood Mall, bringing a curated selection of world-class timepieces to one of the city’s most upscale neighbourhoods.

    Covering 529 square feet, the store houses a sleek blend of fashion and horology, displaying iconic labels such as Timex, Daniel Wellington, Versace, Philipp Plein, Plein Sport, Guess, and GC. The layout promises an immersive retail experience tailored to the tastes of Bengaluru’s discerning watch lovers.

    “India’s premium watch market is on an exciting upward trajectory, shaped by a new generation of consumers who view watches as an extension of personal style and identity”, said Timex India MD Deepak Chhabra. “Our second Just Watches store in the city caters to those who seek a blend of global design, premium craftsmanship, and everyday versatility in their timepieces”.

    With this expansion, Timex Group is continuing its march towards premiumisation, tapping into India’s growing appetite for luxury with new retail outlets in high-footfall zones. The move aligns with the brand’s national rollout strategy to offer a diverse selection of international watch brands in a one-stop destination.

    As the premiumisation trend continues to tick upward, Just Watches is positioning itself as the go-to address for timepiece connoisseurs. The Whitefield launch isn’t just about selling watches — it’s about selling time well spent.

     

  • Timex marks 170 years with a $1 limited-edition watch

    Timex marks 170 years with a $1 limited-edition watch

    Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.

    The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”

    Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.

    Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

    This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.

    Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.

    1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.

  • Shifting consumer communication strategies by brands during COVID-19

    Shifting consumer communication strategies by brands during COVID-19

    MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of what they should be communicating to consumers. Though there is no fixed strategy, companies are coping in different ways.

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    To seek the answers, indiantelevision.com arranged a virtual panel discussion including Timex Group India Head market Ajay Dhyani, Duroflex Mattresses India VP-marketing Smita Murarka, Mirum India joint CEO Sanjay Mehta and FBB future retail CMO Prachi Mohapatra. The panel was moderated by Indiantelevision.com CEO, founder and editor-in-chief Anil Wanvari.

    According to Mohapatra it is not a time for any brand to implement push or pull strategy but to stay relevant to its brand ideology and think from the point of view of a consumer. A lot of brands and agencies are taking help from influencers and social media to engage with consumers.

    She also mentioned that from a brand perspective this is not a space to be marketing everything. Mohapatra also believes that before becoming marketers they are consumers. “For example, from a fashion perspective, all I am going to do is keep my customers engaged. There is no push or pull going to happen from the brand," she said.

    Understanding the importance of fitness and mental health Timex group has found a perfect way to tell consumers how much the brand cares for them. It even extended the warranty period of its watches through a push notification.

    “We have one segment of watches which is focused on health and fitness. The communication slightly shifted towards communicating with our consumers, talking more about health and fitness tips. There are a large number of applications installed on the handsets of our consumer. We also have an app for registering people with quarantine. Apps were used to give push notifications to our consumers, and inform them about health and hygiene,” said Dhyani.

    Mehta said that they did not have very high exposure to some of the sectors which are more impacted like travel and hospitality. They have faced a huge loss from the revenue front.

    He added that a lot of clients have had to cut down on media spends, which is a large vertical that took a hit. Some of the conversations were around retailers choosing to pause marketing completely.

    Mehta points out that if something is going to resume it is going to be e-commerce and delivery of all products with digital enabling that change. He believes that there won't be many people mingling in the future.

    Murarka notes that before the COVID situation, there was an influx of brands, discounting and sales mechanisms. For Duroflex Mattresses, Covid 19 has been a good time to talk about what the brand stands for: sleep solutions.

    She added, “We started looking at people with an intention of what relevant communication we can make during this time. So, we stayed true to our purpose and without commercial gains. I think that is when the real hallmark of longstanding trustworthy brands happen when there is no commercial gain involved." It has also tied up with a influencers to create awareness about sleep solutions.

  • Brands re-learning how to stay connected internally

    Brands re-learning how to stay connected internally

    MUMBAI: COVID-19 has drastically changed the way we live and work. Brands and agencies are finding virtual ways to stay connected with the internal teams and clients.

    In a virtual panel discussion organised by indiantelevision.com, industry experts spoke at length about adopting the work from home culture and how they have transformed themselves to adapt to this medium.

    The panel included Timex Group India head market Ajay Dhyani, Duroflex Mattresses India VP-marketing Smita Murarka and Mirum India joint CEO Sanjay Mehta.

    The panel was moderated by Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

    According to Murarka, it has enabled to bridge the gap between different generations using technologies like Zoom and activities like virtual town halls, etc.

    She also highlighted the importance of upskilling and learning new courses. “We also asked our team members to sign up for digital courses and upskill themselves. It is very important to keep your people and network around you positive because it is easy to get carried away with all sorts of discussions that are happening,” she added.

    The first and foremost thing that the Timex Group did was to shut down the factories operating around the globe in order to safeguard the health of the employees. According to Ajay Dhyani, the main challenge as an organisation was to stay connected with each other.

    “Initially safeguarding the safety of our employees was the priority. After that, the main concern was regarding our brand communication, external communication with clients, and internal communication with the team,” he said.

    Timex Group has a large workforce working across different parts of the world. So internal communication was a very important factor, because staying at home and not getting proper communication from different subsidiaries from different partners could lead to a difficult situation.

    Dhyani said, “We have internal Instagram pages, we are taking full advantage of the internet to stay connected with different folks in different countries."

    Mehta said that initially for the organisation it was just about coping with the lockdown, making sure people are doing work from home and keeping the organisation operational.

    He said, “We are also working towards HR-related issues, emotional balance management for the team because this is not something a lot of young people have seen. We are ensuring that collaboration goals are in place. Luckily with today’s technology we were able to get most of the operational issues in place in about five days. We have got a lot of HR initiatives to get people going and motivated."

    Even as the situation continues to be novel, companies are finding ways to get a grip on this evolving future.