ITV

Tag: Timex

  • Relaxo Footwear recruits Vishal Pathania as head of digital marketing

    Relaxo Footwear recruits Vishal Pathania as head of digital marketing

    MUMBAI: Relaxo Footwear has roped in Vishal Pathania as assistant general manager – head of digital marketing & performance. He will lead digital marketing initiatives for iconic brands like Sparx, Bahamas, and Flite.

    With an experience of more than a decade. Pathania last worked for Hindware Home Innovation as senior  manager (lead)- digital/social/D2C & performance.  Prior to that he worked as lead manager – digital/PR/D2C & performance marketing at Timex group. He also has had a stint with Micromax Informatics.

    Pathania is excited about his new posting at Relaxo Footwear. “In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success,” he said on Linkedin.

     

  • Timex and Ananya Panday are back having fun, balancing work with play

    Timex and Ananya Panday are back having fun, balancing work with play

    Mumbai: Timex, the American watch brand, launched the latest iteration of their ‘Waste More Time’ campaign featuring brand Ambassador, Ananya Panday. The global campaign encourages people to forget the hustle and bustle and reconnect with themselves by spending more time doing what they love most, even if others view it as a total waste of time. The third digital film of the campaign reinforces that a Timex does more than just tell time; it tells your story and reminds you to make time for yours.

    The latest rendition of the campaign once again puts the spotlight on Ananya Panday, who’s seen happily gliding around her bookshelf, picking up books and seemingly immersed in work. The ad then takes a turn, showing the unique take of wasting time to do things that bring joy with Ananya balancing books on her head while breaking into a groovy dance!

    Ananya balances work and play by indulging in the concept of Waste More Time with Timex!  This campaign represents a delightful departure from the ordinary, encouraging individuals to pursue their passions without fear of judgement and to embrace the analog life fully by slowing down and living in the moment.

    Timex India managing director Deepak Chhabra shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

    Actor and brand ambassador Ananya Panday shares her experience, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”  

    The launch of Timex’s third Waste More Time film is a significant milestone for the brand. The brand consistently explores new boundaries in innovation and style, appealing to everyone who values fashion. The film is now available to view on Timex’s official website and social media channels.

  • Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

    Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

    Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

    Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.

    KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”

  • Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Mumbai: Timex, a global pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, ‘Waste More Time’ with the stunning Ananya Pandey. In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.

    Ananya Panday perfectly embodies the spirit of this campaign. Her passion for life, relatability and chic yet cool style make her the perfect choice for the face of the brand. Starting October 2023, Timex, along with the actress, is set to reach its diverse consumers through campaigns, content,  events and the Ananya charm.

    The Timex “Waste More Time” campaign with Ananya is not just about telling time; it’s about living time. Ananya Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything that’s worth wasting more time over.

    Ananya Panday, commenting on her latest association with Timex, said “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”

    Timex India managing director Deepak Chhabra shared his pleasure announcing the campaign, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. It was a sheer joy to work with her on the campaign and we couldn’t have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”

    Let Timex on your wrist be a reminder to embrace the balance to the hustle, bring calm to the chaos and find peace within by seeking unrushed fulfilment. So go ahead and stay up a little later, watch the next episode, take the scenic route, and forget about that annoying reminder; because Timex believes that when you are genuinely enjoying what you are doing, it is not wasting time—it is living.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)

     

  • Timex celebrates its rich heritage with ‘Given for Generations’ campaign

    Timex celebrates its rich heritage with ‘Given for Generations’ campaign

    Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’ 

    Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by saying that a great watch doesn’t have to be expensive. With over 165 years of watchmaking legacy and American ingenuity, Timex takes pride in being a household name and continues to embrace its long history of passion and innovation.

    “The way one generation passes on its values to the next, the same philosophy echoes in the passing on of family heirlooms and Timex watches,” the company said.

    Each Timex watch is a unique expression of the company’s watchmaking mission, designed and crafted to be chosen and worn with confidence. It is said that once you own a Timex, you own a part of its heritage and the latest campaign represents that.

  • Timex Group forges e-retail partnership with Timehut

    Timex Group forges e-retail partnership with Timehut

    NEW DELHI: The retail industry was steadily growing, till the pandemic brought an abrupt paradigm shift in the consumer sentiments, affecting the industry in an unprecedented way. Ensuing restrictions like lockdown and sanitisation protocols has led to a transformation in shopping habits that is led by the emergence of e-retail.

    To capitalise on the growth in e-retail and to offer its consumers a worry-free shopping experience, Timex group has partnered with retail entity Timehut as an authorised online retailer for its leading brands. This deal authorises Timehut to sell all the brands under Timex group across various ecommerce portals such as Flipkart, Amazon, Myntra, Ajio, Tata Cliq as well as the brand's own channels. This will help Timex India to have control and grow the marketplace across channels.

    Timex Group  MD Sharmila Sahai said, “We are elated to announce the partnership with Timehut today which will efficiently help us in reaching our existing and new customers base faster and offer an exhilarating digital experience to them. With Timehut, we are expanding our product portfolio and increasing preference for our brands across segments to cater to the diversified needs of our consumer groups. We will ensure we meet the requirements across markets – metros and tier-1 and 2 through a convenient shopping experience for all.”

    Timehut, supported by TGIL, is fully developed for e-commerce platforms and is open for strategic partnerships with brands looking to amplify their online presence. What it also offers to its consumers is 100 per cent guaranteed authentic watches, the biggest range of products which no other single entity can have, smooth delivery within 72 hours and support of a dedicated consumer helpline.

    Ranging from luxury watch brands such as Salvatore Ferragamo, Versace & Teslar to premium fashion brands including Ted Baker, Furla, Nautica & Versus Versace to home-grown brands like Timex, Helix and TMX, Timehut will be authorised to sell all brands under the Timex group at all e-commerce marketplaces and will cater to the needs of the convenience-seeking and fashion-oriented customers. Apart from the pan India outreach, this will also enable consumers in smaller cities, with limited offline stores, to shop from the vast range of watches offered by Timex group brands.

  • Helix celebrates self-love, life and friendship with the launch of their new collection

    Helix celebrates self-love, life and friendship with the launch of their new collection

    MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters.

    The trendy collection comes with 11 aesthetically designed watches for boys and girls, including two Valentine’s Day special styles sporting a heart icon on the dial. The watches offer a wide variety to choose from, with many colour options as well as leather and stainless-steel attachments.

    The collection for girls is available in a wide array of colours ranging from raspberry to aqua, adding the right amount of style needed in an everyday look. This trendy collection is inspired from youth lingo and catchphrases that resonate with today’s youth.

    On the other hand, the collection for boyscomesinblack and brown variants with watches sporting a wide bezel in a satin finish. These watches will not only make your outfit sporty but also add the trendy edge every college-goer is looking for.

    At an initial price of Rs 1695, the collection is available at Shopper’s Stop and Lifestyle stores and on www.shop.timexindia.com. The collection is in line with the latest trends followed by the youth and is intended at catering to their everyday needs.

  • Timex, Blink launch smartwatch to help you stay fit

    Timex, Blink launch smartwatch to help you stay fit

    MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

    Jointly conceived by Wirepaper Studios and Witworks, the TVC showcases how one can keep themselves fit without giving up on their style quotient no matter what they are doing throughout the day: at home, office or gym! It reminds you of your priorities and has a caller ID so that you don’t have to carry your phone everywhere. It helps you create an impression with different styles and interchangeable straps. The smartwatch also comes with an SOS feature that makes sure you can alert your loved ones instantly whenever you feel you are in danger.

    Timex Group India head of sales and marketing Anupam Mathur says, “Timex is a global brand that has a lineage attached to it which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact.”

    Wirepaper creative head Vikrant Singh Kirar adds, “Our brief was to showcase the uniqueness of the device in terms of its distinct looks and wide range of features. This watch is nothing like anything out there, and brings together the classiness of a timepiece and sportiness of a fitness tracker. The character, set-up, activities had to be true to the product and its target audience.”

    The new Timex Blink comes with an activity tracker that displays time and current battery level with a battery backup of 7 to 14 hours. The band is compatible with both iOS and Android devices

  • Timex launches new range of IQ watches

    Timex launches new range of IQ watches

    MUMBAI : Timex, the leading watch manufacturer in the US has introduced its latest range of revolutionary Intelligent Quartz (IQ) watches. Known for its sophistication and charm Timex designs watches for every occasion. From the boardroom to the filed Timex has a watch for everyone. Timex has focused on quality, value and timeless style creating masterpieces along its way.Timex Group India Limited, one of India’s leading watch makers introduced the ‘Intelligent Quartz’ technology in India with its IQ timepieces.

     

    The unmatched success of the brand can be ascribed to its passion for delivering only the most exquisite pieces that are built from relentless hard work and the demand for excellence.   Known for creating technological marvels, Timex showcases the revolutionary IQ watches across the globe. This is a pioneering technology that allows watches to tell more than just time on a classic analog dial. An additional fourth center hand and independent sub-dials add advanced functionality and unique complications to each watch driven by the Intelligent Quartz technology. The result is accurate information and a sophisticated look at a value that only comes from Timex.

     

    Beneath the sophisticated exterior, Timex’s proprietary Intelligent Quartz Technology drives independent motors and digital sensors to give you the world’s smartest analog watch.

     

    Timex Intelligent Quartz technology capitalizes on expertise across the globe. The technology was developed by Timex in Pforzheim, Germany. The iconic, sophisticated case designs were crafted by Timex in Milan, Italy.

     

    The watch major is known for creating masterpieces that appeal to a large audience across the globe. Keeping up to their conviction, Timex Group introduced the revolutionary Intelligent Quartz (IQ) watches. The IQ range has a variety of marvelous watches to offer. The IQ World Time, Fly-Back Chronograph Compass Movement, Perpetual Calendar Movement, Fly Back Chronograph Movement, Tide Temp Compass Movement, Compass Movement­, Altimeter Movement and IQ Depth Gauge to mention just a few.

  • Draftfcb Ulka Delhi gets Burma as group creative director

    MUMBAI: Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as group creative director. He comes in from JWT Delhi where he was the vice president, creative. He has also worked with agencies like Contract and Bates.

    Draftfcb Ulka Advertising national creative director K S Chakravarthy (Chax) said, “Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda.”

    Draftfcb Ulka Advertising, Delhi COO Sanjay Tandon said, “In Sachin, beyond the competence, I see values that are dear to us – stability, team work & desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game changing ideas that Build BrandWealth.”

    Burma said, “I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values.”

    Referring to Arvind Wable, advisor to the Board, Burma stated: “Arvind‘s long term belief in a ‘happy people culture‘ and its effect in building a strong business for over 20 years, was a convincing factor in my decision. And being hired by Chax was indeed a high.”

    He comes to the team having built his credentials across several marquee brands like Hero, Airtel, Nokia, Pepsi, Timex, GSK and Dabur and having earned recognition at all premiere advertising forums like Effies, Goafest and D&AD.