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Tag: TimesPro

  • Edstead’s docu-series ‘The Indian EdTech Story’ spotlights TimesPro’s inspiring journey

    Edstead’s docu-series ‘The Indian EdTech Story’ spotlights TimesPro’s inspiring journey

    Mumbai: TimesPro, a leading Higher EdTech platform, has been prominently featured in the documentary series, ‘The Indian EdTech Story,’ produced by Edstead. The series, now streaming on Disney+ Hotstar, highlights the significant impact and outcomes of TimesPro in transforming the educational landscape for millions of learners across India. The series reflects its remarkable journey towards becoming one of the most sustainable EdTech players in the industry.

    The documentary underscores TimesPro’s commitment to bridging the gap between the industry and academia as it showcases its profound influence on the learning experiences of countless individuals. The series focuses on the positive contributions that the EdTech sector has made, while also exploring the challenges it faces along the way. By doing so, it demonstrates how the sector continues to play a pivotal role in creating a lasting impact.

    ‘The Indian EdTech Story’ further dwells on TimesPro’s significant role in Higher Education in boosting employability opportunities and integrating new-age skills through its upskilling solutions to realise its ambition of creating a highly skilled workforce for India. With learner-centricity at its core and focussing on providing learning solutions across the learner lifecycle, TimesPro shares its transformative journey to democratise education and create opportunities for all.

    Speaking on being featured in ‘The Indian EdTech Story’, TimesPro CEO Anish Srikrishna said, “TimesPro is not just about providing learning solutions, but it is also a catalyst for change. Our commitment to driving innovation, accessibility, and affordability in education is unwavering. We believe in harnessing the power of technology, fostering collaboration between industry and academia, and prioritising learner-centricity to shape a brighter future for generations to come. This documentary serves as a testament to our mission to democratise education and drive positive change in the Indian EdTech ecosystem.”

    Commenting on the release, Edstead founder Shekhar Bhattacharjee expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the EdTech sector but also underscores its ongoing commitment to creating a positive impact.”

    TimesPro’s journey in the documentary showcases its resolve to empowering learners, fostering industry-academic collaborations, and driving positive change in the Indian education landscape by providing accessible and affordable learning and upskilling opportunities for learners across the country.

  • TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    Mumbai: EdTech platform TimesPro announced the appointment of L&K Saatchi & Saatchi India to create and launch its brand campaign.

    The agency won the business as part of a multi-agency pitch. The agency has been invited on board to actualize TimesPro’s efforts to build brand visibility across all learner categories, and the project will be managed by the Mumbai team of L&K Saatchi & Saatchi.

    TimesPro head of brand marketing & communications Gaurav Barjatya said, “We look forward to collaborating with L&K Saatchi & Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness, is exactly what the brand requires during its growth phase.

    Sharing his views, L&K Saatchi & Saatchi joint national creative director Rohit Malkani said, “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner them on a journey that promises to be exciting, uncharted and rewarding all at once.”

    L&K Saatchi & Saatchi EVP & business head Nikhil Kumar commented, “We are truly proud to have won the TimesPro mandate after a multi-agency pitch. With the edtech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner with them in defining its core purpose and reason to exist.”

  • Carat India wins integrated media mandate for TimesPro

    Carat India wins integrated media mandate for TimesPro

    Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, the agency will manage the omnichannel media services for TimesPro.

    Speaking on the win, Carat India CEO Anita Kotwani said, “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

    TimesPro head of brand marketing & communications Gaurav Barjatya commented, “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new-age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

    TimesPro is an award-winning higher education technology initiative of the Times of India Group.