Tag: Times Television Network

  • “Romedy Now is content agnostic!”

    “Romedy Now is content agnostic!”

    MUMBAI: With niche, infotainment channels getting more adventurous in terms of content, it may no longer surprise viewers to catch ‘The Walking Dead’ on Fox Traveller or ‘Da Vinci’s Demons’ on National Geographic Channel. Joining this group is Romedy Now, which at the time of its launch aired romantic comedies but will now be getting into all sorts of content; series, fiction or reality.

     

    “Romedy Now is content agnostic and not necessarily film-centric,” Times Television Network CEO English Entertainment Channels, Ajay Trigunayat, told indiantelevision.com during a recent interview. “Romedy Now can play series, movies; fiction, non-fiction and short-formats. We are open to anything, and we have a programming slate that will unveil itself in the next few months. It is very radical from the way TV approaches business. We aim to make the consumer a part of our scheme. If something falls under one’s wants, needs and desires, one will consume it. In our consumer segmentation, we found that the consumer is still the same consumer.”

     

    But weren’t ‘love and laughter’ the original peg of the channel? Trigunayat explained that since Romedy Now was the first of its kind, they decided to latch on to the two most basic human values to make the channel a unique destination. “The two basic values like love and laughter have become latent. They have become ignored aspects of life. When everyone is chasing a professional life, it is affecting their relationships with their friends and family and their own health. Love and laughter has a unique connection. If a girl was given a choice between a rich man and a witty man, she would probably choose the one with a great sense of humour but she will be tempted to choose wealth. It becomes endearing for a viewer to follow such chronicles and love the characters and laugh at them, and indirectly live their lives. ‘Love, Laugh, Live’ is not just the tagline of our channel, it is the basic mantra we abide by,” he said.

     

    Trigunayat went on to clarify that even when they first decided to launch Romedy Now, the plan was to start airing series followed by films. “Airing of series and many other content formats was always the blueprint of the channel. Just that series including Witches of East End slated to premiere in the fall, got delayed to January and Friends with Better Lives (FWBL) scheduled to premiere in January got pushed to late March. That’s why the channel had to start with movies and later telecast the proposed series alongside the existing programmes as they went along,” informed Trigunayat.

     

    Romedy Now plans to soon launch two new comedies – 1600 Penn, and Back in the Game – in addition to Kitchen Confidential, Ally McBeal, Witches of East End and FWBL and is in negotiations to acquire new content plus library content.

     

    On the subject of marketing and distribution, Trigunayat said, “Right now, we have two major marketing properties that we are focusing on viz., ‘Sunny Sundays’ and ‘Thank God it’s Friday’ (TGIF). We plan to launch five more similar properties in the next quarter. We are in negotiations with some major television networks, and expect to close the deal by the end of next month.”

     

    When asked about advertisers, Trigunayat said the channel had about 50 clients on board including telecom services like Airtel. “We are a highly premium channel and expect a good return. Across all five channels of the Times Group, we rely heavily on print advertising. When we first started our digital distribution, there were still a few analogues to be dealt with, but they are rapidly declining and digital is growing now. If there is no analogue, there shouldn’t be any carriage fees, ergo we are not paying a carriage fee,” he said.

     

    The total advertising revenue across English movies and English GEC’s is Rs 500 crore with an additional Rs 400 crore coming in as subscription revenue. Going by GroupM and Madison forecasts, the category is expected to garner more than Rs 1,000 crore in FY 15 in advertising, subscription and miscellaneous revenues.

     

    Romedy Now is available with multi system operators (MSOs) like Hathway, DEN, Incable, Manthan in the east and ICC in Pune. It is also available across major DTH operators except Tata Sky. Currently, Romedy Now is concentrating on eight metros and intends to expand in the next 12 to 14 months.

  • I also planned on being a rockstar but destiny had other plans: Ajay Trigunayat

    I also planned on being a rockstar but destiny had other plans: Ajay Trigunayat

    It isn’t often that you get to see a channel head donning a journalist’s hat and interviewing his competitor but we at indiantelevision.com, were treated to this one-of-a-kind interaction between Sony Pix EVP and business head Saurabh Yagnik and Times Television Network CEO English entertainment channels Ajay Trigunayat. Excerpts…

    Yagnik: If not the CEO of one of India’s leading television networks, what would you have been doing?

    Trigunayat: As a kid, I was fascinated with sports and always dreamt of being a footballer or a basketball player. But my genes got the better of me as most basketball stars are well over six-and-a-half feet and I am just about five feet seven inches tall. Like most Indians, I too had the option of pursuing either engineering or medicine but started off as a copywriter with a take home of just Rs 500 before landing an opportunity to work for Pepsi in sales for a handsome Rs 5,500. So that’s when I slowly moved into marketing. After college, I was also keen on studying at the Oceanography Institute in Goa.

    Yagnik: But you preferred to make bigger waves in the television broadcast space.

    Trigunayat: (Chuckles) Yes, I also planned on becoming a rockstar but destiny had other plans.

    Yagnik: We all would have preferred if you had become a rockstar (Both laugh)… I have been told that you are a complete workaholic and apart from work, spend your remaining hours at home with family. But, if and when you do get some free time, where would we find you engaging in some R&R?

    Trigunayat: Yes, I certainly like to be very well organised and plan my weeks well in advance. But, I also do like to relax and take some time off with a couple of my close friends. I have two very close friends in Bandra; thus, out of the roughly four weekends in a month, I end up spending two with them. While I used to hang out at the bar in Marriot, it shut shop a few months ago. Still, I do like to try out new places and prefer scenic landscapes than being in a concrete jungle.

    Yagnik: So, I guess the river is your water hole (laughs). We all know that you have single-handedly developed Movies Now into one of the leading English movie channels, but tell us something about your early days.

    Trigunayat: I literally grew up on the Delhi University campus, as my father was a Professor of Physics at the institute. I did my schooling at St Xavier’s and since it was about 4.5 km from the university campus, I made it a point to cycle down, thus saving on transportation and getting that much extra money to splurge. The high point during school was when the seniors would ask us to rag the incoming senior batch, so it was fun to actually rag boys who were a few years older than us.

    I got an Economics Honours from Kirori Mal College and was really active in sports like football and basketball. I was also very active in one-act theatre and really thought would get into the performing arts but destiny had other plans.

    Yagnik: Where did you go to watch movies while growing up? Name a few of your yesteryear as well as current favourites.

    Trigunayat: In the early days, we didn’t have much of Hollywood films coming to India, but I still managed to catch one or two movies every month at the Chanakya Theatre in Delhi. I grew up on Amitabh Bachchan and Shashi Kapoor movies that were regularly telecast on Doordarshan over weekends.

    In recent times, I have enjoyed feel good flicks like 3 Idiots along with alternative cinema like Gangs of Wasseypur and Gulaal which really speak volumes about the kind of movies our filmmakers are capable of nowadays. I also enjoy old flicks like Deewar, Hum and Rang Birangi and some of Govinda’s masala movies like Deewana Mastana and Coolie No.1.

    Yagnik: Speaking of movies, how can we miss out on the women from Bollywood? So, who among the current lot do you find attractive?

    Trigunayat: (Chuckles) There was a joke going around in college when Qurbani released that in the song Kya Dekhte Ho… Surat Tumhari Feroz Khan lies to Zeenat Aman as she is attired in a swim-suit.

    But from the current crop of actresses, I believe Katrina Kaif is the most gorgeous and she looked stunning in the song sequence Kamli from Dhoom 3. I would like to mention here that a couple of younger actresses like Parineeti Chopra and Alia Bhatt have been doing some brilliant work on the silver screen and I am just looking forward to seeing Highway.

    Yagnik: What about Hollywood… Your favourite movies, directors, actors…

    Trigunayat: I simply love the work of Steven Spielberg and James Cameron; they are magicians on celluloid and can capture the essence of their scripts very well on the big screen. I also love some of the work done by Alfred Hitchcock, Michael Bay and Christopher Nolan. I like action movies and thrillers and movies with drama and this is reflected in my choice of favourite directors.

    Among the actors, though Al Pacino and Robert De Niro are considered all-time greats, I strongly believe Christian Bale has raised the bar a few notches with the kind of roles he has done in the recent past. I mean his transformation from a person suffering from insomnia in The Machinist (2004) to the larger-than-life character of Batman to a retired boxer training his brother to become a professional in The Fighter (2010) to putting on weight for his Oscar-nominated role in American Hustle (2013). I also like Matthew McConaughey and he’s really improved a lot with movies like The Wolf of Wall Street and Dallas Buyers Club.

    Yagnik: Let’s talk a little shop now; please share your thoughts on the breakaway success of Movies Now, which has become a case study of sorts for the industry.

    Trigunayat: I will be honest; though we never imagined the channel to be so successful, we did a lot of planning to be accepted. We launched in 2010 and were confident that we would be the only channel in the space to leverage the high definition content that we had in our library. We couldn’t manage to raise funds when we were planning to launch the channel around 2008 because of the market crash in September and October and then again, due to the escalating oil prices in the Middle East.

    We were looking for a Joint Venture and had the option of either doing it with the Times Group or 9X Media. We went ahead with the Times Group, taking into consideration its rock-solid reputation and large network. I had personal money going into the venture as well. On the content side, we struck deals with NBCUniversal, 20th Century Fox Film Corp, DreamWorks and Paramount Pictures. The deal signed with NBC Universal allowed us to have the rights for all Spielberg movies post 1997 and then with the deal with DreamWorks, we got Spielberg movies prior to 1997 as well. We further consolidated our library by inking deals with MGM and signing content from foreign studios to get martial arts movies on Movies Now.

    Yagnik: You’ve now become quite the lady’s man with the launch of Romedy Now. How’s the channel coming along?

    Trigunayat: Well, brevity is the soul of wit, and with Romedy Now, we wanted to say that a woman likes two things in her partner – he should be humorous and romantic. The response to the channel has really been phenomenal, but the matrix could have changed had we also got better placement and push in distribution as currently, we are available in only 65 per cent of the market and are yet to bring on board some of our best content.

    We have grown in our reach as well; from a 0.25 per cent reach in week 1, we have moved up to 3.6 per cent in the market, beating competition like Star World, AXN, Zee Café and Comedy Central.    

    Yagnik: Finally, which is your favourite holiday destination?

    Trigunayat: There is no favourite destination as such, but I love to travel to new places and recently, I’ve been thinking of offbeat destinations like Iceland. More than anything else, let me tell you that I will be heading to Brazil in July as I have managed to get tickets for one quarter-final, one semi-final and the final of the FIFA World Cup 2014.

    Yagnik: And before we end this conversation, please could you tell the readers what you told me in private that Sony Pix is your favourite English movie channel destination (both laugh)…

  • Sunil Lulla promoted to President, Corporate Development of BCCL Group

    Sunil Lulla promoted to President, Corporate Development of BCCL Group

    MUMBAI: Nine years ago, Sunil Lulla was given the challenge of steering the Times Television Network’s (TTN) fortunes in a competitive Indian TV landscape. Today, the late entrant in the industry has blossomed as a broadcast major. And it seems like the former TTN MD and CEO’s  efforts have not gone unnoticed by the board of Bennett Coleman & Co Ltd (BCCL). Lulla is being challenged once again to work his magic on and grow some relatively nascent activities within the group.

     

    Lulla has been designated as President of Corporate Development in the BCCL group and has been been given the task of replicating his earlier success with TTN in smaller BCCL businesses like music, sports, new IP, international events and other initiatives. The Times Music division will now be reporting to Lulla who will be working closely with Times Internet CEO  Satyan Gajwani and BCCL group  MD Vineet Jain.

     

    Former Disney UTV Media Networks MD MK Anand will be taking over as the new MD and CEO of TTN, stepping into Lulla’s shoes. The date when both of them will be taking on their new roles is not yet clear but it will be sometime in February.

     

    Lulla has nearly three decades of experience in the industry. He has worked with leading organizations such as MTV, Sony Entertainment Television and successfully built TTN into an enterprise.  Now he will have to create a new legacy for TTN’s parent-BCCL.

     

    While MK Anand was unavailable for comment, Sunil Lulla confirmed the news about his new role. Apparently an official announcement was made internally by the BCCL management very recently.

  • Romedy Now brings love and laughter to Indian television

    Romedy Now brings love and laughter to Indian television

    MUMBAI: ROMEDY NOW, the brand new English entertainment channel from the Times Television Network, launches on september 22nd at 7 am, giving television buffs a whole new reason to turn on the telly. Encouraging viewers to get back to the key life values, ROMEDY NOW delivers a healthy dose of love and laughter to lighten up your life.

     

    With a top movie line-up of light-hearted entertainment, ROMEDY NOW promises to put you in the greatest of moods. From date nights to bridezillas, sit back and unwind with some of the best feel-good movies from Hollywood.

     

    Who can resist a good cat fight between two best friends? Catch best friends turn bridezillas as Kate Hudson and Anne Hathaway discover and re-discover where their friendship stands with a dream wedding in Bride Wars on Sep 27 at 9 pm.

     

    Men may be from Mars and women from Venus, but catch the cast of cult film He’s Just Not That Into You tell it like it is. With a star cast that includes Ben Affleck, Jennifer Aniston, Bradley Cooper, Jennifer Garner, Scarlett Johansson, tune in to some dynamic performances on Sep 22 at 9 pm.

     

    Don’t miss the ensemble cast of Jessica Alba, Bradley Cooper, Patrick Dempsey, Jamie Foxx, Jessica Biel and Julia Roberts in Valentine’s Day on Sep 28 at 9 pm. Watch as their lives cross paths to reveal a truly romantic story.

     

    Jennifer Aniston delivers yet another power-packed performance in Love Happens as the free-spirited florist who falls in love with a bestselling novelist. Catch the twist in the tale and watch how love has the power to conquer all on Oct. 4 at 9 pm.

     

    When two single adults step up to take care of their best friends’ orphaned girl, they learn that being parents is the toughest job in the world. Tune in on Sep 27 at 10.40 pm to watch the vivacious Katherine Heigl work on her motherly instincts in Life as we know it.

     

    Love. Laugh. Live and tune in to ROMEDY NOW on September 22, 2013!

  • Some channels yet to join IBF ad clampdown

    Some channels yet to join IBF ad clampdown

    MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV commercials have done the vanishing act from a majority of channels and networks, some were still airing them, which include regional channels.

    Multi Screen Media (MSM), Star India, Zee Entertainment Enterprises, Times Television Network, Big CBS, ETV and the Viacom18 group are among the big daddies of the TV biz which are strictly following the clampdown.

    But networks such as Discovery and Turner International India still had TV commercials running between programming, even as recently as the evening of 2 May. As had other regional players in the south. These included: the Sun Group channels (Udaya and Gemini), Raj TV channels, Maa TV, Kasthuri TV V3 (Kannada), Makkal (Tamil), Janashree (Kannada), and KF (Kannada music channel).

    Why have these channels not joined in the TV commercial ban as the IBF seeks to force the AAAI to change the advertising billings system from gross to net?

    IBF secretary general Shailesh Shah told Indiantelevision.com that hardly one in twenty channels have not fallen in line. He said that even these will comply in a day or two should the impasse continue. “Channels being uplinked from overseas have also assured compliance,” he said. At the same time, he further stated, channels were free to carry ads of those agencies which agree to the net billing system.

    “It is our endeavour to always uphold the best practices and compliance standards of the industry. As members of the IBF we will comply with the stand taken by the federation,” explained Discovery South Asia senior VP and GM Rahul Johri. “Since Discovery‘s offerings are being uplinked from outside the country, we have been given more time to stop carrying ads and we should stop by 6 pm tomorrow.” He stated.

    RBNL CEO Tarun Katial confirmed that the Big CBS channels have toed the line. “We as an industry have to stand together,” he added.

    Meanwhile, Shah said that talks are on at various levels in Delhi and Mumbai with the agencies and office bearers of the AAAI to resolve the issue.

  • Mobile streaming platform Zenga TV looks to double revenues

    Mobile streaming platform Zenga TV looks to double revenues

    MUMBAI: Zenga Media, the mobile and web streaming company, has set itself an ambitious target of doubling its revenues in the current financial year.

    Zenga Media, which owns the mobile and web streaming platform Zenga TV, is promoted by former Sony TV executive Shabir Momin and Vikramjiet Roy.

    Shabir Momin, the MD and CTO of Zenga TV, says that the company‘s total revenue in the last fiscal was in the region of $2-3 million.

    According to Momin, the company has turned RoI (Return on Investment) positive in the last two fiscals and is paying for its own expenses.

    “The promoters did not have to infuse funds in the company as it is RoI positive,” he adds.

    No equity divestment is planned either, rather the aim is to grow the company before exploring fund raising avenues.

    Zenga TV is an ad-supported mobile and web streaming platform. It claims to have 22-23 million active users every month. Zenga‘s biggest differentiator, according to Momin, is that it is compatible with even feature phones and the technology is in-house.

    The digital streaming platform has content partnerships with the NDTV group, Times Television Network, BAG Network, Reliance Broadcast Network, and Raj TV Network.

    However, the big three television networks Star India, Zee Network, and MSM are missing from the platform. The Viacom18 channels too are no longer available on the platform.

    “While we don‘t have Star, Zee and Sony, we do have a lot international channels in our offering. Over and above that, we also produce content in various genres for our platform,” he avers.

    The absence of these powerful networks from Zenga TV means that the platform‘s entertainment bouquet is a a bit of a non-starter.

    However, Zenga TV has strong news offering with the presence of NDTV, Times Now, CNBC TV18, Aaj Tak and Headlines Today amongst others.

    News is one of the most consumed genres on mobile after entertainment and movies, says Momin. After news, the sports genre has a lot of traction among mobile TV consumers.

    However, the cost of acquiring sports rights makes it an unviable proposition to monetise, reveals Momin. After flirting with IPL rights in 2009, Zenga gave it up as it discovered it could not recoup its investments.

    “It‘s better to be profitable rather than taking risks with cricket rights,” he asserts.

    Zenga TV generally does 50-50 revenue share deals with broadcasters which means that its content costs is zilch. However, monetising content through advertisement is still not that easy a task.

    Reason: The ad spends on mobile are still very low compared to the kind of reach that it delivers. However, Momin is optimistic. His optimism stems from the predictions that mobile ad spends are expected to grow to Rs 3 billion by 2015 up from the current Rs 1.5 billion.

    Zenga TV plans to play the volume game by being a free content platform. Going pay is not a good option as one has to be at the mercy of telecom operators, who dictate terms to platform owners on revenue share, points out Momin.

  • Zoom increases ad rates by 30%

    MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is upping its ad rates.

    The channel, which competes against UTV Stars and E24, has decided to increase its ad rates by 30 per cent.

    According to Zoom, ET Now and Times Now chief sales officer Hemant Arora, the channel used to charge around Rs 1200 per 10 seconds. “The new rates would come into existence with immediate effect,” he said.

    Zoom claims to dominate the Bollywood category with over 45 per cent channel share.

    ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from Zoom’s fans in the real world engaging with the brand on Social Media platforms from across the globe. Zoom generates over 13 milliom impressions and sparks over 1 lakh interactions every day in the Social Media space – it is the biggest TV Brand on Social Media in Asia! Our esteemed clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that Zoom has the largest client base in the category is reflective of that trust.”

    The channel said that the width and depth of Zoom’s Bollywood content and its unique presentation style have been the key differentiators for the brand. With a mix of initiatives planned across content, brand-building and multi-platform presence, Zoom said it aims to further strengthen its leadership position.

  • Times Group channels hop on to OneAlliance bouquet

    Times Group channels hop on to OneAlliance bouquet

    MUMBAI: MSM Discovery (MSMD), the distribution joint venture between Sony‘s Multi Screen Media (MSM) and Discovery Communications, has entered into a multi-year distribution deal with Times Television Network (TTN) to strengthen its TheOneAlliance bouquet.

    The move comes close on the heels of IndiaCast-DisneyUTV JV that further consolidated the Indian television distribution space. The consolidation will help broadcasters to grow their pay-TV business as India moves towards digitisation of cable TV networks.

    The news and entertainment channels of TTN – Times Now, Movies Now, ET Now and zoOm – will now be exclusively distributed in India for collection of subscription revenue over the cable (analogue and digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet. The deal between TTN and MSMD comes into effect from 6 February.

    The channels were earlier distributed by Prime Connect, the distribution joint venture between Times Group and media entrepreneur Yogesh Radhakrishnan.

    In a related development, Radhakrishnan has moved the Delhi High Court. The matter came up for hearing even today and will now resume on Monday.

    “The channels have terminated their distribution contract with Prime Connect and moved on to TheOneAlliance bouquet. This has weakened the JV and even made it redundant in that sense as it has no Times Group channels,” an industry source said on condition of anonymity.

    TTN will, however, undertake the marketing and channel penetration plans independently.

    Strengthening the OneAlliance bouquet

    The addition of TTN channels will strengthen TheOneAlliance’s English news offering which will include Times Now and TV Today Network’s Headlines Today. The bouquet will also have a business news channel in ET Now.

    The English movie channel offering will also get a boost with the addition of Movies Now as the bouquet already has Sony Pix. Further, zoOm will combine well with Hindi movie channel Max.

    MSMD President Rajesh Kaul says that the addition TTN channels will take the bouquet strength to 28 from 24 and more importantly will maintain the quality of the bouquet.

    “These are top channels in their respective categories and adding them will certainly strengthen the bouquet,” avers Kaul.
    Kaul said the immediate priority is to increase the penetration of TTN channels and monetise it in metro markets where these channels are well distributed.

    TTN MD and CEO Sunil Lulla said, “The Times Group and Multi Screen Media share a similar perspective on the broadcast industry and together we are poised to help grow the industry by ushering in transparency, value creation across the chain and by building strong brands.”

    TTN said its channels reach over 100 million viewers in 30 million urban Indian households.

    “As part of TheOneAlliance bouquet our channels will benefit from penetration in more homes and availability on a wider choice of packages. TTN and MSMD will together be able to effect realisation of a fair share of subscription revenue as well as grow ARPUs (Average Revenue per User) of our premium content offerings,” added Lulla.

    MSM CEO Man Jit Singh said, “TheOneAlliance is a robust distribution force and offers the best of entertainment to viewers. Addition of the TTN channels will further strengthen the bouquet and together we can ride the digitisation wave to maximize the true potential of the business.”

    MSMD already distributes 24 channels across genres including Hindi General Entertainment, Sports, Movies, Factual Entertainment, News, Bollywood, Reality, Action, Animation, Adventure and Lifestyle. Apart from MSM and Discovery channels, TheOneAlliance also distributes TV Today Network and Neo Sports broadcast network channels.

  • Movies Now celebrates two years with a contest

    MUMBAI: English movie channel Movies Now, part of the Times Television Network, celebrates its second anniversary with a contest.

    Merchandise is up for grabs every hour and one winner could win a trip to Hollywood. The viewers need to just give a missed call on 022-30256770 everytime they see ‘2’ on the channel.

    Times Television Network CEO English Entertainment channels Ajay Trigunayat said, “It has been an extremely rewarding two years and I take this opportunity to express my heartfelt gratitude to our partners and associates for their overwhelming support.

    “We have led the category since our launch and 2011-2012 has seen immense growth in terms of reach, TSV, audience engagement and consequently revenue. As the third year unfolds, underlining our leadership – we aim to set new benchmarks in the English Movie Channel space. You can look forward to a robust and entertaining year ahead!”

     

  • DB appoints Pradeep Dwivedi as chief sales and marketing officer

    MUMBAI: Dainik Bhaskar has appointed Pradeep Dwivedi as chief corporate sale and marketing officer.

    Based in Mumbai, Dwivedi will report to Dainik Bhaskar Group MD Sudhir Agarwal.

    The post was vacant after Hemant Arora quit in September 2011 to head sales at Times Television Network.

    At Dainik Bhaskar Group, Dwivedi‘s role will be to develop media industry leadership for Dainik Bhaskar group by leading pan India corporate sales and marketing groups and driving growth and business transformation.

    He is responsible for business revenues, trade marketing and establishing the premium brand in the national market by developing and managing clients‘ relationships, media and advertising agencies.

    Prior to joining Dainik Bhaskar Group, Dwivedi was regional COO and SVP – enterprise business at Tata Teleservices. He had joined Tata Teleservices as General Manager – Customer Care in 2004. He had also worked with American Express Bank, Standard Chartered Bank and Eicher Motors.