ITV

Tag: Times Square

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

    UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

    MUMBAI: After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first runner-up Pari Sharma and second runner-up Aishwarya Singh have won Rs 5 lakh and Rs 2 lakh respectively. The 3 winners have also made an appearance on the Indian edition of Vogue magazine.

    Nishi Singh, winner of UC Miss Cricket, on the Nasdaq billboard at New York Times Square in June’ 2018

    UC Miss Cricket is India’s first online beauty contest driven only by users vote, without intervention from judges. Winner Nishi Singh, TV beauty from Mumbai, got the maximum “likes” on UC Browser for her warm and friendly personality.

    On winning the UC Miss Cricket contest, Nishi Singh said: “Not just winning the competition, it has been a great journey altogether during the entire campaign of UC Miss Cricket 2018. I would like to thank UC Browser from the bottom of my heart for giving me this platform and helping me reach so many people. I have been able to connect with all my new-found fans over multiple social media platforms and I would also like to thank them for their votes and support. Winning the First Prize has been a dream come true, and getting my face on NY Times Square has been an icing on the cake.”

    Winner of UC Miss Cricket-Nishi Singh (in the middle), Pari Sharma (First Runner-up, on the left), Aishwarya Singh (Second runner-up, on the right) at the Vogue photo shoot

    UC Miss Cricket Campaign is driving increased Content Consumption and Engagement on UC Browser by Young Users

    UC Browser witnessed a jump of 50% unique visitors during the recently concluded IPL 2018. Having transformed itself into a leading content distribution platform, UC Browser provided cricket fans with over 2.5 lakh articles, to meet the increased demand for specialized content from users. The total page views saw a jump of 24% this cricket season and the users spent 10% more time catching up on cricket news versus last year. With more interesting voting and engagement brought by the first edition of UC Miss Cricket Contest this year, the campaign contributed towards the highest single day page views of 220 million for the IPL Cricket related content and total engagement of 45 million on UC Browser.

    “In line with our ‘faster speed, richer content’ strategy, we want to add more interactive content by introducing contests such as UC Miss Cricket. We hope to continue with this contest every year. India’s millennials love to express their voice by participating in online activities. With high content consumption and engagement, UC Miss Cricket is not only a platform for young girls but also for young mobile users to express what they like. We believe more and more advertisers will see the great value and potential on such a platform that reaches millions of young audiences across India. ” said Damon Xi, General Manager – India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group.

    The success of the first UC Miss Cricket Contest also created buzz on social media platforms. YouTubers Lalit Shokeen, Round2Hell and Madras Central added to the craze with their videos, generating combined views of a whopping 7.8 million.  Hashtags #MissCricket and #KeepScoring were also trending on Twitter while the video from Lalit Shokeen trended No. 1 on YouTube and Round2Hell’s video trended at No. 2.

  • Posterscope partners Project Everyone to deliver digital OOH campaign

    Posterscope partners Project Everyone to deliver digital OOH campaign

    MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

     

    Project Everyone founder Richard Curtis said, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

     

    Posterscope is joining forces with their media partners across the globe to supply advertising space to display the adverts, which have been designed by Curtis and raise awareness of the initiative. 

     

    They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including CST station in India, Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.

     

    Posterscope global CEO Annie Rickard added, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”

     

    Posterscope group India Asia Pacific & managing director regional director Haresh Nayak said, “We are delighted to be part of this global social initiative, which highlights our global capabilities in the out of home domain, our ambient media offerings in India and our vision of reaching out to the connected consumer in a socially responsible and effective manner.”

  • Life OK promotes ‘Mahakumbh’ at Times Square, New York

    Life OK promotes ‘Mahakumbh’ at Times Square, New York

    MUMBAI: After launching a 360 degree campaign to promote its mytho-thriller offering Mahakumbh- Ek Rahasya, Ek Kahani, Life OK has set its foot on a global platform to generate buzz about the show. The channel has gone a step ahead to attract its viewers in The United States of America by showcasing Mahakumbh promos at Times Square, New York and few other parts of Manhattan.

     

    With this initiative, Mahakumbh has become the first ever Indian show to be promoted on Times Square billboards, claims the channel.

     

    The overseas campaign was executed with the support of 21st Century Fox, owned by the Star Network. Speaking about the initiative, Life OK spokesperson said, “Considering the storyline of the show, which has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go.”

     

    The show is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (played by Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions.

     

    Mahakumbh- Ek Rahasya, Ek Kahani airs Monday to Friday, 8pm on Life OK.

  • Brides-to-be run across Times Square marks ‘Bridezellas’ return for 3rd season

    Brides-to-be run across Times Square marks ‘Bridezellas’ return for 3rd season

    MUMBAI: Rainbow Entertainment’s WE TV celebrated the third season of their hit series Bridezillas with the Running of the Bridezillas. In a wedding themed obstacle course 20 brides-to-be ran across New York’s Times Square for a chance to win $25,000 towards their dream wedding.

    32-year-old Casey Scheulen of Washingtonville, NY walked away with the cash prize.

    Scheulen and her fiance, Tim McGowan, plan on using the money for their dream wedding, scheduled for 30 September at their Washingtonville home. Scheulen also added that if there was any money left she may just let Tim use it for a Las Vegas bachelor party.

    According to an official release, Bridezellas was recorded as the highest rated original series in the history of the network. On WE TV’s website www.we.tv, there is a mini-site for Bridezillas that features episode information, profiles of this seasons Bridezillas, wedding tips, a discussion board, downloads of a Bridezillas theme song, ringtones and AIM icons and a blog on wedding highs and lows.

    Recently the network had announced that it would be dropping the Women’s Entertainment from its name and adding a new tagline “WE Have More Fun” and Bridezellas was the first to feature the new tagline and logo, adds the release.

    In keeping with the essence of the channel that aims to appeal to women’s interests in pop culture, relationships and personal style, Running of the Bridezillas will air every Sunday at 10 pm ET/ 7 pm PT.