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Tag: Times OOH

  • Are brands ready to ride on Mumbai Metro?

    Are brands ready to ride on Mumbai Metro?

    MUMBAI: Over 1.5 million Mumbaikars have already taken the metro in its inaugural week. Mumbai Metro One Private (MMOPL), an arm of Reliance Infrastructure and Mumbai Metro’s operator, has already grabbed the attention of commuters with the one month promotional fare of Rs 10. According to a national daily, MMOPL has so far mopped up a revenue of 1.15 crore.

     

    It won’t be wrong to say that the metro has added an interesting transit media options for brands. It is known that Times OOH has the advertisement rights of metro for a period of 15 years. It can be noted that the agency also has the advertising rights of Delhi Metro.

     

    There are multiple advertising opportunities available currently at the first line of Mumbai metro.  With 147 digital signboards, 375 static units at the 12 stations along with pillar wraps brands can also opt for train wraps and naming rights for the stations.

     

    Ultra Tech cement and Jenburkt pharmaceuticals are first takers of Mumbai metro’s in-metro and train wraps advertising inventories.

     

    Times OOH managing director Sunder Hemrajani said, “Our learning from Delhi metro has been enriching. We will be taking key insights while executing strategies for the new Mumbai metro line.”        

                                              

    There are conversations between the outdoor concecossionaire and brands to offer customised packages to capture the right target audience and achieve maximum impact. The agency has also pointed out that BSFI, FMCG and local retail brands are showing the maximum interest in advertising on these available inventories.

     

    It is for the first time in India that digital screens will be used to its maximum in a transit media set up. The agency is in talks with digital screen suppliers and these are  expected to go up in two months time.  

     

    Is it worth the money?

     

    According to industry sources, though Times OOH is providing customised ad packages for brands, a few inventories are highly priced. For instance, source have said that for naming rights for the stations, rates are that are being negotiated are around Rs 25 lakh 50 lakh per month with a five year lock-in. 

     

    A marketing head of a real estate brand mentions that though a few inventories look promising, conversations are still going on to get a reasonable rate for short term campaigns.

     

    Also, while Mumbai Metropolitan Region Development Authority (MMRDA) and Reliance are still disputing over charging higher  fare rates, many marketers believe  if ticket prices do move north, the move might dissuade commuters from taking the Metro. And if that happens, Times OOH could well end up taking  a bumpy ride.

  • Arghya Chakravarty takes over as CEO Times OOH

    Arghya Chakravarty takes over as CEO Times OOH

    MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.

    On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”

    Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.

    Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.

  • Radio Mirchi turnover rises 58 per cent in FY06, net profit at Rs 295 million

    Radio Mirchi turnover rises 58 per cent in FY06, net profit at Rs 295 million

    MUMBAI: Entertainment Network India Limited (ENIL) has posted a 57.69 per cent rise in gross turnover to Rs 1.2 billion for the fiscal ended 31 March 2006, as against Rs 762.2 million a year ago.

    Net profit stood at Rs 294.6 million as compared to a net loss of Rs 179.2 million in FY 2004-05.

    The earning before interest, depreciation, tax and amortisation excluding license fee for the year was Rs 445.7 million, a rise of 61.5 per cent over the previous year.

    For the last quarter of FY 06 fiscal, net profit was at Rs 54.9 million. ENIL, the company which operates FM broadcasting under the brand name of radio Mirchi, has announced its results for the first time since its initial public offering (IPO) in February 2006. Comparative fourth quarter figures for the previous year are, thus, not available.

    ENIL’s consolidated net profit stood at Rs 310.5 million for FY 06 while total income was at Rs 1.4 billion. Earning before interest, depreciation, tax and amortisation was Rs 407.6 million.

    Under the consolidated results fall the wholly owned subsidiary company Times Innovative Media Private Limited (TIMPL) for a period of five months. TIMPL was incorporated on October 26, 2005 and it acquired Event Management (3600) and Out of Home Media (Times OOH) business from Time Innovative Media Limited (TIML).

    ENIL has set its sights on increasing its turnover from the additional radio stations to be set up this year. The company has already launched its radio stations in Hyderabad, Jaipur and Bangalore.

    Times OOH won advertising rights of Delhi Metro – Connaught Place and Dwarka (13 stations), Kolkata Metro (80 hoardings spread across the city) amd Delhi-Noida toll bridge for a license fee of Rs.340 million payable over two to five years.