ITV

Tag: Times now

  • Times Now becomes ‘India’s election news HQ’

    Times Now becomes ‘India’s election news HQ’

    MUMBAI: It was at this year’s FICCI Frames where Times Now editor-in-chief Arnab Goswami in his keynote speech said that from 1 April the channel will undergo a change.

     

    Rightly so, as the new financial year began, the new shows on Times Now underwent change to suit the political mood of the country.

     

    Calling itself ‘India’s Election News Headquarter’, the 15 new shows have been lined up for both weekdays and weekends. A few more are expected in the coming weeks. The new programming will be on from 6:00 pm to 8:30 pm till 16 May and called as the ‘Super Prime Time’. The biggest of them all is the extension of ‘The Newshour’ on Sunday.

     

    The weekday lineup includes:

     

    -India 2014 – Live Report, a show that gets you the biggest election news story of the day from across the country at 6:00 pm

     

    -India 2014 – Wide Angle is a one-stop destination for the viewer to catch all the political news in a quick and a succinct format, at 6.30 pm

     

    -India 2014 – Politics, a pure political show  features the buzz worthy stories of the day, at 7:00 pm

     

    -India 2014 – Politics Central, a show that gets you all the political alliance of significance, the most noteworthy campaign of the day, the most controversial statement of a leader, at 7.30 pm

     

    -India 2014 – Blueprint, a show that reveals all the drama, the buzz, the impact of the biggest political stories of the day at 8:00 pm

     

    -News Deck, a short three to four minutes segment that provides additional information on the news of the day through accurate historical data on constituencies, percentage of votes, facts and statistics of electorate and candidates.

     

    -The Flip, an interesting one minute format which focuses on the politician who has retracted from his earlier statement, by bringing out both versions of his statements, exposing the fact behind his u-turn

     

    -Political Juice, to launch closure to the last phase of elections, this live show from Times Now will showcase the most important news of the day at 7:00 pm

     

    The weekend lineup includes:

     

    -Access, shooting the leaders in their natural environment as they campaign, this show aims to take the viewer closer to the leader, giving him a complete flavour of the elections frenzy, at 7.30 pm on weekends.

     

    -India’s Watershed Elections, a six episode series tracking the electoral archives of the country, how governments were formed right from the first one by Nehru till today, weekends at 11:30 am

     

    -Real Politik, the show looks at those politicians who are in the tumbles of tough politics, in an informal setting and gives an insight into the persona behind the politician, at Saturdays – 9:30 pm and Sundays – 5:30 pm

     

    -Showdown, a two minutes segment on all seven days, that will brings out the news stories in a nut shell with key constituencies profiled with candidates and their stand on the issues

     

    -Political Juice, the most talked about news of the day is featured in a two minutes segment, giving the viewer the highlight of the day in a concise format, all through the week

     

    –    Your Voice & Your Vote, the voice of the electorate, ‘Your Voice Your vote’ in a short 30 to 40 second vignette format, features people voicing their key issues and their expectations from the new government. These will play throughout the weeks

     

    -Politics Now, are fast news wrap format bulletins which give news updates in a crisp two to three minutes

     

    Says Times Now, ET Now and Zoom CEO Avinash Kaul, “Times Now has always led the elections news coverage whether the recently held 5 states election or others. This time around will be no exception as Times Now, with its most comprehensive line up of over 15 new shows and formats has virtually turned in to Election News Headquarters. In addition to this Times Now will continue with its endeavour to keep our viewers updated with all news during this crucial election period to make their voting decision easier.”

     

  • Ajay Trigunayat bids adieu to Times Television Network

    Ajay Trigunayat bids adieu to Times Television Network

    MUMBAI: Not too long ago we at indiantelevision.com were the first to report that the former Disney UTV Media Networks MD MK Anand will be taking over as the new MD and CEO of Times Television Network (TTN), stepping into Sunil Lulla’s shoes.

     

    Well, now news is that TTN English entertainment channels CEO Ajay Trigunayat has called it a day. Sources close to the network have revealed that Trigunayat will be shortly moving on from the Times Group and is currently ensuring that the transition is smooth for his team.

     

    The source reveals that there will be centralisation of functions now. While earlier all the functions like – HR, finance, distribution, legal, among other things, reported to Times Now, ET Now and Zoom CEO Avinash Kaul, they will now be directly reporting to M K Anand.

     

    Plans are also afoot for getting in a network sales head, currently for the English cluster (Movies Now and Romedy Now). The network has undergone some major reshuffling. While it has appointed Mandeep Singh as network sales head; Movies Now head of sales for north Arunabh Madhur, will now take charge of national sales for the channel. Not only this, Movies Now head of sales for west Siddharth Chopra has been elevated to Romedy Now national sales head.

     

    “Both these individuals have been around since the inception of Movies Now, which was back in 2010, and have been given the responsibility keeping in mind their commitment and hard work for the network,” says the source.

     

    “The idea is to completely centralise the work flow of the network and to get a chief sales/revenue officer and hold fort and report directly to M K Anand,” reveals the source.

     

    On the marketing front Shantanu Gangane will head it for both Movies Now and Romedy Now; and the programming and content team will directly report to M K Anand.

     

    Prior to joining TTN, Trigunayat was in the Middle East in an entrepreneurial capacity, and has also been the business head of the Zee English Channels bouquet, and put in stints at Lintas, Contract and Rediffusion and at Pepsi in a sales role.

     

    But, that’s not all! In another blow to the network, the source also reveals that Romedy Now associate business head Harsh Sheth is on his way out from the network, but will be handling operations for at least another couple of months.

     

    Sheth has been with the TTN for just over three years; first handling the channel and business strategy for Movies Now for a period of nearly two years and then being acknowledged and elevated as the associate business head for the seven month old English entertainment channel, Romedy Now.

     

    Prior to joining the network, Sheth has had a stint with Star India, starting out by working and handling varied Star properties across genres i.e. Star Gold, Star Movies, Star World, Star Pravah and Channel [V]. His mandate was to use consumer insights for scheduling, on-air presentation, distribution, marketing and content. He also looked after content acquisition and development of fiction as well as non-fiction shows for Channel [V] later on. He started out as an assistant manager – key accounts with TAM Media Research and handled clients like Sony, Sahara, Disney, UTV, MTV.

     

    Both Trigunayat and Sheth were unavailable for comment, even after repeated attempts. Both these individuals have been instrumental in running the English cluster for TTN and will certainly be a loss to the organisation.

  • Amagi Media to tie up with 5 broadcasters

    Amagi Media to tie up with 5 broadcasters

    KOLKATA: Amagi Media Labs is gearing to increase its reach. The Bengaluru based technology and media startup that facilitates geo-targeting of television advertisements, is now expanding its services to five more national broadcasters. And all this in the next two-three months.

     

    “We are in discussions with broadcasters who have presence largely in the Hindi speaking markets (HSM),” informed Amagi Media Labs business head LS Krishnan.

     

    Amagi had recently roped in Zee Media as a broadcast partner and in turn added Zee News and Zee Business to its channel roster. “IBN7, CNBC Awaz, Times Now and UTV Movies, among others are our partners,” he said.

     

    The company is also looking at getting the fourth round of private equity funding. “We have signed the paper and expect the funds flowing in the company, anytime sooner,” added Krishnan, without divulging any detail on the amount to be infused in Amagi for further expansion of business.

     

    Krishnan who was addressing the press in Kolkata, stressed on the eastern region becoming an important destination for national brands. “The region is important for brands that are looking for deeper penetration and reach. 45 per cent of viewers in West Bengal are Hindi speaking. The region contributes around 20-25 per cent to our topline. We aim to scale up in terms of advertisers here,” he said.  

     

    Currently, Amagi has around 50 clients in the state. Some of which are: Shalimar, Konark Cement and Keo Karpin. “80 per cent of the revenue comes from the FMCG sector,” concluded Krishnan.

     

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

  • Chrome Data: AAP helps English News genre to claim the top slot in week 4

    Chrome Data: AAP helps English News genre to claim the top slot in week 4

    MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.

     

    It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.

     

    As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.

     

    English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.

     

    English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.

     

    Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.

     

    As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.

     

    Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest  OTS among the genre. The channel scored 90.8 per cent.

     

    Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.

  • The Times Now, India News blackout in Uttar Pradesh

    The Times Now, India News blackout in Uttar Pradesh

    MUMBAI: Two major news channels – Times Now and India News – were blacked out over the weekend in Uttar Pradesh, following their criticism of  the lavish Saifai Mahotsav ceremony by the Akhilesh Yadav-run government in the state. The black out of the two channels was done following unofficial orders from government officials, local cable TV operators have confessed to the media.  However, both Times Now and India News were back on most cable TV networks in the state, though the latter was was still not available in Lucknow and Faizabad, at the time of writing.

     

    The black out  has disturbed both the government and the news broadcast industry. Information and broadcasting minister Manish Tewari candidly remarked yesterday that his ministry would fast track TRAI’s recommendations on cable TV monopolies in various states to prevent operators from misusing their dominance. 

     

    Times Television Network CEO Sunil Lulla spoke to indiantelevision.com, saying that the issue was a matter of fundamental rights. “We completely echo the thoughts of the minister on monopolisation. There cannot be any arbitrariness,” he says. 

     

    India News which is a Hindi channel says that nearly 25 per cent of its viewership comes from UP. And, it lost a large part of that in the past two days.  “Our channel has been switched off since 10 January and although no one is coming out in the open we have heard that they have been ordered to do so. Our channel is still missing in Lucknow and Faizabad which are important strongholds. So, we are still discussing with the local cable TV ops to get it back on as soon as possible,” says ITV Network (India News and News X) CEO R K Arora. 

     

    Some fingers have been pointed toward MSO DEN Networks which has a large share of cable TV subscribers in Uttar Pradesh for giving into government pressure and switching off the two channels. However, DEN COO M. Azhar disagrees that there was any pressure from any quarter. Pooh-poohing claims that there was a large scale blackout from his network, he says that it was restricted to only a few local cable TV operators. 

     

    “All channels are now running on our network and it was only a few people who had done it for sometime but now everything is restored,” he says. 

     

    Lulla, while agreeing that his channel has been restored, states that “a standard process needs to be followed by both the broadcaster as well as the MSO and no disconnection can be done without notice. It was probably some state officials who had jumped the gun.” 

  • The Power of Shunya: Challenge for Zero in association with ET NOW

    The Power of Shunya: Challenge for Zero in association with ET NOW

    MUMBAI: An all-girls team of Maumita Bhattacharjee from Indian Institute of Technology, Delhi, and Sannidhi Jhala from Indian School of Business, Mohali, emerged as the winners of the Season 1 of ‘The Power of Shunya™: Challenge for Zero’. In a competition spanning 10 weeks, this team beat 23 other teams of students from India’s premier science & technology institutes and B-schools to win the grand prize of a cash award or INR 1,000,000 (Rupees Ten Lakhs only) and an all-expense paid experiential/educative trip to the global DuPont headquarters and the Experimental Station at Wilmington, Delaware, USA. The winners were announced at the grand finale of the show that aired last weekend (Saturday, Dec 14 and Sunday, Dec 15) on ET Now and the prize money was given away by Dr Rajeev Vaidya, President – south Asia & Asean, DuPont.

    Three other teams who finished in the top 4 also won cash awards, they are First runners-up team of Indian Institute of Technology, Bombay and Faculty of Management Studies, Delhi won INR 500,000 and a paid experience to DuPont India Second runners-up team of Indian Institute of Science, Bangalore and Indian School of Business, Hyderabad won INR 250,000 and a paid experience to DuPont India Third runners-up team of Indian Agricultural Research Institute, Delhi and Management Development Institute, Gurgaon won INR 100,000.

    The Challenge for Zero is a university competition. In its first season it invited the best young minds from science, technology and business schools of India to come together and showcase ground-breaking innovations and their go-to-market strategies. As part of the format to encourage collaboration between budding scientists and emerging marketers, each team comprised a science & technology student paired with a B-school student. The challenge to the students was to develop a science-based innovation and its marketing plan to help India achieve the aspiration goal of Shunya or zero – a country of zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants were judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

    The competition witnessed a magnitude of path-breaking innovations, shortlisted from 250 entries down to 24 most impactful ones. These top 24 teams were then given a two-week window to develop their product presentations and business plans to present to the jury.

    The 10-week on-air competition was hosted by popular television anchor Gaurav Kapur and was adjudged by an eminent panel of jury including Dr. Homi Bhedwar -Technology Director, South Asia & Asean, DuPont; Vani Kola – MD, Kalaari; Harish Hande – MD, Selco India; and Rajeev Karwal – Founder & CEO, Milagrow. Dr. Kiran Karnik, member of the Scientific Advisory Council and the National Innovation Council, was a special juror during the grand finale round telecast last weekend.

    The winning duo impressed the jury with their innovation and marketing strategy for an apparatus to make silk fiber-based lamellar bio-materials for use during surgical interventions for patients with lower back pain, a severe health issue around the world, particularly among the elderly.

    Jury member Homi Bhedwar said, “Science & technology is absolutely fundamental to meeting the needs for food, energy and protection of India’s growing population. “The Power of Shunya™ – Challenge for Zero is an excellent way for DuPont, a science company, to fuel the passion and ignite the young minds of the University students and I hope it will encourage them to pursue science-based problem solving as they contribute to India’s, and the world’s, growth and development.”

    The winner, Maumita Bhattacharjee from IIT, Delhi said, “Power of Shunya was the best platform where I could bring up the strategy to make people aware and to promote this kind of technology, which is at an advantage among the other currently available artificial processes. It gives me a great sense of accomplishment to be adjudged among the best’. Her team-mate Sannidhi Jhala from ISB, Mohali added, “Seeing so many innovations has motivated me to go out and make a difference and do something big in life.”

    Hemant Arora, Business Head-Branded Content, ET NOW, TIMES NOW and zoOm said, “We have successfully concluded ‘The Power of Shunya’ and witnessed nation’s brightest minds put forth their best innovations. The series has served an opportunity to develop solutions to several unaddressed problems faced by various sections of the population. The show has also helped in identifying the young innovators and entrepreneurs of our nation, who would be instrumental in building a more progressive India and we at ET NOW are extremely gratified to provide this platform.”

  • zoOm into the most beautiful women in the Universe

    zoOm into the most beautiful women in the Universe

    MUMBAI: zoOm – India’s No. 1 Bollywood channel, is the biggest platform for glitz, glamour, style and beauty on Indian television. And this November, zoOm is bringing its viewers closer to 86 of the Universe’s most beautiful women with the live and exclusive telecast in India of the Miss Universe 2013 pageant finale from Moscow, Russia.

    Miss Universe, now its 62nd year, is undoubtedly the biggest and most prestigious beauty pageant. This year the Miss Universe telecast will be broadcast in approximately 190 countries and an estimated 1 billion viewers worldwide are expected to tune-in. Thomar Roberts (“MSNBC LIVE”) and former Spice Girl Mel B (“AMERICA’S GOT TALENT”) will be the hosts as Grammy nominated ‘PANIC! AT THE DISCO’ and international recording artist Emin are set to perform on the 9th November broadcast from Moscow, Russ
    ia.

    Speaking about the telecast, Avinash Kaul, Chief Executive Officer – ET NOW, TIMES NOW and zoOm, said, “zoOm has consistently set the benchmark for glamour and glitz and hosting the India telecast of Miss Universe 2013 is a perfect fit with the zoOm brand. The hugely popular Miss Universe pageant will get its biggest platform India in recent times on zoOm, truly enabling the Indian audiences to partake of this spectacular global event.”

    With a robust multi-media marketing plan, zoOm is leaving no stone unturned to promote this prestigious pageant in India. The extensive nationwide marketing campaign will encompass the perfect blend of traditional and new age media. Besides the traditional media matrix of TV, Print, Radio and Outdoor, zoOm is leveraging its dominant Social Media presence to create buzz around the Miss Universe telecast. The first phase of the Social Media campaign on zoOm’s Facebook page and Twitter handle involves rallying support around the Indian contestant – Manasi Moghe. The next phase will see some very interesting pegs designed exclusively for Social Media platforms that will surely generate huge excitement among zoOm’s core youth audience about the Miss Universe finale telecast.

    The Times Group is the official partner of the Miss Universe organisation in India and produces the Miss Diva pageant to pick the official Indian contestant for Miss Universe. 21 year old Manasi Moghe won the title of Miss Diva 2013 to become India’s representative at the Miss Universe 2013 finale. Manasi Moghe, an engineer and model, was born and brought up in Nagpur. This diva is fond of singing, dancing, and music. She oozes with passion as she practices classical dance, and is known to be a good hand on the synthesizer too. Having won beauty pageants in college, this glam girl followed her dream. Known only to a close few, Manasi spends her spare time in school working with blind students and advocating for the betterment of the poor with the Pallottine Youth Forum Social Service Committee.

    Will Manasi join the likes of Sushmita Sen and Lara Dutta who did India proud by bringing home the Miss Universe crown? To find out tune into to the live and exclusive telecast of Miss Universe 2013 on Saturday 9th November, 11 pm onwards only on zoOm – India’s No. 1 Bollywood channel.

    The Miss Universe 2013 telecast on zoOm is presented by Artistry from Amway. Solitaire Partner – Divine Solitaires. Associate sponsors – Streax Hair Colour, Loreal ParisTotal Repair 5, Fogg Fragrance Body Spray and Philips LED. Outdoor Partner – Alakh.

    ZoOm will also air a prime-time repeat of the Miss Universe 2013 telecast on Sunday 10th November, at 8.30 pm.

  • Zoom packs a digital punch

    Zoom packs a digital punch

    Not only is it the ‘go to’ television channel for gossip and music, Zoom has caught the fancy of the youth even in the all-important digital space. We did some digging to find out just how much.

    Launched in 2004 and available in over 15 countries, Zoom’s official page boasts a staggering 5.4 million likes, with over 4 lakh fans talking about it simultaneously.

    In September, the channel crossed 5 million likes on Facebook with the community drawing a weekly reach of 95 lakhs, with Facebook posts delivering impressions in excess of 4 crores every week.

    So what’s the secret of Zoom’s digital success? “Through careful monitoring and studying of past trends, Zoom ensures that it puts out content that the audience is looking out for the most. Also, in this space, it is critical to be the first. Zoom has systems in place to ensure that even if one is not in front of the TV – one never has to lose access to the latest,” says ET Now, Times Now and Zoom CEO Avinash Kaul.

    The Zoom page works towards interacting from more of a friend perspective rather than just a brand, says Avinash Kaul

    But with properties like MTV also crossing the magical number of 5 million on Facebook, how does Zoom plan to stay ahead of the game? “Being the first to get to a landmark figure is always special. As an entertainment brand, the channel has its own defined presence in our audience’s mind. Our objective has never been to be the one with the highest number, but to be the one who engages their audiences the best. As long as we continue to focus on that, we would still be the preferred destination for our kind of content,” says Kaul.

    Zoom walks the talk in keeping its official page up-to-speed with pictures of Bollywood divas and hunks and all the masala from telly and Bolly land as well as happenings on its shows like Gennext and Planet Bollywood.

    And how does the channel build traffic? “There is a broader strategy based on a clear understanding of our consumers and their basic requirements. But we also look at micro management on the page, by concentrating on each post to ensure engagement and therefore build traffic.”

    “The question is what the consumer takes away from this page, so be it through contests, trivia, or breaking news, it is told to the fans as and how they want it. The Zoom page works towards interacting from more of a friend perspective rather than just a brand,” reveals Kaul.

    The social media space is managed by a dedicated in-house team, which helps maintain complete control over content apart from ensuring immediate response and interaction with members.

    In a world where news is increasingly being replaced by 140 character-tweets, Zoom tweaks music tunes as per fan tweets. The channel has 2.9 million-odd followers and more than 50,000 tweets, setting the official twitter handle @ZoomTV abuzz.

    Topping such a comprehensive digital presence is Zoom’s official website, http://zoomtv.indiatimes.com/, the channel’s mainstay in the digital space with special web exclusive content including live streaming, picture gallery, video uploads, trends and show trivia. The idea is to feed avid Zoom fans as much information as possible through the website.

    Also, Zoom’s official YouTube channel has over 28,000 videos uploaded with 3.4 lakh loyal subscribers and over 81 crore views at last count.

    To its credit, Zoom was adjudged the third most consumed TV channel on Mobile TV by India’s largest consumer survey on mobile usage.

    The channel follows a simple strategy which Kaul puts as: “The strategy has been to listen keenly to know audience conversations, reactions and trends from the past and use that knowledge, almost instinctively, to serve up new stuff that they find interesting. The choice of topic, stars, the time of day (when an update is put out), and selection of hash tags – all comes from the close and mindful study of past trends. Above all, we aim to be as current and quick as possible in making the content available online. Keeping a constant track on all that’s being reported by our own internal resources, while also being watchful at the world outside”

    Zoom’s online channel Telly Talk is the newest jewel in its digital crown and made heads turn when it crossed 10 million video views on YouTube within six months of its launch.

    Telly Talk affords audiences uncensored access to their favourite stars, right from their personal wardrobes to how they celebrate their anniversaries to what goes on behind-the-scenes et al. Not only does it provide entertainment in newer, more user-friendly formats, it also engages viewers by giving them opportunities to interact with their favourite small-screen stars from time to time.

    Telly Talk has over 21,000 subscribers on YouTube. Through Twitter initiative – #TellyMate, the channel facilitates two-way communication between the audience and their favourite stars.

    Asked what makes the channel so popular, sometimes more than GECs, Kaul says: “As a part of family TV viewing, the youth has to follow GECs even when they’re not their most preferred choice of entertainment. In the digital space, it’s entirely left to their individual choice to choose and watch exactly what they want. The width of leadership that the channel enjoys in the space is evidence of the strong connect that the brand has with its core audience.”

    Asked if Zoom would turn to reality shows ever, Kaul simply says: “The youth is really smart and is looking for content that will interest them. The minute it’s not relevant or exciting enough, they have many more options to turn to. So we are focused on the quality of our conversations on the page. It’s more about providing relevant content on the fans’ page to keep them interested and encourage their friends to further develop interest and that automatically gets people to visit the page.”

    The channel is pretty sorted in terms of getting clients and business on-board, says Karthik Lakshminarayan

    On the other hand, Zoom’s activeness on digital platforms is getting praise from senior media professionals.

    “The channel is doing pretty well, very profitable and has made good progress in the last so many years. The channel is pretty sorted in terms of getting clients and business on-board,” says Madison Media COO Karthik Lakshminarayan.

    He further adds that, though the channel is doing well, it does not have any undifferentiated content to offer to its viewers. He suggests that in future, the channel should not take a reality turn and should stay in what its forte is. “Moving beyond that into different forms of offering won’t really help them,” Lakshminarayan signs off.

  • BBC world news continues to lead as Indias top international news channel

    BBC world news continues to lead as Indias top international news channel

    MUMBAI : BBC World News has maintained its status as the leading international English news channel in India among the country’s affluent, influential opinion leaders, business decision makers (BDMs) and frequent international travellers, according to the latest Ipsos PAX survey.

    BBC World News also beats India’s domestic news channels to take the number one spot for all news channels amongst influential opinion leaders, BDMs, and frequent international travellers.
    The channel reached these positions by beating competitors including CNN, CNBC TV18, NDTV 24×7, Times Now, CNN-IBN and Bloomberg TV India.

    The BBC – including BBC World News and BBC.com – is the only news brand across TV, online and mobile to show quarter on quarter growth. 

    Other findings show:

     

    •    The BBC is the #1 news brand in India among household car owners, luxury goods owners, BDMs and frequent international travellers.

    •    BBC World News is the fastest growing international news channel among India’s affluent, quarter on quarter. 

    •    BBC World News saw growth across key demographics including luxury goods owners, personal investors, first or business class international leisure travellers, influential opinion leaders and BDMs.

    Jim Egan, CEO of BBC Global News Ltd, said: “We are delighted that BBC World News and BBC.com continue to lead the competition in a crucial market. Once again our ability to reach this highly-desirable, upscale target audience is unmatched.”