Tag: Times now

  • News channels gear up for Battle for Bihar 2015

    News channels gear up for Battle for Bihar 2015

    MUMBAI: Even as the Bihar battle speculated between the two major alliances, BJP led NDA and Nitish Kumar’s Janata Dal United-led Grand Alliance (Mahagatbandhan), goes underway, English and Hindi news channels alike are gearing up for it with special programming.

     

    The Bihar Legislative Assembly Elections has commenced with more than 66 million voters eligible to cast their ballots in 243 seats across the occupancy. The voting is divided into tenure of five phases starting from 12 October, 2015 to 5 November, 2015. The final counting will take place on 8 October, 2015.

     

    Adding to the allure of the elections and to give out information with multiple angles to it, many news channels have come up with special shows only focusing on the Bihar elections 2015.

     

    Here’s a look at what’s in store from the news networks:

     

    Aaj Tak

     

    The channel has strategically planned its programming for covering the Bihar ballot. When asked about the number of newsmen sent to cover the referendum, Aaj Tak managing editor Supriya Prasad said, “We have deployed around 50 reporters and anchors to cover the elections extensively.”

     

    The channel has also kick started special programmes such as Patliputra, which is a special series on the political history of Bihar. Panchayat Aaj Tak – Bihar Elections wherein a day long political conference was held in Patna with all senior leaders of political parties, who discussed the election.

     

    Boat Yatra will cover almost all the big cities through a boat yatra. On the other hand, Rajtilak is a series of audience based debates showing more than 20 districts of Bihar, while Ye Jo Bihar Hai is a travelogue where senior journalist Punya Prasun Bajpai will travel across the state to cover the polls. Kiska Hoga Rajtilak is a daily half hour news show covering Bihar election related stories.  Abki Baari Shekhar Bihari is a daily half hour political satire show with actor Shekhar Suman.

     

    The channel has tied up with Cicero for its exit polls.

     

    ABP News

     

    Nukkad Bahes and city debates orchestrates ABP’s Bihar election coverage. “We have already covered more than 50 cities. On the marketing side, we have tied up with Hindi Hindustan to run print campaign and also cover all debates, polls. In addition to this, we are also doing canter activity in multiple cities for a month driving the campaign Sahi Rajnitik Rai Banane Ke Liye Dekhiye Kaun Banega Mukhyamantri,” says a company spokesperson. 

     

    For today’s (12 October) polling the channel deployed 10 reporters with live units and OB vans and similarly for every phase there will be deployment of reporters. ABP News flagship election programme Kaun Banega Mukhyamantri  is on-air since September. Apart from that there will be a series of opinion polls and exit polls. 

     

    “Other than this we are also doing Bihar Ka Neta Kaisa Ho– a special programming with youth, Ghosnapatra– a discussion on political manifesto with key political leaders in Bihar who are going to play a critical role in government formation and Pratistha Ki Seat – special programming on the VIP seats,” a spokesperson adds.

     

    The channel has tied up with Nielson for their exit polls.

     

    CNN-IBN

     

    CNN-IBN has come up with a show, Reporters Project, with two female journalists travelling across the state of Bihar and bringing two different perspectives to an election that could be very close to call. On the other hand, IBN7 has plans of unleashing six new shows that will provide in-depth analysis of the Bihar elections with news updates, special debates, exit poll and counting day coverage to impart vital information to the viewers. 

     

    ITV Network

     

    The ITV Network has different news branches under its umbrella, which will entrust the exhaustive coverage of the Bihar ballot. 

     

    India News has bagged special programming for broadcasting the Bihar elections in depth. The show Kissa Kursi Ka – CM Kaun? anchored by India News editor-in-chief Deepak Chaurasia will witness some top political personalities from the Bihar political landscape debating burning issues in the upcoming elections that will add a new outlook to the state politics and the choice of voters. 

     

    The one hour special show will be aired live and exclusively on the channel from multiple constituencies. 

     

    The other channel of the network, NewsX began its comprehensive coverage right from pre-election days. The extensive coverage will continue till the government formation.

     

    NDTV Network

     

    “The Bihar election has fascinating national implications as well as new state coalitions of social forces. NDTV is going beyond the political tu tu main main to bring you the real stories of this landmark election, with an interesting mix of daily programming in an effort to simplify these rapid and bewildering changes for its viewers. India’s most credible and best known journalists, Prannoy Roy, Barkha Dutt, Sreenivasan Jain, Ravish, Manoranjan Bharti and many more will be where the action is with on the ground reports, opinions and views from political leaders on the campaign trail and those whose vote will decide who the ainners are,” said NDTV Ethics Committee editorial director and president Sonia Singh. 

     

    The network has assigned 14 journalists from both channels – NDTV India and NDTV 24×7 to cover all phases of the voting and counting process.

     

    A special programmes that NDTV has prepared for the election is Battleground Bihar with Dr. Prannoy Roy focusing on the key issues behind the opinion poll, exit poll, data and trends. 

     

    Dr. Roy will be seen interacting with a panel of experts to discuss election survey data in the context of the amalgam of the politics and contradictions of each major state. 

     

    The other major show is The Buck Stops Here: Bihar Edition hosted by Barkha Dutt where she will be seen travelling extensively out of the studio to the field to look at the hard politics and national implications of the Bihar election. 

     

    Truth Vs Hype in Bihar moderated by Sreenivasan Jain will be a documentary show bringing the reality of the Bihar story in front of the viewers. 

     

    The other dominant show, And The Winner Is, will crunch the numbers and analyse voting trends to bring the story of the elections, winners & losers for the viewers.

     

    When questioned about the exit polls and the opinion polls that the channel will annex into, Singh says, “Prannoy Roy and Dorab Sopariwala will forecast the winners and losers for the Bihar Assembly. The exit polls will be based on a random sample of names chosen from the voter electoral rolls, ensuring far greater accuracy than what other polls can command. With fieldwork by Hansa Research, NDTV’s exit polls, led by Prannoy Roy, the on-air analysis and presentation have, in election after election, drawn top guests and the widest audiences.”

     

    NDTV India’s special programming includes Prashna-Kaal with Shahnawaz Hussain, Tejasi, Nitesh Kumar, Manjhi and Chirag Paswan on the show. 

     

    The other show is titled Mera Gaon, Mera Desh where 10 reporters go to their villages in Bihar and do personalised ground reports on how things have changed and what is needed to make it better. 

     

    Kurukshetra is a battle-ground type show, explaining the reality of caste with data and how it affects voting patterns. While the show titled Bihari Bab, Chunavi Chaska is a collection of 10 stories about the fun and colour of elections. Bihar Special Primetime hosted by Ravish Kumar and his roving camera make for a selling combination by telling untold stories of the people of Bihar. Hum Log Bihar Special: Naghma will be an audience based show that will shed light on the political drama that this election has to offer.

     

    News24

     

    Sharing News24’s election plan, B.A.G. Films managing director Anuradha Prasad said, “We had started our groundwork from the day the election campaign began. We are covering every bit of the election intensively.” 

     

    Six reporters from the News24 channel are on their toes to give away the particulars of the election instantly on their channel. The network has also pioneered special programmes on the channel like Itihaas Gawah HaiKisko De VoteEveryday, concentrating only on the elections. 

     

    “We will do the exit polls but not the opinion polls. We have Today’s Chanakya whose forecasting turns out to be prophetic every time. It will follow as soon as the elections get over,” added Prasad.

     

    Times Now

     

    Times Now will start its run up with two national election debates hosted by Times Now editor-in-chief Arnab Goswami. In addition, a special half hour show Access will take viewers up close and personal with the big faces in this election. Apart from special programming, the teams will report live during every phase of the election, speaking to key candidates and bringing to the viewer issues that matter. 

     

    The channel has sent a team of 12 reporters to Bihar, reporting from almost all districts of the state. In addition to that, reporters across the nation will be following the key parties and faces behind the election. 

     

    The channel will also showcase an exit poll on 5 November 2015, after the last phase of election comes to a close. The exit poll will be conducted by C Voter in partnership with IndiaTV. On 8 November 2015, Goswami and his team of experts will analyse the results live starting at 7 am leading up to a prime time debate that evening on the contours of the result.

     

    Bihar saw brisk voting in the first phase of assembly elections. Tight security arrangements have been put in place to ensure peaceful polling in 13212 polling stations in the first phase. The first phase of voting ended peacefully at 5 pm with 57 per cent polling. The elections saw an increase of 6.15 per cent since last assembly polls. Female turnout to be estimated at 59.50 per cent whereas male turnout at 54.5 per cent.

     

    *The channels are listed in alphabetical order.

  • BARC week 38: Star Plus sees significant ratings rise, back to no.1

    BARC week 38: Star Plus sees significant ratings rise, back to no.1

    MUMBAI: Star Plus and Colors have been slugging it out in the ratings race for the last couple of weeks. In the Hindi general entertainment channels (GEC) genre, Star Plus has regained its number one position with a considerable rise in ratings, according to the data released by Broadcast Audience Research Council (BARC) India in week 38. 

     

    Star Plus ruled the roost by securing leadership position with 408816 (000 Sums) against 381365 (000 Sums) in week 38. On the other hand, Colors’ ratings nosedived as compared to last week, as the channel held second position with 379921 (000 Sums) against 414841 (000 Sums).

     

    Zee TV grabbed the third slot in the genre with 272281 (000 Sums) followed by Life OK and Sab in fourth and fifth slot with 236606 (000 Sums) and 190465 (000 Sums) respectively. 

     

    Star Plus’ prime time show Saath Nibhaana Saathiya led the chart of top five programmes in Hindi GECs with 7782 (000 Sums) followed by Zee TV’s Kumkum Bhagya in second spot and Colors’ Sasural Simar Ka in the third slot with 6130 (000 Sums) and 6043 (000 Sums) respectively. Star Plus’ Diya Aur Bati Hum and Colors’ Udaan secured the fourth and fifth slot with 5685 (000 Sums) and 5636 (000 Sums) respectively. 

     

    Like last week, this week too the WWE series has worked for Ten Sports as the channel secured the leadership position in the sports genre with 58963 (000 Sums) followed by Sony Six at second spot and Star Sports 1 in the third slot with 13747 (000 Sums) and 5788 (000 Sums) respectively. 

     

    In the kids’ segment, Nick (v) grabbed the topped the genre with 50817 (000 Sums) followed by Pogo TV (v) in second position with 42922 (000 Sums) and Hungama (v) in third slot with 33386 (000 Sums).

     

    Times Now led the chart in the English news channel genre and recorded 334 (000 Sums) and followed by India Today Television in the second spot with 129 (000 Sums). CNN IBN held the third spot with 129 (000 Sums).

     

    In the Bhojpuri genre, Big Magic Ganga continued to grab leadership position with 5450 (000 Sums). ETV Bihar Jharkhand and Dangal TV garnered second and third berth with 1658 (000 Sums) and 1535 (000 Sums) respectively. 

  • Zee is India’s most attractive media brand: MAB 2015

    Zee is India’s most attractive media brand: MAB 2015

    BENGALURU: Dr Subhash Chandra’s Zee has been ranked no 1 in the media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory), which was released recently. 

     

    Zee also ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.

     

    Further, among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.

     

    As per the MAB 2015 report, the print media segment is headed by – DNA, which again is a brand that has a Zee (Essel) connect. DNA with an overall MAB 2015 rank of 468 was followed by Mid-Day with a MAB 2015 rank of 512. Dainaik Bhaskar ranked at 670, followed by TOI.

     
    English News channel from the Times Network – Times Now helmed by Arnab Goswami is conspicuous with its absence in the top 1000 brands. In the Hindi News category, ABP News is placed first with a MAB 2015 rank of 349, Zee News with a rank of 498 and Aaj Tak with a rank of 564. BBC with a MAB 2015 rank of 20 finds a place in Media –TV category, while CNN IBN (Media TV category rank 25) finds a place among the top 25 in the same category with a MAB 2015 rank of 972.
      

    The Radio industry is represented by the big three in the Top 1000: 92.7 Big FM takes the lead with a MAB rank of 607, Radio Mirchi 98.3 FM is placed second in the category with a MAB rank of 652, whereas Red FM 93.5 took the third spot in the category with a MAB rank of 760.

     

    The MAB 2015 was released as an attempt to bring the world of brand communications in India to a measurable matrix. The second in its series, the 2015 report is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory) says TRA CEO N Chandramouli.  

  • “60% of ad inventory on Property Now already sold”: MK Anand

    “60% of ad inventory on Property Now already sold”: MK Anand

    MUMBAI: The growing number of skyscrapers and commercial parks in the country and the announcement of initiatives like ‘Smart Cities’ and ‘Affordable Housing’ by Prime Minister Narendra Modi has set the ball rolling in the real estate sector. But, for dreams to be accomplished, transparent dialogues between various stakeholders is needed and to give the desired impetus, Times Network is set to launch a 24 X 7 real estate channel Property Now, starting October, 2015.

     

    The real estate industry sees over Rs 3000 crore of advertisement, which is mostly dominated by print. Times Network CEO and MD MK Anand, at the ongoing Big5 Construct India, 2015 said, “Real estate is the industry which produces 20 per cent of India’s employment and contributes 6 per cent to India’s economy, but is never spoken about. All the stories that we see about the real estate sector are negative and no one speaks about the positive side of the fraternity which builds India. Now, through Property Now, the top of the pyramid will know the positive stories of the sector.”

     

    Reports and survey indicate that around 11 crore homes need to be constructed to fulfill the dreams, and hence infrastructure is indeed a key sector. Also, the sector has no regulatory body and consumers have often suffered because of the loop holes in the self regulatory system. In such a scenario, Property Now can emerge as a perfect medium to ensure reduction of incumbency. Mumbai, for example, has several unoccupied affordable houses and illegal chawls. The existence of both at the same time indicates there are some flaws in the system which need to be converted to a dialogue and Property Now, being a venture from the largest media conglomerate in India, can easily indulge into that.

     

    “Dialogues, debates and awareness about the real estate sector will ensure smoother growth and that’s what is in the agenda of the channel. Property Now will educate, inform and make people aware about the sector,” asserted Anand.

     

    The network has tied up with Amagi for separate beams in separate regions. There are a very few builders who are present all over the country and so having a pan India channel with same feed and inventory might pose limitations when it comes to revenue generation. The to-be launched channel will have multiple feeds and will thus be able to rope in different advertisers for different regions. “We already have the infrastructure ready in Pune and now we can have different feeds for not only Property Now, but also Times Now and ET Now,” informed Anand.

     

    Property Now is currently eyeing the target audience of ET Now and thus will be working on similar distribution strategies. “The distribution process will be gradual and we will eventually expand our base. We have already signed deals with a few multi system operators (MSOs) and we will be gradually present on all the platforms,” said Anand.

     

    Times Network plans to back the channel digitally and will thus launch an app too.

     

    According to Anand, over 60 per cent of the ad inventory for the upcoming real estate channel has already been sold. “It is a record of sorts. The response has been amazing and we have a few launch partners already with us. We are yet to start selling FPCs and I already see a lot of positives,” he said.

     

    Times Network Real Estate and Personal Finance editor Faye DSouza will be heading the channel. “Faye has been a great resource and her experience and insights played a vital role in our decision to launch Property Now. In-depth debates and analysis will be immensely prominent on the channel. Faye will report to Times Now and ET Now news president and editor-in-chief Arnab Goswami,” said Anand.

     

    Talking about the editorial strategy, DSouza said, “It’s still early days. We will have bulletins, but the focus will be on advices regarding tax, home loans etc. There will be debates and a lot of dialogues involving Urban Development Ministry. We will also have weekend features on interior designing, Fenshui, Vastu and other after possession developments. Fundamentally we will help consumers invest smartly.”

  • Star Plus back to its first position in BARC week 35

    Star Plus back to its first position in BARC week 35

    MUMBAI: Star Plus has got back to its numero uno position in the Hindi general entertainment channel (GEC) genre, according to Broadcast Audience Research Council (BARC) India ratings in week 35.

     

    Star plus recorded 355269 (000s Sum) followed by Colors with 354956 (000s Sum), which got back to the second spot after enjoying the leadership position for a week.

     

    Zee TV and Life OK held the third and fourth position with 251608 (000s Sum) and 195705 (000s Sum) respectively.  Sab grabbed the fifth position with 187473 (000s Sum).

     

    Zee TV’s prime time show Kumkum Bhagya topped the list in top five GEC programme  with 6922 (000s Sum) followed by Colors’ Meri Aashiqui Tum Se Hi in second slot with 5742 (000s Sum). Colors’ another prime time show Sasural Simar Ka bagged the third position with 5557(000s Sum) and Star Plus’ Saath Nibhaana Saathiya secured the fourth position with 5552(000s Sum). In the fifth slot was Colors’ Swaragini which secured 5513(000s Sum).

     

    In kids genre, Nick led the chart with 49501(000s Sum) followed by Cartoon Network in the second slot with 39151(000s Sum) and Pogo with 34603(000s Sum) in the third spot.

     

    Sony Six has topped the chart again in the sports genre with 54895(000s Sum) followed by Ten Sports and Star Sports in the second and third space with 34361(000s Sum) and 9822 (000s Sum) respectively in week 35.

     

    In the English news channel genre, Times Now continued to lead the chart with 479(000s Sum). NDTV and India Today Television secured the second and third berth with 247(000s Sum) and 143(000s Sum) respectively.

     

    Big Magic Ganga led the chart with 5127 (000s Sum) in Bhojpuri genre. ETV Bihar Jharkhand and Dangal TV followed in the second and third slot with 2453 (000s Sum) and 1622(000s Sum) respectively.  

  • BARC India to roll out rural data; calamities on news most watched

    BARC India to roll out rural data; calamities on news most watched

    MUMBAI: Even as the Broadcast Audience Research Council (BARC) India is planning to roll out its rural India data, it has been noted that natural calamities, sudden deaths and political outrage remains the most watched content on news channels in India. A recent analysis of BARC India found Nepal earthquake as the first topic to boost news channels’ ratings since its inception.

     

    Between week 16 to 20, the coverage of first earthquake in Nepal reached over 800 (000s Sum) and gradually declined to over 500 (000s Sum). During the same period, the Salman Khan trial saga was on. The day he was sent to jail saw news channels garnering over 600 (000s Sum), his bail day was not far behind as the coverage helped news channels garner over 500 (000s Sum). The coverage of the second earthquake in Nepal observed close to 700 (000s Sum).

     

    Those numbers seemed to be innocuous when the ratings of Missile man Abdul Kalam’s last rite coverage came out. The sudden demise of the former president forced every Indian to tune in to news channels. Yakub Memom’s hanging also took place at the same time, whereas the Gurdaspur terror attack took place just before that. All these incidents resulted in high viewership on news channels, the number went up to as high as 3000 (000s Sum) in All India 1 lakh + market.

     

    The analysis also proves Times Now’s reliance on its editor-in-chief and news president Arnab Goswami. His three days of leave resulted in a 60+ per cent decline in the channel’s ratings. What’s more, during that period other channels successfully managed to up their ratings too. 

     

    On the other hand, currently the number one channel in General Entertainment Channels (GEC) category – Colors also faced a major setback after funny man Kapil Sharma’s departure. While the channel lost one in three eyeballs, it strategically uplifted the scenario and is currently in the numero uno spot.

     

    The line between India and Bharat is blurring with time as brands are no longer satisfied with urban figures and hence rural numbers are gaining importance. 

     

    Based on this insight, BARC is also considering the roll out of its rural data soon. 

     

    The rural analysis done so far shows:          

     

    · Consumer durables are growing at 25 per cent CAGR while All India is 17 per cent.

    · Tele Density is 50 per cent while all India is 76 per cent.

    · More than 80 per cent of the FMCG products posted faster than in Urban.

    · FMCG consumption grew at 12.5 per cent during 2013 – 14. All India accounts for 50 per cent of rural spending.

    · Rural markets are found to be bigger in many categories.

    · 36 per cent of mobile app users are from Rural India.

    · Rural India shows 75 per cent growth when it comes to TV households, while Urban growth rate is 20 per cent.

    · Rural India is estimated to have 75 million TV owning households.

    · 30 minutes gross impressions goes up 2.5 times with the inclusion of Rural India.

    · Average reach goes up by three times with the inclusion of Rural.

     

    From marketing strategy to prime time shift, after BARC India starts rolling out rural data there can be many a paradigm shifts. Also it remains to be seen if broadcasters rope in content to make a mark in Rural India’s minds.

  • Zoom ‘Turns On’ its OOH blitzkrieg

    Zoom ‘Turns On’ its OOH blitzkrieg

    MUMBAI: Close on the heels of its new brand overhaul and sizzling fresh content line-up, Zoom recently adopted a high visibility 360 marketing campaign that uses rich mix of media targeting key demographics in focus markets. As part of its marketing initiative, it has wrapped up an entire gleaming, sleek air-conditioned train – both, exterior and interior -on the ultra-modern Mumbai metro line with the channel’s uber-cool logo, ad creatives and colours. In addition to the Metro train-wrapping in Mumbai, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities.

     

    Each day, the Zoom Metro train does 38 runs between Versova and Ghatkopar, taking the brand across 12 stations. The two-week long campaign, is reaching lakhs of people in the city. The number of footfalls in a Mumbai metro is estimated around 4 lakh people.

     

    Shantanu Gangane, Head of Marketing – Times Now, ET Now & Zoom at Times Television Network said, “Bollywood is a big driver of our content mix. Zoom is recognized for providing an authentic, credible connect with Bollywood. Bollywood always towers over popular imagination; it has epic scale, and is truly larger than life. And our OOH campaign too promises to be unique and showcase innovation, our idea was to make Zoom’s marketing communication

    visually striking keeping in line with the complete brand overhaul and a change in the look and feel of the brand. We saw the sleek and ultra-modern Mumbai Metro train service as a great brand fit for the content and personality of Zoom, which delivers the most premium audiences to brands and advertisers.  So it is be-fitting that our brand Zoom literally rides a metro train.”

     

    Five creatives for the visually striking OOH campaign were conceptualized and designed keeping in mind Zoom’s brand keywords, youth-focus and trendy content line-up by Famous Innovations. They feature the channel’s brand ambassador – one of India’s best female actors and recipient of two National Film Awards, a diva with stunning good looks, an enviable style sense, an unique personality and reigning ‘Queen’ of Bollywood – Kangana Ranaut! The campaigns capture a different essence of Kangana and a unique brand dimension.

     

    During the re-launch of the brand, the week saw never seen before innovations in trade media helping Zoom capture a high share of voice using high impact innovations in both offline and online media. Zoom designed a song and a music video which was shot by legendary international director, Harvey Brown, who specialized in larger than life musicals to amplify its

    brand messaging. A fantastic song was recorded, composed by Sachin- Jigar, the flavor of the season and sung by Anuskha Manchanda. The video, titled Hotel Zoom was unveiled on the launch day across platforms and to drive engagement on social media. The song is being promoted heavily on television, radio, social media and is also live on all pan-India telecom

    operators by way of Caller Ring Back Tones (CRBTs).

     

    Additionally, digital media saw countdowns, live tweets, a live telecast of the launch event via Periscope, content promotions across all platforms leading to Zoom announcement trending nationally on Twitter. The hash tag for the campaign #TurnOnZoom received over 250 million impressions on Social media while more than 40,000 tweets were generated within a short-span of three weeks. There were around 6 million interactions on social media during this period. The channel, in order to engage with the internet-savvy generation, also ran a contest wherein the users were requested to sing and record Zoom Anthem on Dubsmash and post the video on Twitter, to win iPhone6.

     

    As for radio, Zoom tied up with radio stations in 13 cities. These radio channels played Zoom Anthem regularly for the mentioned period.

     

    Zoom also conducted extensive branding in top media agencies to create buzz among the media buyers and also arranged to send surprise doughnuts on a Monday morning to sweeten their day.

  • “India Today TV has become a very strong alternative to the noise that dominated news television:” Ashish Bagga

    “India Today TV has become a very strong alternative to the noise that dominated news television:” Ashish Bagga

    May 2015 marked the re-branding of the English news channel Headlines Today as India Today Television. The group cited research conducted by the group, which showed higher brand recall value for India Today than Headlines Today as the reason for the name change. The change immediately showed results as it saw India Today Television toppling market leader Times Now to claim position as the leading English news channel in terms of viewership according to BARC ratings in the first week of its re-launch. 

    The journey from there on has been a good one for the channel as it has maintained the number two rank on the ratings chart. The challenge now is to take it to the top and sustain the pole position.   

    In an interview to Indiantelevision.com’s Seema Singh, India Today group CEO Ashish Bagga talks about the journey so far and the plans ahead.

    Excerpts:

    It has been seven weeks since the channel revamped to India Today TV. How has the response been?

    Of late, the English news television genre was dominated and characterised by loud debates with little being added to viewers’ usable knowledge. The last seven weeks have witnessed a starkly different product with a clear vision to take forward the 40 year legacy of the India Today brand.

    The launch has been amongst the most successful media launches in recent times with the channel showing considerable growth from the launch week itself as per BARC ratings. A lot of the success of the new channel can be credited to the brand strength of India Today along with the new content strategy, dynamic visual format and robust marketing that added to the increased popularity of the channel. The success of the launch has been very promising especially as the channel is built on the same ‘Gold Standard’ of journalism of the India Today brand. This clearly underlines that the brand extension was the right decision and the product has become a very strong alternative to the noise that dominated news television.

    What was the channel’s positioning in the ratings chart before the revamp? What is the percentage hike in viewership that you have witnessed after revamping?

    On a comparative level with Headlines Today, the average weekly market share for a four week period since the launch of India Today Television has increased from 11 per cent to 23 per cent. (four weeks average of last available data from TAM Week 10 to Week 13, CS 25+ M AB Top 6 Metros and post launch four week ratings as per BARC Week 21 to Week 24, CS 22+ M NCCS AB Top 6 Metros: Table below).

    The launch of India Today Television showed the highest growth, of almost 110 per cent in market share over Headlines Today, while most other channels showed negative movement during the same period.

    This positive growth clearly establishes the acceptance of the India Today brand among news viewers.

    How has the revamp helped the channel in attaining the number two rank? What were the changes that were made in the channel, that worked in favour?

    India Today Television was launched on a philosophy of keeping the India Today ethos of journalism at the core, while being relevant to the evolved news audience. This philosophy called for a paradigm change in TV news delivery formats to make the channel the definitive knowledge source. The most radical change was in the form of a pioneering visual format, which integrates digital interactivity and makes it possible for multiple news updates simultaneously on the screen. The digitally inspired screen with innovative elements like the roller deck has redefined the news viewing experience on television.

    The immense pull of the India Today brand along with a renewed content strategy designed to be a knowledge source had the viewership of the channel grow from the launch week itself.

    Has there been a shift in the positioning and target audience of the channel post the revamp due to which it has started gaining eyeballs?

    The content strategy is built on the principle to be the ‘fact factory’ as against an ‘outrage factory.’ Therefore the new positioning builds on the ethos of the India Today mega brand and goes after the viewer that seeks knowledge as against entertainment. The channel is engineered to cater to the viewer’s intelligence and to specifically appeal to a progressive audience that is seamlessly consuming news across platforms.

    The focussed promotions around the launch of the channel saw a lot of additional viewers who were drawn to the channel due to its distinct offering. 

    What is your strategy now to ensure that you move to the top position or maintain the current position?

    India Today Television is slated to become the No. 1 English News channel backed with a journalism that builds on the values that have defined news in the country for around four decades. The convergence has created synergy of content that will see the launch of a series of new shows. In addition, a lot of thought leadership event properties are lined up that are sure to provide the channel with unrivalled content. We will continue with focussed marketing for the brand to keep it ahead in preference.

    Though the growth in ratings has been very encouraging, our focus will be to make India Today TV a knowledge source by staying true to the same principles of journalism that had kept the magazine brand an undisputed leader. 

    How much of a role has distribution played in the numbers that the channel has achieved?

    It was a tactical booster made to facilitate and give the new brand enough sampling. This intervention seems to have done its job.

    What has been the response from advertisers?

    The consistent ratings of the channel from the launch week itself has created a steady increase in advertising. We are targeting shorter commercial breaks and increased premium. The value that the channel provides to advertisers has led to an increase in advertising and premium has definitely grown manifold for marquee shows led by Rajdeep Sardesai, Karan Thapar and Rahul Kanwal.

    What is the channel’s perception on BARC ratings and measurement mechanism?

    The channel’s focus towards excellence in journalism is clearly being reflected in the ratings. We are happy that the measurement system by BARC provides a robust and scientific measurement tool for viewership trends. We had in fact used the BARC system very effectively to build on the launch media plan.

  • TV channels unleash slew of special programming for Independence Day

    TV channels unleash slew of special programming for Independence Day

    The entire nation will be waiting to hear Prime Minister Narendra Modi’s Independence Day speech from the historic Red Fort. The country paralysed by deadlock in the Parliament due to constant protest from opposition, will be desperately listening to the PM’s verses via different news channels, radio and other mediums.

     

    While ‘One Rank One Pension’ is already trending on social media, various gallantry awards are also scheduled to be distributed, this Independence Day.

     

    The Independence Day celebrations will not just be restricted to the political class as numerous channels are set to roll out special programming for their viewers. The programming mix on the occasion of India’s 69th Independence Day across television channels of various genres is as follows: 

     

    English News Channels

     

    ET Now

     

    The ET Now special coverage will have half an hour interview with Godrej Industries chairman Adi Godrej. Sandeep Gurumurthi will interview Godrej at 5.30 pm on 15 August. The channel will also relay Prime Minister’s speech in the morning. Live panel discussion on Modi’s ideas with panelists and big voices from the corporate world will also be in the list of special programming of Independence Day from 12 – 12.30 pm and 9 – 10 pm.

     

    India Today Television

     

    Women are going to be at the forefront of India Today Television’s Independence day programming, with topics like ‘Are women as independent as men?’ ‘Chak De Girls – On the Indian Women’s Hockey Team’ and Rajdeep Sardesai with the ‘Unsung Heroes’.

     

    In addition, the channel will also be airing ‘The Greatest Story Ever Told – 40 Years Of Sholay’, ‘I Am Sania’ – Sania Special Context – Getting The Khel Ratna as well as Sumitra Mahajan’s interview with Karan Thapar.

     

    Times Now

     

    Times Nows’ Independence Day coverage will begin with the live coverage of Modi’s speech followed by a special one hour independence day show of TotaI Recall. Stories and vignettes from across India on how Independence day was celebrated will be aired through the day.

     

    English Entertainment & Movies

     

    AXN India

     

    This Independence Day, Jack Bauer will battle and abolish crime with the iconic television series 24 Live Another Day on 15 – 16 August from 12 – 5 pm on AXN India.

     

    Disney

     

    Disney will be bringing in two beloved characters, Captain Tiao and Nikki (from Best of Luck Nikki) to share the meaning of Independence Day and showcase how will they be spending the day this year.

     

    HBO Defined

     

    HBO Defined gears up to celebrate the I-Day weekend with a line-up of movies, which will be 100 per cent ad-free. Beginning 15 August, 10 am onwards, the channel will showcaseThe Hunger Games: Catching Fire, Ender’s Game, Noah, I, Frankenstein, Gravity andNow You See Me.

     

    “We invite our audience to celebrate the spirit of freedom with their favorite movies on HBO Premium channel, HBO Defined, this Independence Day by not just offering exceptional titles but also presenting them with a completely memorable uninterrupted viewing experience,” said HBO marketing and business development director Shonali Bedi.

     

    Movies Now

     

    The channel will air a day long salute to the bravery with stories of ordinary people who display extraordinary courage to break free from constraints imposed them. The lineup features tittles like AvatarLife of Pi, Harry Potter & The Deathly Hallows Part 2 and The Dark Knight Rises.

     

    MN+

     

    MN+ will give viewers an in-depth look into the story that shook the world. The line-up features two back to back movies on whistleblower Julian Assange.

     

    Underground: The Julian Assange Story and Steal Secrets: The story of Wikileaks will feature on MN+ as special programming for Independence Day.

     

    Speaking on the programming, Times Network English Entertainment cluster SVP and head Vivek Srivastava said, “For this Independence Day, our theme is saluting and celebrating bravery and the indomitable human spirit. We have stories of ordinary people who display extraordinary courage to break free from constraints imposed on them. On Movies Now, we are screening ‘Fight for Freedom’ from 9 am onwards.”

     

    “Under classifiled section, we will air the popular film – Underground: The Julian Assange Story followed by We Steal Secrets, the story of Wikileaks on MN+. The story emerges the details how a hacker transformed himself to a world saving whistleblower against the worldwide socio-economic and socio-political injustice. It is about freedom of press, speech and rights. By screening these films, we at MN+ and Movies Now want to celebrate the spirit of humanism and the eternal will of our race to stand upright,” he added.

     

    Sony Pix

     

    Exciting series of Indiana Jones based on adventures and mystery of Dr. Henry ‘Indiana’ Jones, a fictional archaeologist by none other than the legendary George Lucas will be Sony Pix’s offering for Indians on Independence Day.

     

    The programming will start with the search for the Ark of the Covenant in the movie The Raiders of the Lost Ark, which will be aired at 11 am. Indiana Jones will take viewers on his classic trilogy ride with The Last Crusade at 1.30 pm, followed by The Kingdom of the Crystal Skull at 4.30 pm.

     

    Star Movies Select HD

     

    Star Movies Select HD – the channel, which has committed to showcasing fresh stories every day of the year, will premier Wes Anderson’s cinematic masterpiece, The Grand Budapest Hotel on the occasion of India’s 69th Independence day. The channel will premier the movie at 9 pm on 15 August.

     

    VH1

     

    This 15 August at 9 am and 10 pm, Vh1 will liberate viewers from the shackles of doubt with Vh1 Artist Select: Independence Day Special. Indian artists will reveal what’s playing on their playlist. From knowing that the B.L.O.T boys love hip hop and to knowing what Dualist Inquiry listens to on their playlist, the channel will give viewers complete dope on Indian artists’ favorite tunes.

     

    Hindi Entertainment & Movies

     

    &TV

     

    For Independence Day, &TV will air four special promos through the day. In addition to that, a special end page carrying Independence Day wishes has been created across all promos on air on 15 August. The logo will also carry Independence Day wishes through the day.

     

    Colors

     

    On 15 August at 8:30 pm, actor Nawazuddin Siddiqui will be seen promoting his upcoming film Manjhi on Colors’ show Udaan. He will be seen partaking in the flag-hoisting ceremony and deliver a speech on inspiration and hope leading to freedom.

     

    Jhalak Dikhhla Jaa Reloaded at 9 pm will have a special Independence Day show with the contestants showcasing performances themed around independence and freedom. Most contestants have designed their performances around Indian dance forms.

     

    Epic

     

    The Epic Channel is all set to celebrate the spirit of patriotism this Independence Day by airing back-to-back episodes from the recently launched show Stories by Rabindranath Tagore directed by Anurag Basu. The Independence Day special on 15 August will be aired from 12 – 9 pm.

     

    Sony

    Sony Entertainment Television will premiere the blockbuster Piku starring Amitabh Bachchan, Deepika Padukone and Irrfan Khan at 8 pm. The movie will be followed by a special episode of the show Crime Patrol.

     

    Sony Max & Max 2

     

    The combination of Sony Max and Max 2 brings to its viewers a formidable line-up of patriotic movies on the occasion of Independence Day. With movies such as Indian, Chak! De India, Purab Aur Paschim and Kranti, viewers will be privy to an entire day of enjoyable movie watching experience.

     

    Max and Max 2 senior executive vice president and business head Neeraj Vyas said, “To commemorate the nation’s independence, we thought of showcasing films on both channels that are evocative of the struggle and triumph of victory in different realms of life and through different eras. With our endeavour to constantly provide our viewers with the best films, we hope to arouse a feeling of patriotism with an engrossing bouquet of films on both channels.”

     

    Note: The channels are listed in Alphabetical order.

  • BARC Wk 30: Aaj Tak leads Hindi news channel category

    BARC Wk 30: Aaj Tak leads Hindi news channel category

    MUMBAI: In the week 30 of Broadcast Audience Research Council (BARC) India analysis Hindi news channel Aaj Tak has topped the ratings chart in the Hindi news channel genre category. The channel has bagged 60594 (000 sum). The second in the ratings chart is India TV with 48446 (000 sum) and ABP News with 46565(000 sum) stood third.

     

    The English news channel genre has also done well this week. Times Now saw a hike in the ratings chart with 1038 (000 sum). India Today Television followed Times Now with 454 (000 sum), NDTV 24×7 grabbed the third slot with 401 (000 sum).

     

    The Hindi general entertainment channel (GEC) category continued to see Star Plus as the leader with 367463 (000 sum) followed by Colors with 348221 (000 sum). Zee TV with 258488 (000 sum) grabbed the third spot while Life OK after garnering 221448 (000 sum) sat over Sab which secured 221125 (000 sum) to grab the fifth spot.

     

    Star Plus’ Saath Nibhaana Saathiya with 5518(000 sum) secured top berth in the list of top programs as per BARC India analysis. Zee TV’s Kumkum Bhagya with 5351(000 sum) secured second position while Colors’ Meri Aashiqui Tum Se Hi with 5182(000 sum) and Sasural Simar Ka with 5141(000 sum) booked third and fourth berth respectively. Star Plus’ Ye Hai Mohabbatein with 4561(000 sum) sat on fifth slot.

     

    Ten Sports with 37321 (000 sum) continued its leadership position in the sports genre while Ten Cricket of the same conglomerate with 13981 (000 sum) booked second berth followed by Star Sports 2 with 11183 (000 sum).