Mumbai: Times Network, India’s premium broadcast network, has elevated Mihir Bhatt to business head of Times Influence and managing editor of Times Network.
In his new capacity, Bhatt will continue to lead the editorial charge for large scale strategic collaborated content on the network and grow the already buoyant content solutions business with overall P&L responsibility of Times Influence – a strategic content thinktank that operates across the network, developing award winning IPs and content solutions.
During his tenure at Times Network, Bhatt has led large-scale IPs including India Economic Conclave – the largest in the genre, Times Now Summit, Amazing Indians, Leaders of Tomorrow and Navbharat Navnirman Manch amongst others. A seasoned media professional with over two decades of experience in editorial and business roles, he has closely tracked corporate India, government policies, domestic & global economies and has also been instrumental in launching leading branded content initiatives in the broadcast industry.
With evolution in formats, platforms, consumer preferences and ROI demands, large scale IPs & collaborated content have emerged as critical growth drivers for digital publishers and broadcasters, leading to the intensified focus at Times Network.
Times Network managing director & CEO MK Anand said, “Bhatt has played a pivotal role in steering strategic content partnerships and Network IPs that have become industry benchmarks today. A dynamic leader with a proven track record, I’m confident Mihir will continue to create unique value propositions for Times Network and our partners.”
Talking about his new role, Bhatt said, “I am honoured and delighted to helm this mandate. It’s heartening to see Times Influence’s rapid growth as a content powerhouse that is being recognised for creating award-winning strategic and branded content initiatives across mediums. As I take on this responsibility, I am focused on harnessing my strengths and expertise to create new opportunities and capitalize on emerging trends that drive innovation and growth for the network.”
