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Tag: Times Network

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • Second digital India summit to be launched by Times Network

    Second digital India summit to be launched by Times Network

    MUMBAI: In a bid to help speed up the transition to a vibrantly Digital India, Times Networkannounced the launch of the Second Digital India Summit (SDIS). The Network claims that the summit will lead the country on the path to digitalization by providing the leaders and digital evangelists a platform to ideate on important areas and issues, and also by recognizing and honouring individuals, businesses and organizations that are harnessing the power of information, communication and technology and digital tools.

    SDIS will be telecast on Times Now and ET Now. The summit will get under way on 22 March 2016, with a day-long event in New Delhi, which will begin with a keynote address from the union minister of communications and information technology, Ravi Shankar. The session will be addressed by Dell’s Asia Pacific and Japan president Amit Midha and Dell emerging markets chairman.

    Times Network managing director and CEO M K Anand said, “India is surging ahead on the path of progress, powered by young, creative, digitally-savvy people and a strong government emphasis on the best use of information, communication and technology to usher in digitization across cities and platforms. As the nation’s most influential network with the biggest English and business news channels that inform and empower viewers, Times Network is proud to announce the second digital India summit. Our goal is to contribute to transforming India into a global economic superpower over the next decade, and we are confident that the second digital India summit will create a significant positive impact.”

    The day will conclude with the Digital India Summit awards being given out to those leaders whose efforts and initiatives have contributed the most to the Digital India Summit’s primary objectives to help India on the path to transform business processes, improve delivery of public services and thereby to create a positive impact on society. SDIS works to identify and honour the top individual torchbearers harnessing the power of ICT and digital.

    To promote SDIS, Times Network says that it will run and exhaustive high-decibel call-for-entries campaign to invite participation from businesses and organizations that are harnessing the power of technology and transforming businesses and lives of people. The entire process, from call for entries to the selection and short listing process, through an eminent jury meet, and finally, the winners’ announcement and felicitation on the awards night, will flow across a month.

    The awards are divided into two parts, Good For India and Good For Organizations.

    While the Good For India awards recognize the initiatives taken by stakeholders towards the accomplishment of the digital India dream, on other hand the Good for Organizations awards will recognize organizations that have made the first move towards digital India by using ICT in integrating people, processes and data to achieve business transformation and growth.

    Good for India has seven categories – e-governance solutions, e-education learning solutions, e- healthcare delivery solutions, skills and employment solutions, energy solutions, environmental solutions and agricultural solutions. Good for organizations has four categories under digital enterprise which are manufacturing, services, digital start-up innovators and digital social innovation.

    Supporting the event are the lead and award partner Huwaei, lead partners GTL Infrastructure and Union Bank of India, knowledge partner MAIT and Tech 4 good partner NASSCOM foundation.

  • Second digital India summit to be launched by Times Network

    Second digital India summit to be launched by Times Network

    MUMBAI: In a bid to help speed up the transition to a vibrantly Digital India, Times Networkannounced the launch of the Second Digital India Summit (SDIS). The Network claims that the summit will lead the country on the path to digitalization by providing the leaders and digital evangelists a platform to ideate on important areas and issues, and also by recognizing and honouring individuals, businesses and organizations that are harnessing the power of information, communication and technology and digital tools.

    SDIS will be telecast on Times Now and ET Now. The summit will get under way on 22 March 2016, with a day-long event in New Delhi, which will begin with a keynote address from the union minister of communications and information technology, Ravi Shankar. The session will be addressed by Dell’s Asia Pacific and Japan president Amit Midha and Dell emerging markets chairman.

    Times Network managing director and CEO M K Anand said, “India is surging ahead on the path of progress, powered by young, creative, digitally-savvy people and a strong government emphasis on the best use of information, communication and technology to usher in digitization across cities and platforms. As the nation’s most influential network with the biggest English and business news channels that inform and empower viewers, Times Network is proud to announce the second digital India summit. Our goal is to contribute to transforming India into a global economic superpower over the next decade, and we are confident that the second digital India summit will create a significant positive impact.”

    The day will conclude with the Digital India Summit awards being given out to those leaders whose efforts and initiatives have contributed the most to the Digital India Summit’s primary objectives to help India on the path to transform business processes, improve delivery of public services and thereby to create a positive impact on society. SDIS works to identify and honour the top individual torchbearers harnessing the power of ICT and digital.

    To promote SDIS, Times Network says that it will run and exhaustive high-decibel call-for-entries campaign to invite participation from businesses and organizations that are harnessing the power of technology and transforming businesses and lives of people. The entire process, from call for entries to the selection and short listing process, through an eminent jury meet, and finally, the winners’ announcement and felicitation on the awards night, will flow across a month.

    The awards are divided into two parts, Good For India and Good For Organizations.

    While the Good For India awards recognize the initiatives taken by stakeholders towards the accomplishment of the digital India dream, on other hand the Good for Organizations awards will recognize organizations that have made the first move towards digital India by using ICT in integrating people, processes and data to achieve business transformation and growth.

    Good for India has seven categories – e-governance solutions, e-education learning solutions, e- healthcare delivery solutions, skills and employment solutions, energy solutions, environmental solutions and agricultural solutions. Good for organizations has four categories under digital enterprise which are manufacturing, services, digital start-up innovators and digital social innovation.

    Supporting the event are the lead and award partner Huwaei, lead partners GTL Infrastructure and Union Bank of India, knowledge partner MAIT and Tech 4 good partner NASSCOM foundation.

  • News broadcasters’ expectations from the Union Budget 2016

    News broadcasters’ expectations from the Union Budget 2016

    MUMBAI: As another budget looms ahead of us, expectations are high riding especially amongst the Indian news broadcasters. The budget will be presented by the Finance Minister on 29 February, 2016 and almost every segment has a set of expectations. To get a better perspective of what news broadcasters’ aspirations are from this year’s allotment, Indiantelevision.com spoke to a few stalwarts from the industry.

    Times Network MD and CEO MK Anand says, “Digitisation in general and the rollout of Digital Addressable System (DAS) in the Phase III and IV markets will be perhaps the biggest game changer for Media & Entertainment. We’re looking at addressability and millions of undeclared TV households coming into the radar and huge corrections in the subscription ad revenues anomalies in India. Between Phases III and IV, we are talking around 110 million TV homes. So my biggest budget wish for the industry is that the operators in the distribution chain be empowered, financially, to be able to afford or access, and offer the mandated technically superior digital setups to take their analog TV homes digital. This will become easier if the government accords infrastructure status to the broadcast industry. The cable industry is expected to invest some Rs 40,000 – 45,000 crore on STBs. The government can really help accelerate and optimise the roll-out of DAS to a great extent with this one step.”

    As the press is often considered to be the fourth pillar of democracy in India, it is constantly observed that the fraternity has not been benefited much by the budget.

    Shedding some light on it, News Broadcasters Association honorary treasurer and News24 chairperson cum managing director Anurradha Prasad says, “First, according to me the government should include media industry in the infrastructure sector. Second, the fruits of digitisation should now come to media. It should positively come into news broadcasting. Media is the fourth pillar of democracy and it’s high time that it gets treated differently.”

    However Prasar Bharati CEO Jawhar Sircar is of the opinion that their requirements are being met by the Ministry’s budget. “We don’t seek much from the national budget,” he adds.

    CNN-IBN managing editor Radhakrishnan Nair says, “There is an opportunity available as the global oil prices have come down majorly, so we are sitting on a lot of money. We have not reduced excise on the fuel prices for consumers. There is a lot of tax money that the government has got in. One major thing is that GST, which has not yet been implemented. The budget should look towards the tax structure in which we will make ourselves ready for GST whenever it comes. There could be a possible increase in the taxes or some excise adjustments for different commodities but this year’s budget will not be a great people’s budget or a populist budget. It will be a budget that will try to reserve money for the economy and the government. I do not expect too many freebies rather I am expecting many improvements in the agriculture sector as the sector is facing a lot of stress due to various reasons. I would also like a lot of things for the benefit of the start-ups as they are young and willing to start their own businesses. So I expect a lot of tax allowances or policy allowances in this year’s budget.”

    With the budget round the corner, we journalists are often worried about different ways to cover it with a unique peg to the story. Speaking as a true journalist, NDTV Group CEO Vikram Chandra scorns, “I am not expecting anything from the budget. I am more worried about how I will cover it.”

  • News broadcasters’ expectations from the Union Budget 2016

    News broadcasters’ expectations from the Union Budget 2016

    MUMBAI: As another budget looms ahead of us, expectations are high riding especially amongst the Indian news broadcasters. The budget will be presented by the Finance Minister on 29 February, 2016 and almost every segment has a set of expectations. To get a better perspective of what news broadcasters’ aspirations are from this year’s allotment, Indiantelevision.com spoke to a few stalwarts from the industry.

    Times Network MD and CEO MK Anand says, “Digitisation in general and the rollout of Digital Addressable System (DAS) in the Phase III and IV markets will be perhaps the biggest game changer for Media & Entertainment. We’re looking at addressability and millions of undeclared TV households coming into the radar and huge corrections in the subscription ad revenues anomalies in India. Between Phases III and IV, we are talking around 110 million TV homes. So my biggest budget wish for the industry is that the operators in the distribution chain be empowered, financially, to be able to afford or access, and offer the mandated technically superior digital setups to take their analog TV homes digital. This will become easier if the government accords infrastructure status to the broadcast industry. The cable industry is expected to invest some Rs 40,000 – 45,000 crore on STBs. The government can really help accelerate and optimise the roll-out of DAS to a great extent with this one step.”

    As the press is often considered to be the fourth pillar of democracy in India, it is constantly observed that the fraternity has not been benefited much by the budget.

    Shedding some light on it, News Broadcasters Association honorary treasurer and News24 chairperson cum managing director Anurradha Prasad says, “First, according to me the government should include media industry in the infrastructure sector. Second, the fruits of digitisation should now come to media. It should positively come into news broadcasting. Media is the fourth pillar of democracy and it’s high time that it gets treated differently.”

    However Prasar Bharati CEO Jawhar Sircar is of the opinion that their requirements are being met by the Ministry’s budget. “We don’t seek much from the national budget,” he adds.

    CNN-IBN managing editor Radhakrishnan Nair says, “There is an opportunity available as the global oil prices have come down majorly, so we are sitting on a lot of money. We have not reduced excise on the fuel prices for consumers. There is a lot of tax money that the government has got in. One major thing is that GST, which has not yet been implemented. The budget should look towards the tax structure in which we will make ourselves ready for GST whenever it comes. There could be a possible increase in the taxes or some excise adjustments for different commodities but this year’s budget will not be a great people’s budget or a populist budget. It will be a budget that will try to reserve money for the economy and the government. I do not expect too many freebies rather I am expecting many improvements in the agriculture sector as the sector is facing a lot of stress due to various reasons. I would also like a lot of things for the benefit of the start-ups as they are young and willing to start their own businesses. So I expect a lot of tax allowances or policy allowances in this year’s budget.”

    With the budget round the corner, we journalists are often worried about different ways to cover it with a unique peg to the story. Speaking as a true journalist, NDTV Group CEO Vikram Chandra scorns, “I am not expecting anything from the budget. I am more worried about how I will cover it.”

  • Fifth edition of Leaders of Tomorrow, India’s most definitive platform for MSMEs, rolls out

    Fifth edition of Leaders of Tomorrow, India’s most definitive platform for MSMEs, rolls out

    Mumbai, 15 February, 2016: As the laudable Make In India mission gathers momentum, India’s leading English News Channel for Business, ET NOW, rolled out the fifth edition of its landmark, year-long initiative, Leaders of Tomorrow, to empower the Micro, Small and Medium Enterprises (MSME) sector. Mr. K.K. Jalan, Secretary, Ministry of Micro, Small & Medium Enterprises, inaugurated the fifth edition of India’s most definitive MSME platform on Friday, the 12 February 2016 in New Delhi.             

    The inauguration was followed by a panel discussion on ‘Unleashing the Potential of Indian MSMEs’. The interaction featured some of the top business leaders such as Vineet Nayar, Former CEO, HCL Technologies & Founder- Sampark Foundation; Rajnish Kumar, MD – SBI; Ravi Varanasi, Chief – Business Development, National Stock Exchange; and Jagdish Khattar, Founder – Carnation Auto.

    State Bank Of India presents ET NOW Leaders of Tomorrow will be packed with a host of strategic initiatives driven by informative content and knowledge delivered on-air and through on-ground events, and more, Leaders of Tomorrow will establish an even deeper connect with lakhs of MSMEs across the country and inspire them to take their aspirations to the next level.

    M K Anand, MD & CEO, Times Network said, “ET NOW has always promised to deliver news that impacts and empowers businesses, and with Leaders of Tomorrow we look at not only empowering the crucial MSME sector but also honoring those MSME leaders who have led their organizations to pinnacles of success. Over the years, Leaders of Tomorrow  has gone on to become India’s largest and definitive MSME platform, and we are confident that with its fifth edition, it will not only establish an even deeper connect with lakhs of MSMEs across India, but will continue to contribute to economic growth and nation building.”

    The Leaders of Tomorrow initiative is India’s largest platform dedicated to the Micro, Small and Medium Enterprises, and will inspire and celebrate the spirit of entrepreneurship to recognize emerging leaders and empower them to take their business to the next level. With over 488 lakh working MSMEs employing 1114 lakh people and with a total market value of fixed assets at Rs 1363700 crore (*Annual Report 2014-15 of Ministry of Micro, Small and Medium Enterprises, Govt of India; 2013-14 estimates) in India, vibrant and flourishing MSMEs will be crucial to achieving the growth objectives of Make In India.

    Inspirational MSME stories on ET NOW:

    In the run-up to the awards later this year, a yearlong feature series of weekly half-hour episodes will run on ET NOW showcasing inspirational stories from the MSME space from across the country. The series will include enlightening discussions with MSMEs and industry experts on a variety of topics and a chance to get business growth queries answered straight from the experts.

    Another key aspect of the series –  to be anchored by ET NOW’s Mridu Bhandari — will be to showcase stories that celebrate the spirit of entrepreneurship and narrate fascinating examples where a little courage, a sound business plan and a good product have helped an entrepreneur to make a mark in the world of business.

    15-city on-ground MSME knowledge series – MSME Connect Initiative:

    ET NOW will also reach out to empower the future Leaders of Tomorrow through its pan-India road show, MSME Connect Initiative, which will roll out in 15 cities. The knowledge-driven initiative will be laced with expert sessions and interactions between industry experts and MSMEs who will discuss the challenges faced and solutions to approach their business and help take it to the next level. 

    MSMEs’ crowning glory – Leaders of Tomorrow Awards:

    As a befitting end to a year of inspiring and empowering the MSMEs, ET NOW will recognize and felicitate inspirational MSME entrepreneurs with India’s most coveted awards for MSMEs, the Leaders of Tomorrow Awards. These will be bestowed upon those entrepreneurs who have transformed stumbling blocks into stepping stones driven by their passion, determination and undying spirit of entrepreneurship. Tentatively scheduled for end-2016, the Leaders of Tomorrow awards will not only salute the spirit of entrepreneurship in India, but also kindle new dreams of entrepreneurial success.

    So, for a fifth season, India’s most popular and successful news channel ET NOW has embarked upon the intensive, year-long, content- and knowledge-rich initiative, Leaders of Tomorrow, in keeping with its stated mission to enable and empower business. By reaching out to lakhs of hardworking MSMEs across India to educate, inspire, empower and reward them for their entrepreneurial brilliance, ET NOW believes Leaders of Tomorrow  will provide a crucial impetus to the Make In India story.

  • Fifth edition of Leaders of Tomorrow, India’s most definitive platform for MSMEs, rolls out

    Fifth edition of Leaders of Tomorrow, India’s most definitive platform for MSMEs, rolls out

    Mumbai, 15 February, 2016: As the laudable Make In India mission gathers momentum, India’s leading English News Channel for Business, ET NOW, rolled out the fifth edition of its landmark, year-long initiative, Leaders of Tomorrow, to empower the Micro, Small and Medium Enterprises (MSME) sector. Mr. K.K. Jalan, Secretary, Ministry of Micro, Small & Medium Enterprises, inaugurated the fifth edition of India’s most definitive MSME platform on Friday, the 12 February 2016 in New Delhi.             

    The inauguration was followed by a panel discussion on ‘Unleashing the Potential of Indian MSMEs’. The interaction featured some of the top business leaders such as Vineet Nayar, Former CEO, HCL Technologies & Founder- Sampark Foundation; Rajnish Kumar, MD – SBI; Ravi Varanasi, Chief – Business Development, National Stock Exchange; and Jagdish Khattar, Founder – Carnation Auto.

    State Bank Of India presents ET NOW Leaders of Tomorrow will be packed with a host of strategic initiatives driven by informative content and knowledge delivered on-air and through on-ground events, and more, Leaders of Tomorrow will establish an even deeper connect with lakhs of MSMEs across the country and inspire them to take their aspirations to the next level.

    M K Anand, MD & CEO, Times Network said, “ET NOW has always promised to deliver news that impacts and empowers businesses, and with Leaders of Tomorrow we look at not only empowering the crucial MSME sector but also honoring those MSME leaders who have led their organizations to pinnacles of success. Over the years, Leaders of Tomorrow  has gone on to become India’s largest and definitive MSME platform, and we are confident that with its fifth edition, it will not only establish an even deeper connect with lakhs of MSMEs across India, but will continue to contribute to economic growth and nation building.”

    The Leaders of Tomorrow initiative is India’s largest platform dedicated to the Micro, Small and Medium Enterprises, and will inspire and celebrate the spirit of entrepreneurship to recognize emerging leaders and empower them to take their business to the next level. With over 488 lakh working MSMEs employing 1114 lakh people and with a total market value of fixed assets at Rs 1363700 crore (*Annual Report 2014-15 of Ministry of Micro, Small and Medium Enterprises, Govt of India; 2013-14 estimates) in India, vibrant and flourishing MSMEs will be crucial to achieving the growth objectives of Make In India.

    Inspirational MSME stories on ET NOW:

    In the run-up to the awards later this year, a yearlong feature series of weekly half-hour episodes will run on ET NOW showcasing inspirational stories from the MSME space from across the country. The series will include enlightening discussions with MSMEs and industry experts on a variety of topics and a chance to get business growth queries answered straight from the experts.

    Another key aspect of the series –  to be anchored by ET NOW’s Mridu Bhandari — will be to showcase stories that celebrate the spirit of entrepreneurship and narrate fascinating examples where a little courage, a sound business plan and a good product have helped an entrepreneur to make a mark in the world of business.

    15-city on-ground MSME knowledge series – MSME Connect Initiative:

    ET NOW will also reach out to empower the future Leaders of Tomorrow through its pan-India road show, MSME Connect Initiative, which will roll out in 15 cities. The knowledge-driven initiative will be laced with expert sessions and interactions between industry experts and MSMEs who will discuss the challenges faced and solutions to approach their business and help take it to the next level. 

    MSMEs’ crowning glory – Leaders of Tomorrow Awards:

    As a befitting end to a year of inspiring and empowering the MSMEs, ET NOW will recognize and felicitate inspirational MSME entrepreneurs with India’s most coveted awards for MSMEs, the Leaders of Tomorrow Awards. These will be bestowed upon those entrepreneurs who have transformed stumbling blocks into stepping stones driven by their passion, determination and undying spirit of entrepreneurship. Tentatively scheduled for end-2016, the Leaders of Tomorrow awards will not only salute the spirit of entrepreneurship in India, but also kindle new dreams of entrepreneurial success.

    So, for a fifth season, India’s most popular and successful news channel ET NOW has embarked upon the intensive, year-long, content- and knowledge-rich initiative, Leaders of Tomorrow, in keeping with its stated mission to enable and empower business. By reaching out to lakhs of hardworking MSMEs across India to educate, inspire, empower and reward them for their entrepreneurial brilliance, ET NOW believes Leaders of Tomorrow  will provide a crucial impetus to the Make In India story.

  • BARC week 3: News channels’ toppers continue to lead despite viewership dip

    BARC week 3: News channels’ toppers continue to lead despite viewership dip

    MUMBAI: Even after witnessing a decline in ratings, Times Network’s news channels Times Now and ET Now secured the leadership position in English and English Business news genres respectively.

     

    While Hindi and Hindi Business news genres leaders Aaj Tak and CNBC Awaaz recorded lower ratings compared to last week but continued to dominate their respective genres in week 3, according to Broadcast Audience Research council (BARC) India data.

     

    English News

     

    Times Now continued to rule the English news genre. Though the channel saw a fall in ratings, it led from the top with 420 (‘000s) as against 473 (‘000s) in the previous week. Following it was India Today Television, which climbed to the second place with 240 (‘000s). NDTV 24×7 moved to the third position with 213 (‘000s), while CNN-IBN was in fourth place with 175 (‘000s). BBC World News stood at number five with 120 (‘000s).

     

    English Business News

     

    ET Now, too continued to dominate the English business news genre but declined in ratings with 251 (‘000s) as against 372 (‘000s) in week 2, followed by CNBC TV18 with 210 (‘000s) in the second place. NDTV Profit and NDTV Prime stayed put at the third position with 85 (‘000s), while Bloomberg TV maintained its place in the fourth slot with 16 (‘000s).

     

    Hindi News

     

    Aaj Tak retained its lead with 80671 (‘000s) followed by India TV, which garnered the second position with 63055 (‘000s). ABP News stood at number three with 48081 (‘000s). Zee News bagged the fourth position with 47652 (‘000s), followed by India News with 47594 (‘000s) in the fifth slot.

     

    Hindi Business News

     

    Though CNBC Awaaz witnessed a fall in ratings, it led the genre with 1043 (‘000s) as against 1608 (‘000s) followed by Zee Business, which also saw a massive dip in ratings this week as it grabbed the second slot with 560 (‘000s) as against 901 (‘000s) in week 2.

  • BARC week 3: News channels’ toppers continue to lead despite viewership dip

    BARC week 3: News channels’ toppers continue to lead despite viewership dip

    MUMBAI: Even after witnessing a decline in ratings, Times Network’s news channels Times Now and ET Now secured the leadership position in English and English Business news genres respectively.

     

    While Hindi and Hindi Business news genres leaders Aaj Tak and CNBC Awaaz recorded lower ratings compared to last week but continued to dominate their respective genres in week 3, according to Broadcast Audience Research council (BARC) India data.

     

    English News

     

    Times Now continued to rule the English news genre. Though the channel saw a fall in ratings, it led from the top with 420 (‘000s) as against 473 (‘000s) in the previous week. Following it was India Today Television, which climbed to the second place with 240 (‘000s). NDTV 24×7 moved to the third position with 213 (‘000s), while CNN-IBN was in fourth place with 175 (‘000s). BBC World News stood at number five with 120 (‘000s).

     

    English Business News

     

    ET Now, too continued to dominate the English business news genre but declined in ratings with 251 (‘000s) as against 372 (‘000s) in week 2, followed by CNBC TV18 with 210 (‘000s) in the second place. NDTV Profit and NDTV Prime stayed put at the third position with 85 (‘000s), while Bloomberg TV maintained its place in the fourth slot with 16 (‘000s).

     

    Hindi News

     

    Aaj Tak retained its lead with 80671 (‘000s) followed by India TV, which garnered the second position with 63055 (‘000s). ABP News stood at number three with 48081 (‘000s). Zee News bagged the fourth position with 47652 (‘000s), followed by India News with 47594 (‘000s) in the fifth slot.

     

    Hindi Business News

     

    Though CNBC Awaaz witnessed a fall in ratings, it led the genre with 1043 (‘000s) as against 1608 (‘000s) followed by Zee Business, which also saw a massive dip in ratings this week as it grabbed the second slot with 560 (‘000s) as against 901 (‘000s) in week 2.