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Tag: Times Internet

  • Times Internet and GirnarSoft partner to offer marketers access to 27 million in-market vehicle buyers

    Times Internet and GirnarSoft partner to offer marketers access to 27 million in-market vehicle buyers

    Times Internet, India’s leading digital products company, has partnered with GirnarSoft, parent company of leading auto portals CarDekho.com, BikeDekho.com, Gaadi.com and Zigwheels.com to offer marketers an opportunity to reach out to 17 million in-market car buyers and 10 million in-market bike buyers, through integrated advertising and business solutions.

    Times Internet’s smart marketing platform, Colombia, reaches over 270 million visitors per month. Combined with GirnarSoft’s expertise for auto-related information, Times Internet advertisers can engage prospective in-market auto buyers at every stage of their decision making process. Using the power of Colombia’s machine-learning algorithms and GirnarSoft’s intent data, marketers can now convey the right message to the right audience at the most opportune time across Times Internet properties.

    Commenting on the alliance, Times Internet, Chief Revenue Officer, Gulshan Verma said, “Buying a vehicle is one of the biggest purchase decisions for Indian consumers. In order to make the right choice, buyers typically consider 4 to 5 brands and pass through different stages of the consumer funnel to arrive at a conclusion. Unlike a consumer browsing for a low involvement product online, the purchase intent of a consumer visiting a GirnarSoft website, such as CarDekho, is quite clear. Our partnership with GirnarSoft will allow marketers to ensure that a prospective car buyer is equipped with the right information to enable their decision, thus making it an imperative investment for marketers to drive results.”

    “Today, India is the fastest growing passenger vehicle market among the global eight markets. In such a burgeoning marketplace, and growing digital maturity of Indian audiences, we expect that auto companies will significantly ramp up their digital spends. Research reports estimate that by 2020, digital advertising will influence as much as 70% of India’s annual auto sales. Given that India clocked  21.8 million units in auto sales in 2016-2017, this is a big opportunity, and one that we’re extremely excited about.” said Umang Kumar, President, GirnarSoft. “Our association with Times Internet will offer the auto sector, enhanced and effective user targeting capabilities, thus helping both parties capture a significant share of the digital ad spend in the auto sector.”

  • Regional content consumption overtakes Eng on digital: report

    Regional content consumption overtakes Eng on digital: report

    MUMBAI: Times Internet has released a study titled ‘The Changing Lingual Face of Digital India’ highlighting the rapid shift of digital users towards regional content consumption. With this study, Times Internet has validated the rising trend of online content consumption across the eight most widely consumed regional languages in the country. To map the magnitude of this trend, online content consumption patterns of over 90 million netizens were evaluated, unveiling many future possibilities and the impact of content in regional languages.

    According to the study, out of the 90 million plus surveyed digital users, more than half of the Indian internet user base is non-English. More than two thirds of Hindi readers are also reading English. Regional languages have surpassed English with a 66 per cent share in overall content consumption.

    Across all regional languages, news as a genre sees the highest content consumption at 67 per cent, followed by Sports at 17 per cent and Entertainment at 16 per cent. Whereas, News in Bangla language tops the chart with 72 per cent.

    Out of the 66 per cent, the ratio of specific regional language consumption is that 4.49 per cent user base consumes Kannada, 5.61 per cent Tamil, 5.61 per cent Telugu, 7.44 per cent Bangla, 8.98 per cent Marathi, 3.08 per cent Malayalam, 4.49 per cent Gujarati, 35.6 per cent Hindi and 24.57 per cent in English.

    The regional language user base in India has grown at a CAGR of 41 per cent between 2011 and 2016 to reach the current 234 million. This is expected to grow by 18 per cent CAGR to reach 536 million by 2021 versus English, which is expected to grow at 3 per cent CAGR to reach 199 million by 2021. By 2012, regional language users will account for 75 per cent of India’s internet user base.

    Regional language content consumption is not limited to native state/cities anymore but it is a countrywide trend now. Delhi consumes 52 per cent in English, 47 per cent in Hindi, 0.4 per cent in Marathi, 0.4 per cent in Bangla and 0.2 per cent in Kannada. Mumbai consumes 62 per cent in English, 18 per cent in Hindi, 19 per cent in Marathi, 0.4 per cent in Gujarati and 0.6 per cent in Kannada.

    The study highlights that content consumption in regional languages among younger audiences is fast growing, with consumption among Indians in the 25-34 age group being the highest.

    Currently, women are consuming regional language content highest than ever before. Among female users, Gujarati language sees the highest online content consumption at 44.78 per cent. Whereas, 22.02 per cent of Hindi content, 29.22 per cent of Marathi content, 29.75 per cent of Kannada content, 30.61 per cent of Bangla content, 22.37 per cent of Tamil content, 23.95 per cent of Telugu content and 38.83 per cent of Malayalam content is consumed by women.

    Mobile is fast becoming the primary screen for regional language content consumption with Hindi consumed for 69.7 per cent, Marathi consumed for 40.3 per cent, Kannada consumed for 61.8 per cent, Bangla consumed for 66.3 per cent, Telugu consumed for 65.6 per cent and Malayalam consumed for 72.7 per cent.

    The report states that India is inching closer to becoming a digital-first nation as affordable smartphones and low priced 3G and 4G connections are driving internet penetration and digital literacy in the country. Access to high-speed Internet connectivity is no longer restricted to metro cities, which is causing a massive shift in online content consumption patterns, across the country.

    Also Read :

    Chanpreet Arora appointed CEO of Vice Media India

    Times Internet buys MX Player for $200 million

    Garbage, A gritty socio-political drama directed by Q,the only Indian film, to premiere at Berlinale 2018

  • Times Internet buys MX Player for $200 million

    Times Internet buys MX Player for $200 million

    MUMBAI: Taking another step towards getting on over-the-top (OTT) bandwagon, Times Internet has acquired a majority stake in Seoul-based MX Player in an all-cash deal worth $200 million, according to a report by The Ken. With this investment, Times Internet will be able to launch its OTT video service, which is expected to make a debut in the next few months.

    MX Player is among the very few Android video player applications that support multi-core decoding. The player is very popular in India, Bangladesh, Pakistan, Sri Lanka and Iran among other countries.

    Times Internet is currently testing its OTT app on a different version of MX Player, MX Player Online 2018 (beta). All the operations of the OTT app will be headed by Karan Bedi, the former COO of Eros. In 2015, the company launched Box TV in its very first attempt to enter the OTT space. However, the platform was shut down later in the year.

    It is believed that, from $340 million in 2017, India’s online video industry is going to touch $1.6 million in revenue by 2022. Since a couple of years, a lot of major startups have taken a slide in video streaming industry.

    As per the mobile insights and data company AppAnnie, MX Player has been downloaded by 63.6 million Indian users on their Android smartphones so far. This includes 80 per cent low-end smartphones and 20 per cent high-end handsets.

  • Chanpreet Arora appointed CEO of Vice Media India

    Chanpreet Arora appointed CEO of Vice Media India

    MUMBAI: Vice Media India has a new sheriff in town. Chanpreet Arora has been appointed as the CEO of the company and is working from the Vice office in Delhi. A veteran with 15 years of experience as a consultant and as an entrepreneur, she has charted strategy and operations along with framing macro policy for regulators in India.

    Arora has been shifted to current role from her position as the head of revenue strategy and sales operations at Times Internet. At Times Internet, she set up the revenue strategy and sales operations division in 2016 and was a part of the core team that led the restructuring of the company, according to her LinkedIn profile. 

    Arora joined the Vice operations earlier this month.

    As a business and strategy expert, Arora has helped redefine and restructure some of the most reputed entities in media, sports and digital in India and abroad.

    In India, Vice Media has partnered the Times of India in a bid to accelerate the business in the country. In June 2017, the US-headquartered company received a capital infusion of $450 million.

    Known for its online videos and edgy reporting, Vice operates a popular YouTube channel and produces news programming for Time Warner’s HBO.

    Also Read:

    Vice Media to build largest OTT platform, expand to 80 markets by early ’18

    VICE India hires Pragya Tiwari as content head and OML’s Samira Kanwar as head – video

  • MensXP redefines manhood in debut campaign

    MensXP redefines manhood in debut campaign

    MUMBAI: Online men’s lifestyle brand, MensXP has launched its first ever brand campaign.

    The multi-media campaign led by TV, print and digital hosts five films for TV and digital talks about different sections on the website like fashion, grooming, relationships, career and tech. These are light hearted humorous films, talking about the danger of making a fool of yourself, if you don’t stay updated with the trends in the men’s lifestyle space. 

    Times Internet CMO Pratik Mazumder says, “Our first campaign celebrates the man you chose to become as there is no one way manhood can be defined. Its codes are ever changing.”

    Conceptualised and executed by From Here On communications (FHO) and Times Internet’s in-house creative team, the campaign’s insight was derived from the thought that masculinity today has moved away from its conventional definition. Being a good man is more important than just being a man, an alpha, macho, hero or a leader. Men today are choosing their own manifestation of manhood. It is driven by their desire to seek beauty, truth, wisdom, justice, being kind, honest, and true.

    MensXP  Founder and COO of Indiatimes lifestyle network Angad Bhatia said, “MensXP explores the codes of manhood and pursues the most interesting stories of and around men. It isn’t about redefining manhood but about giving manhood an expression, most relevant today.”

    View the TVCs here

    Career – https://www.mensxp.com/videos/newhood/40491-career-advice-to-avoid-interview-disasters.html

    Tech – https://www.mensxp.com/videos/newhood/40497-no-more-tech-troubles.html

    Relationship – https://www.mensxp.com/videos/newhood/40496-how-to-approach-a-girl.html

    Fashion –  https://www.mensxp.com/videos/newhood/40493-know-how-to-dress-be-fashion-forward.html

    Grooming – https://www.mensxp.com/videos/newhood/40494-ramp-up-your-lifestyle-with-grooming-trends-and-health-tips.html

     

  • TOI app launches virtual assistant service

    TOI app launches virtual assistant service

    MUMBAI: Times Internet, which already has a 51 per cent market share in user engagement has gone a step further to inform, engage and enable its users by incorporating a virtual personal assistant service in the Times of India App.

    Powered by Haptik, India’s leading artificial intelligence based personal assistant and chatbot platform, the virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through the Times of India Android News app. Sprite is the exclusive brand partner for this launch integrating the brand very closely with the service.

    This first-of-its-kind innovation in a news app also allows users to book cabs (Uber & Ola), make bill payments (DTH and electricity), and pay through the app via credit card, debit card, netbanking and wallets. For the launch period, where users can get 50 per cent cash back on Recharges, Bill Payments, & more via Amazon Pay.

    To access the Personal Assistant, users need to tap the hand icon at the top right of the home screen, validate the mobile number and then choose one of the many services that the virtual assistant provides. Users can expect many more features to be enabled on this platform in the coming days.

    Commenting on the launch of this new feature in TOI app, Puneet Gupt, COO & Business Head, The Times of India, said, “We are excited with the launch of Virtual Assistant inside the Times of India app. The launch enables us to empower our users with both news-and-information & virtual assistant led productivity within the app that they love.”

    Aakrit Vaish, Founder & CEO, Haptik, said, “Over the last few years, the Haptik virtual assistant chat platform has grown to millions of users and is one of the highest rated apps in India. Our vision is that the service should be accessible from anywhere people want, and not just be restricted to a single app. Integrating into a news app is a natural fit, and the audience of TOI is exactly the type who will appreciate the service,”

    To download the Times of India app on their smartphone or to upgrade to the latest version with the virtual assistant, users can use the link below
    https://play.google.com/store/apps/details?id=com.toi.reader.activities&hl=en

    The Economic Times Power of Ideas, India’s biggest entrepreneurial platform for aspiring and budding entrepreneurs, is back. Presented by Facebook in partnership with DST (Govt. of India) and CIIE. Sign up at www.etpowerofideas.com. Entries accepted till Monday, 13 November 2017

  • Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

    MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

    ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

    The second day of the action packed digital marketing event saw keynote from Times Internet’s Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM’s Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

    The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

    SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

    Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry.”

    This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

  • Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

    MUMBAI: Looking to further consolidate its position as India’s leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people’s officer from Standard Chartered, while Vivek Pandey joins in from the Tata Group as the vice president of growth and analytics.

    Rattan Chugh, who earlier held the role of executive vice president & head of Global HR Shared Services at Standard Chartered Bank, has over 25 years of experience with diverse companies ranging from leading multinationals to startups. He will be at the forefront of the people strategy at Times Internet. The former Country Head for Fidelity Investments in India, also founded Cornerstone Portfolio Services.

    Vivek Pandey, a published author of books and research papers, has held leadership positions across marketing, business, analytics and product development in large corporates like Tata group, Times Group and MakeMyTrip. Vivek will be responsible for Growth marketing and analytics functions for the company.

    Times Internet CEO Gautam Sinha said, “At this critical juncture in our trajectory, where we are set out to make Times Internet stronger than ever before.”

    “Rattan’s career journey and aspirations are in complete alignment with the vision that we have for Times Internet. It is this alignment of purpose and perspective, that gives us the confidence in his anchoring of the most important aspect of our strategy – our People.”

    “Vivek’s experience in leadership positions across marketing, business, analytics and product development will be of immense benefit for Times Internet. With Times’ resources and their proven ability to lead, we are well positioned to continue to lead this digital revolution in India.”

  • SonyLiv appoints Times Internet’s Maruti Indoria

    SonyLiv appoints Times Internet’s Maruti Indoria

    MUMBAI: Sony Pictures Networks India’s video-on-demand platform SonyLiv has appointed Times Internet Ltd’s regional head Maruti Indoria as national sales head for its sports division. 

    Indoria will report to SPNI’s Sr VP and head of digital sales and monetization Samta Dikshit

    On the appointment Indoria said,  “I am delighted to take on this new, exciting and challenging role with SonyLiv. My new endeavour will play a significant role towards revolutionising sports portfolio across segments of viewers. This is going to be a wonderful journey.”

    Prior to joining SonyLiv, Indoria was in various other roles across media sectors, such as regional sales head – digital, DB Digital (Dainik Bhaskar Group), and had stints with Rudra Media, Sify.com, Business Standard and India Today Group.

    Also Read:

    SonyLiv launches original Marathi web-series ‘YOLO’

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

  • Nazara Games ropes in Times Internet’s Rashmi Ranjan Mishra as business head

    Nazara Games ropes in Times Internet’s Rashmi Ranjan Mishra as business head

    MUMBAI: Nazara Games has appointed Rashmi Ranjan Mishra as their new business head – Brand Solutions. He will be heading ad sales nationally across all the games published by Nazara.

    Prior to Nazara, Mishra was the Regional Sales Manager at TIL (Times Internet Limited) where he was looking after Mobile/Digital Ad Sales and Solutions for West and South India. Rashmi has over 10 years of experience in Mobile/Digital domain with expertise in Sales and Business Development.

    Mishra started his career with Mumbai based Mobile Marketing start up called Cellent Tech where he was heading the domestic business. Rashmi has, in his past work experience, led revenue growth for companies like; Times Internet, Start Corp and Cellent. He comes with deep industry relationships and flair for offering pertinent brand solutions to brands. He has successfully demonstrated abilities in customer relationship management with his expertise in key account management and ensured an increase in revenues through cross selling.

    Nazara Games CEO Manish Agarwal said, “We at Nazara Games welcome Rashmi to the super exciting world of gaming and we are confident that he will soon carve a niche for himself in mobile gaming”.

    Mishra said, “The excitement of brands around mobile gaming, in my numerous meetings with agencies and brand marketers, reinforces my belief that gaming is the new frontier for innovative work to happen in space of brand solutions. I am confident that with the large bouquet of high quality local IP based games in the Nazara portfolio, the Indian market will see many innovative solutions via partnerships between brands and Nazara in the coming months.”