ITV

Tag: Times Internet (TIL)

  • Times Internet partners with Crain Communications to launch Ad Age India

    Times Internet partners with Crain Communications to launch Ad Age India

    MUMBAI: Times Internet (TIL), a premiere digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. Ad Age is the leading source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry.  In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region; Ad Age India will work with thought leaders across the industry to deliver value to its readers.  

     

    The alliance is a part of the Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch / grow in India, APAC & ME. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista,  ReadWrite,  Business Insider & IGN.

     

    Talking about the partnership,Times Local Partners business head Puneet Singhvi said “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon. ”

     

    “India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” said Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.” 

     

    TLP will be putting together a strong editorial and insights team to publish local industry news, trends & analysis alongside the global coverage of strategic topics for marketers and media. TLP will also leverage the media reach that the Times Group has across platforms to grow Ad Age India strongly. 

  • Gaana.com introduces developer API program for music apps

    Gaana.com introduces developer API program for music apps

    NEW DELHI: Gaana.com, India’s largest online music broadcasting service with over 7.5 million unique visitors a month, is launching Gaana Developers’ Platform for budding entrepreneurs to develop innovative music apps. The apps will provide the consumers a more enriching music experience apart from generating revenue for the developers. Interested developers can visit developer.gaana.com for more information. 

     

    Gaana.com, a product of Times Internet (TIL), country’s largest digital network, will ensure that the developers need not worry about complex content licensing agreements or acquiring new users, as all of this will be handled by Gaana. 

     

    Via APIs, Gaana will offer developers access to its 3 million+ song catalog and its users. Developers who join the program will be highlighted on Gaana, giving direct exposure of its userbase to newly built applications. Gaana expects programmers to build innovative music apps that uses the platform’s catalog and technology, and believes that the platform will become the hub for innovation in online music apps, creating new ways for users to consume and discover their music experience. 

     

    Speaking about this, Pawan Agarwal, Head of Gaana, said, “Gaana is a dream platform for music lovers and we hope that app developers will also benefit immensely from the association with our brand.” 

     

    As a platform, along with access to APIs, Gaana will help promote new applications via custom campaigns and featured position on Gaana. The platform will also help these apps to be promoted on Social Media as well as the TIL network. These apps will be well integrated into the mobile apps of Gaana.

     

    Gaana has been privately developing the ecosystem with a few existing apps. Singalong, developed by Karaoke Garage, is a karaoke app, which has seen immense success on Gaana platform, and has helped Karaoke Garage reach more than 5 lakh visitors and more than 7.5 lakh song plays across multiple languages like Hindi, English, Kannada, Tamil, Bengali and Telugu.