MUMBAI: Leo Burnett, which turned 69 on 19 August, has more reason to celebrate than one. The agency has bagged the creative duties of the yet-to-be-named business channel of The Times of India Group which is slated to launch in 2005.
While no official word was forthcoming from the agency, reliable industry sources said that Leo Burnett won the account following a multi agency pitch which included the likes of Lowe, JWT and Contract.
Also, as reported by indiantelevision.com earlier, the creative duties of The Times of India Group’s infotainment channel – Zoom, have been bagged by Lemon Communications.
Well, for one, Leo Burnett was sure abuzz with fun and frolic last week on its 69th birthday with a lot of music, dance, games, treasure hunts and a lot of ‘tamashaa’ to celebrate the completion of 69 years of the agency. From the sound of it, Leo Burnett sure believes that fun and work go side by side.