Tag: Tim Lindsay

Kyoorius Awards 2015: Ogilvy makes a clean sweep with 15 Elephants

MUMBAI: In possibly the best organised award shows in town, Kyoorius, in association with D&AD, announced the winners of the 2015 Advertising & Digital Awards at the DOME at the NSCI, SVP Stadium in Mumbai.

Ogilvy won 15 Blue Elephants, 13 in advertising and two in digital awards. DDB Mudra won six Blue Elephants and was the only agency to bag the Black Elephant. Contract India bagged five Blue Elephants followed by Ideas@work with three Blue Elephant and BBDO India with two Blue Elephants.

The night, which was presented by Colors, brought together over 1200 professionals from the advertising, digital and marketing industries and clients across India to celebrate in Indian creativity. Like it is said, in typical ‘Kyoorius fashion’ the night was unlike any awards ceremony – from the Times Square-inspired sets, to the sound and motion graphics. The entire visual experience for the night was created by Dutch studio Addikt.

A total of 1419 entries (up almost 40 per cent from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the ever-elusive Black Elephant.

DDB Mudra, Ideas@Work, Ogilvy, Contract Advertising, Scarecrow Communications, Soho Square, BBH, BBDO India, Dentsu Webchutney, Madison, Madison BMB, ITSA Brand Innovations, Experience Commerce, Rediffusion Y&R, BBH, Famous Innovations, Havas Worldwide, Fanatics, Grey, Linen Lintas, PHD India, Sapient, Web Maffia, River Advertising, Creativeland Asia, Blink Digital, Whyness Worldwide, and TBWA were some of the agencies who were awarded the ‘Baby Elephant’ trophy as In Book winners.

Of the 163 In Book winners, also nominees for Blue Elephants, the advertising and digital juries awarded 36 Blue Elephants in Advertising and 12 Blue Elephants in Digital categories.

In the advertising categories, the 36 Blue Elephant winners included campaigns by Contract Advertising, Ideas@Work, Creativeland Asia, Ogilvy, Early Man Film, DDB Mudra, BBDO, Fanatics, Grey, TBWA and Linen Lintas.

In digital categories, 12 Blue Elephant winners included work by PHD India, Pigeon & Co., Quasar, Quidich, Dentsu Webchutney, Experience Commerce, Leaf Design, Madison Media, Sapient and Ogilvy.

Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

DDB Mudra was awarded the only Black Elephant this year for the direct marketing campaign, Health Cha Shree Ganesh. The campaign for Nutralite, gave everyone’s favourite portly idol a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugar free modaks and offerings at a pandal in Mumbai. Devotees could participate in Zoomba workouts while waiting in line and donate calories while working out on a treadmill.

Kyoorius founder CEO Rajesh Kejriwal said, “We are overwhelmed by the response this year, the 1419 entries are further acknowledgement of the industry’s support for the Kyoorius Awards. Our international jury and open format ensure that we are a truly neutral and transparent platform that stimulates the industry and nurtures future creative talent. Every year we notice certain trends that prevail in the work entered. This year we saw a lot of work around gender equality and women’s rights, reflecting the national sentiment surrounding these sensitive issues. And of course, in a World Cup year, plenty of cricket.”

D&AD CEO Tim Lindsay added, “The Kyoorius Awards continue to grow in size and stature, and are an important indicator of the world class standards of the Indian creative scene. But the real heroes are the creatives themselves, who are producing ever more engaging, emotional and beautifully crafted work. D&AD are proud to partner.”

Colors CEO Raj Nayak said, “Colors is proud to be associated with the Kyoorius Awards, and we are happy to see that it’s become so successful in the second year. Congratulations to all the elephant winners.”

Alongside the Elephant winners, all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual – distributed to over 5000 corporate and creatives across India – providing an invaluable and unrivalled source of creative inspiration.

The awards night marked the end of the two-day festival of creativity in advertising, media and marketing developed by Kyoorius in partnership with ZEE, GroupM and D&AD.

Terminology

Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.

In-Book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.

Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.

May 23, 2015
D&AD and Kyoorius FYIday present: Could your Bronze have been a Gold?

MUMBAI: D&AD has announced two special seminar events in partnership with Kyoorius FYIday, unlocking the secrets to impressing the juries at the world’s biggest awards shows.

Hosted by D&AD Chief Executive Tim Lindsay, the session will help you understand what jurors look for in submitted work, how the dynamics of a large and multinational jury differ from domestic and how juries compare work when arriving at a final decision.

Each seminar lasts two hours and offers invaluable insight into how to tell stories about your entries that global juries can understand, as well as a chance to put questions to the head of one of the industry’s toughest and most prestigious award shows. The talks will be held at the following:

· Monday 19 January – Mumbai
9:00 – 11:00 at Café Zoe, Todi/Mathurdas Mills, N.M. Joshi Marg Lower Parel, Mumbai 400013
· Tuesday 20 January – Delhi
9:00 – 11:00 at Amici Café, Ground Floor, Cyber Hub, DLF Cyber City, NH 8, Phase 2, Gurgaon, Haryana 122002

Tickets cost RS.1600/- and are inclusive of breakfast and all taxes.

Tim Lindsay, Chief Executive of D&AD commented, “I’m delighted to be travelling over to India once again, this time to take part in a special edition of Kyoorius’ FYIday. Over the past few years through our partnership with Kyoorius I’ve been able to experience first hand some of the fantastic creative work that is being produced by Indian agencies. I’m in no doubt that the quality is high enough to win honours at the world’s biggest shows and these sessions will give you the confidence and insight to go out and do just that.”

Commenting on this, Rajesh Kejriwal, Founder CEO, Kyoorius said, “Story telling is the most critical part about the entries for any awards. It can completely change the outlook of an entry. We’re very happy to have Tim Lindsay on board to share his expertise and guide the industry.”

January 14, 2015
Kyoorius launches 2014 Kyoorius Awards annuals

MUMBAI: Kyoorius in association with D&AD has launched the 2014 Kyoorius Advertising, Digital and Design Awards annual in Mumbai. The awards annual features the Black and Blue Elephant winning entries along with all in-book winners from the 2014 edition of the awards, providing an invaluable and unrivalled source of creative inspiration. The book was launched in the presence of the industry’s top professionals and influencers.

The annuals go beyond listing the winning agencies and studios, giving exposure and due credit to each and every person involved in every stage of a project, from brief to concept to execution – from creative directors and CCOs, designers and copywriters to post-production studios, sound editors and printers, being a testament to the fact that exceptional work is the result of a team effort.

The annual was designed as a special box set – 4,000 copies will be distributed to corporate, creatives and all the art and design colleges and institutions in the country to help stimulate future talent.

Keeping the excitement going, the key dates for the 2015 Kyoorius Awards were also announced. This included the dates for the Advertising & Digital Awards night – heralded by many as the most exciting awards ceremony of the year as well as the Design Awards, which recognises exceptional work created across a breadth of disciplines.

Kyoorius founder CEO Rajesh Kejriwal commented, “We are thrilled to announce the schedule for the 2015 Kyoorius Awards and are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year. The 2014 Awards Annuals are an unrivaled resource for managers and clients looking for the right people who can give a voice to their brands; they offer an overview of the most noteworthy creatives working in India today – the people you will find in these pages are the ones to watch.”

D&AD CEO Tim Lindsay added, “We approach the second Kyoorius Awards supported by D&AD with great optimism concerning the positive impact on the creative community in India. D&AD and Kyoorius are both dedicated to inspiring, celebrating and nurturing the next generation of creative talent – vital for the future health of our industry. The Awards Annual is packed full of inspiration and celebration. This is just the beginning….”

Advertising & Digital Awards

Call for Entries open: 2 March 2015

Call for Entries close: 10 April 2015

Jury session: 4 – 6 May 2015

Awards Night: 29 May 2015

Design Awards

Call for Entries open: 4 May 2015

Call for Entries close: 5 June 2015

Jury session: 1 – 3 July 2015

Awards Night: 12 September 2015

November 1, 2014
27 Blue Elephants and 2 Black Elephants awarded at Kyoorius Design Awards

MUMBAI: Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Design Awards at the awards night at the Grand Hyatt in Goa.

A total of 680 entries were submitted across nine categories – Branding and Identity, Communication Design, Book Design, Editorial Design, Design for Space, Design for Packaging, Writing for Design, Design Craft and Design for Good. The 72 In-book winners were also nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants and 2 Black Elephants.

Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus, as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide were among the in-book winners at the 2014 Kyoorius Design Awards.

The 27 Blue Elephant winners included work by Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1 Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey Worldwide, Publicis India, Creativeland Asia, TBWA India.

Two Black Elephants were awarded to outstanding work that cut across categories, both in terms of concept and execution, which the judges deemed to be exceptional across all the work entered.

Bombay Duck Designs was awarded a Black Elephant for BLUED Book (Category: Design for Books), a self-published and designed book by Sameer Kulavoor. Inspired by the ubiquitous blue tarpaulin seen in urban and rural India, the book aims to bring out the socio-cultural relevance and the subtle humour of this unique material.

Ogilvy & Mather was awarded a Black Elephant for :{to:) CleftToSmile, created for Operation Smile India (Category: Branding & Identity). This social media campaign transformed a simple combination of keyboard characters into a memorable identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.

Kyoorius founder CEO Rajesh Kejriwal commented: “The Kyoorius Design Awards brings the best of Indian Design into focus, and is a reminder of the level of craft, skill and design acumen that exists in this country. Looking back on last year’s winners, who’ve gone on to achieve even more recognition and exposure following their success at the Kyoorius Design Awards, we can proudly say Kyoorius Awards are on their way to set the benchmark for creativity in India.”

“Thanks to our partnership with D&AD, we have created a completely neutral and robust programme. Kyoorius Awards have been clear from the beginning that every piece of work that surpasses our high standards criteria, must be rewarded. We have no gold, silver and bronze — just the coveted Blue Elephant and for the best of the best — the Black Elephant. Winning an elephant at the Kyoorius Awards represents the pinnacle of creative achievement in India.”

D&AD CEO Tim Lindsay added, “D&AD is delighted to see the Kyoorius Awards, and our partnership with Kyoorius, continue to grow in its second year, both in numbers and in the diversity and quality of work. Writing has been a very strong category this year, along with illustration. It is especially encouraging to see self-initiated projects being recognised and more work entered by independent designers and small studios from all over the country. Along with Kyoorius, we are committed to nurturing and stimulating the creative community, and using surpluses from the awards show to develop initiatives that will benefit emerging talent throughout the year. D&AD looks forward to watching the Indian creative community evolve with each year.”

In the signature Kyoorius way of never doing the expected, instead of a traditional awards ceremony the audience was treated to a 70’s theme party. Held on the final evening of Kyoorius Designyatra, the event saw over 1000 creative professionals, students and clients from across India in attendance, which included the conference delegates as well as speakers along with awards nominees.

September 15, 2014
D&AD to offer free membership to connect global creative community

MUMBAI: Honouring its commitment to support the global creative industries, D&AD has announced it will be introducing free Membership for the first time in its history.

As part of a revamped Membership structure, at the heart of the free proposition is a new interactive D&AD archive, enabling anyone in the wider creative community, and beyond, to view the best work from the full 52 years of D&AD.

Beginning with the sixteen Yellow Pencils bestowed at the inaugural D&AD Professional Awards in 1963, every awarded ad, design, campaign, product, agency and creative will be made available to browse through and search for free, including all New Blood Award winners. At launch, users will be able to search back as far as 1990, with the full archive available online for August 2014.

But more than just a source of inspiration, the new D&AD Membership will look to foster a vibrant online community, founded upon the spirit of the ‘I Wish I’d Done That’ ethos introduced earlier this year.

Through the new digital platform, members will be able to explore and interact with fellow creatives by highlighting work they particularly admire. Each user’s profile will be populated with related awarded work, credits and portfolios, allowing creatives of all ages and experience to connect by sharing their appreciation for each other’s craft.

Tim Lindsay, Chief Executive at D&AD, explains the move: “A look at D&AD’s history tells a wonderful story. In 1962, the organisation was the formed by a special group of designers and art directors, who came together to celebrate the best in commercial creativity, and that’s the spirit we continue today.

“But we’ve evolved a lot since then too. Our remit spans all corners of the world and we strongly believe in the role we have to play in bringing that community together, nurturing and supporting the next generation of design and advertising talent.

“That’s why we felt it so important to make this decision – to be more visible, guiding and inspiring, whilst creating greater opportunities for connection, collaboration and mentorship. The new digital archive is a wonderful illustration of the rich history of the industry and a fantastic resource; one that we believe should be accessible to all, regardless of who you are, or where in your career you may be.”

The new Membership structure consists of three tiers; Free, Full and Awarded:

• Free Membership gives Members complete access to the D&AD digital platform, including the Awards archive and the opportunity to take part in the new online community. It also allows individuals to engage through more traditional features, including entering Awards, downloading briefs and signing up to events.

• Full Membership gives Members additional benefits such as a free copy of the D&AD Annual, a D&AD notebook, personalised Membership card, free tickets to any of the monthly President’s Lectures, exclusive invitations to VIP events, discounts on Training courses, the ability to vote in the annual election of Board Trustees and discounts on selected brands.

• Awarded Membership has all the benefits of a full Membership plus the following: A free entry to a new Professional Awards category, a free session to a new Training course, a free Training course to “gift” to a New Blood Member, the option to stand for election in the Board of Trustees elections and a black personalised Membership card. All In-Book, nominated and Yellow Pencil winners will be entitled to a free year of Awarded Membership.

Both the Full and Awarded tiers will be priced at ?12 per month. Winners of the Black Pencil, White Pencil and Presidents Award will be given Awarded Membership for life. In addition, D&AD will continue to offer special New Blood Memberships tailored for students, tutors and universities, as part of the New Blood programme.

The new Membership structure will come into effect in conjunction with the launch of the new D&AD digital platform, which can be visited at http://www.dandad.org.

March 26, 2014
Brands have to take a back seat and tell human interest stories

MUMBAI: At a time when the world is moving towards the digital medium, can advertising be far behind?

Indeed, the last couple of years have seen several brands and agencies falling back on this space to reach out to their consumers.

D&AD’s CEO Tim Lindsay and president & Dare CD Laura Jordan Bambach who are in the country to address the forthcoming seminar (organised by Kyoorius) on Building Brands via Digital Media, shared some valuable insights on the subject with indiantelevision.com.

On the fast blurring line between traditional and digital advertising in India, Tim quips: “Probably there are other markets which are further ahead when it comes to digital; and this is simply to do with the penetration of tablets, laptops and smart phones. Mobile is highly developed in this country and will only amplify. Therefore, digital advertising and marketing will develop in a separate way in India.”

Still to recover from jet lag, Laura adds: “It is quite an exciting time and I can see the behaviour change and there is a more digital approach in various campaigns; which is more worldwide, but it is there here as well. The change in advertising message is becoming more purposeful.”

Speaking about the trend of viral videos, Laura says they would work better if people had an interesting story to tell rather than the brand putting forth its message. “The brand has to take a back seat and tell a human interest story. Not all viral campaigns are good, there are many bad ones as well because they don’t tell you the story you want to hear,” she says, pointing out that videos which are entertaining, funny and have a human angle are likely to click with the viewers.

Also the co-founder of SheSays, an international volunteer organisation encouraging women to take up digital creative careers, Laura feels things are changing now as more and more women are not only entering the field but also reaching high positions. “There are a quite a few women in the higher ranks and the things are looking up in India as well,” she says.

Asked to point out the two important advertising trends of 2013, Tim talks about ads and campaigns having moved more towards story-telling apart from the increased engagement of people through branded content and added efforts by companies to take their CSR activities more seriously. He cites the example of Unilever’s latest Project Sunlight (Unilevers Project Sunlight promises a brighter future) . “In India, HUL’s Lifebuoy campaigns have been very successful. Be it the village one or the stamped rotis,” he says.

In the coming year, Tim feels there will be more acquisitions including digital acquisitions of smaller agencies which will only serve to increase their credibility and sustainability.

Both Tim and Laura feel that hereon, the digital space is only set for a further boom, with agencies milking the medium to reach out to as many people as possible.

November 29, 2013
D&AD opens call for entries for New Blood Awards 2014

MUMBAI: Briefs for the D&AD New Blood Awards have launched with sixteen challenges from top-name brands. Acknowledged as the world’s leading programme for new creative talent, the Awards have been given a refresh and are now open to a wider pool of young creatives – rather than just to those in education.

“For young creatives looking to kick-start their career and create that elusive something to stand out from the crowd, D&AD’s New Blood Awards are back with a bang. We’ve got a new name, a new look and new brands with exciting but testing challenges.” Kati Russell, D&AD Senior Programme Manager

The Awards are now open to everyone under 24, current students and those within two years of graduating. The shift comes as we see the education landscape continue to change, not to mention the increasing number of young creatives, who having completed their education are unable to find a permanent foothold in the industry. The D&AD New Blood Awards, and its worldwide industry network, act as an accessible bridge into the workplace.

This year’s Awards actively encourage creatives to respond to ideas briefs with a multi-disciplined approach. The aim is for individuals to push the application of their own skills and also seek out collaboration in creating their responses. Continued support for creative excellence in craft can be found via graphic design, photography, illustration, moving image and typography briefs.

One of the most influential politicians in recent history is asking for help from our young creative community. Former US Vice President Al Gore, supported by WPP, is setting the challenge to tackle the Global Legacy project – changing habits to change the world. Selected winners will have the opportunity to attend a special climate summit next summer, and if the idea is good enough, it might just be put into action.

Speaking about the setting of the Global Legacy brief, Jon Steel, WPP Planning Director, said: “We are excited by the opportunity to work with Al Gore, who has campaigned tirelessly to raise consciousness of the climate crisis. This problem is real, it’s influenced by human activity, and we are already feeling its effects. Now, as a global community, we need to do something about it.”

“Our aim is to create a campaign that is the catalyst for action – that makes climate change the number one issue at the ballot box.”

“It all starts with communications, and we’re delighted to partner with D&AD, and with the world’s best young creative minds, to safeguard the future of the planet that these young people will inherit.”

Further challenges such as ‘Restyle street-style’ for ASOS, ‘Revisit the idea of the decisive moment’ for Nokia, ‘Repackage Purdey’s’ for Purdey’s, ‘Solve megacity problems’ for Unilever, ‘App design’ for npower and ‘Making world news a global experience’ for the BBC are a taster of what’s on offer.

The briefs have been built around themes for the 2014 New Blood Awards – addressing topics such as ‘Urban Renaissance’, ‘Retail Revolution’, ‘Authenticity’ and ‘Open Culture’.

Tim Lindsay, CEO of D&AD said: “The changes we’ve made to the D&AD New Blood Awards are all part of our aim to make them a vital conduit between education and the creative industries for the current generation. We wanted to ensure that these Awards remain utterly relevant to both the talents of those young people and the needs of the industry they will be entering.”

“Creating a greater range of briefs, encouraging more open – rather than solely craft-led – responses and encouraging collaboration are all things that employers have told us they want from the next generation of stars. As D&AD New Blood remains the Award show that industry uses to find new talent, we wanted to make sure that young people have every opportunity to showcase their talents in the work they submit.”

ASOS said: “The ‘NEW’ is what drives our industry, making ASOS excited to be partnering with a brand that invests in the talent of the future.”

“ASOS is always inspired by the lifestyle and ambition of the global 20-something market, and with the help of D&AD, we hope to unearth some highly creative talent who we can work with to develop and nurture their visions.”

For more information about the 2014 D&AD New Blood Awards – including the briefs and entry guidelines – go to www.dandad.org/newbloodawards14.

The deadline for entries is 19 March 2014. Judging and results will be announced on 19 May 2014 and an awards ceremony and exhibition of the best work will take place on 3 July 2014.

November 7, 2013
Kyoorius has launched its awards

MUMBAI: Kyoorius, a publication on design and communication community across India since 2006 has announced the launch of the ‘Kyoorius Awards.‘

The awards are in partnership with design and advertising community D&AD and the International Advertising Association (India Chapter). It will be held at the 9th annual Kyoorius Designyatra in Goa on 29 august this year.

The company has two awards to recognise and reward excellence for professionals and students as well. For professional awards, company has nine categories like packaging, digital, retail, print, books, craft and etc.

The reason behind student awards is to provide a chance to showcase their talent and capabilities. The D&AD also organise Yellow Pencil, which is recognised globally as one of the prestigious creative awards.

Kyoorius founder and CEO Rajesh Kejriwal said, “At Kyoorius we are working everyday to ensure that talent is nurtured and fresh ideas see the light of day. Kyoorius Awards aim to recognise and honour outstanding creative work in India. We are thankful to our esteemed partners D&AD and IAA (India Chapter) for coming on board to support this initiative.”

“D&AD will set the basic criteria for the jury panel; and Kyoorius Award is nothing to do with the yellow pencil award as it is a global award. We don‘t have any sponsors on board. Currently we have limited categories but in the next two years we will be adding a few new categories and awards that are more relevant to Asia. The entry fees for professionals will be Rs 4,000 and Rs 500 for the students‘ awards.

D&AD CEO Tim Lindsay said, “India is an important market for us. That‘s why we have selected India for the awards and we also want to spread awareness about D&AD in India. We look forward for a bright future here. And joining hands with Kyoorius works in tandem with the objectives of D&AD, which aims to inform, educate and inspire those who work in and around the creative industries. Together, we aim to support and nurture creative professionals throughout their careers and across the world.”

The call for entries commences on 10 May and entries will be closed on 18 June.

May 10, 2013