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Tag: Tim Horwood

  • The Promax BDA awards (India) honored this year’s biggest creative teams in an event brimming with powerful and memorable moments at Taj Santacruz, Mumbai

    The Promax BDA awards (India) honored this year’s biggest creative teams in an event brimming with powerful and memorable moments at Taj Santacruz, Mumbai

    MUMBAI: The 22nd Promax India BDA Awards held today at Taj Santacruz, Mumbai, captivated the audience with a formidable line-up of innovators and trailblazers who’ve redefined the creative space across industries and platforms. Leading the pack was Keynote Speaker Tim Horwood whose masterclass on the changing creative space in South Africa enthralled speakers and participants alike.

    Speaking about the enormous success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said, “we realize that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even more.”

    Therefore, Promax BDA introduced three new categories-MOST OUTSTANDING MARKETING INITIATIVE (in house and out of house) and MOST OUTSTANDING DESIGN IN PROMOTION where the best of the best competes to win a Gold trophy. There is no second-best team here. You either win a Gold or nothing at all. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.

    Promax BDA, Conference Chair, Prasoon Joshi, 2018 looking at the award-winning categories said, “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”

    There were many exciting firsts for the Promax BDA India awards this year. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.

    This year, The Promax BDA Awards gave away 60 GOLDS, 57 SILVERS.

    The eminent speakers present at the event were:

    l Tim Horwood – Executive Creative Director, Mashoba Media Africa

    l Glenn Urquhart – Creative, Swiss Army Knife

    l Harry Ead – Associative Creative Director,DixonBaxi

    l Bex Schwartz – Executive Creative director/Director, Cause+Effect

    l Puja Vohra – Executive Vice President of Marketing and Digital, truTV

    l Sheetal Sudhir – Creative Director/Co-Founder, Dynamite

    l Stefan Mueller – Executive Creative Proudcer & Consultant, Flint Skallen

    l Pete Bishop – Director, The Shop

    l Rob Middleton – VP – Network Presentation Content Group, Astro

    l Arnab Chaudhari – Director, Banabo

  • The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

    The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

    Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world.

    Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and best practices for using social media to amplify your voice and tickle your audience’s fancy. This workshop will examine excellent examples of omnichannel TV promotion and explore analytics and metrics for watching social engagement transform into ratings.

    Next comes Tim Horwood’s Masterclass about the changing creative space of Africa. 

    Tim comes with 26 years of experience in the African broadcast industry. The world’s perception of Africa is riddled with stereotypes and misconceptions. In this session, Tim will be discussing the new, contemporary African creative space and showcasing some exciting work being produced in the rapidly growing music, TV and creative environments.

    The power-packed masterclass sessions continue with truTV’s Puja Vohra and creative mastermind Glenn Urquhart. 

    During her masterclass, Puja will break down the award winning #TruTVIsAThing campaign- how she and her team took on an army of twitter trolls and won! According to Puja, her session- Know Thyself (and be as funny as hell), will help you understand how to “tap into the power of great, real-time self-aware social media content”.

    The multi-disciplined Glenn Urquhart comes with experience in copywriting, direction, music production, journalism and commercials. Glenn’s session Curiosity Skilled The Cat promises to reveal a secret formula to an effective creative. Speaking about his session, Glenn says, “You can expect a huge shot in the arm, its basically about creative inspiration. There will be a robust discussion about what makes a good creative. Because a good creative doesn’t happen in a vacuum.” 

    The masterclass sessions follow the much sought after Promo Workshop: THE [V]MACHINE, which is scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The [V]MACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.