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Tag: Tim Castree

  • WPP’s merged MEC and Maxus entity to be called Wavemaker

    WPP’s merged MEC and Maxus entity to be called Wavemaker

    MUMBAI: The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker.’

    The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018. Wavemaker will have offices in 90 countries and over 8,500 employees. Major global clients include L’Oreal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

    Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent.

    The brand mark Wavemaker reflects the agency’s heritage, born from WPP and GroupM.

    MEC and Wavemaker’s global CEO Tim Castree, said: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession; and importantly to do this through the integration of Purchase Journey insights and data with [m]PLATFORM, GroupM’s proprietary global audience technology. Our Wavemaker brand and positioning is a compelling manifestation of that purpose.”

    GroupM global CEO Kelly Clark added: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients. Tim and his team have the full support of GroupM’s scale, resources and expertise.”

  • GroupM cos appoint new leaders in India, south and north Asia

    GroupM cos appoint new leaders in India, south and north Asia

    MUMBAI: Tim Castree, Global CEO of MEC and CEO of “NewCo”, has announced that Kartik Sharma has been named as Managing Director of the new media, content and technology agency in India and South Asia when it launches in January 2018. Kartik has been Managing Director of Maxus South Asia since 2014 and in that time, has led the agency to outstanding new business growth and success.

    Tim Castree commented: “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik’s leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.” Kartik will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree.

    Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, global CEO of Essence, a global digital-first agency, today announced that T. Gangadhar, current Managing Director of MEC South Asia, will transition into the new role of Chairman of India and Managing Director of North Asia, Essence. Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC. He will continue to be based in Mumbai.

    Anand Chakravarthy, who has served as Managing Partner at Maxus India since 2015, will be transitioning into the role of Managing Director of Essence India. Chakravarthy will report into both Gangadhar and Matsushita and will work closely with the regional leadership in his new role.

    Both Gangadhar and Chakravarthy will assume their new roles by January 2018. The Essence teams will be strongly supported by the GroupM network as they look to expand their presence in market. Christian Juhl commented: “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve. Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media. We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India. Gangadhar and Anand are experienced leaders who will help expand our presence.”