ITV

Tag: TikTok

  • India tops list in requesting TikTok for content restrictions, user info access

    India tops list in requesting TikTok for content restrictions, user info access

    MUMBAI: India has topped the list in making the highest number of legal and emergency requests to takedown specific content and to access user information, TikTok said in its first-ever Transparency Report for the first half of 2019 (1 January 2019 to 30 June 2019).

    A short-video sharing application in its report claimed that India made over 99 legal requests and eight emergency requests to TikTok, taking the total requests to 107. Followed by the United States of 79 requests, of which 68 are legal and eleven for emergency requests.

    ByteDance owned TikTok in its report said that at least 47 per cent of India’s requests have been complied with by the platform, whereas it has obliged to 86 per cent of requests made by the United States.  

    The chart of content restricts missed China’s name. “We did not receive any requests from countries other than those listed in the chart below,” the transparency report said.

    TikTok, the China-based application touts over 1.3 billion installs worldwide, has recently been banned by the United States army amid security concerns. Similarly, the platform, which has gained popularity in India, has also come under scrutiny over objectionable content.

    Meanwhile, TikTok it received over 3345 copyrighted content takedown notices from across the world, of which 85 per cent content was removed, the report said. “We honour valid take-down requests based on violations of copyright law, such as the Digital Millennium Copyright Act (DMCA).”

    Like TikTok, the social media giant Facebook, along with search-engine giant Google have also been coming out with transparency report in a timely manner that specifies takedown requests.

  • 90% of new internet users consume regional content in India

    90% of new internet users consume regional content in India

    MUMBAI: According to Google official, 90 per cent of new internet users in India consume content in regional languages. With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and follow the  ‘vernacular’ fashion as the most trending topic in the industry.

    From writing to video/audio content, here are the fastest growing regional content startups of 2019.

    Tiktok

    TikTok is a social media video app for creating and sharing short lip-sync, comedy, and talent videos. It is arguably India’s fastest-growing and most-downloaded app today, with 200 million users in Tier I, II, and III and even the deepest pockets of India to share their passion and creative expression. Available in 10 Indian languages, Tiktok added 88.6 million users in the country early this year. By connecting and empowering digital Indians through content, Tiktok looks forward to making a positive contribution to the country’s thriving creative economy.

    Momspresso.com

    Momspresso.com is the largest user-generated content sharing platform that offers support to women across the country, not just in their journeys as parents but also in their lives. Launched in 2010,  based out of Gurgaon, Haryana, it is a platform that attracts 12000 bloggers and 4000 video creators, and sees 83Mn monthly page views for its blogs whereas 163Mn monthly video views in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. Momspresso eyes 35 crores of revenue for the year 2019-2020; and closed the year 2018-2019 at 16 crores. Over 100 brands (Dettol, Dove, Nestle, etc.) have engaged with Momspresso.com in the last 12 months to connect with women and are actively spending on regional content to tap vernacular users. Earlier this year, it also launched India’s first digital vernacular agency, Mompresso Bharat.

    Hubhopper

    Launched in the year 2015, Hubhopper is India's largest podcast and audio-on-demand platform at present. With over 1 million hours of content spread across 12 vernacular languages, Hubhopper is present across 15 million touchpoints. It has managed to change the way people consume audio content in India. Hubhopper has launched ‘Hubhopper Studio’ an online studio that enables the potential content creators to launch their very own podcast in 3 simple steps: Record, Launch, and Distribute. It provides independent and small-town podcasters with all the assistance and their podcasts get featured on Hubhopper under ‘Hubhopper Original Program’, which has been a hit amongst both urban and rural listeners and aims to on-board 5000 podcasters in the next 1 year. Hubhopper envisions to grow parallel with the audio streaming industry and keep making the process of content consumption and creation simpler and more beneficial while emerging as one of the best content-disseminating platforms.

    Vokal

    Vokal, a knowledge-sharing platform for Hindi users recently added 10 regional languages (Telugu, Kannada, Bengali, Tamil, Malayalam, Gujarati, Marathi, Punjabi, Oriya, and Assamese) on its platform allowing sharing of information and get answers to queries. Trying to bridge the information and knowledge gap among the non-English internet users by enabling peer-to-peer knowledge sharing, the platform sees a huge scope for such a service in regional languages. Vokal has more than 2 million monthly active users and it is aiming to take the same to 15-20 million by the end of 2019.

    Sharechat

    Similar to Facebook and Twitter, ShareChat enables users to post and share videos, songs, images, and other content, as well as discover content that is topical and trending. Launched in January 2015, it offers the content consumption and sharing platform only in Indian vernacular languages. ShareChat now boasts of 60 million monthly active users and aims to double its MAU by December 2020, it is home to 15 Indic languages. It aims to strengthen its presence in Tier-II cities.

    Trell

    Fondly referred to as the Video Pinterest for India powered by user-generated original content, Trell is a community-based platform enabling lifestyle discovery through meaningful content in various Indian languages. Trell bridges the gap between users looking for meaningful content around lifestyle inspirations and content creators or aspiring influencers who wish to create vlogs of their interests and lifestyle stories via videos and photos.

    Trell has a highly engaging community of 1 Million Monthly Active Users on the mobile app who did 80 Million Content Views last month [Cumulative: 190 Million Views]. Trell App has been downloaded more than 3 Million times historically with 1.6 Million original and meaningful content pieces around lifestyle to date. All content creators are acquired organically by virtue of various viral loops and growing community on the platform.  Trell aims to be the biggest lifestyle community-content-commerce platform of India by 2020.

  • #SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

    #SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

    MUMBAI: Pepsi Co India introduced a new spin on its Swag Step Challenge with the super hit movie franchise Dabangg 3 creating a new global record on short-video platform TikTok.

    According to a press statement, the challenge is one of the first motion-triggered challenge created by a brand on the TikTok platform in India. It broke all records on the app and saw over 5.4 billion views and over 1 lakh users’ generated videos over a four-day period.

    A PepsiCo India spokesperson said, “We are very excited with the response to the Swag Step challenge. The immense love shown by consumers has helped the challenge set new benchmarks on the app and break the world record on consumer engagement.”

    The spokesperson further added, “The Dabangg edition of the Swag Step challenge received over 1 lakh video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall.”

    Currently, the cumulative number of views generated across the #SwagStepChallenge series stands at around 30 billion.

    Meanwhile, TikTok director of sales and partnerships Sachin Sharma said, “PepsiCo is one of the first few organisations/partners, who leveraged our advertising solutions. We began our association with the Swag Step series on Pepsi that has been one of our most successful campaigns in India.”

    “The current Dabangg Challenge with our cutting-edge motion triggered brand effects technology has broken records and is topping the popularity charts on our platform," said Sharma.

  • Esports, streaming wars, shopvertising to dominate digital media trends in 2020

    Esports, streaming wars, shopvertising to dominate digital media trends in 2020

    MUMBAI: Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital media will continue to grow globally, the coming of new technologies, platforms and digital touch points will force marketers to readapt their skills, engagement models and measurement capabilities to meaningfully engage with consumers in a cluttered media market.

    This emerging digital paradox – the co-existence of growth and expansion potential in digital media alongside the deluge of digital touch-points which will make it more difficult to connect with consumers – is the focus of the Kantar’s global 2020 Media Trends and Predictions report. In this fast-changing digital media landscape, marketers will also need to navigate the ‘data dilemma,’ to meet consumer demand for relevant, personalised content. And as third-party cookies start to crumble, advertisers will need to find alternative measurement solutions, the report says.

    The curse of the plenty? Streaming wars to continue in 2020

    Nowhere is the deluge of digital touch points more visible than in the crowded OTT space. Considered a niche space with limited players just a few years ago, there are now dozens of big OTT players in every OTT market in the world now. 2019 also saw the entry of Apple TV + and Disney + to the club whereas HBO Max and Warner Media are also getting in action.  

    This increased competition for customer retention and acquiring new customers may seem healthy, providing more choices to consumers, but subscripting fatigue can lead to industry consolidation, the report predicts.

    The report quotes TGI Global Quick View Data to show that 44 per cent of connected consumers in Great Britain who pay for online streaming services have at least two subscriptions, 18 per cent pay for at least three, and seven per cent pay for four or more. This means that entry for new subscription-based services might not be easy.

    “Consumers will continue to use advertiser-funded and subscription-based services, but the ever-increasing amount of available content and platforms will lead to a paradox of choice; more is not always better,” the report says, adding that content will be key to stand out in this crowded OTT market.

    Esports: The next frontier of expansion

    Originally, a hobby for teenagers, esports has now gone truly mainstream. Esports is huge. Over 1.2 million people claim to watch esports in Great Britain alone, according to the TGI survey. In Brazil, nearly one third (32 per cent) of internet users, around 30 million people, say they are active esports fans. This growth is also reflected in the increase in the number of minutes streamed on Twitch, the leading esports platform. Twitch usage totalled 292 billion minutes in 2016 and is expected to reach 600 billion by the end of 2019.

    Global brands like Gillett, Mastercard, Dell, Coca Cola, Toyota, Intel, Nike are already sponsors of esports tournaments.

    The report predicts that as esports tournaments gain more mainstream prominence in 2020, they will present lucrative opportunities for the media owners and advertisers who are ready to capitalise on them.

    2020 will also see more traditional sports move into esports: for instance, football clubs establishing their own esports teams, and Formula One streamed
    over Twitch with gamification.

    And as coverage of esports expands into traditional media, the report predicts, esports players will become well-known celebrities and influencers in their own right.  

    Shopvertising: When shopping meets advertising on digital media

    Content meets commerce in Western markets with shoppable ads on Snap and Amazon, Google, Pinterest ‘shop the look’ ads, and Facebook’s dynamic ads. Brands globally are flocking to formats like Instagram’s shoppable posts.

    Even on TikTok, the ByteDance-owned short-form video platform popular for lip-syncing clips and user-generated challenges, video ads redirect to microsites where people can shop.

    The report also talks about a new frontier of shoppable TV. South Korea's LG is enhancing TV sets with shoppable Augmented Reality (AR) in home shopping shows.

    The report predicts that with the rise of social commerce, direct commerce revenues could boost ad revenues for online media owners and more media channels will experiment with their versions of shoppable ads.

    The experimentation with shoppable formats in digital and traditional media will speed up this year, the report adds.

  • Graphic India’s ’18 Days: The Mahabharata’ comic garners 20 mn views on Tiktok

    Graphic India’s ’18 Days: The Mahabharata’ comic garners 20 mn views on Tiktok

    MUMBAI: Graphic India, India’s leading character entertainment creator for original superheroes and TikTok, the world’s leading short video platform, launched short-form comic book – 18 Days: The Mahabharata, and Graphic’s female super-heroine series, DEVI on TikTok. The graphic books garnered a phenomenal 20 million views in 30 days on the platform.  

    The 18 Days: The Mahabharata series is based on 18 Days graphic novels created by legendary comic book writer Grant Morrison with featuring art by Graphic India’s EVP Creative, Jeevan J Kang. Reinventing the epic Mahabharata, the series on the platform is developed with a  visually appealing storyline in a  powerful format that has never been explored before on mobile devices.

    “TikTok is one of the most innovative and engaging platforms globally and we are thrilled to be working with them to redefine the comic book experience for millions of Indians across the country,” commented, Graphic India  Co-Founder and CEO Sharad Devarajan. “Graphic India will soon be reaching over 50 million views a month of our digital comics and characters in India through partners like TikTok, bringing these great stories to everyone with a mobile phone and sparking a new creative revolution in comic book storytelling for a generation.”

    ByteDance Asia and MENA  Entertainment and Partnerships senior director Karan Grover said, “At TikTok we have successfully partnered with various brands to present consumers with diverse content that is compelling and engaging. Our partnership with Graphic India is to reinforce our commitment on creating novel and unique experiences in a new engaging format. We are glad that the users have enjoyed these unique stories and we look forward to bringing more such innovative content on our platform. “

  • Nikhil Gandhi moves to TikTok from Times Network

    Nikhil Gandhi moves to TikTok from Times Network

    MUMBAI: TikTok has appointed Nikhil Gandhi as Tiktok India head. In his new role Gandhi will be responsible development and operation of TikTok India. Prior to the new appointment, Gandhi was associated with Times Network as President and COO.

    Gandhi has over 20 years of experience in leadership positions at various media and entertainment companies. He has spent around 10 years working The Walt Disney Company from 2007 to 2017. He began his career as an account manager at Viacom18 in 2004. After one year he moved to Times Group as regional head from 2005 to 2007.

    Prior to The Walt Disney, Gandhi had joined UTV in 2007 as business head, he spent almost 6 years with the company.

  • VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

    VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

    MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work It Up”. Hosted by Bollywood insider and fitness queen, Sophie Choudry, the show is all set to engage its viewers with fun, fitness and diet stories from their favorite Bollywood celebrities, whilst they get candid and reveal their fun and edgy locker room secrets. The show will      go live      starting 13th October 2019, exclusively on VOOT.

    Launched in April, VOOT Studio is a playbook for advertisers and brands across categories that has been built using a combination of creative storytelling, in-house production expertise, interactivity offerings, and platform reach all coming together to meet the brand objectives. The upcoming show “Work It Up” has been conceptualized by VOOT Studio for TikTok under the    #EduTok initiative, one of TikTok’s most successful knowledge-based campaigns that encourages TikTok users to create educational, inspirational and meaningful content across themes, including fitness and well-being. This is India’s first chat show under      #EduTok where Voot Studio and      TikTok have come together to bring a healthy change in the society with leading Bollywood celebs sharing their fitness mantras with Voot viewers and TikTok’s 200 million strong community of users    

    After the massive popularity of VOOT’s celebrity chat show Feet Up with the Stars, the all new quirky and category first chat show presented by TikTok India will reveal fitness regimes, fun workouts, and more, that make B-Town celebs stunning and popular

    amongst their fans. “Work It Up” is a 7part series featuring leading Bollywood faces such  as Kriti Sanon, Vaani Kapoor, Malaika Arora and many more.

    Speaking about the show, Akash Banerj, Head – AVOD Business, VOOT said “VOOT has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched VOOT Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30 seconder format.

    “Work it Up created in association with TikTok India is one such initiative that will entertain while educating its viewers through the      #EduTok initiative. We are sure that audiences will enjoy the show while also learning from the fitness stories of their favorite stars.” 

    Speaking about the association with VOOT, Sachin Sharma, Director-Sales and Partnerships, TikTok India said, “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”

    Set to stream soon exclusively on VOOT, TikTok presents “Work it Up” With Sophie Choudry will give you a sneak peek into the glamorous, sassy, chic and charismatic lives of your favorite stars who have made gym looks popular.

  • Sony SAB partners with TikTok for its new show ‘Tera Kya Hoga Alia’

    Sony SAB partners with TikTok for its new show ‘Tera Kya Hoga Alia’

    MUMBAI: Sony SAB has partnered with TikTok for an exciting product placement for their upcoming show ‘Tera Kya Hoga Alia’. This one-of-a kind marketing initiative will see Sony SAB creatively integrating TikTok into the story to produce content that is extremely relatable to the masses. The association is aimed towards making the character of Alia, the protagonist of the show, more relatable to the viewers, with the use of TikTok, considering its popularity across the country especially in many of India’s small towns, like Agra where the story of the show is based. 

    Alia (Anusha Mishra) although a small-town girl is extremely social media savvy, staying up to date with all the current trends. Keeping this key characteristic in mind, Sony SAB has seamlessly integrated TikTok in the storyline to showcase Alia’s love for selfies and making TikTok videos. In fact, in the show the character is also addressed as TikTok wali and her abode as ‘TikTok wali ka ghar’. This integration will be in effect from the first episode of the show itself and Alia will be the first Indian television character to have her own TikTok account.

    Tera Kya Hoga Alia is set in the beautiful city of Agra and revolves around the life of an overprotective bubbly lady, Alia. While Alia was once the diva of Agra, she loses control of her weight post pregnancy, eventually leading her to be insecure about her extremely fit and handsome husband, Alok. The show premiered on Sony SAB on 27th August at 10 PM.

  • LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    MUMBAI. LaLiga has beaten another record, this time in conjunction with TikTok, the largest short-form video platform in the world. Together they have launched #HolaLaLigaSantander, a campaign which has generated more than 220,000 videos and reached over 50 million views in just two weeks.

    The challenge, which consists of fans showing off their skills by doing headed keep-ups with a virtual LaLiga ball, was a roaring success on TikTok during the first week since its launch, and this is expected to continue over the coming weeks. "We're confident that users will continue to join in this challenge so we can reach 60 million views in a few more weeks," said Noel Nuez, TikTok’s Country Manager for Spain and South America.

    LaLiga, one of the first big European leagues to open a profile on the short-form video platform, currently has 350,000 followers with many of its clubs including Atletico de Madrid, Cadiz CF, FC Barcelona, Sevilla FC, RCD Espanyol, Real Madrid CF and Real Zaragoza already on TikTok.

    "We're very happy with the activation’s results. We've teamed up with TikTok and managed to make history together. The results of this initiative have far surpassed our expectations and we're convinced that this is just the beginning," added Alfredo Bermejo, LaLiga's Director of Digital Strategy.

    Among the millions of fans from over 40 countries who took part in the initiative, it is worth making special mention of some of the sports stars, celebrities and influencers who have shaken up social media with their videos.

    They include Espanyol’s Matías Ezequiel Vargas and former US football star Jimmy Conrad, as well as freestylers Javi Freestyle – the two-time Spanish champion – and Jenifer Rosas of Mexico.

    Also involved were celebrities from the music and showbusiness world, such as the Colombian Luisa Fernanda W, whose video proved the challenge’s most popular with over 1.1 million views.

    Creativity has been the common theme in this challenge launched by TikTok and LaLiga, in which we have seen some wacky and entertaining videos. One such example is Dani Duke’s upload, considered to be one of the most creative of all of those posted by people joining in the fun.

  • Idea’s #SabkaTimeAagaya TikTok dance challenge hits a record 3 Bn views within 4 days

    Idea’s #SabkaTimeAagaya TikTok dance challenge hits a record 3 Bn views within 4 days

    MUMBAI: Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on 23rd August. It has now garnered a record 3 Bn+ views with over 5000 user generated videos within just four days of the campaign.

    With this engagement program, Brand Idea has surpassed the targeted views and user generated videos expected on the platform, creating new benchmarks of engagement on TikTok.

    Brand Idea collaborated with popular TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick started the challenge recreating the Idea dance step. Soon, many of their followers, all dressed in the brand colour, got into the groove and posted videos recreating the dance steps. Some of the users went a step ahead and used their acting and editing skills using the app, to create engaging content.

    Amongst many influencers who actively took the challenge, @hydroman did the Idea celebration dance step underwater. Another famous TikTok artist, Riyaz received the highest views with 2 million watching his dance moves while Jannat Zubair won hearts too with 216K views.

    The most popular videos will be featured by Idea on its Facebook and Instagram pages for further amplification.

    Brand Idea has been known for creating iconic and popular ads based on catchy tunes and jingles that always got the nation hooked and grooving. With the recent, #SabkaTimeAagaya TVC, created by BBDO, Brand Idea is promoting its ‘Har Recharge Pe Extra’ offer, under which every time an Idea subscriber does a recharge, she/he gets rewarded with extra benefits which can either be extra data or unlimited calls or cashback. The TV ad shows people from all walks of life dancing to the vibrant, lively and happy catchy tune triggering a celebration, which the brand is now amplifying on Digital.