MUMBAI: With an aim to make its users fit, Dish TV, a direct-to-home (DTH) service provider, has come up with the Fitness Active channel. The service provider has bouquet of channels with the brand called Active.
The Fitness Active channel to feature Bollywood actor Tiger Shroff teaching and explaining about mix martial art (MMA) along with his younger sister Krishna Shroff, who is also a fitness freak.
Our Mixed Martial Art guru is here to give you fitness goals this 2020. Join the gang of @iTIGERSHROFF & Krishna Shroff with #FitnessActive. To subscribe, missed call on 18003157803 from your Registered Mobile Number & start the new year on a healthy note at just ₹40* per month! pic.twitter.com/sjRSfkuJlt
According to Dish TV’s official Twitter, “Our Mixed Martial Art guru is here to give you fitness goals this 2020. Join the gang of @iTIGERSHROFF & Krishna Shroff with #FitnessActive.”
Urging subscribers to start the new year on a healthy note, the service provider said gives us a “missed call on 18003157803 from registered mobile number to activate the channel at just Rs 40 per month.”
In a video promo shared on Dish TV’s official Twitter, Tiger Shroff says, “ MMA helped me fight my battles very early in life; that’s why I started MFN – Matrix Fight Night along with my baby sister Krishna, to motivate everyone to win the war within.”
Dish TV already have a bouquet of channels such as Cine Active, Music Active, Movies Active, Comedy Active, Cooking Active, Bhakti Active, Thriller Active among others.
MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.
Launched in March 2019, HE Magic Duo entered the market with a differentiated offering of 2 separate and distinct fragrances from the ease of 1 bottle in variants “Angel and Demon” and “Yin and Yang” catering to the new age consumer demand of varied fragrances for different occasions of life – bet it morning work meetings or evening party with friends.
Building up further, HE Magic Duo’s new brand ambassador Tiger Shroff will be seen inspiring consumers to use the product innovatively and get a 3rd distinct fragrance by mixing the 2 perfumes together, driving home the message that by using HE Magic Duo you get ‘not 2, but 3 fragrances from 1 pack’!
Fragrance is one of the fastest growing categories in India recording a CAGR of around 15% for the last 3 years. It is however, a highly cluttered market with no visibly differentiated products. Further, the category experiences challenging competition with fast shifting consumer loyalty as users are always on the search for new ideas.
Mr. Harsha V. Agarwal, Director, Emami Ltd. said, “Since its launch, our innovative offering of HE Magic Duo has received positive response from the new age users who are in search of multiple fragrances for different social occasions. HE Magic Duo thus brought to them usage convenience and value for money proposition of getting 2 distinct fragrances from 1 single pack. Now we have got on board youth sensation Tiger Shroff to drive home a unique message that not only 2, but users can actually get a 3rd distinct fragrance from the same pack by spraying and blending the 2 perfumes at a time! Emami always believes in focusing on innovative solutions in personal care through distinctive branding and marketing of products. We are delighted to have Tiger Shroff as the face of HE Magic Duo’s new journey. His popularity among youth fraternity is sure to strike the right chord in taking forward our brand legacy of #BeInteresting”.
Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, “It feels great to be associated with a deodorant brand like HE deos. My lifestyle involves tough training and shooting for hours in challenging conditions. It is so important to carry the right fragrance for these occasions throughout the day. HE Magic Duo proves to be the perfect all-rounder and showcases who I am in every occasion.”
Mumbai : Put on your dancing shoes, set your SWAG LEVEL high as the sensational HAR GHOONT MEIN SWAG ANTHEM is here to rock your next party.
PEPSI® is all set to celebrate the spirit of the new generation with a PEPPY, FOOT-TAPPING NEW SONG this summer. Part of the brand’s HAR GHOONT MEIN SWAG campaign, the anthem features THREE OF THE BIGGEST MILLENNIAL ICONS OF TODAY – DISHA PATANI, TIGER SHROFF AND BADSHAH. Choreographed by the inimitable AHMED KHAN, the Har Ghoont Mein Swag anthem will give today’s generation a soundtrack that defines their life and times. The anthem is a part of Pepsi’s 2019 campaign and follows the successful Har Ghoont Mein Swag TVC.
The anthem was launched at a STAR STUDDED EVENT at Mumbai’s iconic PVR JUHU. Tiger Shroff and Disha Patani set the stage ablaze as they grooved to Badshah’s beats.
Speaking about the song, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable SWAG. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”
Disha Patani said, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!”
Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi”
Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”
Director of the music video, Ahmed Khan said, “Har Ghoont Mein Swag is exactly what it sets out to be – a youth anthem. Today’s new generation is armed with self-belief and Swag, they’re effortlessly cool and don’t hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on screen. Stay tuned, Har Ghoont Mein Swag is all set to rock India.”
The anthem that is released by Bhushan Kumar, Chairman and Managing Director, T-Series, said, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.”
Har Ghoont Mein Swag launched on 7th April and will be released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJ’s across the country this summer.
MUMBAI: Lifestyle, India’s favourite fashion destination, has announced a month long 20-20 bash to celebrate 20-year anniversary of its operations in the country. Unveiling its 20-year celebration logo in a glamorous ceremony with Youth Icon Tiger Shroff in Mumbai, the brand announced a slew of attractive offers across categories that the customers will get to enjoy every weekend of April.
Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as Menswear, Womenwear, Kidswear, Make-up, Footwear, Handbags and more. Each of these offers will be applicable on popular brands across the store and will allow customers to shop from the latest collection at a great value.
“This is a remarkable milestone for us” Mr. Vasanth Kumar, Managing Director – Lifestyle International Pvt. Ltd. said “Completing two decades of successful operations in the country, we feel humbled by the support we’ve received from our customers who have been a critical part of this incredible journey. We, therefore, are dedicating the whole month of April to our customers and inviting them to enjoy great offers every weekend on our new collection”.
“Lifestyle is a brand that has been a part of the fashion retail story for over two decades in the country. I love their fashion offering, especially denimwear brand Forca. I am happy to be here for this significant moment and wish them many more years of similar success.” added youth icon and Bollywood actor Tiger Shroff.
During the 20 years of its existence Lifestyle has significantly contributed in continuously improving the shopping experience of the customers in the country. Bringing together the latest trends from across the globe, leading national & international brands, curated fashion lines, friendly customer service and tech-enabled convenience, Lifestyle has served millions of customers across the country with delightful shopping experiences. In its endeavor to allow its customers the convenience to shop from anywhere anytime, the brand introduced omni-channel commerce in the year 2019 and currently has a country wide presence across 77 stores in 44 cities and delivers to over 26000 pin codes through its online store, www.lifestylestores.com .
MUMBAI: Aquawhite one of the fastest growing oral–care brand in the kids’ category from the house of JHS Svendgaard Laboratories Limited (JHS) has announced Tiger Shroff as its brand ambassador.
Commenting on this development, JHS managing director Nikhil Nanda said, “We are extremely happy and overwhelmed to have a youth icon like Tiger Shroff to be associated with our brand aquawhite™. Making kids brush their teeth can be a difficult task for most parents, but with our product range we understand the needs of parents and make the task of brushing a fun and engaging activity without supervision. We are confident that combination of our exciting range of products and Tiger will create a strong connect with kids and their mothers.”
Tiger Shroff commented on his association with the brand by saying, “I am very excited to endorse aquawhite™ a brand which specialises & has keen focus on kids oral care products. As a child, I too found brushing to be a mundane activity, but with the aquawhite™ innovative products available in kids favorite character the narrative will change soon. It will also ease out the pain & discomfort of the parents’ who have to run behind their children every day to inculcate the habit of brushing teeth properly for two minutes twice a day. It`s very important for the new age parents to understand that for a fit body & mind of their children, oral hygiene has to be the no. 1 priority. I wish aquawhite™ a great success in future and hope they win the hearts of children & parents with their range of innovative range of toothbrushes,”
aquawhite™ under JHS Svendgaard brands (a subsidiary of JHS) is the largest licence holder of some of the most prominent kids' characters namely Chhota Bheem, Angry Birds, Peppa Pig, The Jungle Book, Pokemon, PAW Patrol, Shimmer and Shine, SpongeBob Squarepants, Shiva & many more for the kids oral care range. The company had launched concept-based innovative products like FLASHHH & BUDDY BEST toothbrush (2 minutes flashlight-auto off), MUZICA toothbrush (2 minutes music-auto off), WATCHHA toothbrush (2 minutes Sand Timer), Jiggle Wiggle toothbrush, Tiffany toothbrush, Bestie toothbrush, Zig-Zag toothbrush, Fluoride-Free toothpastes in Strawberry, Strawberry Burst, Chill-Gum, Dubble Bubble and Sweet Bubble flavors and Lollipop Tongue Cleaner for all age groups 0-3 years, 3-8 years and 8-12 years.
MUMBAI: Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar have unveiled the PROWL collection in Mumbai. Hosted at Verbena Brewpub & Skygarden, the event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.
The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.
Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”
Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”
Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”
The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.
MUMBAI: Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem!
The PROWL Anthem revolves around the brand’s brand promise of #ReadyToMove and caters to India’s young and active generation. It promotes a high-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.
With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by India’s foremost music label T-Series. The PROWL anthem features Tiger Shroff demonstrating his physical prowess in the activewear through gravity-defying stunts and mesmerising viewers with stunning dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mind-sets of today’s youth, the brand video subtly urges style and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.
Mojostar managing director Jiggy George adds, “Ever since we made the brand reveal for PROWL, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the PROWL anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings.”
T-Series chairman and managing director Bhushan Kumar mentions, “Energy, excitement, intensity, movement, flexibility – as a brand, PROWL encapsulates all these elements. We wanted to create a music video that reflected this proposition. We are very happy with how the PROWL anthem has turned out and are confident that it will be very popular amongst the young and trendy Indians of today.”
The launch of the PROWL anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of PROWL will be available for purchase post-launch on the brand website and Amazon Fashion.
MUMBAI: Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda – to build awareness and acceptance on mental health and disability.
Bollywood actor and youth icon Tiger Shroff has joined hands with them to get the message out there to as many people as possible.
Commenting on this, Shroff says, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place.”
The ad urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied; an experience that most special needs people and their parents have been through at some stage.
Hindustan Unilever Brooke Bond Red Label general manager adds, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”
Mindshare president of client leadership Amin Lakhani mentions, “Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly.”
MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff.
Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.
The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Shroff himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.
The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youth in mind. The “Forca Man” has a style of his own, an edge in whatever he does – be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.
Forca brand ambassador Shroff says, “I’m very happy to be a part of a brand that I believe in, and that my philosophies and core values can relate to; I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective – it’s something that I would wear in my everyday life. In my denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”
The Forca by Lifestyle collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs 599 onwards while Flex Denims are priced at Rs 999 onwards.
MUMBAI: HRX – India’s first homegrown active-wear brand has announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs.
Bollywood actor Hritikh Roshan, founder of HRX has left no stone unturned to curate his signature workout for bringing like-minded people to becoming the best version of them. Roshan will be the global evangelist for CureFit promoting fit and healthy living.
In the same spirit, he recently welcomed other change makers like Tiger Shroff to the CureFit family, who following his mentor’s footsteps, recently launched his workout routine.
The actor has always advocated following a routine for a healthy lifestyle and with that in mind, he has introduced the ‘HRX Workout’. It draws inspiration from the regimen personally followed by Roshan which is designed by the actor and his personal fitness trainer Mustafa Ahmed.
HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.
The ‘HRX Workout’ is currently available at 36 fully functional Cult centers across Bengaluru, Gurugram, and Delhi, training more than 15,000 members.
With master trainers like Rishab Telang and Shwethambari Shetty, the aim is to provide a healthy lifestyle and motivate people to become the best version of themselves.
