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Tag: Tiger Shroff

  • Crunchyroll announces further expansion in India at Anime event in Mumbai

    Crunchyroll announces further expansion in India at Anime event in Mumbai

    Mumbai: Crunchyroll, the world’s ultimate home for anime, announced more anime content and more dubs at a fan-filled premiere event in Mumbai this evening. The host of announcements signaled further investment in the India market and ambitions to super-serve anime fans in all parts of the country.

    Crunchyroll president Rahul Purini, travelled to Mumbai to celebrate the screening of the Hindi dub (S1 – E1 and E2) of JUJUTSU KAISEN where he shared some news with a room full of passionate fans. The event was also attended by super anime fans, Tiger Shroff and Rashmika Mandanna, who shared their love for anime with fellow fans at the event. 

    A roundup of the evening’s breaking news during Purini’s remarks:

    •     Expansion of content library: Crunchyroll announced that it would add 40 new series and 200 hours of content by the end of 2023, many of which will be available in Hindi. These series would join fan-favorites Demon Slayer: Kimetsu no Yaiba, Naruto Shippuden, and My Hero Academia  already on the platform.
    •     Hindi dub for Chainsaw Man: Crunchyroll is making Hindi dubs of the popular Chainsaw Man available on 29 July. Chainsaw Man is the hit dark fantasy anime series based on the widely popular and award-winning manga of the same name written and illustrated by Tatsuki Fujimoto (Fire Punch; Look Back; Goodbye, Eri) and serialized in Shueisha’s Weekly Shōnen Jump. The Hindi dub cast list can be found below.
    •     JUJUTSU KAISEN will premiere season one dubbed in both Hindi and Tamil beginning 28 July, with three episodes airing every week. Dubbed episodes of JUJUTSU KAISEN season 2 will begin airing in the fall, but fans can catch new episodes subtitled in English streaming now on Crunchyroll.
    •     Telugu and Tamil Dubs: Finally, Crunchyroll will be introducing dubs in Tamil and Telugu by the end of the year, responding to the diverse linguistic preferences of Indian anime fans

    Over the last year, Crunchyroll has reaffirmed its commitment to India, by reducing subscription fees and making payments available in local currency, adding more library hours and series, making Hindi dubs available (in India and worldwide), attending India Comic Cons and more.

    Crunchyroll president Rahul Purini, “India is a special place for Crunchyroll. It has the second largest anime fandom on the planet and will drive 60 per cent of the global growth in anime interest in the next few years.We see first hand how much love there is for anime here, which is why we have been expanding our content catalog. We now have over 500 titles, 3800 hours of content and 7500 episodes – making us the largest anime catalog in India. AND: We’re adding nearly 40 new series and nearly 200 hours of content by the end of 2023”.

  • ESPL to continue association with Tiger Shroff for Esports league season 2

    ESPL to continue association with Tiger Shroff for Esports league season 2

    Mumbai: ESports Premier League (ESPL) on Monday announced to continue its association with actor Tiger Shroff as the face of franchise-based Esports league for the second consecutive year. 

    Along with the partnership extension, ESPL has also roped in Global smartphone brand TECNO Mobile as presenting sponsor and India’s leading streaming platform, LOCO as their exclusive digital broadcast partner for ESPL Season 2.

    Tiger’s association with ESPL season 2 is expected to further bolster the positioning of the league. In the last season, Tiger’s video of cheering esports athletes garnered more than a million views on YouTube.

    TECNO Mobile is promoting TECNO Pova 3 through ESPL which started on 15 June.

    Speaking on the association with Tiger Shroff, ESPL director Vishwalok Nath said, “Tiger Shroff played a key role in making ESPL a household name in its first season. His popularity and fan following among the youth and millennial audiences helped us to engage and influence gamers across the country. His star power also helped push Esports to the mainstream. We are delighted to extend our fruitful association with Tiger in the second season. I’m confident that Tiger’s strong connection with the audiences will help us greatly in achieving our aim of revolutionising the Indian esports ecosystem.”

    Shroff added, “I am glad to continue my partnership with India Today Gaming for ESPL Season 2. Esports has seen an explosive growth across the country. ESPL is a great platform for esports athletes to showcase their talent on the national stage. I am happy to be part of this undertaking to grow the esports industry while encouraging the esports players and the gaming community.”

    The second edition of ESPL kickstarted on 15 June as this year’s league has been engaging gamers from across the country in high-voltage action of the most popular battle royale game, Battlegrounds Mobile India (BGMI).

  • Zee5 partners with Garnier and Wavemaker for ‘Garnier Men BroCast’

    Zee5 partners with Garnier and Wavemaker for ‘Garnier Men BroCast’

    Mumbai: Zee5 has entered a partnership with Garnier and Wavemaker to exclusively stream “Garnier Men BroCast,” a celebrity podcast on male grooming conceptualised in partnership with Schbang.

    The brand has roped John Abraham and Tiger Shroff for the first episode of the podcast to initiate conversations about normalising grooming for the modern Indian man. The first season of the podcast is a three-episode series with each episode lasting for six to eight minutes, accessible to both AVOD and SVOD audiences on the platform.

    “An average Indian man spends 42 mins every day grooming himself. With search around men’s skincare increasing by 400 per cent over last five years and 22 per cent male consumers (aged between 18-34) turning to social media influencers for grooming tips, Garnier along with Wavemaker wanted to dedicate its latest property, ‘Garnier Men BroCast’ to change the perception around the idea of male grooming and address the stigma associated with grooming being a focus area only for women,” said the company in a statement.

    “Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men,” said L’Oreal India general manager – marketing Zeenia Shroff.

    “Garnier Men has been a pioneer in driving grooming conversation with Indian men,” said L’Équipe L’Oréal Wavemaker head Avinash Pareek. “In partnership with Zee5, we have been able to create an entire campaign around it with promotional elements leading to reach and buzz, giving BroCast stellar scale.”

    “We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions,” stated Zee Entertainment Enterprises Ltd chief revenue officer – digital and SMB Gaurav Kanwal. “John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”

  • ASICS India launches new campaign to kickstart upcoming sports season

    ASICS India launches new campaign to kickstart upcoming sports season

    MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

    Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’. 

    Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.

    ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

    Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind. 

  • GreatWhite ropes in Tiger Shroff as brand ambassador

    GreatWhite ropes in Tiger Shroff as brand ambassador

    Mumbai: Home automation company GreatWhite has recently announced Bollywood star Tiger Shroff as its brand ambassador. The actor will also be the face of its new marketing campaign. 

    The brand believes Shroff’s personality and traits reflect that of GreatWhite distinctly.

    “Passion, excellence, and trust are the principles which I strongly value. I always strive to achieve that little bit extra which makes my performance great,” said Shroff. “GreatWhite as a brand believes in achieving a level of greatness in their products, I am very honoured to be a part of the GreatWhite world.”

    GreatWhite Global MD – India, UAE & Africa, Hemang Shah, said, “It is great to have Tiger Shroff on board. He is young, dynamic, and has a great future, his personality and values strongly resonate with the GreatWhite brand. We are looking forward to the association and are sure that his presence will take our brands to higher levels.”

  • ESPL ropes in Tiger Shroff as brand ambassador for its Esports league

    New Delhi: The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league – ESports Premier League. The inaugural edition of the league began on 16 June.

    The league is powered by Infinix Mobile as the presenting sponsor. While Esports has seen an exponential rise especially during the lockdown, it’s for the first time that an esports league has partnered with Bollywood to make it mainstream. The collaboration aims to nurture an ecosystem that Esports in India like never before. The league will leverage the actor’s popularity and strong influence on the dynamic millennials and Gen-Z. 

    Sharing his excitement Tiger Shroff said, “I am really excited to collaborate with ESports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”

    The registrations for the league have already commenced and the preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.

    ESPL director, Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country andour purpose of having Tiger Shroff onboard has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”

    Hyderabad team has been bought by Chequered Flag Sports—a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula—and the team has been named as Hyderabad Hydras. Hyderabad is the first city that will witness the proud owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league, A tie-up with Garena to create an exclusive gaming platform for their most popular battle royale game Free Fire in India.

    The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites. Due to the COVID-19 pandemic, Season one will be held virtually over two and a half months. It will also feature a prize pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third-placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs, 

  • CultFit ropes in Nora Fatehi as brand ambassador

    CultFit ropes in Nora Fatehi as brand ambassador

    MUMBAI: Fitness brand CultFit on Friday onboarded Bollywood actress Nora Fatehi as its brand ambassador. She is the first female brand ambassador for CultFit, which has been endorsed by actors Hrithik Roshan and Tiger Shroff in the past.

    Joining the fitness mission, Fatehi will introduce her signature workout routine that would be followed by the CultFit fitness centres across the nation.”Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle,” said Fatehi on her association with the brand.

    CultFit’s growth and marketing head Naresh Krishnaswamy said, “Over the past few years, the brand has gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the brand as it stands today and we are thrilled to have her on board as our first female brand ambassador. Her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”

    Identifying dance as a major form of fitness, Hrithik Roshan, Tiger Shroff as well as Nora Fatehi have proven to influence the audience to opt for healthier routines by including dance in their workout, said the brand in its statement.

  • How action hero Tiger Shroff makes the pain go away

    How action hero Tiger Shroff makes the pain go away

    NEW DELHI: Global healthcare company Abbott has unveiled a digital film and television commercial (TVC) starring Bollywood action hero Tiger Shroff to launch its new Brufen Power spray.

    The ad film reinforces the benefits of Brufen Power spray’s double-strength formulation of proven pain-relieving active ingredient diclofenac, delivered with a one-shot spray that ensures only the needed amount is sprayed on. This minimises wastage and ensures at least 800 sprays.

    With the launch of Brufen Power spray, a topical analgesic, Abbott expands its Brufen portfolio, which is over 40 years old in India.

    Abbott’s campaign outlines how Brufen Power spray offers quick and effective pain management, with double-strength diclofenac, and key pain-relieving ingredients methyl salicylate and menthol. The film showcases Tiger Shroff in the midst of a strenuous fitness routine, showcasing the power of targeted pain relief in enabling swift recuperation. This is captured in the brand proposition, ‘Seedha dard pe kare vaar’.

    “Abbott has always strived to create scientifically proven solutions to address health needs, so people can live better and fuller lives,” said Abbott medical affairs director Srirupa Das. “Fast-paced lifestyles place greater demands on us, and people need solutions that provide quick relief from strong pain, while also ensuring low wastage. The new Brufen Power spray directly targets the source of pain with a unique formula. The metered dose in the compact pack and the unique spray mechanism fulfils the need for a solution that is easy to use and is effective.” 

  • Lionsgate Play says ‘play more browse less’

    Lionsgate Play says ‘play more browse less’

    NEW DELHI: Lionsgate Play has launched its campaign ‘Play More Browse Less’ in India with a quirky digital film featuring actors Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app, with its curated edgy line-up, looks forward to solving this problem.

    The integrated campaign will be extended across impact properties on digital and social media.

    The film showcases Tiger Shroff pranking Ananya Panday by drawing a moustache on her face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Tiger to utilise his time better. Tiger says, “Teri tarah browse karne mein time waste nahi karta, Lionsgate Play app hai mere paas (Unlike you, I don’t waste time browsing. I have Lionsgate Play app).”

    Lionsgate South Asia and Networks – emerging markets Asia MD Rohit Jain commented, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasise on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in Tiger Shroff and Ananya Panday and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus and No Man’s Land to name a few.”

    Tiger Shroff said, “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter.”

    Ananya Panday said, “Normal People is one of the shows that I have been waiting for a while and I am really excited it's finally on Lionsgate Play in India. I am really happy to share some of my favourite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play."

  • Likee and Baaghi 3 join hands to promote Tiger Shroff’s latest action-thriller

    Likee and Baaghi 3 join hands to promote Tiger Shroff’s latest action-thriller

    MUMBAI: Likee, the pioneering short video creation platform from Singapore-based BIGO Technology Pte. Ltd, has collaborated with Bollywood heartthrob Tiger Shroff’s much-awaited movie Baaghi 3, which also stars Riteish Deshmukh, Shraddha Kapoor, and Disha Patani. With the third edition of the Baaghi franchise, Tiger is back to fight his greatest battle.

    Produced by Nadiadwala Grandson Entertainment & Fox Star Studios, the action thriller has been helmed by choreographer-turned-director Ahmed Khan. The storyline of the movie revolves around Tiger Shroff, who is out to protect his cop brother, a docile character played by Riteish Deshmukh.

    The film also features recreated version of chartbuster song ‘Dus Bahaane’ and a remixed version of the yesteryear dance number ‘Bhankas’. As part of the collaboration, Likeers are invited to perform on songs and dialogues of the film and share their videos with #Baaghi3. The Likeers can display their dancing skills on the songs and make their videos interesting by using video stickers and features such as ‘supreme’ and ‘face magic’. Creators of the best videos will be awarded 10 tickets/BookMyShow coupons. Top 10 Likeers will also get a chance to feature in a Meet & Greet group photo with the movie stars.

    Speaking about the collaboration, Likee spokesperson Mike Ong said, “We are thrilled to partner with Baaghi 3 movie as one of their digital partners. As India's most popular youth-oriented platform, Likee will enable the promoters to amplify their reach among the right set of audience – young movie enthusiasts. Over a few months, Likee has been able to forge a deep connection with movies and music production houses to create high-impact campaigns that attract online users in high numbers. We aim to continue being the most favourable and most preferred platform to connect brands, production houses and online users like never before.”

    Baaghi 3 is the latest movie to have collaborated with Likee, which has in the recent past promoted blockbusters like Dabangg 3, Housefull 4, Chhichhore and Panipat, among others. This collaboration further substantiates Likee’s commitment to providing content that's in sync with the preferences of youth in India.