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Tag: Tiger Shroff

  • Screen to Summit: A fusion of insights, from among the finest in entertainment

    Screen to Summit: A fusion of insights, from among the finest in entertainment

    Mumbai: The India Today Conclave, idea fest and intelligence exchange, is set to host renowned personalities from the entertainment industry on the 15 and 16 of March in New Delhi. The 21st edition will witness an exchange of ideas and unique perspectives of celebrities such as Samantha Prabhu, Akshay Kumar, and Tiger Shroff. Internet sensation Orhan Awatramani (Orry) will also contribute to the discussions.

    Samantha Ruth Prabhu: Carving Her Own Niche in Indian Cinema

    The charismatic Samantha Ruth Prabhu, celebrated for her impactful performances, will take centre stage to explore “Cinema | The Pan-India Star | Splendid Miss Samantha: From Pushpa to The Family Man, Carving Her Own Niche.” A journey through her diverse roles, from the blockbuster “Pushpa” to the nuanced portrayal in “The Family Man,” promises to be a captivating exploration of the evolving landscape of Indian cinema.

    Akshay Kumar and Tiger Shroff: The Dynamic Duo of Bollywood Action

    Joining forces, and action powerhouses Akshay Kumar and Tiger Shroff will engage the audience with their insights on “Cinema | Double Impact | Bade Miyan Vs Chote Miyan: Double Dose of an Action Ride.” A thrilling ride through their cinematic journeys, this dynamic duo will share the challenges and triumphs of delivering a double impact in the world of Bollywood action.

    Orhan Awatramani (Orry): Unveiling the Orry Mystique

    Social media influencer Orry, known for his viral content and influential style, will unravel the secrets behind becoming a Bright Young Indian (BYI). In his talk, “FYI the BYIs (Bright Young Indians) | The Orry Mystique: The Rulebook for Becoming Viral, Influential, and Stylish,” Orry promises to provide an engaging exploration of the digital world and its impact on today’s youth.

    The India Today Conclave with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’ will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises a concise yet impactful debate on India’s role in shaping the global landscape from influential voices converging from various sectors on one platform.

    Speakers- https://www.indiatoday.in/india-today-conclave/2024/speakers

    Programme Agenda- https://www.indiatoday.in/india-today-conclave/2024/programme

    Registration Link – https://specials.intoday.in/specials/conclave/2024/registration.jsp

  • Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has achieved a remarkable success during the halfway mark of the tournament, captivating an astounding 213 million viewers in the first 68 matches of Season 10. This signifies an impressive growth of 16 per cent in reach compared to the previous season, as reported by BARC. The surge in watch time, witnessing a notable 18 per cent increase to exceed 30 billion minutes, along with a 25 per cent rise in TVR** compared to Season 9, bear testimony to the escalating interest and fervour among fans for the electrifying action that the Pro Kabaddi League consistently delivers.

    A Star Sports spokesperson said, “Kabaddi has firmly established itself as India’s second most loved sport. Kabaddi’s success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league’s visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10th season truly memorable.”

    The Pro Kabaddi League has not only elevated the indigenous sport to unprecedented heights but also stands as the exclusive non-cricket league consistently crossing the remarkable threshold of 200 million viewers. Star Sports unwavering commitment to delivering unparalleled viewing experience is vividly demonstrated by these remarkable viewership figures, highlighting the enduring support and passion of the Indian audience for PKL.

    The league’s return to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more, has brought a layer of stardom into the fast-paced matches and attracted massive crowds who have been kept on the edge of their seats, contributing significantly to the league’s immense popularity.

    **Source: BARC India Urban 15+MAB

  • Aarize Group ropes in Tiger Shroff as brand ambassador

    Aarize Group ropes in Tiger Shroff as brand ambassador

    Mumbai: Aarize Group takes pride in introducing the popular and versatile actor Bollywood actor Tiger Shroff as their official brand ambassador, a move that blends Aarize’s innovation with Tiger’s dynamism, creating a potent force ready to propel the brand to unprecedented heights.

    With many blockbuster hits like War, Student of the Year 2, Heropanti, Baaghi, Tiger Shroff’s impeccable energy and acting prowess mirrors the crafted ethos of Aarize Group, making him the perfect envoy to embody the brand’s values. Aarize Group believes Tiger Shroff’s charisma and authenticity will strike a chord with the audience, fostering trust and a deeper connection with the brand. Also, his determination and vitality to consistently enhance and excel resonate seamlessly with the ethos of the Aarize brand.

    In his ambassadorial role, Tiger Shroff becomes the face of Aarize Group’s commitment to crafting realty and representing a discerning lifestyle. His influence will extend across diverse media platforms, events, and collaborations, reinforcing Aarize Group’s market presence.

    “We are thrilled to welcome Tiger Shroff to the Aarize family. His passion, energy, authenticity, and wide-reaching influence align perfectly with our brand values of Aarize which firmly believes in crafting ultra luxury realty in every segment. We believe that his involvement will further strengthen our connection with our audience and drive the continued success of Aarize Group,” said Aarize Group founder & MD Aman Sharma.

    Tiger Shroff expressed his excitement about the partnership, stating, “I am honored to be part of the Aarize Group family. Their commitment to the delivery in the real estate sector aligns seamlessly with my values, and I am eager to contribute to the brand’s growth and success.”

    This collaboration signifies Aarize Group’s dedication to innovation, excellence, and creating meaningful connections with its audience. The partnership with Tiger Shroff marks a significant chapter in Aarize Group’s journey, setting the stage for exciting developments and shared successes.

     

  • HDFC Bank launches star-studded PayZapp campaign

    HDFC Bank launches star-studded PayZapp campaign

    Mumbai: HDFC Bank announced the launch of a PayZapp campaign. The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma utilising their immense popularity for a wide consumer connection.

    The tongue-in-cheek campaign, conceptualised by Wondrlab India, a martech network, includes three films featuring the three actors wherein each showcases a range of payment choices that PayZapp offers. The campaign came from the insight that some people live their whole lives without having choices, but now they do not have to, at least when it comes to payments.

    HDFC Bank group head, chief marketing officer and head direct to consumer business Ravi Santhanam said, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier – be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message.”

    Wondrlab India the CCO and co-founder Amit Akali said, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.”

  • Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Mumbai: Fitspire, India’s leading vegan wellness startup, has announced a strategic partnership with actor Tiger Shroff and Ganapath movie.

    Through the partnership, Fitspire has showcased its newly launched peanut butter brand in the movie in a bid to tap into the burgeoning estimated $120 million peanut butter market in India. Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire is an FMCG startup selling over 80 vegan products and combos for a healthy and fit lifestyle. The startup is also helmed by two prolific women co-founders Nidhi Jain and Hinah Sawhney.  Fitspire boasts of a strong customer base of 1 million. Currently, Fitspire caters to more than 15,000 pin codes across the country, providing vegan wellness and fitness products made from extracts of natural ingredients. All its products are tested for international safety values and under FSSAI standards.

    Talking about the brand association with Tiger Shroff, Fitspire’s founder and CEO, Vipen Jain said, “Tiger Shroff is a youth icon and is known for his stringent health and fitness. Associating with Tiger Shroff for our peanut butter made perfect sense as the segment is growing rapidly at a 20% CAGR driven by rising demand from health conscious GenZs and millennials.”

    The demand for peanut butter has grown exponentially post-2020 pandemic due to a rising trend among consumers looking to include vegan and plant-based protein into their diet. The trend is likely to dominate the Indian market in coming years owing to rising awareness about healthy and sustainable living, Vipen added.

    The Tiger Shroff and Kriti Sanon movie Ganapath produced by Vikas Bahl and Jacky Bhagnani shows how a simple man transforms into a well-built and strong mercenary who sets out on a mission to safeguard his people from evil forces. The movie that hit the box office will introduce Fitspire Peanut Butter in various scenes.

  • ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    Mumbai: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC CWC 2023 – including two matches played by the Men in Blue- vs Australia and Afghanistan. The tournament has clocked more than 59 billion minutes of watch-time (viewership), a growth of 22 per cent compared to the 2019 edition. Additionally, the consumption among premium audiences witnessed remarkable growth with audiences in NCCS A witnessing a growth of 40% and NCCS B growing by 24%. Live broadcast for the first 11 matches of the tournament has been watched by 268 million viewers with 96 million young working professionals (aged 22-40) tuning in, which is five per cent higher than the 2019 edition. The peak live concurrency for the tournament is 56 million viewers, registered during the India v Australia match in Chennai on October 8.

    Star Sports has been producing 11 feeds for ICC Men’s CWC 2023, which includes feeds in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada & Malayalam) and two additional vertical feeds (Max View) for Disney+ Hotstar. The overall broadcast of the tournament has been enriched by offering a range of non-live programming shows. ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point’ and ‘Cheeky Singles’ served in-depth analyses and captivating build-up to the tournament, allowing fans to dive deeper into the world of cricket. The broadcaster also launched a fan-centric campaign, stoking the dreams of millions with the aspiration of India winning the coveted World Cup trophy again. A star-studded list of top celebrities such as Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Ranaut, and many more, shared their love and admiration for the sport and their favorite Indian Cricketers on Cricket Live, India’s most-watched Cricket Show. As the excitement continues to build, India is set to face New Zealand on 22 October 2023, followed by India vs England on 29 October 2023.

    All BARC Data for 2+U+R

  • INTEGRITI joins forces with Pooja Entertainment’s “Ganapath” starring Tiger Shroff

    INTEGRITI joins forces with Pooja Entertainment’s “Ganapath” starring Tiger Shroff

    Mumbai: INTEGRITI, the leading casual men’s fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), has announced a strategic partnership with the much-anticipated film Ganapath, starring Tiger Shroff. This exciting collaboration is set to create a significant impact for the brand ahead of the festive season, as INTEGRITI aims to capture a more extensive market share.

    INTEGRITI’s association with the film Ganapath will see the brand featured prominently in the film’s captivating narrative. Tiger Shroff, the charismatic lead of the movie, will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo adorning the background. This synergy between INTEGRITI and Ganapath exemplifies the fusion of style and dynamism, promising an exhilarating visual treat for audiences.

    Commenting on the occasion, Kewal Kiran Clothing Ltd director Vikas Jain said, “We are delighted to partner with Ganapath, a film that resonates with the energy and spirit of INTEGRITI. This partnership underscores our commitment to providing fashion that complements the dynamic lifestyle of today’s youth. INTEGRITI’s partnership with Ganapath not only signifies its presence in the world of fashion but also its resonance with the diverse tastes of our discerning customer base. By aligning with a cinematic sensation like Ganapath, set to dominate the festive season box office. INTEGRITI aims to leave an indelible mark on the minds of audiences.”

    Ganapath, a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment and directed by Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and Amitabh Bachchan in pivotal roles. Scheduled for release on 20 October 2023, right in time for the holiday season, the film is poised to become a blockbuster, captivating the hearts of movie enthusiasts nationwide.

    The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so. Producer Jackky Bhagnani, also an Indian actor, entrepreneur, and founder of Indian music label JJust Music, said he is excited about the release of the movie. 

  • Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Mumbai: Crunchyroll, the ultimate home for anime worldwide, has announced its partnership with Black White Orange, a leading brand licensing agency, to oversee and manage the licensing merchandise programs in India. This will involve the development of fresh licensing programs with new partners and across various categories.

    Crunchyroll’s platform launch event in India with stars and authentic anime fans Tiger Shroff and Rashmika Mandana earlier this year drew large crowds and excitement amongst fans, proving its increasing popularity across the country.  

    “Anime has captivated fans across India and this new partnership with BWO will allow us to better serve the local Indian anime community,” said Crunchyroll VP- global consumer products Anna Songco Adamian. “We’re looking forward to working with new partners to celebrate anime and grow the love of this dynamic artform across the nation!”

    Black White Orange will work closely with more than 35 anime titles available for streaming on Crunchyroll, including popular fan-favorite series like the comedic horror series Zom 100: Bucket List of The Dead, the classic mecha series Robotech, the beloved anime series following Vash the Stampede, the legendary gunman and pacifist, Trigun, and the romantic comedy My Dress-Up Darling, amongst others. Crunchyroll’s Associate Director Raphael Guimaraes will lead consumer products deals for India Subcontinent.

    “India stands as one of the burgeoning consumers of anime content, and this trend is on the rise, attributable to platforms like Crunchyroll and major fan events. According to a study by Rakuten Digital Commerce, anime enthusiasts in India display higher engagement levels and are inclined to spend 40% more on licensed products than the national average. Hence, we’re very confident in the success of this partnership and are super excited about collaborating with Crunchyroll to further fuel the anime love,” remarked Black White Orange Brands Pvt. Ltd. co-founder & COO Mitali Desai.

  • Revenant Esports Signs Antaryami Gaming

    Revenant Esports Signs Antaryami Gaming

    Mumbai: Revenant Esports, one of Asia’s fastest-growing esports organizations, is thrilled to announce the signing of popular content creator, Antaryami Gaming. The creator, who commands more than 4 million subscribers on YouTube, is among India’s biggest names in the gaming space.

    Born on 26 Jan 1996, Antaryami Gaming, whose real name is Rishabh Verma, has been creating content for more than four years primarily on the popular battle royale title, Battlegrounds Mobile India (BGMI). He has been one of the country’s most consistent content creators and is known for his engaging and humorous live streams, making the creator’s personality align perfectly with Revenant Esports, a fan-first esports organisation.

    “I couldn’t be more excited to be joining Revenant Esports,” said Antaryami Gaming. “Being a part of a prominent org like Revenant will not only allow me to level up my content but also open new opportunities for me to engage with my fans at different esports events. I’m excited to build a strong gaming community with Revenant Esports. Together, we’ll reach new audiences and I look forward to bringing more collaborative content with other Revenant creators like Alpha Clasher, Emperor Plays and more.”

    Revenant Esports, backed by Bollywood star Tiger Shroff, has now expanded its content creator lineup with Antaryami Gaming joining the likes of Bitty, Ayush Is Live, Emperor

    Plays, and Alpha Clasher. Through these signings, the organization will be unlocking new ways to expand its reach to gamers while building new content IPs for fans.

    Commenting on the new signing, Revenant Esports CEO & founder Rohit Jagasia said, “We are thrilled to welcome Antaryami Gaming to the Revenant Esports family. He isn’t just a content creator but also a gaming icon in India with an incredible following. At Revenant, we believe in investing in the biggest talent who share the same love and passion for gaming. This is just the beginning as we have a lot more exciting announcements on the way.”

    In addition to his impressive four million YouTube subscribers, Antaryami Gaming also boasts a substantial following of over 500,000 on Instagram.

    According to the India Games Market Report by Niko Partners, the country has 444.4 million gamers, which is expected to grow to more than 640 million by 2027. With strong esports teams and an impressive content creator lineup, Revenant Esports is leveraging this growth to build a strong gaming community. 

  • Cadbury Gems empowers kids to create musical masterpieces

    Cadbury Gems empowers kids to create musical masterpieces

    Mumbai: Cadbury Gems, one of India’s oldest and beloved bite-sized chocolate brand, has launched a new campaign with Bollywood powerhouse – Tiger Shroff. One of the best ways children can express themselves and the joy they feel is through dance. However, in a time where age-appropriate music for kids is scarce, Cadbury Gems has created a super easy and fun digital platform that allows children to create their own music.

    As a part of this innovative campaign, the brand has created a microsite – www.cadburygems.in which allows children to create music in easy steps. All they need to do is select atleast three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to. In an added fun element, users who create the best tune will witness Tiger Shroff dance to their tunes. Additionally, there will be weekly winners in the campaign who can win musical instruments.

    The Cadbury Gems #MyMastiMyMusic campaign film showcases today’s reality of children imitating and grooving to music which is not particularly appropriate for their age. It goes on to show a bunch of ‘Gems Kids’ who stop the inappropriate music and instead nudges the viewer to log on to cadburygems.in and create their own music which is suitable for children. It concludes with the announcement of the mega gratification which is Tiger dancing to the best tunes created by children.

    Speaking about this campaign, Mondelez India VP marketing Nitin Saini said, “Cadbury Gems has always been about bringing that child-like masti and excitement to life for all. However, as a brand, we couldn’t ignore that there was not enough music for children to express their happiness and for them to dance to. Leading to conceptualization of #MyMastiMyMusic, which also addresses our brand’s larger objective to empower children to express themselves, be creative and embrace their colourful imagination. Through this innovative initiative, we hope to continue spreading joy, one musical note at a time.”

    Actor Tiger Shroff, talking about this new association, said “I’m so excited to be a part of the Cadbury Gems family! Cadbury Gems is such an iconic brand and always reminds me to have a little fun. I am elated to be associated with them to bring this fun and unique campaign for children everywhere encouraging them to bring out their creative side through music.”

    Ogilvy India chief creative officer Sukesh Nayak said “Today’s kids are exposed to music across genres. And they enjoy it without an understanding of what it means. But is it appropriate for them? It’s no fun to watch kids groove and dance to songs meant for adults. I am delighted to be partnering with Cadbury Gems to introduce a digital platform that not only addresses this problem, but also empowers children to create their own music to dance to.”

    To bring this revolutionary platform to life, Cadbury Gems collaborated with the acclaimed musical director, Sameer Uddin. His expertise and passion for music were pivotal in crafting an engaging and accessible platform that resonates with children of all ages.