MUMBAI: When Tiger Shroff says “Ghus Kar Maarenge,” you know things are about to get physical on screen and on the mat. JioStar has dropped the second film of its high-octane Pro Kabaddi League Season 12 campaign, and the action star brings all the grit and swagger that mirrors kabaddi’s raw intensity.
Conceptualised by Zerofifty, the cinematic spot kicks off with Tiger facing down a mob of hostile neighbours at his gates. Instead of flinching, he walks out with a kabaddi player’s composure, serving up a line as fierce as a raid: “Ghus kar maarne ki baatein toh sab karte hain, par yahaan hum kar ke dikhate hain” (everyone talks of attacking, but here we do it and prove it).
The campaign, titled “Ghus Kar Maarenge,” doubles down on the league’s promise of fearless aggression and edge-of-the-seat drama. Released in Hindi and Marathi, the film highlights that kabaddi is not about bravado, it’s about backing it up, move for move.
“This is going to be the most exciting season of Pro Kabaddi League yet,” a JioStar spokesperson said, pointing to format changes and new rules designed to guarantee a result in every clash. “Tiger Shroff was the perfect face to embody this season’s intensity.”
For Tiger, the campaign is personal: “Kabaddi is raw, real, and Indian to the core. It’s not just strength but fearless conviction, and I can’t wait to see India’s toughest athletes rise again.”
Season 12 kicks off on 29 August 2025 with a southern derby between Telugu Titans and Tamil Thalaivas, broadcast live on JioHotstar and Star Sports Network. With a new format, guaranteed outcomes, and Tiger leading the war cry, the mat is set for kabaddi’s fiercest showdown yet.
MUMBAI: When Jackie Shroff and Suniel Shetty rip through a life-sized poster to launch a trailer, you know the action’s not just on screen. Amazon MX Player, Amazon’s free video streamer, dropped the high-octane trailer of Hunter Season 2 – Tootega Nahi Todega at a packed Mumbai event and things took a wild turn when Tiger Shroff made a surprise guest entry, sending fan cameras and adrenaline levels soaring.
Tiger’s unannounced arrival was a tribute to the original hunter duo — his show of support drawing whistles and applause as he joined the action icons on stage. The trailer itself teased a gritty new chapter, promising pulse-pounding stunts, emotional stakes, and a heavyweight showdown between The Hunter and the mysterious Salesman.
Also spotted flexing their screen chops at the launch were cast members Anusha Dandekar, Barkha Bisht, Anang Desai, Pramod Pathak, and Mazel Vyas. The series is directed by Prince Dhiman and Alok Batra, and produced by Yoodlee Films, the cinematic wing of Saregama India.
Speaking about the second season of Hunter – Tootega Nahi Todega, Amazon MX Player head of content, Amogh Dusad shared, “With Hunter 2 – Tootega Nahi Todega, we’ve scaled up every aspect of the storytelling. From the emotional depth and character arcs to the intense action and global canvas. Suniel Shetty’s return and Jackie Shroff’s entry take the narrative to a whole new level, creating a compelling face-off that’s both personal and powerful. At Amazon MX Player, our focus remains on delivering stories that resonate emotionally while offering a high-impact viewing experience.”
“The response to Season 1 of Hunter – Tootega Nahi Todega showed us that audiences love edge-of-the-seat action when it’s backed by heart. With Suniel Shetty returning as Vikram and Jackie Shroff stepping in as the enigmatic Salesman, Season 2 brings a powerful new energy to the story. This season dives deeper, hits harder, and delivers the kind of thrill that stays with you. At Saregama and Yoodlee Films, we’re excited to continue building cinematic experiences that resonate with today’s viewers, and our collaboration with Amazon MX Player allows us to reach audiences far and wide,” shared Saregama India executive VP Siddharth Anand Kumar.
Expressing his excitement about the trailer launch and his return to the series, Suniel Shetty highlighted, “Season 2 of Hunter – Tootega Nahi Todega digs deeper into Vikram’s past, his pain, and what drives him. This trailer is just the tip of the iceberg. What I love most is how personal the action feels this time. It’s not just about guns and chases, it’s about what’s at stake emotionally. And that emotional weight made every scene more intense. Launching the trailer in front of fans and the media gave us a real sense of how ready people are for this next chapter.”
Sharing insights about his character and the much-awaited second season, Shroff shared, “Jumping into Hunter 2 – Tootega Nahi Todega was a wild ride. The world had its own vibe, and then this Salesman walks in and turns it all upside down. Playing him was like holding fire in your hands – calm, yet deadly. The trailer’s out, Bhidus! Time to dive in and enjoy the ride!”
Hunter 2 – Tootega Nahi Todega starts streaming for free on Amazon MX Player from July 24. Brace for impact.
Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine urban mobility by demonstrating how Uber simplifies travel, allowing users to focus on what matters instead of worrying about transport.
The campaign features Uber’s popular offerings: Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation has grown up with Uber’s convenience, their parents and grandparents experienced a time when commuting was a daily struggle. A recent Censuswide survey revealed that 89.8 per cent of respondents defined an easy commute as simply tapping their phone to book a ride.
For the 18-25 age group, 76.8 per cent said technology has transformed their travel habits, allowing better use of time. Among respondents aged over 45, the figure stood at 72 per cent. Uber’s campaign cleverly contrasts past commuting challenges with the ease of today’s ridesharing solutions.
In the ad, Jackie and Tiger Shroff make their first appearance together in a commercial, bringing to life the evolution of urban transport. The campaign, produced by Fuel Content and conceptualised by FCB India, tells an engaging intergenerational story highlighting the stark differences between travel in the past and the simplicity offered by Uber today.
Uber India, head of marketing, Ameya Velankar commented, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”
Director Vasan Bala shared his excitement: “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”
Mumbai: Patanjali Dant Kanti has launched a new Dant Kanti Fresh Active Gel with actors Tiger Shroff and Tamannaah Bhatia in #FullFullFresh TVC. Patanjali has now entered the foray of toothpaste that is focused on cooling and freshness with Dant Kanti Fresh Active Gel after transforming the toothpaste industry with Ayurveda. This category is dominated largely by youth, so the communication and media strategy shows the stars grooving to the catchy jingle in the TVC.
Patanjali Dant Kanti Fresh Active Gel has natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are effective in long-lasting freshness. The freshness quotient is well captured in this campaign. It has a refreshing look that compliments the product’s proposition and promise.
The campaign ‘FullFull Fresh’ encourages a fresh and healthy lifestyle. Considering the daily routines of today’s youth, who are constantly on the go. The campaign aims to influence them to adopt better oral care habits and add the essence of mint’s freshness to their lives. It communicates that the gel’s mint crystals keep one ‘Full-Full Fresh’ for up to 12 hours. It also promotes the idea of maintaining the same energy level, boosting confidence, and staying active all day, when one uses Patanjali Dant Kanti Fresh Active Gel with mint crystals.
Patanjali CMD Ram Bharat speaking about the campaign, said: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.
Mumbai: Crunchyroll, the ultimate home for anime worldwide, launched its first ad campaign in India, ‘Wish Your World Was Anime’, which masterfully blends the immersive world of anime with real life, featuring anime superfans Rashmika Mandanna and Tiger Shroff. In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments, much like those in the captivating anime worlds they enjoy.
The dynamic ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach.
Anime, with its unique storytelling style, action, and visual artistry, offers a realm unlike any other, where individuals immerse in narratives that inspire, provoke thought, and evoke emotion. With ‘Wish Your World Was Anime,’ Crunchyroll aims to tap into the universal desire shared by anime enthusiasts everywhere – to infuse their everyday lives with the vibrancy, courage, and adventure reminiscent of their favorite anime characters and shows.
The ad films have been uniquely crafted using a blend of original Japanese animation with live action. The creative agency behind the campaign is Tilt Brand Solutions, while the anime segments were created by renowned anime studios in Japan, ensuring the authenticity of the craft and reinforcing Crunchyroll’s dedication to sharing Japanese anime with the world. Drive Inc. created the anime for the ad film with Rashmika, while the anime in Tiger’s ad film was created by ARECT, Inc. The films were overseen creatively by Crunchyroll’s creative services team. The background music in the ad film with Tiger is exclusive, produced by Donn Bhatt, and features rapper Jagsifat. The ad film with Rashmika has the song ‘Billo’ by Excise Dept.
“We are thrilled to announce Crunchyroll’s first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Crunchyroll SVP of marketing Markus Gerdemann. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India’s rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”
“This campaign is more than just an announcement; it’s a reflection of our dedication to nurturing our bond with anime fans across the country,” added VP of creative services Norman Rabinovich. “We’re celebrating our collective love for anime and supporting the fandom that makes it all so rewarding.”
Mumbai: Star Sports, the official broadcaster of Tata IPL 2024, has already set new viewership benchmarks for the upcoming season. Since the commencement of its IPL build-up programming, Star Sports has witnessed a remarkable 24 per cent increase in viewership compared to last year, reaching an astounding 245 million viewers as of 15 March 2024. The total consumption for build-up programming has soared to 21.3 billion minutes, an impressive 26 per cent higher compared to last year. This unprecedented engagement, even before a ball is bowled, highlights the overwhelming popularity, enhanced storytelling in multiple languages, and the network’s connection with fans across different cohorts.
Star Sports has left no stone unturned in delivering an exciting opening. Viewers on TV will get to see exclusive interviews with 8 of the 10 IPL captains on their vision for the upcoming tournament. Outside of the opening ceremony, Star Sports will be airing exclusive content with some of the biggest celebrities including Akshay Kumar, Tiger Shroff, Kareena Kapoor, Sara Ali Khan, A R Rahman, Vijay Devarakonda, Prabhudeva and many more.
With a Starcast of more 150 commentators and presenters, including former players with more than 40 IPL titles among them, 12 IPL team coaches, 18 World Cup Winners, 12 international captains and more, viewers can expect an engaging broadcast. There is already a lot of excitement for the comeback of Navjot Singh Sidhu in the Star Sports commentary box after almost a decade.
This weekend, Star Sports will also be premiering some of their innovations. The biggest one being the AI technology that enables international commentators to speak Hindi in their original voice, connecting with a wider audience during the thrilling TATA IPL 2024 matches throughout the season. Additionally, the ‘Shor Meter,’ will capture real-time crowd noise decibel levels, quantifying the nation’s passion for their biggest heroes and best cricketing moments.
The official IPL broadcaster has always believed in customising feeds. Along with the focus on languages, Star Sports is going to be launching a special feed for hearing-impaired and visually-impaired fans- Indian Sign Language feed. In addition, kids can enjoy a special Sunday feed to get closer to the game. Also, for the first time, the broadcaster is producing IPL in the unmatched combination of Dolby Atmos and Dolby Vision.
Star Sports is geared up for an electrifying season that promises fans unprecedented access, cutting-edge technology, and a star-studded lineup of cricketing legends and esteemed commentators.
Watch the thrilling action of the TATA IPL 2024 on television live from 22 March only on the Star Sports Network.
Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.
Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.
Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”
Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”
As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.
With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.
Mumbai: Donear Group has stepped into the spotlight to revolutionise the world of fashion with ‘Freedom To Move’, a musical sensation. Featuring the dynamic trio Tiger Shroff, Natasha Bharadwaj and Jannat Zubair Rehmani, the track launches Neo Stretch Fabric, the world’s best four-way stretch fabric, promising freedom with every move.
Directed by renowned music video director Mihir Gulati and produced by DreamsVaultMedia and BANG ON Films for Donear studios, the launch is a star-studded celebration of entertainment and fashion. Donear Group, the textile marvel and the largest manufacturer of 4-way stretch fabric in India, brings a unique rhythm to freedom in movement with this textile innovation, delivering unmatched breathability, flexibility, and comfort, setting a new standard in the market.
Indiantelevision caught up with Donear Industries Ltd managing director Rajendra V. Agarwal where he shared some details regarding the collaboration and beyond..
Edited excerpts
On the decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the ‘Freedom To Move’ campaign
The decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the ‘Freedom to Move’ campaign was inspired by their influence and resonance with our brand’s ethos. Tiger Shroff, our esteemed brand ambassador, perfectly represents agility and versatility, aligning with the campaign’s core message of Freedom To Move.
Natasha Bharadwaj and Jannat Zubair Rehmani, as featured artists in the music video, bring their unique styles and energy, further enhancing the campaign’s narrative and making it relatable to our diverse audience.
On Neo Stretch Fabric differ from other four-way stretch fabrics available in the market
Neo Stretch Fabric stands as the epitome of innovation and quality among 4-way stretch fabrics. As the largest manufacturer of 4-way stretch fabric in India and a key supplier to renowned brands in Europe, we ensure that Neo Stretch surpasses international standards. With its superior feel, fall, bounce effect, and sheen, it sets a new benchmark in the fabric market. It offers unmatched breathability, extra stretch for enhanced comfort, and superior shape retention after stretching. Available in various blends, including P/V, P/C, Cotton, Wool blends, and 100% Wool fabrics, Neo Stretch caters to diverse needs in suiting and shirting fabrics, positioning it as the world’s best 4-way stretch fabric.
On elaborate on the specific features and benefits of Neo Stretch Fabric in terms of breathability, flexibility, and comfort
Neo Stretch Fabric redefines comfort in the textile industry, offering unparalleled breathability, optimal air circulation and moisture-wicking properties. This extraordinary fabric is the result of over 5000 hours of intense research, development, and testing. It utilizes four-way stretch technology to provide unrestricted movement and superior comfort, ensuring that wearers experience freedom of movement without compromising on style.. With its exceptional shape retention and durability, Neo Stretch remains the preferred choice for discerning consumers seeking the perfect blend of performance and luxury.
On sharing some details about the production process of Neo Stretch Fabric and any technological innovations involved
The robust production process of Neo Stretch Fabric showcases our continued commitment to excellence and innovation. Our highly skilled teams have dedicated thousands of hours to research, development, and testing, ensuring that Neo Stretch Fabric meets the highest standards of quality and performance. Utilizing advanced weaving and finishing techniques, we have perfected the art of creating fabric that not only stretches but also retains its shape and durability over time. Our sharp focus on sustainability and quality assurance ensures that Neo Stretch Fabric not only meets but exceeds the expectations of our customers and partners worldwide.
On strategies to ensure that you reach a wide audience
Our simple approach to reaching a broad audience and establishing ourselves as a top choice among fashion designers and consumers revolves around three key elements: innovation, quality, and brand resonance. Through strategic collaborations with influential personalities like Tiger Shroff and targeted marketing campaigns,we aim to amplify our brand’s visibility and connect with diverse consumer segments. This is going to be a Digital First campaign supported by other ATL & BTL mediums. Also, by leveraging our extensive network of wholesalers and retailers across the country, we ensure that Neo Stretch Fabric is readily accessible to consumers seeking superior quality and performance in their apparel choices.
On sustainability initiatives you adhere to in the manufacturing of Neo Stretch Fabric
At Donear Group, we are deeply committed to sustainability, and it forms the cornerstone of our manufacturing processes. We prioritize the use of eco-friendly materials and adhere to stringent environmental standards to minimize our carbon footprint. Through initiatives such as reducing water consumption, minimizing waste generation, and investing in renewable energy sources, we strive to create products that not only meet the highest standards of quality but also uphold our commitment to the environment.
On the long-term goals and aspirations for Neo Stretch Fabric within the global fashion market
Our long-term goals for Neo Stretch Fabric within the global fashion market revolve around innovation, expansion, and excellence. We aspire to position ourselves as the undisputed leader in the 4-way stretch fabric category, recognized for its unparalleled quality, performance, and sustainability. With continuous research and development, strategic partnerships, and customer- centric initiatives, we aim to solidify Neo Stretch Fabrics position as a preferred choice among fashion designers and consumers worldwide, enriching lives and inspiring confidence with every wear.
Mumbai: Star Sports, the official broadcaster of the TATA IPL 2024, has set the stage on fire with the release of its promo film for the highly anticipated season opener where the reigning champions Chennai Super Kings gear up to face off against the Royal Challengers Bangalore in what promises to be a thrilling clash of IPL’s biggest heroes. Featuring in the promo-film are Bollywood actors Akshay Kumar and Tiger Shroff, who will also star in the upcoming film ‘Bade Miyan Chote Miyan’, set to hit theatres this EID, April 2024.
In this fun banter between Kumar and Shroff, the viewers will see them lending their support to the two dynamic rivals, with Kumar rallying behind Dhoni and the CSK squad, while Shroff places his bets on Kohli and the dynamic RCB side.
Speaking about the promo film, Kumar said, “Bade Miyan Chote Miyan is all about ACTION and ENTERTAINMENT and so is TATA IPL 2024. It was exciting to shoot a fun banter promo with my Chote Miyan Tiger Shroff and bring out our chemistry from the film to the Main Stage campaign for Star Sports.”
Shroff added, “I am excited and had fun shooting the promo with my Bade Miyan, Akshay Kumar for TATA IPL 2024, IPL is not just a sport it’s about bringing the world together through the love of the game. Hope you guys enjoy the IPL too with your Bade and Chote Miyan”
Mumbai: Crosshairs Communication, a renowned public relations agency, proudly announces its acquisition of the PR mandate for the esteemed India Today Conclave’s 21st edition. This is the 11th edition that Crosshairs Communication has spearheaded. With the theme “Brand Bharat: An Assertive Nation in an Uncertain World,” the conclave is poised to redefine India’s narrative on the global stage. Scheduled for 15-16 March 2024, in New Delhi, the event promises to be a convergence of influential voices from various sectors, reflecting India’s dynamic evolution amidst global challenges.
Crosshairs Communication will undertake the responsibility of crafting and managing key messaging for the event, along with coordinating communication updates across the country. As a trusted partner, the agency is committed to ensuring that the essence and significance of the India Today Conclave resonate effectively with audiences nationwide.
“We are thrilled to be associated with the India Today Conclave, an event that epitomizes thought leadership and meaningful discourse,” said Crosshairs Communication founder & MD Stuti Jalan. “As communicators, we understand the importance of shaping narratives, and we are dedicated to ensuring that the 21st edition of the Conclave amplifies India’s voice on the global stage.”
The distinguished lineup of speakers includes esteemed personalities such as prime minister Narendra Modi, home minister Amit Shah, external affairs minister S Jaishankar, and finance minister Nirmala Sitharaman, alongside thought leaders from various fields. From Isha Foundation founder Sadhguru to renowned entertainers like Akshay Kumar and Tiger Shroff, the Conclave will offer diverse perspectives on India’s future trajectory.
The India Today Conclave 2024 promises to be a transformative event, catalyzing discussions and insights that will shape the narrative of “Brand Bharat.” With its stellar lineup and engaging sessions, the Conclave aims to illuminate India’s path on the global stage.
