ITV

Tag: Tiger First Edition

  • Football delivers strong ratings for ESS in South East Asia

    Football delivers strong ratings for ESS in South East Asia

    MUMBAI: If there is one area that sports broadcaster ESPN Star Sports (ESS) has a strong presence in South East Asia, it is football. The channel has announced that the English Premier League (EPL) is working well for it.

    In South East Asia ESPN recorded a television rating of 11.5 for the Manchester United vs. Liverpool match telecast on 22 January 2006 in the Cable Male 15 + target group (TG). The match touched the top rating of 14.5.

    ESS senior VP, Advertising Sales Charles Less said, ESPN Star Sports strong programming values, formidable team of pundits and interactive elements excite viewers, making them switch on to our networks to watch their favourite football matches and shows. Our remarkable presentation attracts viewers and leads to high ratings. As much as 45 per cent viewing time is added to the viewer-ship of football via viewing of non-live football programming like Nokia Football Crazy, Tiger First Edition and others on our networks.

    ESS says that its marketing efforts has extended the fan-following for clubs beyond the usual top teams. South East Asia has been a traditional stronghold of Manchester United and Liverpool. Though the two clubs continue to rank high in popularity, new favourites in Wigan Athletic, Aston Villa, Middlesborough and other clubs are also emerging. Chelseas great performance in the previous season has also added a lot of fans for the club.

    Viewership for late night matches has also been on the rise. Less adds, Football has no prime time. It is clear that football fans extend their television viewing time to accommodate the matches of their choice. The Uefa Champions League is a prime example of late night or early morning slot attracting high TV ratings. A Manchester United match played at 3:30 am in the morning rated a high 8.2 among the young upscale male TG, capturing a channel share of 83 per cent. Across the Male 15 + TG also the rating was a high of 3.2.

    The Manchester United vs. Fulham match on 4 February 2006 got a 6 TVR and the Chelsea vs. Liverpool on 5 February got a TVR of 10.1. The highest rated match so far in this season though continues to be the Manchester United vs Chelsea game played on 6 November 2005, which registered a high of 12.6 TVR and peaked at 15.5 TVR.

  • ESPN Star Sports effects time changes for 3 shows

    ESPN Star Sports effects time changes for 3 shows

    MUMBAI: ESPN Star Sports (ESS) has announced new time slots for three of its originally-produced programs SportsCenter Asia, Tiger First Edition and Nokia Football Crazy. Effective from today, the altered schedule will be applicable across the Asian region, including India.

    The changes are initiated based on a study undertaken on the viewing pattern and programming preferences prevailing across Asia, states ESS in an official release.

    As per the new schedule, SportsCenter Asia will air every weeknight live at Hong Kong time 7:30 pm, 10 pm and 12:30 am. SportsCenter at 7:30 pm will be followed by a football game every weeknight. Nokia Football Crazy will telecast every Thursday, live at 8 pm. The programme Tiger First Edition is slotted for Fridays, live at 9 pm.

    Announcing the time change, ESS VP marketing and corporate communications Stephenie Vasko said, “ESS Sports has undertaken a detailed viewing pattern and programming preferences exercise across Asia. This exercise has helped us map changes in viewership trends as well as identify time bands preferred for viewing sports. These time changes herald the start of a new programming and scheduling strategy for our channels across Asia which will develop stronger appointment viewing opportunities as well as attract even more viewers in the longer term.”