ITV

Tag: Tie Up

  • Mutterfly partners Zoomcar to enhance rental marketplace offerings

    Mutterfly partners Zoomcar to enhance rental marketplace offerings

    MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for their trips hassle-free and enhance their travel experience. 

    Through this tie up, all of Mutterfly products ranging from cameras to tents will be readily accessible for all Zoomcar customers. Mutterfly will also enable its customers to subscribe to cars through Zoomcar’s  ZAP subscribe program.

    Zoomcar will offer Mutterfly customers an added advantage by offering them Rs 10,000 cashback on their first month subscription period on Zap Subscribe.

    Mutterfly CEO Akshay Bhatia says, “Both Zoomcar and Mutterfly have a common vision at helping users owning less and experiencing more. We are excited about this tie-up and I believe this is a great value-add for the rental ecosystem. We are happy to offer Zoomcar customers all that they need to enhance their travel experience and build memories.”

    Kaushal Desai from Zoomcar adds, “We found an ideal fit with Mutterfly enabling us to enhance our client offerings. Now you can log on to Zoomcar app and book not just your next vehicle but also all your needs for the travel. In addition, we are happy to offer a 10,000 cashback to all Mutterfly users who enrol on our newly introduced Zap Subscribe program. We look forward to this mutually benefiting partnership.”

    Mutterfly is a rental marketplace for aspirational products which also offers an easy access to a luxurious lifestyle. Their services let you rent high-end equipment like DSLRs, Playstations, hover-boards and more at affordable prices. It has created a sharing network through technology which allows people (customers) to earn anything between Rs 5,000 to 30,000 per month.

    Mutterfly came into existence when ex-Morgan Stanley banker, Akshay Bhatia, began building a food-sharing platform and in the process discovered a larger market that allowed people to experience without buying. The platform launched in 2017 and has gathered over 70,000 registered users across its Mobile and web platforms. With a 15 per cent month on month growth, Mutterfly is targeting a $2 billion market that has largely remained fragmented and untapped. This evangelising equipment rental company is all set to "Say Bye to Buy”.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    MUMBAI: Shooting is the most promising discipline for India at Rio Olympic Games. The young and dynamic President of the National Rifle Association of India, Raninder Singh, is determined to transform this potential into real glory. His approach to accomplish this mission is thoroughly professional.

     

    Singh is committed to add many more firsts to the sport that has given the Nation its first individual Olympic Gold. The NRAI has signed up a deal with Sporty Solutionz Private Limited to engage the sports company as its strategic partners.  Sporty Solutionz, as part of the agreement, will also produce and broadcast the forthcoming Asian Air-gun Shooting Championships, to be held at Delhi’s Dr Karni Singh Shooting Range from September 26 to 30.

     

    SSPL will also serve NRAI as consultants to make the sport more visible, enhance commercial monetization and work out sales and marketing strategies. The NRAI President is confident that the tie up will bolster the sport.

     

    “We are happy to form this partnership with Sporty Solutionz. With its rich Olympic history and achievements, shooting is on a constant upward surge in India and I am confident that this partnership will help boost the popularity of the sport, attract corporate interest and bring it closer to public,” says Singh.

     

    Sporty Solutionz CEO Ashish Chadha, believes the sport has tremendous potential, which with an enhanced reach and visibility can make shooting the next big thing in Indian Sports.

     

    “Sporty Solutionz is proud to partner NRAI as its consultant. Shooting has given India not only its maiden individual Olympic gold but several World Champions and is one of the few sports where Indians are world leaders. With better resources, we are confident India can bring more medals back from Rio Olympics. Sporty Solutionz is proud of being a partner towards making it happen. We look forward to contributing in making it popular with the public and bring them closer to their shooting heroes. I thank the NRAI from the core of my heart for giving us an opportunity to be a part of this big mission,” says Chadha.

     

    The aim of the tie-up is not just monetary conversions, but to also make shooting a mass sports in terms of participation and fan base.

  • ABS Group ties up with BSNL for on-demand services

    ABS Group ties up with BSNL for on-demand services

    MUMBAI: In a bid to expand its services in a highly competitive environment, the Atul Saraf led ABS Group has lined up a spree of developments. The company, which is all set to launch its MPEG 4 headend, is now strengthening its value added services (VAS) offering.

     

    ABS has entered into an agreement with telecom giant BSNL. As part of this, BSNL’s 10 million broadband subscribers can access the VAS and movies-on-demand services of ABS through its portal www.absplay.in.

     

    “We are working on setting up the servers in the BSNL premise for our value added services,” ABS CMD Atul B Saraf tells Indiantelevision.com.

     

    The portal will go live in August, 2015 after which BSNL broadband subscribers can access the library that contains more than 1000 movies, 60,000 songs and videos and approximately 70-80 web channels. “It is a subscription based model. There will be a revenue share between BSNL and us,” informs Saraf.  

     

    The content will range from Bollywood, Hollywood, Tollywood, regional, sports, devotional, comedy, horror, action to music, short length videos and full length videos. While refraining to divulge the pricing of the content, Saraf says, “It will be in a very cost effective manner.”

     

    Close to 25 per cent of the catalogue has been purchased by ABS, while 75 per cent of the content will be on revenue sharing basis with content creators. “We have bought content from both national and international content providers. We will have a revenue share with them,” he informs.

     

    “We saw a gap in the VAS space and so tried to tap into it. This is part of our new revenue generating launches,” says Saraf.

  • 21st Century Fox denies talks for tie-up with Discovery Communications

    21st Century Fox denies talks for tie-up with Discovery Communications

    NEW DELHI: 21st Century Fox has denied as “categorically untrue” that senior executives from 21st Century Fox and Discovery Communications had met to discuss a tie-up that could create a $100 billion movie, entertainment and sports giant.

     

    The story had appeared in the Australian Financial Review.

     

    Rupert Murdoch of Fox and John Malone, a major shareholder in Discovery (and a director) and chairman and CEO of Discovery Holdings, have a long history in media, sometimes fighting one another and other times co-operating.

     

    Australia’s Sydney Morning Herald on 23 February reminded readers that News Corp-backed Foxtel is already working on a 50/50 deal with Discovery to buy Australia’s Ten Network.

     

    A few months ago billionaire Prince Alwaleed bin Talal, a shareholder in News Corp/21st Century Fox, following the ending of 21st Century’s bid for Time-Warner had said, “Combining both companies would have been a dream proposal because the amount of content the combined company would have had would have been tremendous.”

     

    “Knowing Mr Murdoch, I think the idea is still in his mind. But I think the time is not right now because the management of Time Warner are against it, and the shareholders of Fox were also not for it,” he had told CNN in September. 

  • OLX and Flipkart ink unique marketing tie-up

    OLX and Flipkart ink unique marketing tie-up

    MUMBAI: With more and more people accessing the internet through smartphones and tablets, the internet user base has grown to be around 243 million.  

     

    This has led to an exciting and booming e-commerce sector in the country. Last week, Flipkart announced that it had raised fresh capital of $1 billion; soon afterwards Amazon too announced that it will invest another $2 billion in India.

     

    And keeping the momentum going, OLX.in and Flipkart have tied-up for a unique marketing campaign that will leverage each other’s strengths to offer combined benefits of their platforms to the fast growing internet user base.

     

    OLX is marketplace for used goods, and Flipkart is a destination for online shopping, making this alliance between the two online brands an unprecedented one. The joint initiative by the two e-commerce leaders has been launched to further increase the awareness levels and accelerate the adoption of their online platforms for buying and selling. The campaign will run for one month, and will include several verticals within the electronics categories.

     

    OLX CEO Amarjit Batra said, “The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one. This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart.”

     

    Flipkart sr VP marketing Ravi Vora added, “At Flipkart, our constant endeavor has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the electronics categories where selling old products is an integral part of the buying process.”