MUMBAI: After partnering with biggest events and movies in 2013, TicketPlease.com, one of India’s largest entertainment ticketing portal has further re-inforced its market position with focus on Tier 2 & 3 cities of India. While Ticketplease team now offers movie tickets in 79 cities with its partner theatres and multiplex chains, it also has lined up events and discount deals that reach the heart of India i.e. the Semi urban and rural population
From being the official ticketing partner for Yo Yo Honey Singh’s Concert which recently took place in Balewadi Stadium, Pune and bringingNikhil Chinappa’s EDM Fest to Baroda in February 2014, Ticketplease has been penetrating and targeting the smaller cities in the country with its line up of India Fiesta Latina in Agra & Jaipur, Arijit Singh Live in Concert in Ahmedabad.
Ticketplease.com has also partnered with various brands and created special offers exclusive to their customer base viz
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Speaking about how TicketPlease is expanding its operations, Mr Praful Baweja, Head – Business Development (Entertainment), Ticketplease says: “We have had many key insights about Internet Users & thereby Entertainment consumers in Tier 2 & 3 cities through our Movies, Events & Offers. Some of them include the growth of internet penetration in rural India being driven largely by the mobile phone; 70% of rural India’s active internet population access the web via mobile phones. This may have to do with the difficulty in accessing PCs. Also forty-two percent of rural India’s internet users prefer using the internet in local languages. The high prevalence of content in English is a hurdle for much of rural India.
We adapted this intelligence in current initiatives with communication being done in locally favoured language and seen encouraging response with higher conversion. Customised Solutions based on local language and local convenience would continue to be our key focus along with growth”
