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Tag: Tic Tac

  • Tic Tac unveils limited edition mango flavour

    Tic Tac unveils limited edition mango flavour

    Mumbai: Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise for you. The brand has launched a limited-edition Mango flavoured Tic Tac which will be available across urban markets in India.

    Indians look forward to the summer season because of the arrival of the king of fruits – Mango, and it forms an intrinsic part of our country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new Tic Tac flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the Tic Tac portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.

    Tic Tac’s study on consumer preferences identified mango as one of the favourite flavour, among Indian confectionery lovers. This new mango Tic Tac perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.

    Ferrero India marketing head (pills & gums) Zoher Kapuswala said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”

    Reaching shelves exclusively in urban markets across India, the new Mango Tic Tac comes in two packs priced at Rs 15 (9.7g) and Rs 20 (13g). respectively. This launch is expected to fuel growth further for the brand and solidify Tic Tac’s position as one of the leading players in the Indian confectionery market.

  • Tic Tac rolls out two new flavours to drive local relevance

    Tic Tac rolls out two new flavours to drive local relevance

    Mumbai: Tic Tac, the confectionery brand of Ferrero India, one of the world’s leading manufacturers of sweet-packaged products, has announced the nationwide launch of two of its latest flavours, Tic Tac Strawberry pills in the core, and Jeera-Black Salt pills from the Tic Tac Seeds range.

    These unique flavours are set to redefine the way Indians savor mint, the sweet refreshing taste of strawberries and the exotic depth of Indian traditional flavour Jeera-black salt. These new flavours have a refreshing taste profile, with a dose of minty freshness, coupled with mild sweetness.

    Based on Tic Tac’s consumer insights, Strawberry ranks as one of the most popular flavour within the fruit category, while Jeera-Black Salt is the preferred flavour among Indian consumers in the mouth freshener category. Responding to a longstanding demand, Tic Tac introduced these innovative flavours to cater to the sweet and savory mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments.

    The Jeera-Black Salt variant is the product of extensive research and development done at our R&D lab in Baramati, Pune. This harmonious blend of aromatic jeera and distinctive black salt is launched exclusively for the Indian market, thus capturing the essence of Indian culinary traditions, and delighting the Indian taste buds.

    Packaged in a pocket-sized pack, Tic Tac Strawberry in the core and Jeera-Black Salt from the Tic Tac Seeds range are designed for convenience and sharing with friends. Tic Tac now will be available and displayed in the iconic Tic Tac refill jar design that is known for its distinctive appearance and reusability.

    “At Tic Tac, we continue to delight consumers with a wide range of unique taste experiences. Tic Tac’s delectable flavours Strawberry in core and Jeera-Black Salt from the Tic Tac Seeds range are proudly crafted in India, offering a unique blend of bold and complex flavours while maintaining local relevance,” said Ferrero India marketing head, pills & gums Zoher Kapuswala.

     

  • Tic Tac launches ‘Mouth Fresh, Mood Refresh’ campaign

    Tic Tac launches ‘Mouth Fresh, Mood Refresh’ campaign

    Mumbai: Sharing enjoyment and freshness with millions of hearts every day, Tic Tac has launched a new TV campaign – “Mouth Fresh, Mood Refresh”. The campaign seeks to position Tic Tac as an enjoyable mouth taste changer that refreshes the mood by providing continuous release of long lasting and refreshing taste experience.

    The new campaign for Tic Tac builds further on the brand’s uniqueness of more than 100 layers of taste and freshness which comes from its unique production process wherein it takes more than 12 hours to produce each Tic Tac pill layer by layer. So not only is the taste of Tic Tac great because of its high-quality flavors, but it is also long lasting thanks to its hundreds of “melting in your mouth layers”. Deep diving into the consumer needs, changing the taste of mouth is one of the most important reason of consumption of confectionery. The new Tic Tac campaign intends to deliver on the promise of this functional reason of consumption by providing a long lasting and refreshing taste experience.

    Commenting on the launch of the new TVC, Tic Tac spokesperson of Ferrero India said, “India as a market is dynamic and the consumer needs are constantly evolving and hence it is important for brands to also evolve and be relevant to these ever-changing consumer needs. We have found that the best way to interact with consumers is to clearly communicate the role of the brand in their life. Our TVC strives to do this and we are confident that the campaign will resonate well with the consumers.”

    The Tic Tac “Mouth Fresh, Mood Refresh,” campaign will leverage massmedia with strong presence across regional and Hindi channels as well as activate retail channels with point of sales material in the core markets. The campaign will be amplified by leveraging key social media platforms of YouTube, Facebook, Twitter and Instagram.

  • Tic Tac expands its India focused seasonal flavor range

    Tic Tac expands its India focused seasonal flavor range

    MUMBAI: cKeeping in mind the Indian youths need for new flavors, the global confectionery brand, Tic Tac has launched a succulent new flavor – Raw Mango. Raw mango for most in India is the flavor of choice for its tangy taste, so much so, that internet is full of various ‘raw mango’ based recipes. Combining the sugar mint with tanginess of raw mango, Tic Tac has created a unique flavor that fans will love. The unique oval shaped pills of Tic Tac, will be in the color of a raw mango and will be available at a price of Rs. 10 in its unique flip top box.

    The new flavor introduction is based on the findings of an extensive research with the Indian youth on their preference of flavors for the upcoming season. This limited edition flavor launch is an effort to further strengthen its connect with their Indian fan base. Raw Mango would remind many of their childhood evoking nostalgia of relishing the tangy taste. This tanginess coupled with India’s favorite mint – Tic Tac promises a refreshing and long lasting taste experience. The snazzy flip-top pack with many pills inside and its rattling sound is bound to enthrall the consumers bringing out the fun of sharing Tic Tac among their friends. 

    Notably, in its wide portfolio of flavours, Tic Tac Saunf is another Indian flavor which has found immense popularity among the consumers. Tic Tac has consistently come up with great Indian flavors in its attempt to cater to the Indian audience. Its current assortment of flavors includes – Mint, Orange, Saunf, Red Apple, Strawberry, Intenser, Peach Lemonade & Cherry Cola.