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Tag: Thrive

  • Gaurav Nabh and Deepak Kumar launch Thrive

    Gaurav Nabh and Deepak Kumar launch Thrive

    Mumbai:  After successfully building the full-service digital agency Korra over the last five years, seasoned creative and marketing experts Gaurav Nabh and Deepak Kumar launched Thrive, a new-age creative capital.  Through Thrive, both Gaurav and Deepak aim to bring their expertise and experience to new-age and digitally native brands, support them with their brand story and infuse them with capital to accelerate their growth. While Gaurav Nabh served as the founder and CEO of Korra, Deepak Kumar, served as the agency’s chief creative officer.

    Thrive will infuse new-age brands with a unique incubation platform. Focused on partnering with early-stage direct-to-consumer brands, Thrive will guide them with their narrative, go-to-market strategy, ROI-based media and content. Thrive will support brands with creative and capital investment, thus enabling founders to focus on their growth story and scaling their business.

    Having spent over two decades in marketing consulting and having worked closely with brands of all sizes, Gaurav has led multiple successful brand launches in India during his roles at NIIT, Virgin Mobile & Telenor. He has served as the Chief Marketing Officer at fast fashion brand Koovs and led a digital consulting business at GroupM.  Deepak on the other hand has over 15 years of experience in building brands like Mamaearth, Uber, Taco Bell and Land Rover along with agencies like Ogilvy, Havas and Wunderman Dubai. His work has won him several metals at Cannes, New York Festival and ADFEST along the years.

    Speaking on Thrive’s creative capital, Thrive founder Gaurav Nabh said, “Having been a part of the industry for over 2 decades, we believe that the world has changed, and brands are being built in more guerilla ways than ever. Advertising today is no longer limited to a campaign and brands with a purpose coupled with strong brand narratives will have a better right to win. Thrive is founded with the idea to partner with founders, who are building for the audiences of today, a consumer who is far more aware, educated and conscious of their choices. We believe founders today need the right advice backed by experience, relevant brand narratives, razor-sharp creativity and creative capital to grow. Whether it is finding a brand’s purpose, helping scale business through new product introductions and launches or even disrupting with never-seen-before brand marketing and content, Thrive will change how new-age brands are built.”

    “No brand is born to just survive but Thrive. We believe brands thrive when the brand partners directly collaborate with marketers and founders and own outcomes more than owning ideas. Having built a couple of unicorn brands, including India’s biggest IPO in 2023, we believe that our creative capital infusion will enable brands to find new ways of creating brand love. This begins with handpicking talent across industries and looking beyond traditional solutions. We are sure that the next generation of brands will be built on creative capital and Thrive is well positioned to support them on their journey.” added Thrive co-founder Deepak Kumar.

    Built to help brands in a highly dynamic environment, Thrive has partnered with brands in the sexual wellness, personal care, pet food, and fintech category.  Thrive is already working with brands across Reckitt, Nestle India, DS Group, and RP Sanjiv Goenka Group as they launch.

  • Thrive stands for human choice with a message to Take Food Personally

    Thrive stands for human choice with a message to Take Food Personally

    Mumbai: Thrive, a food discovery and ordering app, has announced the launch of its groundbreaking campaign, ‘Take Food Personally,’ aimed at encouraging consumers to prioritize choice in a time of highly commoditised food ordering experiences. Rooted in the idea that recommendations need to be personalised and grounded in real human connections, Thrive is dedicated to reinventing the meal discovery and delivery experience. Its innovative social feature, called the Thrive Feed, allows consumers to share their recommendations and experiences, fostering a sense of community for those passionate about food and enhancing word-of-mouth discovery for restaurants.

    Building on the insight that “kuchh bhi chalega” is often a standardised response to the question “kya khaana hai?”, Thrive aims to challenge this attitude towards food and empower people to eat what they truly desire. As part of the campaign, Thrive has released a series of brand films on its social media handles, presenting relatable scenarios where opting for ‘kuchh bhi’ leads to comically disastrous situations. These films are designed to compel consumers to rethink their approach to food ordering and inspire them to take control of their dining choices.

    Karan Chechani, co-founder and CMO said, “At Thrive, we believe that food is more than just sustenance – it’s an experience that should be savoured and enjoyed. With our ‘Take Food Personally’ campaign, we’re challenging the notion that commercial and logistical factors should always trump choice. We want to empower consumers to eat what they truly crave, without compromising on delivery, value or satisfaction.

    In a world dominated by algorithm-driven recommendations, Thrive is taking a bold step towards a community-centric approach to food delivery and discovery. We believe that the heart of culinary experiences lies in personal connections and shared recommendations, which led us to launch the Thrive app. We, at Thrive, are committed to revolutionising the food discovery and ordering experience in India by prioritising the needs and preferences of our consumers.”

    Thrive is committed to developing a platform that serves the interests of both consumers and restaurant partners. This campaign also extends its benefits to restaurants who depend on word-of-mouth discovery, an aspect that hasn’t seen consistent success in the digital realm due to a lack of connected experiences. Thrive offers its restaurant partners fairer commission rates at just 10 per cent, compared to industry standards. Through the shared experiences of its lively community, Thrive strives to restore the thrill of discovering new food experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Thrive (@thrivenow.in)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Thrive (@thrivenow.in)