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Tag: Thrissur

  • Brewing Kerala’s pride, one sip at a time

    Brewing Kerala’s pride, one sip at a time

    MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.

    The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.

    But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.

    “Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”

    Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”

    With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.

     

  • Screen time turns scream time as PVR Inox rolls out Kerala Comedy Fest

    Screen time turns scream time as PVR Inox rolls out Kerala Comedy Fest

    MUMBAI: Why should the big screen have all the fun? This June, Kerala’s moviegoers can expect less drama and more laughter as PVR Inox transforms its plush cinemas into live comedy hotspots. India’s largest multiplex chain, PVR Inox, is hitting refresh on the moviegoing experience with the launch of the Comedy Fest in Kerala, a three-weekend-long celebration of stand-up comedy in partnership with Comedy Lounge, the state’s foremost comedy collective. From rising local stars to crowd-favourite comics, the fest promises a chuckle-fuelled line-up all served in the comfort of air-conditioned auditoriums with top-tier sound and lighting.

    The festival kicks off on 14 June at PVR Lulu Mall, Kochi, with ‘Straight Outta Kochi’, Comedy Lounge’s signature showcase featuring top Kochi-based comics. The bilingual act (English & Malayalam) is designed to tickle funny bones across Kerala.

    Next up, on 21 June, is the ‘Vishnu Pai Crowd Work Show’ at Inox Sobha City Mall, Thrissur. Known for his razor-sharp wit and pan-India performances, Vishnu Pai Kerala’s top-rated English-language comic brings his improv-style set that thrives on audience interaction.

    The month wraps up with the ever-popular Kochi Open Mics on 28 June, back at PVR Lulu Mall, bringing a blend of English, Malayalam, and Hindi humour from emerging comics, keeping things fresh, unscripted, and full of surprises.

    But this isn’t just a one-off laugh riot. It’s part of PVR Inox’s broader strategy to diversify cinema spaces into multi-format cultural hubs. From indie film screenings to live theatre and now stand-up comedy, the brand is reimagining its venues as stages for local stories and spontaneous joy.

    “This isn’t just about bringing comics into theatres,” said PVR Inox Ltd chief business planning & strategy Kamal Gianchandani. “It’s about expanding the definition of entertainment and connecting with audiences in a format that’s local, lively and unmissably real.”

    As Kerala’s stand-up scene gains momentum, the Comedy Fest offers comics a high-quality platform and audiences a fresh reason to head back to the theatre this time, not for the plot twists, but for the punchlines.
     

  • Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

    The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The idea is involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

    Kalyan Jewellers is parallelly running a contest on the sidelines of their #AlwaysWalaLove campaign wherein the brand has urged its customers and followers to share their father-child story and stand a chance to win exclusive gifts from Kalyan Jewellers.

    Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.

    Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.

    Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.

  • Mathrubhumi Goes Live on Atex Editorial Content Management System

    Mathrubhumi Goes Live on Atex Editorial Content Management System

    Reading UK – Mathrubhumi, one of India's leading Malayalam language media companies with more than 80 daily publications producing over 370 pages daily, is live on the Atex Editorial Content Management System (CMS). Mathrubhumi is based in Kerala, India and has a total circulation of more than 1.3 million, with approximately 7.5 million readers. The company's website, www.mathrubhumi.com provides online content covering diverse topics such as entertainment, sports, health, education, women, and astrology.

    Atex (www.atex.com) is one of the media industry's largest and longest serving suppliers of Content Management, Multi-Channel Advertising and Audience Management software platforms. "With all users on a relational database-centric system, we look forward to obtaining efficiencies and increasing the collaborative effectiveness of our personnel," said Shreyams Kumar, Mathrubhumi's Director of Marketing and Electronic Media. "We will utilise the power of the system to publish across any media type in the near future. With the Atex CMS solution we will be able to react quickly to a rapidly changing and challenging marketplace and bring innovative offerings to our valued customers." Mr. Kumar is also second term M.L.A. from Kerala State.

    Babuprakash Kalathil, Mathrubhumi Project Manager, adds: "Atex has a wide-ranging platform intended to help multi-channel newsrooms create, manage and deliver content to any print or digital channel while keeping firm deadlines and the highest quality editorial values." Mathrubhumi's Deputy General Manager of IT, Baiju Madhavan, concurs: "Pagination is fast and flexible and that yields increased efficiency. We will use the remote entry capability of the Atex system for our bureaus so reporters can be very productive."

    Founded in 1923, Mathrubhumi now has 15 editions published from different cities inside and outside India, including the United Arab Emirates. The nine editions of Mathrubhumi in Kerala are published from the publication centres in Calicut, Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram, and Kollam. There are also another four editions of Mathrubhumi published in Chennai, Bengaluru, Mumbai and Delhi.

    Jerome Laredo Atex Asia-Pacific CEO, said, "We are very proud of our association with Mathrubhumi and we are pleased with the combined team effort that was necessary to make this a successful project. We look forward to the next stage, which will include the implementation of our leading Atex Polopoly Web Content Management platform to support multi-channel publishing across digital and print channels."

  • International Uranium Film Festival to conclude its Indian journey in Mumbai

    International Uranium Film Festival to conclude its Indian journey in Mumbai

    NEW DELHI: The International Uranium Film Festival is opening in Mumbai on 11 February after having traveled to several other parts of the country.

    Many Indian and foreign critically acclaimed, international award-winning documentaries films will be screened at the two-day festival.

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    The festival is dedicated to films about Uranium and the possible dangers it poses to the environment and the survival of humanity from both its military and peaceful uses. The festival includes documentary and fiction films on issues like Uranium mining, nuclear power plants, atomic bombs, nuclear waste, radioactive risks, nuclear medicine, Hiroshima, Three Mile Island, Chernobyl and Fukushima. Waste from nuclear power plants remains radioactive for more than 100,000 years.

    The films screened raise questions about how coming generations will protect themselves from this deathly waste. The festival will stimulate discussions and encourage the production of new documentaries, movies and animated films about the nuclear or radioactive issue.

    The international festival was inaugurated in New Delhi on 4 January and has made its way to Mumbai from cities like Shillong, Ranchi, Manipal, Hyderabad, Pune, Bangalore, Chennai and Thrissur.

    The Mumbai edition of the festival is being presented by the 7 Islands Film Festival, sponsored by Yusuf Meherally Centre, Shrividya Sansthan and Bhawan’s Cultural Centre, and supported by NGOs Janhit Seva Samiti, Konkan Bachao Samiti, Konkan Vinashkari Prakalp Virodhi Samiti, Muktiyaan Loksanskritik Sanghatana and other anti-nuclear activists in the city.

    The International Uranium Film Festival was first held in Rio de Janeiro in May 2011 and then travelled to Portugal, Germany and would move to New York after the Indian edition.

    “The festival stimulates discussions about the nuclear question and stimulates the production of new documentaries, movies and animated films about any nuclear or radioactive issue. In addition, the Uranium Film Festival creates a neutral space to throw light on all nuclear issues. Societies and peoples have the right of choice if they want to follow the nuclear road or not,” said Norbert G. Suchanek, International festival director.