ITV

Tag: thriller

  • Sony readying new shows in thriller band

    Sony readying new shows in thriller band

    Sony Entertainment Television is adding muscle to its 10 to 11 pm thriller band with some new offerings that are set to roll out in the coming months. 
     

     

    The band is currently occupied by one-hour reruns of the Aahat supernatural thriller series Mondays through to Thursdays, with CID and Achanak 37 Saal Baad on Fridays. The band is likely to see some new shows coming up post-August.

    Fireworks Productions, which is behind Aahat, is currently updating the popular series that will be launched as a one-hour show, probably a weekly.

    Siddharth Kak’s Cinema Vision India is adding to Sony’s proposed late night thriller band with a one-hour weekly fiction series. The show is a thriller but not run of the mill stuff, says Kak. “It will be a show that uncovers the mysteries of mystic India,” he says. Kak is the producer of the series that goes on the floors in the next couple of weeks, while Shriram Raghavan will write and direct the serial. The cast are all fresh faces to television, says Kak.

    Manish Goswami’s Siddhant Cinevision, meanwhile, is producing Force One, the plot which revolves around a crack team of investigators who belong to a fictionalised organisation loosely modeled on Indian government’s espionage outfit – Research and Analysis Wing (RAW). 

    Whatever may be the programming that is being put together by Sony for the 10 to 11 pm band, the channel has a veritable mountain to climb because it is pitted directly against Hindi entertainment television’s top two shows – Kahaani Ghar Ghar Ki andKyunki Saas Bhi Kabhi Bahu Thi, both on Star Plus.

  • Zee TV gains again, escalates to number two in Week 49

    Zee TV gains again, escalates to number two in Week 49

    MUMBAI: In the week 49 of TAM TV ratings, Zee TV has become the gainer for the second time consecutively. While last week, the channel just earned more points, this time it has escalated to the second position from the usual third as well. With the telecast of Zee Rishtey Awards on Sunday, the channel garnered 479,878 GVTs (448,553) of which 8599 TVTs were scored solely by the award show. The channel’s sitcom Bh se Bhade witnessed good traction and reported 2,346 TVTs (2,079). Its popular dance reality show Dance India Dance 4 aired its two-hour maha episode which scored 4,565 TVTs (4,392).

    Another highlight of the week was Boogie Woogie Kids Championship that made a comeback to the TV screens and even to Sony Entertainment Channel after a gap of almost four years. Interestingly, the show which has always attracted audience, did quite well again and scored 4,411 TVTs. While the channel witnessed a rise in the number of GVTs, the show couldn’t change the sixth spot at which it has been on since quite some time. It scored 241,395 GVTs (238,987).

    Second highest gainer of the week was Star Plus which scored 561,197 GVTs (548,331) and continued to be at number one in the ratings chart. The channel’s new series Yeh Hai Mohabbatein grabbed eyeballs and garnered 2,320 TVTs. However, its dance reality show Nach Baliye 6 saw a drop with 3,945 TVTs (4,267). The epic series Mahabharat too lost on its viewership and could just garner 6,689 TVTs (7,170).

    Colors came down to number three this week with 456,302 GVTs (478,534). Unfortunately, the channel has witnessed a drop in almost all its properties. Comedy Night with Kapil reported 7,522 TVTs (7,851), action thriller series 24 scored 2,523 TVTs (2,797). However, Bigg Boss witnessed a marginal increase and scored 5,262 TVTs (5,102).

    Life OK stood at number four with 325,066 GVTs (334,327) followed by Sab with 260,862 GVTs (269,269).

    Sahara One is still lagging behind and is at the bottom of the ratings list with 34,881 GVTs (33,691).

    In the movie channel genre, Zee Cinema reported 211,162 GVTs (253,575); Star Gold registered 180,019 GVTs (181,167) and Movies OK scored 132,377 GVTs (133,805). On the other hand, &pictures notched up and scored 85,302 GVTs (81,291), Zee Anmol saw a growth in its viewership and marked 62,874 GVTs (55,524) and Max scored 141,652 GVTs (129,948).

  • Colors bets big with 24 premier on 4 Oct

    Colors bets big with 24 premier on 4 Oct

    MUMBAI: It’s raining shows on Colors. The channel has ambitions to retain its audiences and lure new ones with its slew of new show launches which it hopes will send its TVTs on an expansion mode. Just as Jhalak Dikhhla Jaa ended, in came Bigg Boss and, on 4 October, the international thriller 24 is set to premier on the Viacom18 general entertainment channel.

    The weekend slot of Friday and Saturday at 10 pm is what it has been given. This means that Uttaran and Bani will now have just 4 episodes a week and Comedy Nights with Kapil will be cut down to just once a week, that is Sunday, which could be disappointing for comedy lovers who have made it a hit. But Colors’ management says they don’t have a choice. “We have a problem of plenty. So shows need to be dropped to accommodate them,” says Colors CEO Raj Nayak.

    Safari Storme is said to have paid around Rs 16-18 crore to be the presenting sponsor. Next – part of the Videocon group – has been signed on as one of the associate sponsors. As per sources, the show has been created at 20 times the cost of a normal fiction show making it Colors’ biggest fiction property.

    Nayak says that the channel has mastered the art of monetizing big properties. That the show may run into losses is also expected but hopes are that it may just click with the audience. They believe it should get TVTs equivalent to TRPs totting between 2.8 to 3.

    The show has big plans on the digital front. Keeping the peg as ‘Race against time’ which is what 24 is all about, all activities undertaken revolve around it ranging from contests which play on the word ’24’. “The concepts will be time-bound,” says Colors digital head Vivek Srivastava.

    On social media, special behind-the-scenes, exclusive pictures, chats and possibly a hangout with Anil Kapoor are all in the line up to build the buzz around the show. Special emphasis is being given to build characters on social media and digital platforms to get fans to continue to stay connected with them. “We don’t have the luxury of 100 episodes to establish a character here,” says Srivastava.

    Although the views that a show gets through digital is much less compared to television, online activity helps generate conversations. The Colors Facebook page annually gets about 150 million views. However, it is very important since it helps them create brand bearers through normal people. An announcement on the application is expected soon, which Srivastava says is going to be very unusual. On the day of launch, a 15-minute preview is expected to be played before the actual telecast of the first episode.

    Made like a movie and treated like one as well. That’s the channel’s mantra to market this big property. The first phase includes visits to HSM (Hindi Speaking Markets) where Kapoor will interact with lay viewers, media and opinion leaders. Visits to Jaipur, Delhi and Patna have already been wrapped up successfully while more are in the pipeline. Integrations on Bigg Boss and Kapil and a few other fiction shows such as Madhubala are also to be expected in the coming days.

    Someone switching on the radio will soon hear something about 24 every 24 minutes on almost all FM channels including the big boys 98.3FM Mirchi and Red FM 93.5. Trailers have been planned to air on over 60 channels including news, regional and music. Print advertisements are planned to appear near the launch date in all leading editions of newspapers such as Times of India, Dainik Jagran.

    Theatres have already started playing promos during Madras Cafe and Grand Masti and the soon-to-premier Besharam is next in line. “We have something innovative planned in the outdoor space,” says Colors marketing director Rajesh Iyer.

    Speaking about the unusual timing for the show weekend programming (nonfiction) head Manisha Sharma says that it cuts out pressure from Comedy Nights with Kapil since comedy writing is not an easy task. 24 will take one episode’s place for three months after which Kapil will be back to two episodes per week. “The time slot is perfect because people who go to office can come home and watch it,” says Nayak.

    Plans are already afoot for the second season, even though the first season is yet to go on air. Now that’s what we call advance booking!