ITV

Tag: thrilled

  • Twitter and Viacom announce Twitter Amplify partnership

    Twitter and Viacom announce Twitter Amplify partnership

    MUMBAI: Viacom has announced a partnership which will see it deliver social video advertisements for its channels via Twitter Amplify.

    The collaboration will start at the 2013 MTV EMA on Sunday 10 November, and will provide followers of Viacom’s channels – including MTV, Nickelodeon and Comedy Central – with video extras of major shows and live events, including instant highlight replays, exclusive backstage interviews and extra content.

    The partnership was trialled successfully at the MTV Music Awards in August, and both partner companies see the experiment as an exciting opportunity.

    BeViacom MD ad sales unit Chris Shaw said: “We’re thrilled to be pioneering this initiative in Europe and across the world, creating a truly unique opportunity for marketers looking to join the global youth conversation around the ‘2013 MTV EMA’.”

    Twitter Amplify senior director Glenn Brown added: “We are excited to build on the success of our US Twitter Amplify partnership with Viacom by rolling it out internationally, including across the UK and Europe. The EMAs are the perfect way to start the program, allowing brands to tap into the conversations already happening on Twitter by offering people highlights and exclusive content across all devices.”

    Viacom’s programmes are already an influential Twitter presence, with the 2012 MTV EMA inspiring 5.7 million tweets, spawning 32 worldwide trending topics and at times notching eight of the top 10 trends during the show’s broadcast.

  • Weber Shandwick elevates Mabel Phoon to EVP international client services

    Weber Shandwick elevates Mabel Phoon to EVP international client services

    NEW DELHI: Weber Shandwick, the public relation firm today elevated Mabel Phoon to the position of executive vice president, international client services, Asia.

    As part of her new role, Phoon will relocate to India with immediate effect and also becomes a part of the Indian leadership team. She will report jointly to vice chairman Asia Pacific Baxter Jolly and Weber Shandwick India managing director Atul Ahluwalia.

    In India, she will divide her time between New Delhi, Mumbai and Bengaluru offices focusing on supporting key client programmes. She will also take a lead role in managing relationships within the global Weber Shandwick network and also join Weber Shandwick’s newly formed India management board.

    Phoon joined the agency in Singapore in 1997. There she rose to lead the local technology practice before being appointed regional practice head, advancing to executive vice president in 2008.She then moved to New York in 2010 as a client leader for one of the firm’s top global clients.

    “We are thrilled to have Mabel return to the region,” said Jolly. “Her move to Weber Shandwick India reflects the huge importance we attach to developing our operations and capabilities in India. We will be investing heavily in new talent and services in India in the coming months and Mabel will be very involved in helping us bring these plans to fruition. Her experience with major campaigns in Asia and with driving key global client relationships from New York will be major assets to our India leadership team.”