ITV

Tag: three new

  • Kundan Care launches three new Jolen products

    BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products – Cold Cr?me, Moisturizer and two variants of Hair Gel – in India. While the first two products treat the skin, the third takes care of hair.

     
    KCP is licensed to sell Jolen products to Sri Lanka, Bangla Desh, Nepal, Pakistan, Indonesia, Malaysia, Thailand and Bhutan. According to KCP GM-marketing, R Bakshi, the company has received on order for one container load worth US$71,000/- from South Africa since it is cheaper to ship the product from India than the USA.

     
     
    Pakistani actress, Meera, is the present brand ambassador for Jolen products in India. On the promotional front, KCP spends around Rs.1.5 to 2.0 million monthly towards product promotions, advertising in print media and ground events which include going from city to city and increasing awareness about their products. TV campaigns are some distance away, though Bakshi agrees that the electronic media generally gives immediate results. Most campaigns are handled in-house with some assistance from Delhi based Rashtrtiya and Delhi and Lucknow based Enhance.

     
    KCP sources the ingredients from Jolen in the US and blends and packages the products in India. Until now, KCP had launched only the Jolen Cr?me Bleach and Complete Hair Removing Kit in India.

  • Promodome Communications bags three new accounts

    MUMBAI: Promodome Communications recently acquired the advertising duties for Carlson Hotels Asia Pacific, a division of Carlson Hotels Worldwide.

    The brand operates five of the world’s leading hotels through Asia-Pacific – Regent Hotels and Resorts, Radisson Hotels and Resorts, Park Plaza Hotels and Resorts, Country Inns and Suites.

    The agency has already rolled on their print campaign in some of the leading business, fashion and travel magazines.
    In addition Promodome has also bagged the prestigious Delhi Police account. The agency will do both the creative as well as the media buying and will communicate their messages on public awareness regarding child safety, senior citizens, terrorism etc.

    For Promodome the icing on the cake was the Reed Exhibitions account. Reed is an organiser of trade and consumer events with 460 events running in 34 countries annually. The agency worked on their biggest project in India, Petrotech-2007- the international Oil and Gas exhibition. Under this, the agency did the entire spectrum ranging from brochures, direct mailers and international advertisements to POP material. Another such big event handled by the agency was the JCK show, held in Delhi in late 2006, one of the most renowned jewellery awards.

    Promodome Communications MD Sandeep Kapur says that the agency has opened two new branches in Calcutta and Chandigarh, apart from having four branches. The turnover is epxected to reach Rs. 700 million by the next financial year.