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Tag: Threads

  • Oncemore.io hits 1 million users in record 42 hours

    Oncemore.io hits 1 million users in record 42 hours

    MUMBAI: When it comes to fan frenzy, Oncemore.io is playing for keeps. In just 42 hours, the AI-driven entertainment platform has hit a staggering 1 million users across 60 countries, faster than Chat GPT, Instagram, Tiktok, or Spotify at launch. Only Threads has matched the pace, but Oncemore.io stands as the fastest independent platform to reach the milestone.

    The platform is designed to make entertainment interactive rather than passive. Fans can explore movies, music, sports, and more through dedicated partner sections packed with exclusive content, immersive games, AI-powered interactions, digital collectibles, and behind-the-scenes access.

    Oncemore.io’s debut partnership was with the Telugu blockbuster They Call Him OG, starring Pawan Kalyan. Fans joined a collective unlock experience, playing themed games to reveal a digital comic book of the hero’s backstory. Every participant also received a personalised digital card, quickly turning into a viral sensation online.

    Founder Akash Mamidi said, “Movies and music have brought me comfort through tough times. Seeing fans crave meaningful interactions with their favourite art has been incredible. We are building a platform that spreads that joy to billions.”

    The platform is backed by Unshackled Ventures, Cherubic Ventures, TA Ventures, Sketchnote Venture Partners, and prominent angels. Following its record-breaking debut, Oncemore.io has already secured a partnership with a major Indian film releasing in early 2026.

    Looking ahead, the platform will introduce adaptive storylines, dynamic challenges, and AI-driven worlds where each fan’s journey is unique. With this next wave of experiences, Oncemore.io aims to be the happiest place on everyone’s device.

  • Threads available via web: Connect anywhere, anytime!

    Threads available via web: Connect anywhere, anytime!

    Mumbai: Threads is a new social media platform and mobile app from Instagram and its parent company Meta. It’s a microblogging platform, which means you can publish bite-sized posts called “threads” that can feature things like photos, text, or links. The platform also lets you comment on and like others’ threads.

    Threads is now available via the web, enabling users to connect anywhere, anytime. This platform was previously available exclusively through mobile applications, and has taken a significant leap forward by extending its reach to web browsers. This expansion empowers users with the flexibility to access and engage with Threads’ features seamlessly from any internet-enabled device, further enhancing the user experience and breaking barriers related to device compatibility.

    One can access Threads on the web by opening up a web browser on their PC and going to the Threads’ website.

    If one has a Threads account set up already, then all they have to do is log in with the username and password of the Instagram account that is linked to the Threads account. Threads accounts can only be made from an existing Instagram account, hence the need for an IG username and password to log in is a must.

    With Threads now accessible via the web, users no longer face constraints linked to specific operating systems or device types. Whether on a laptop, desktop, or tablet, this web-based version ensures a uniform and feature-rich experience, allowing users to stay connected with their social circles regardless of the device they are using. The shift to a web-based interface also means users can seamlessly transition from mobile to desktop environments without compromising functionality or ease of use.

    Some experts have given their opinion on how it can be beneficial to the users!  

    Edited excerpts

    Tech content creator Dhananjay Bhosale

    Having access to a web platform is always a plus point. I work on my laptop throughout the day so being able to access the website on my laptop is always welcome! Plus Meta recently introduced audio features and now even edits are also possible so this is very beneficial as we can not only correct our typos quickly but also type long posts easily with the voice feature. Meta should have launched threads with these features, but it’s better late than never. These features are free for all users so that every user can avail of them, whereas other platforms charge for the same set of features.

    Storyteller and content creator Ruchika Lohiya

    Threads is constantly evolving to enhance user experience and provide valuable tools for its users and creators. The web feature has made it easier to communicate in a fast way, as it is accessible via app and website. It is an impactful way to communicate with people with less content but big words! Connecting with one’s circle has become much easier. The user experience will be seamless not only for creators but for everyone. As a user, I am enjoying the web experience and at the same time exploring the web interface to use it at its best.

    As the digital realm continues to expand, innovations like Threads pave the way for a more interconnected and accessible future.

  • Threads unleashed: Boosting brands and influencers to stardom!

    Threads unleashed: Boosting brands and influencers to stardom!

    Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent years is the use of “Threads” on social media platforms. Threads are a series of connected tweets or posts that allow brands and influencers to tell a more extended and engaging story. When used effectively, Threads can be a powerful tool for boosting visibility, engagement, and ultimately, propelling brands and influencers to stardom.

    At the heart of every compelling issue, Threads is a well-crafted narrative. Brands and influencers can use threads to share their stories, values, and expertise in a more cohesive and immersive way. They can take their audience on a journey, keeping them engaged from start to finish.

    Lets see what the industry experts have to say regarding Threads…

    Edited excerpts

    Animeta CEO Devdatt Potnis

    It is still too early to say whether Threads will be more impactful than Instagram, each one has their own unique advantages & in the long run, I think both of them will complement well from a brand/influencer perspective. Threads has the potential to be a valuable tool for brands and influencers who want to connect with their audiences on a more personal level, while Instagram’s visual appeal provides a wider & popular reach.

    NetSetGo Media co-founder Sundeep Rana

    Threads enable you to interact with those who follow you in a more personal as well as transparent manner. Brands and influencers may utilise this kind of platform to interact with the majority of their devoted followers one-on-one. This can assist to strengthen ties and increase brand loyalty. Individuals may use Threads to offer unique material, sneak peeks, behind-the-scenes shots & promotions with a small number of followers. This could potentially make one’s followers feel unique and inspire them to interact with your company in the future. It might be a useful tool for gathering input from a highly engaged audience. It may be used by brands for carrying out surveys, gathering feedback and obtaining insights about the goods or services they offer.

    Digital Eminent founder Mukul Raj Sharma

    When contrasted with Instagram, Threads has a lower base of users. To get the most out of it, one needs to first recognize and interact with your most devoted fans, who will probably utilise the app. Threads may be used by influencers to partner with businesses or communicate with their fans in an interpersonal manner. It may be an efficient venue for holding Q&A sessions, AMA sessions  or possibly exclusive giveaways. It may be used to communicate critical news and updates to your most devoted followers, ensuring that they get the info directly and swiftly. Brands and influencers may also use Threads’ Stories feature to tell interesting stories while sharing their journey among their core following

    In the end when executed thoughtfully and strategically, Threads can propel them to stardom in the competitive digital landscape. So, whether you’re a brand looking to tell your story or an influencer wanting to engage your audience, consider embracing the power of threads and watch your online presence soar to new heights.

  • Meta to unveil web version of Threads next week, suggest media reports

    Meta to unveil web version of Threads next week, suggest media reports

    Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are aware, is the rival app to Elon Musk’s Twitter/X.

    The reports mention that Meta is planning to roll out the web version of Threads early next week but the plans aren’t yet final and it could be changed. The users can see the thread’s posts on the web but access to it is limited as the threads app is built keeping mobile users in mind.

    Last week, Threads and Instagram CEO Adam Mosseri brought to the fore that the web version of Threads is being tested internally.  The reports noted that Threads had started showing labels for state-controlled media outlets in a bid to stop fake news and propaganda.

  • Meta to unveil web version of Threads next week, suggest media reports

    Meta to unveil web version of Threads next week, suggest media reports

    Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are aware, is the rival app to Elon Musk’s Twitter/X.

    The reports mention that Meta is planning to roll out the web version of Threads early next week but the plans aren’t yet final and it could be changed. The users can see the thread’s posts on the web but access to it is limited as the threads app is built keeping mobile users in mind.

    Last week, Threads and Instagram CEO Adam Mosseri brought to the fore that the web version of Threads is being tested internally.  The reports noted that Threads had started showing labels for state-controlled media outlets in a bid to stop fake news and propaganda.

    In a post on Threads, Meta CEO Mark Zuckerberg said that the web version would reach users over the next few days. Meta brought out that it will add more features to the web version of Threads in the coming weeks. But, some features of the mobile app won’t be available just yet. For instance, web users won’t be able to edit their profile or send a thread over to Instagram direct messages.

    Meta revealed that the web experience would permit posting, viewing the feed, and interacting with others’ posts.

    Threads crossed 100 million sign-ups for the app within five days of its launch on 5 July. Consequently, it saw a decline in its number of users.

    The launch of the web version of Threads is much awaited and is expected to receive wider acceptance among companies, brands, advertisers, and media professionals – they would be able to exploit the platform’s web version to its full potential.

    As per a Reuters report citing analytics platform Similarweb data, the daily active users on Android version of Threads app fell to 10.3 million from the peak of 49.3 million in a period of over a month.