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Tag: Thomas Cook

  • GCPL’s Sunil Kataria is ISA’s new chairman

    GCPL’s Sunil Kataria is ISA’s new chairman

    MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.

    On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”

    Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.

    Other members of the Executive Council are as follows:

    Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
    Anuradha Aggarwal, Chief Marketing Officer, Marico
    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
    Narendra Ambwani, Director, Agro Tech Foods
    Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
    Paulomi Dhawan, Advisor, Raymond
    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
    Chandru Kalro, Managing Director, TTK Prestige
    Sandeep Kataria, Director – Commercial, Vodafone India
    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
    Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
    Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
    Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
    Amit Tiwari, Director, Philips India
    Brahm Vasudeva, Chairman, Hawkins Cookers

    ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

  • Famous Innovations appoints Ferzad Variyava as group creative director

    Famous Innovations appoints Ferzad Variyava as group creative director

    Mumbai: Famous Innovations has appointed two of senior level talents, Manish Ajgaonkar as senior creative director and Ferzad Variyava as group creative director, to head its creative team.

    With close to 18 years of experience in his kitty, Manish Ajgaonkar brings onboard his finely honed creative acumen after working with India’s top creative agencies like HTA, Publicis Ambience, Saatchi and Saatchi, Contract and Interface FCB to name a few. His work has been recognized in local and international award festivals and he has also been on the jury of Goafest for Design and Out-of-home categories.

    On his appointment Manish says, “With the changing needs of advertisers nowadays, I feel there are very few agencies that are actually changing their creative product and thinking to match. Famous has been one such agency that has rapidly grown over the years and has developed a strong creative culture.”

    Ferzad Variyava brings his 15 years of experience with prestigious agencies like the DDB Mudra Group, Publicis Ambience, Alok Nanda & Company and JWT. He has had the good fortune of helming teams on marquee brands like Volkswagen, Renault, Twitter, Thomas Cook, Tata Housing and Lodha Builders to name a few. His list of accolades spans both local and international award festivals over the years.

    Variyava candidly shares, “I have had the privilege of working with some of the most talented minds in my past agencies and I am now looking forward to working with Raj who I have always considered one of the most progressive people in the industry. I equally look forward to partnering Manish whose craft I have always admired. To me, an electric place like Famous is fertile ground to develop more inventive solutions for a newer, bolder breed of clients.”

  • Famous Innovations appoints Ferzad Variyava as group creative director

    Famous Innovations appoints Ferzad Variyava as group creative director

    Mumbai: Famous Innovations has appointed two of senior level talents, Manish Ajgaonkar as senior creative director and Ferzad Variyava as group creative director, to head its creative team.

    With close to 18 years of experience in his kitty, Manish Ajgaonkar brings onboard his finely honed creative acumen after working with India’s top creative agencies like HTA, Publicis Ambience, Saatchi and Saatchi, Contract and Interface FCB to name a few. His work has been recognized in local and international award festivals and he has also been on the jury of Goafest for Design and Out-of-home categories.

    On his appointment Manish says, “With the changing needs of advertisers nowadays, I feel there are very few agencies that are actually changing their creative product and thinking to match. Famous has been one such agency that has rapidly grown over the years and has developed a strong creative culture.”

    Ferzad Variyava brings his 15 years of experience with prestigious agencies like the DDB Mudra Group, Publicis Ambience, Alok Nanda & Company and JWT. He has had the good fortune of helming teams on marquee brands like Volkswagen, Renault, Twitter, Thomas Cook, Tata Housing and Lodha Builders to name a few. His list of accolades spans both local and international award festivals over the years.

    Variyava candidly shares, “I have had the privilege of working with some of the most talented minds in my past agencies and I am now looking forward to working with Raj who I have always considered one of the most progressive people in the industry. I equally look forward to partnering Manish whose craft I have always admired. To me, an electric place like Famous is fertile ground to develop more inventive solutions for a newer, bolder breed of clients.”

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Thomas Cook targets senior citizens with new campaign

    Thomas Cook targets senior citizens with new campaign

    MUMBAI: While travel and tour companies are going all out to target the traditional family and youth segments, Thomas Cook’s internal research has revealed the emergence of a viable TG in India’s Gen S- senior citizens with plenty of free time and disposable income (often enough, topped up by their children) and are increasingly fit and raring to travel. The company has hence re-introduced an initiative, which is not only a great product and a great idea, but with a refreshing piece of communication as well.

    To highlight the new services targeted towards the older generation, the brand has partnered with L&K Saatchi and Saatchi for its campaigns. The commercials have been produced by Light Box films and will be aired in cinemas, on TV and digital mediums.

    Speaking about the campaign, Thomas Cook India Financial Services and Innovation marketing, service quality — group head and president Abraham Alapatt said, “Silver Breaks is yet another endeavor from Thomas Cook to continue its innovative and pioneering legacy in products and marketing. This is not only a great product, but a great service for those who really need the care and comfort while travelling alone or to unfamiliar places, especially at an age when everything becomes a challenge. With easy paced itineraries and an attractive value, we are encouraging people to travel the world, no matter what your age is.”

    Speaking about the TVC, Law & Kenneth Saatchi & Saatchi NCD Rahul Nangia said, “The film features real people in their real voices. Neither of them are actors or artists. The idea was to capture them minutes before they are about to leave for their first international trip. This is a moment when they are reflective about milestones in their life, before they embark on another milestone event.”

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    MUMBAI:  L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.

     

    L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said,  ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”

     

    Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.

     

    Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.