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Tag: this year

  • GroupM revises Ad Spend growth to 12.5% from earlier 11.6%

    GroupM revises Ad Spend growth to 12.5% from earlier 11.6%

    MUMBAI: GroupM revised their annual estimated advertising expenditure (AdEx) for 2014 from 11.6 per cent to 12.5 per cent released earlier this year. The AdEx revision is part of the global report called the ‘This Year, Next Year’ 2014.

     

    Speaking about the various sectors contributing to the revised growth, GroupM South Asia CEO CVL Srinivas said, “After a cautious start to the year, the overall sentiment in the country is positive following the general elections and a new stable government. One of the sectors that is adding to the growth story in India is retail. Specifically e-Commerce players that are investing heavily in above the line advertising along with digital media. Industries like FMCG, Auto, telecom and BFSI are expected to increase spends given competitive pressures and clear policies.”

     

    While, digital media continues to show the maximum growth with 35 per cent, television spending is set to grow to 14.8 per cent as against the previously predicted 12 per cent. In print, as government spending and retail will continue to increase spending, regional publications and local advertisers are projected to lead the growth for dailies.

     

    ‘This Year, Next Year’, is part of GroupM’s media and marketing forecasting series drawn from data supplied by holding company WPP’s worldwide resources in advertising, public relations, market research, and specialist communications.

     

    GroupM globally also released their revised estimate India, Brazil and Russia remain among the faster-growing ad markets.

  • GroupM forecasts ad spends to reach $560 billion by 2015

    GroupM forecasts ad spends to reach $560 billion by 2015

    MUMBAI: WPP’s GrpupM is out with its biannual ‘This Year, Next Year’ report forecasting the global advertising investments.

    As per the report the ad spends will reach $534 billion in 2014, a 4.5 per cent increase over 2013. The company predicts investments in 2015 rising an additional 5 per cent to $560 billion.

    In further says that globally, ad recovery is localised, with 17 markets accounting for 93 per cent of expected ad growth in 2014. Even at its moderate 3.4 per cent rate of ad investment growth this year to $162 billion, the US contributes fully one-quarter of incremental ad dollars. China ranks second as it climbs a predicted 9.8 per cent to $76 billion. Other countries making the cut include Nigeria, Kenya and Vietnam.

    “Many companies are still operating with very strong balance sheets,” said GroupM Global president Dominic Proctor. “Coupled with a rising general confidence and a specific comfort around digital marketing, though notwithstanding some geo-political uncertainty, we are seeing an uplift in some of the ‘older economies’ as well as the new.”

    Of marketplace performance, ‘This Year, Next Year’ report editor Adam Smith stated, “Despite the slowdown in China’s general economy from 2012, its consumer economy continues to expand. This, plus intensive digitisation of advertising, keeps China ad investment rising at or near double-digits, with no large print legacy to correct.”

    It is a different story in Western Europe, where 73 per cent of the regional economy is in the Eurozone, where demand remains suppressed by debt, internal imbalances and deflationary politics. In real terms, the Eurozone remains 20 per cent below its 2007 advertising peak, and the hardest-hit ‘periphery’ of Greece, Ireland, Spain, Italy and Portugal, 47 per cent below the peak.1

    Smith added, “Western Europe, however, is the most-digitised ad region in the world; though this may finally be maturing to judge by digital ad investment growth slowing from double- to high-single digits in 2014 and 2015.”

    Western Europe also has the world’s most print-heavy advertising, though here too, the downward adjustments to annual advertising investment are moderating from double- to mid-single-digits in 2014 and 2015.    

    Elsewhere, GroupM notes that some members of its south-east Asia group (Indonesia, Malaysia, Thailand, Philippines, Singapore and Vietnam) face political and economic challenges, and this year will collectively slip from double- to mid-single digit ad growth.

    “This group will still contribute to the global ad recovery, but we are on alert for central banks ‘tightening into the downturn’ if inflation becomes a problem,” said Smith.

    India, Brazil and Russia remain among the faster-growing ad markets, though GroupM warns that its reduced Russia forecast – from an annual run-rate of 10 per cent to 6 per cent — depends on no worsening in domestic affairs. 

  • White Feather Films to make five films this year

    Ace director Sanjay Gupta is all set to produce five films, a couple of which he would also direct with multi faceted talent from across the film industry. Announcing this at a media briefing held at The Club (Andheri-Mumbai) under the aegis of IIFA, Gupta presented the media an opportunity to speak to some of the actors and directors who will be working with in the coming year for his home banner White Feather Films.

     

    Most of the star cast will be in Dubai during the IIFA Weekend and Awards from June 14-16, 2006 to promote the films under the banner of White Feather Films.

     

    Present at the event were Samir Soni, Rohit Roy, Sudhanshu Pandey, Mansi Joshi. Also were seen Meghna Gulzar, Kiron Kher, Arbaaz Khan, Tushar Kapoor, Himesh Reshamiya, Anu Malik, Gul Panang, Shibani Kashyap and Samir Dattani.