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Tag: Third Eye Integrated Services

  • Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s population demographics at a district level.’ The research tackled the challenge of building a sharper, district-level picture of India’s vast and varied population.

    The runner-up slots went to Knowledge Excel for ‘Guardians of the survey: Fighting fraud to protect research integrity and data quality benchmarking’ and to Zee Entertainment Enterprises with Third Eye Integrated Services for ‘Streaming the paradox: Gen Z and the intergenerational remix.’

    This year’s theme, ‘The Power of And’ attracted over 100 submissions, with 22 shortlisted papers presented on stage.

    The seminar opened with a keynote by Ministry of statistics & programme implementation, secretary, dr Saurabh Garg, who underlined the importance of data-driven policymaking in India’s journey towards Viksit Bharat. He highlighted innovations in AI, machine learning, and geospatial data as tools that are strengthening decision-making.

    Panels through the day kept conversations lively, from the ‘Joys and dilemmas of insight in the age of technology’ to candid discussions on how brands can authentically connect with India’s cultural and economic diversity.

    MRSI, president, Nitin Kamat set the tone and said, “The industry must embrace integration between technology and creativity, data and human stories, clients and agencies to shape the future of market research.”

    Committee chair Rituparna Dasgupta added, “The diversity of ideas, from academic breakthroughs to brand case studies, reflects the ambition of India’s insights industry.”

    With thought leaders from healthcare, hospitality, FMCG, and media in attendance, the seminar reinforced MRSI’s role as the beating heart of India’s research ecosystem and a champion of ethical, future-ready insights.

     

  • Golden Key Awards unlock excellence in market research with top honours

    Golden Key Awards unlock excellence in market research with top honours

    MUMBAI: The world of market research and insights had its moment in the spotlight as the Market Research Society of India (MRSI) hosted the Golden Key Awards 2024 on 21 February in Mumbai. Recognising trailblazers, innovators, and rising stars, the awards celebrated excellence across research, analytics, and storytelling—shedding light on the game-changers shaping business intelligence.

    From emerging talent to technological breakthroughs, the event honoured individuals and organisations that are redefining the way data drives decisions. Aadya Sinha (Third Eye Integrated Services) clinched the Best Researcher Under 30 title, while Datamatics Global Services took home The Most Humane Organisation Award for its people-first approach. Kantar made a double impact, winning Best Operations Team of the Year and Best Client Servicing Team of the Year, reinforcing its stronghold in research operations. Meanwhile, Flipkart & Myntra earned the title of Best Client Insight Team of the Year for their prowess in consumer analytics.

    Adding strategic depth to the evening, Indian Chess Grandmaster Viswanathan Anand took the stage in a riveting conversation with Shafali Arora (Hindustan Unilever Limited), drawing parallels between chess and leadership. Anand’s insights on decision-making, precision, and long-term vision offered the audience a masterclass in critical thinking.

    The second segment of the awards, powered by ITC, recognised pioneering research and innovation. Ipsos & Ikea bagged The Most Effective Storyteller Award, while Metrix Research & Analytics took home Best Data Collection Innovation. Hindustan Unilever Limited secured Best Research Methodology Innovation, and Datamatics Global Services was awarded Best Use of Technology for its AI-powered research solutions.

    A lifetime of contributions to the market research industry was honoured with Lifetime Achievement Awards presented to C.K. Sharma and Ashok Das, while Lalit S. Kanodia received a Special Award for his pioneering role in analytics and technology-driven insights.

    The final category, powered by Kantar, saw Hindustan Unilever Limited emerge as a dominant winner, securing multiple titles, including Best Work in Emerging Sectors, Best Business Impact Through Analytics, and Best Business Impact Through Research. Ipsos was recognised for Best Developmental Research, while Flipkart Internet Pvt. Ltd. clinched Best Communication Crafting Research for its excellence in shaping brand narratives.

    With support from industry giants like Hindustan Unilever Limited, Nestlé, ITC, Amazon, Datamatics, NielsenIQ, and TATA Consumer Products, the 6th edition of the Golden Key Awards was more than a night of recognition, it was a celebration of research’s transformative power. As the market research field continues to evolve, MRSI remains committed to fostering innovation and excellence, ensuring that data-driven insights continue to steer the future of business strategy.