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Tag: Thinkstr

  • Thinkstr elevates Ravi Raghavendra to NCD

    Thinkstr elevates Ravi Raghavendra to NCD

    Mumbai: Thinkstr, a Gurgaon-based independent agency, has elevated Ravi Raghavendra to the position of national creative director. He will shift to Bengaluru to kickstart the agency’s expansion.

    Thinkstr’s founder Satbir Singh said, “Ravi has spearheaded the agency’s creative from day one and it was only a matter of time before he officially ran it. We’ve won some interesting new businesses and created some very popular campaigns where he has been at the core. We tossed a coin between Mumbai and Bengaluru for our next office and Ravi called correctly. Our client base includes traditional biggies as well as new-age startups, which matches the Bengaluru client profile to a T. We invite briefs from brands with national presence or ambitions.”

    Raghavendra commands over 20 years of experience in the advertising and communication business, which includes 14 years as a creative leader across multinational agencies and a startup.

    Speaking on his new role, Raghavendra shared, “We have been thinking of expanding our footprint beyond Gurugram for a while. Bangalore is an exciting market. It’s not only a hotbed of new-age businesses, it’s also the hotbed of new-age thinking and home to many established marketing success stories.” 

    “Speaking for myself, it’s also home for me. So it’s great to be back and assume added responsibilities from the home turf. I’m sure the Bangalore clients, who are as fine as the Bangalore weather, will be nice to us,” he added.

  • ‘Born in Sweden, built in India’, says Truecaller in latest #HelloIndia campaign

    Mumbai: In a bid to reaffirm its commitment towards India and to create more awareness around the brand, the Swedish app, Truecaller has launched the #HelloIndia campaign. The outdoor campaign, conceptualised and executed by Gurgaon-based Thinkstr, aims to spread awareness of the origins of Truecaller and strengthen the brand’s connection with its Swedish roots.

    The primary objective of this campaign is to elicit an emotion towards the brand and encourage users to adopt the use of this efficient technology for their benefit, the company said in a statement.

    Truecaller’s sizable portion of the engineering and development team is based out of India and it takes pride in building solutions and products for India and then taking them global. The campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India, which Truecaller calls its home country now, it added.

    “We are proud to be a Swe-desi app – Born in Sweden, built-in India and we wanted to tell the world about it,” Truecaller’s director of marketing, Manan Shah said. “That’s when while working with Thinkstr, they came up with this campaign. It instantly resonated with all of us and we deployed it. This is part of our ongoing effort to create more awareness around the brand.”

    Thinkstr’s head of creative and the writer of the campaign Ravi Raghavendra said, “While Truecaller is the third most downloaded app in India, not many know that it was founded in Sweden. We wanted to tell people that we are from the land of innovation and excellence. Sweden has given the world a lot of innovations that have transformed human lives. Similarly, Truecaller continues to transform the lives of people by protecting them against harassers and pesky, irritating callers. It is our way of saying: from Sweden to India, with love.”

  • Usha says ‘Goodbye Dust fans’

    Usha says ‘Goodbye Dust fans’

    MUMBAI: Usha International  has launched a new TVC campaign for its latest range of ‘Usha Goodbye Dust’ fans. Conceptualised by Thinkstr around the theme ‘Dhool Hategi, Zindagi Chamkegi’, the TVC aims to connect with Indian audiences showcasing the latest range of technologically designed Usha fans, which enable consumers to keep their homes cleaner thereby supporting a healthier life.

    The TVC features an emotional narrative between a daughter and her parents depicting a relatable, real-life, commonplace scenario of Indian homes – that of cleaning a ceiling fan. Shown for the cumbersome task it is, with stubborn dust and grime making it really messy, and involving several rounds of scrubbing and cleaning with paper and cloth, the TVC walks viewers through a narrative each one can relate to, with the solution that Usha Goodbye fans offer.

    Commenting on the release of the TVC, Usha International Ltd president – marketing Sandeep Tewari said, “At Usha, our endeavour is to constantly innovate and launch technologically advanced, superior products that are in-sync with evolving customer needs and trends. Our newly launched range of Usha Goodbye Dust fans are for consumers who yearn for healthier and cleaner homes without compromising on either technology or aesthetics, each of which is intrinsic to their lifestyle. The coming months will see many more models added to this range.”

    With this TVC, we have added a new dimension to the brand imagery of USHA. The protagonist is the USHA of 2019!  Born and brought up in a small town of India, she is young, confident, well-educated, independent, and works and lives in a big city. She is at the same time caring & culturally rich. She is a perfect blend of Modernity with Tradition.  She is the ‘NEW USHA’,” he added.

    The TVC will be aired nationally targeting audiences across platforms including GEC and new channels, English entertainment channels, and will also be promoted during prime slots on various HD channels. The TVC would be supported by a robust digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.

  • Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

    Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

    MUMBAI: Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.
    Thinkstr founder Satbir Singh said, “As we grow and expand, we needed someone who’d bring much-needed method to the madness. Sanjay comes with years of solid experience across telecom, automotive, e-com, FMCG, durables, lifestyle categories. Not only has he run a large agency office, but he also brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades!”
    Tandon said, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer-centric, client-focused and doing work that places our brands ahead of the curve in the market.”
    He added, “Marketers are today fragmenting their energy and focus across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programs with excellence.”
    Tandon was previously the consumer – marketing head at RSPL (Xpert Dishwash, Proease Sanitary Pads, Uniwash Detergent (India & Bangladesh), Ghari (Bangladesh) and new FMCG development in India and Bangladesh.