LONDON: Dish TV India has tapped ThinkAnalytics to power personalised recommendations and search across its Watcho streaming platform, a super-aggregator that bundles more than two dozen OTT services alongside live television.
The deal gives Watcho access to ThinkAnalytics’ ThinkMediaAI suite, covering metadata enrichment, real-time viewer profiling, dynamic user interfaces, rail positioning, editorial curation, A/B testing and business intelligence. The system promises to surface both global hits and niche regional dramas with equal ease, in 12 languages, for millions of paying subscribers.
Dish TV chief technology officer V K Gupta said the partnership delivers “the precision and scale to delight every subscriber,” adding that Watcho’s editorial teams will gain faster decision-making and the ability to experiment rapidly. “Our teams can innovate at speed, maximise audience engagement and unlock new value in today’s dynamic OTT landscape,” he said.
ThinkAnalytics co-founder & CTO Peter Docherty called Watcho “a pioneer in super-aggregating streaming services,” noting that two-thirds of India’s population are millennials or younger. “Dish TV recognises the need to engage these viewers. With ThinkMediaAI, it can monetise that opportunity while delivering a superior viewing experience,” he said.
The agreement underscores Watcho’s shift from a simple content aggregator to a full-fledged entertainment platform with curated, immersive experiences. As the library expands with more international and regional titles, the AI engine is expected to ensure high-quality recommendations even for hyper-local interests.
Dish TV’s wider footprint is formidable: more than 587 channels and services, including 89 HD feeds, four international channels, 19 value-added services and 21 leading OTT apps. Its distribution network stretches across 9,500 towns via 2,334 distributors and about 158,000 dealers, supported by 24/7 call centres in 14 cities handling queries in 12 languages.
For ThinkAnalytics, whose technology already powers discovery for global heavyweights, the tie-up offers a showcase in one of the world’s fastest-growing streaming markets, where competition for attention is as fierce as the appetite for content.